How China is changing the future of shopping | Angela Wang
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- čas přidán 29. 01. 2018
- China is a huge laboratory of innovation, says retail expert Angela Wang, and in this lab, everything takes place on people's phones. Five hundred million Chinese consumers -- the equivalent of the combined populations of the US, UK and Germany -- regularly make purchases via mobile platforms, even in brick-and-mortar stores. What will this transformation mean for the future of shopping? Learn more about the new business-as-usual, where everything is ultra-convenient, ultra-flexible and ultra-social.
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She just showed you the future of consumerism, but the comments keeps arguing about the political status of China, LOL, this is what the west has come to, everything in this world must be related to politics.
That's why probably they're not entrepreneur but rather consumers :)
because it's about taking side nowadays, it's democrats vs republican, its in or out brexit, and everyone on the other side is always fcking evil apparently.
So everyone living a democracy automatically attacks China because they are not a democracy - regardless of what the topic is and what's actually happening.
Any political system other than the west one can not succeed, they told themselves.
china bad,US nice guys,heroes
The west is going through “cultural revolution” for some time now
I'm watching this while I placed pizza from pizzahut for my friends in China. The food was here before I finished the video. I really love the system. Although I enjoy grocery shopping and its very optional, sometimes this system makes it more flexible for me. Everybody wants more time to have fun, if carrying heavy loads of water is fun for you, be my guest. I bought a package of alcohol and it was delivered in 40 minutes. Compare that to what I got in the states. Walmart took fking 4 days.
Only at 1/3 of the video. You're amazing Angela, very entertaining presentation and great information. Thank you so much!
Thank you very much indeed.
The blind hate China receives on these kinda videos are crazy.
Considering this from a business point of view this is amazing
and nobody should believe western companies are not willing to
use these technologies. The fact is China is not copying everything
anymore. There are now starting to innovate and people just do not
want to see that.
China obviously also has the responsibility to be sustainable and they
are probably not necessarily good in every aspect. But they are quite a lot
of environmental projects running in China as well. In America the
problem with trash is just as bad as in China, so people should stop
being ignorant and just trash talk a country they do not know.
Jan H.
Those western hypocrites has been say China is not good because it export too much.
Now, when China start to consume, those western sour grapes cry that China consume too much.
They will never be happy with China.
Hate, where? Alibaba and Tenecent are only that big in China because of their relationship with the government and the protection that it provides in exchange. Never forget that in China there is no a true free market. I guess that this makes me a "hater" also
All big American companies are big in US because of their relationship with the government and the protection that it provides in exchange. Never forget that in US there is no true free market. I guess that this makes me a hater of US, too.
Jan H. China is communist so is a danger to the world.
China is both socialist and capitalist. There is order and prosperity at once. US represents destruction and manipulation.
Thank you for the talk. This is definitely something to keep in mind while designing services for Chinese tourists abroad.
Thank you 😗.
Very intelligent speaker! Congratulations.
Excelente!! me encantó, y tan necesario cada vez... ahora en cuarentena mucho más!! Felicidades a la ponente :)
I really love buying goods from 🇨🇳🇨🇳🇨🇳Chinese market. I think online shopping in China is the most developed thing in the world. Nowadays quality is just as best as brands. Tremendous count of the products really good market. I am from Korea here is not good as China. Good luck from Korea 👏👏🇰🇷🇰🇷🇰🇷
WeChat and Alibaba have been extremely slow to expand overseas into western markets. This is really holding them back as global brands.
That is only going to get worse. China isn't trusted by other countries and data privacy is something they don't have any regard for
Thanks for the talk and for your time. Pretty elucidative!
great info! thanks for sharing
I enjoyed it thank you.
Good jo Angela specially in the last minute 🙌🏻👍🏻
Most people on the thread see the story of Angela's impulsive buying instead of understanding the fact and morals of her story. I felt thankful for her because she is telling a real life story that could revolutionize the world which on one hand brings ultra convenience, and yet ultra challenge which are not easy to resolve. Folks, can you undo technology? If you can not, learn how you can better find yourself fit to survive by learning its advantages as well as its challenges. When you have entered, prepare yourself shields or know where the exits to keep yourself ready. The boat is sailing on. And the fact that you are here commenting you are riding on the same boat. Complaining is plain hylocrisy, self-education is a better weapon instead....
I made it a point to read 560 comments. I would say 90% are from salty people that can't stand to admit they are getting behind.
Yes, I agree with you.
Implementation elsewhere is limited by population density and legally mandated minimum hourly pay. Receipt of delivery is impacted by the fact that many households are bigger and multi-generational, thus there's someone to receive the purchases. It's very interesting progress none the less.
its hilarious how some americans and europeans complaining when they actually doing the same thing, may be in lower level, cause they they don't population of a billion..
