A Tour of Freshippo's Newest Store Formats

Having started off as a mobile-first supermarket, Alibaba’s New Retail food chain now encompasses a range of store formats to cater to different consumer needs. From takeaway breakfast stations to a tech-driven farmers’ market and even a full-fledged shopping mall, here’s how the brand is keeping things fresh for consumers. Read more: alizi.la/2TBnDkn