Fahim 527 lol true
lower level?you kidding?see it by yourself ,do not always trust media
The Chinese social network looks a great idea to generate a collective society of thinking which will improve the level of the whole society and lead to next level of advancement: non-gene philosophy. China is terrific in strategic thinking.
Everyone is struggle in the first level of philosophy: gene philosophy, in which our behavior are determined by our genes.
great Angela
address on 2 years ago ，still excellent now
It is impressive on how much retail or customer shopping experience has changed. How does this affect the retail industry today outside of China?
I think 2 groups of people, 1 group will be haters.. who are always wanting to earn everything by themselves, other 1 group will see opportunity in this new ecosystem and grow together.
Which one will you choose to be?
Walmart provides online grocery delivery service since a long time ago. Yes, you can buy fresh vegetables online but fresh meat or seafood is still not available for delivery. Kroger has similar service. I'm not sure about other major retailer companies. BTW there are also a lot of restaurant delivery websites supporting third party grocery delivery.
TBH this so-called ecosystem may never prosper in the states cause it's not quite compatible with the habits of American consumers. Most people I know drive to grocery stores once or twice per week. It's not something considered to be very inconvenient. They may shop online only when they look for items that are not available in local area.
The delivery cost is another factor. It's impractical to have someone deliver snacks to your office with the cost of only one dollar. ( In the future, the delivery cost in America may be lessen radically after driverless cars are popularized.) However in China, most delivery guys ride bicycles or scooters to deliver goods for low wages (that are proportional to their workload). They are hardworking people yet cheap labor. Most of them are from underdeveloped rural areas of inland Chinese provinces. China is still enjoying its demographic dividend after the economy booming of so many years.
This is very true! China’s online shopping is better than us. Wechat, a site where you can pay for everything with a barcode connected to your bank account. Alibaba similar to Amazon. Jinshisong, a app where you can order food from almost any restaurant right to your house. Grocery stores also will deliver. DIDI, like Uber. Everything is so convenient.
I live in China for about 6months now. I never carry my money along, I rarely go shopping. I can do everything just with my phone:)
American people be like * TRIGGERED *
it's great
Awesome
It is hilarious to find some over package, environment damage comments here.
In fact, Japan's over package issue is much worse than China.
And speak of wasting, no one can compare with the US on this planet.
Consuming behaviour is influenced also by culture.
Chinese always advocate frugality.
Most Chinese prefer saving. Highest saving rate in the world!
Da W Overpackaging is horrible here in the US too!
Actually when the speakers mentioned the delivery convenience had already changed the shopping mind of Chinese,I felt a little bit concerned about the future of this convenience.As we know, the current convenience is based on the low average cost of labor in China.Once our privilege lose its way ,as the consequence of our social development, the shopping would be totally different.That is something the speaker did not or mean not to talk.All the case she mentioned is about the current situation of shopping in China , which is not suitable for her title “the future of shopping “.In other wordy, this kind of shopping model might be just the baby of the current China,which can not shape the shopping world in future.
Good
Here in China I have seen a girl order a single elastic hairband from Taobao. The box arrives larger than the size of two fists clenched together, a thick layer of industrial plastic bubble wrap wrapped around a tiny little hair elastic. I asked her why. 'It was only 2 yuan (25 cents), shipping 2 yuan'. For the small cost of 50 cents you have earned yourself a hairband and a small pile of plastic that will take 400+ years to break down in the natural environment. And that was one of100+ that showed up in the office that week.
This is not a joke.
I first watch this Ted Talk early this year and i didn´t understand the relevance of what she was saying. But later I saw a few videos about what is today AliPay (owned by Alibaba) and WeChat in China, and now i understand the big picture. Facebook, Amazon,Paypal are way behind the Chinese giants, because they are not an integrated platform. WeChat and Alibaba companies integrate social aspect, e-comerce and mobile paymants in a way that we don´t have in the west because their are all separate companies. This lead to a new way of shopping. If you want to know about the future look to China and what AliAbaba and WeChat are doing.
I can see the new revolution is coming, the packaging and recycling tech
Not sure if Hema is actually making money compared to its competitors. The prices aren't competitive at all and Alibaba's trying to breakeven the cost of actually setting them up. If you walk into a Carrefour or a Wal-Mart in Shanghai now that's where all the customers are.
Different environments ultimately. 1.4 billion revolutionized with newest infrastructure and technology, thanks to gov. than invest in their people and infrastructure. Then let competition amongst themselves push innovation+efficiency to the highest level.
Our exommerce growing quicker than america. I would hope so considering our ecommerce is already over 44%.
veey simple to answer all negative feedback / comments from users... YOU HAVE NOT BEEN TO CHINA AND YOU HAVE NOT EXPERIENCED WHATS GOING IN CHINA. period
I have like $200 in my Amazon checkout box but I’m just waiting for the money....the worst part is I keep adding to it 😫
vreau doar sa stiu unde e raspunsu la tema de la marketing
Most technological breakthroughs in human history come with a environmental price but that's not a reason for stopping technological innovations. People's need matters. We can't ask people to stop enjoying the convenience provided buy new techonologies just for the sake of environment. We have to find the solution alongside with technological progress.
Can't imagine if internet goes down even for a sec. 😕😕
then it's a good thing the internet isn't centralized and couldn't all just go down without some massive catastrophe going on lol. And in that case, there are bigger problems than shopping.
Although the Internet should be theoretically immune to breakdown, there is still a possibility of some cosmic electromagnetic wave (possibly emanating from our Sun itself) reaching the Earth and wrecking havoc on our electronics worldwide.
and that would be what I'd consider a catastrophic event :P cause that would mess up SO MANY systems it would cause a lot of confusion, panic, and damages all over the globe.
Besides being bored and out of work we will also starve without it now.
My teacher asked us to make a presentation after watching this.😀
How does JD play into this ecommerce landscape?
The comment section is so cancerous.
Consumerism is definitely over the top in China now. Traditional value such as saving has been laughed at by this new culture of purchasing.
Chinese Joy nahh China’s saving rate is extremely high, 40 ish percent of its gdp
This is a nightmare, this is everything I've been trying to cut out of my life!
-fast fashion
- impulse buys
- environmental waste!
"It's like an amuesement park, it's chaotic, it is fun and a little bit addictive" :D gosh it is HIGHLY addictive, i hope to be on the salesmen side not on the consumer side
i ordered stuff from china and they arrived after a month wow so fast 😁😁😁
I want in
Buy, buy, buy, buy, buy everything!!!
Omg her top is amazing
Part of the fact is worth showing.
Breaking even is making money? The investors beg to differ I'm sure.
Amazing... Amazon need to stay on their toes... No wonder the big department stores are suffering.
*Her kim türkçe çeviri yapmışsa teşekkürederim:)*
People in the West talk about the Google and Facebook duopoly but Tencent and Alibaba is so much more encompassing and fully integrated which is clearly not a good thing.
To start with they are nodes for the government, which pass their data on to Beijing and allow for the Communist Party to both monitor and influence the population.
Then there is the protectionism; they have the worlds biggest domestic digital market safeguarded (the government doesn't allow foreign competition) allowing them to invest these vast earnings to give them financial advantage in other countries. It's a bit like Arab airlines having their biggest variable cost, fuel, essentially free.
There is a lot of innovation in China. However people need to appreciate that shopping is the hobby of the Chinese, the massive advantage Chinese ecosystems have from a protectionist perspective and the fact privacy is not an option in China.
Perfect question and answer of the last bit. I'm impressed by how this talk has been managed to avoid unpleasant aspects with piling up only the shining stuffs. And it bring up my curiosity of how this system might work in the future alongside the dipping of Chinese economy, and can this model be duplicated anywhere else than China?
Dipping? ;-)
Emm...from one of the 500 millions
Immediately thought there must be lots of comments praising how advanced China is, but turns out I can see a bunch of comments saying “we need consume less.”
The lack of praise doesn't mean it's not praised. Even in the video she say it's a challenge to cater for sustainability. I think people are right when they say "we need to consume less" if you look at what a human really need plus even a little more, there's many that consume way more than is sustainable for the planet/biodiversity and our fellow humans. Maybe if a system allow for massive consumption and then shifting those products to new owners it could work, throwing things away after 1 use is not gonna work out. New systems also have their drawbacks both for environments and humans, one of those are: If we become too dependent on ultra convenient consumption, we may lose the ability to survive in the case of a major collapse of this ultra convenient system. Another as she mentioned I the video is it's addictive to buy when on a call with a shopping assistant who you end up buying more than you really wanted. Final note: It's still in it's early stages so any flaws this system may have may be possible to remedy.
Dammmmn.
I believe in China we buy stuffs online is much eco-friendly than we buy things here! In US we drive car to buy things no matter how small it is. But in China the delivery is well designed and they can maximize the efficiency. Some people talk about overconsumption, I don’t think so. I lived in China I did buy a lot of stuffs online. Now I live in US I buy much less stuff online not because I buy less things just because it is not convenient to buy things online here
6:05
This video although informative is a sad glimpse into the future of humanity. People are more interested in the quick buzz of an unfulfilling purchase than human interaction. I will never be a fast fashion consumer I will never purchase without thought or meaning. I don't want to see a world where the only interaction is staring at a screen.
And if Hema is "breaking even", it isn't really "making money"
I want a pair of shoes like she’s got. Just as I’m typing this she mentions shoes sales :)
And the cost on the environment of all that mad shopping?
data was also meant to optimize production, without wastage of inventory
China is reorienting from export dependent economy to consumer based economy.
Just don't use the credit cards/ loans for spending.
Omg, this is a nightmare! How on earth did China embrace the pop up ad, and the obligation to buy from them? Could this even work in an area that has been through the nightmare of ad malware? How predatory is that marketplace?
Sure, Dominos guarantee is nice, but who the heck wants to live in the world of on demand pop up ads?
KensanOni Also when they are collecting a huge bulk of user information and exploiting it at rate higher than google and facebook
it's called communism
benjamin jaramillo ramirez
eeehhhm... no
it really is not a pop up ad experience, its almost seamless graphically. Usually when you watch live streams its of people you have followed, or your friends have followed, a bit like instagram ads but on one platform. The payment system is also integrated on all these facets of the platform
but yes it is quite utopian and thus, quite nightmarish
I want this to be way longer
That was Dystopian AF!
I thought TED was somewhere you listen and think but not argue and fight……OK I'M WRONG！
Seeing the growth the world is making, possibilities are endless..!!
When money is virtual, inflation rate could sky rocket.
注意到片末提问吗? 值得深思
别深思，深思就是剁手，哈哈
*People must realize again the virtue and benefits of having self-control, and being minimalistic. Having so many products is catastrophic for the environment no matter how much they try to be sustainable. One cotton shirt uses 2.700 liters of water to be produced (google it); and everything, no matter what, takes resources to be produced. It’s irresponsible and ridiculous for people to talk about consumerism likes it normal; it’s rampant but not normal.*
It a fair world ,either you do it right or try doing them wrong .
This sounds like a freaking dystopian future. Or dystopian present, rather...
I am Ebay fan. Hate amazon for charging delivery fees.
Also i don't have 1 click shopping because it's tempting to buy more. At first you need to earn the money! A lot of people are stupid and use credit cards and end up ib thousand of $ or £ debt
Like it or not, it is coming to our doorstep.
What happened to self control and avoiding clickbait? It's hard for me to get my head around just recklessly clicking and buying everything you see online.
I have a spending problem. I can't buy anything because I'm too scared to waste money.
clearly someone figured out an idea called fast fashion...
Ok, so from her answer to the question, they don't really know how sustainable it is. I guess they'll find out soon enough.
You can have that kind of new world. I don't want to be sold anything, nor do I want to be sucked into a convenient consumerism which piles up stuff which must, later on, be disposed of. It seems China has bought into the worst of materialism.
You can’t compare Alibaba to Amazon Amazon you can find all over the world but I have never seen someone talking about Alivaba here in india
I am early here but legends have not arrived so I will come later! bye guys
Hi
Hi show are you
网购的兴盛也促进了国内资源回收产业的发展，甚至创造了更多的相关就业，真不懂这帮外国人酸什么。论人均资源消耗，美国人是中国人的53倍，凭什么他们可以消耗这么多资源，我们用一点就要被说三道四
Really 25 pair of shoes a year? How much money usually per person would spend on this revolutionary shopping channel? How much they actually make every month? How about those local retailers/distributors/wholesalers/salesman- are they all losing their jobs and margins that should be made traditionally. Given a huge market of China, which one is most important - customer satisfaction of conveniently shopping versus the rising of unemployment rates? That is a trade off question or a both sides of two-bladed sword …
Does someone has the twitter or Linkedin handle of Angela? Can share with me? txs
I'm laughing so hard at all this people who want to scream about dystopianism. This will make everything more efficient. Not to mention all of this is concentrated in the major cities. Major cities in which use bike sharing, high speed train, and car pool. This also reduces the need for supermarkets to overstock and waste large quantities of food because no one bought them. China is the future.
Ask my mom and make a wish Awh ❤️
How many earths do we need, if every country had the same shopping behaviour? Ridiculous!
If we live like americans 20 Earths
Yes, this just can't be our future. We have to shop sustainable and with less waste. Everything we order has to be produced and every production is harming the environment.
how many shopping behaviors do we have on earth?
americans consumes more than 20 time than developing country's people, even for now
Leolinazappelzahn we just need less people having people so the people left can have more.
This video is awfully shamelessly pro overconsumption. The message is "don't mind people addiction to shopping, LET'S MAKE MONEY WITH IT!"
It’s real open your eyes
Alexis Pulido hey! that's not nice.
I don't think that it's china alone. There are things in west that drives us to china markets.
25 pairs of shoes bought per year per capita? On AVERAGE??!!
-1.38 billion inhabitant in china
-Let's simply and minimize so let's say half of the population buy only the average, 25
-(1.38/2) x 25 = 17.25 billion pairs of shoes
-The biggest shoes production estimation I found is 21 billions per year
-So 82% of the Chinese shoes production is for just for them?
-Let's be serious here
For Ted: facts worth spreading should be accurate and sourced fact no?
Definitely not the average number. I can be sure as Chinese.
🙋🙋🙋👍👍👍
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