Is the GPU Battle over? Can AMD Radeon Recover?
Vložit
- čas přidán 3. 12. 2022
- In the latest news on AMD's Radeon vs NVIDIA GeForce GPU battle, the market has shifted in a way that will make it more difficult for AMD? Is the GPU battle over? Can AMD Radeon recover from this?
#RDNA3, #rx7900xtx, #rx7900xt - Věda a technologie
Nvidia just had a product launch, AMD has not. Don't mistake this number of new shipments for overall marketshare. It just means that in the last quarter Nvidia shipped their new products out, but AMD is still mostly selling off what was already in warehouses before their new product launch in a week or so.
Yeah good point
Not true, their overall market share has dropped to 10%. Both Nvidia and AMD shipments fell, but overall AMD is at 10% market share for discrete GPUs.
Copium 💀
@@briank3754 if board partners reduce new GPU units faster for Radeon than for Geforce because of a lack of demand, who is to blame?
This report was before the nvidia product launch.
I will be switching to AMD for both CPU and GPU for the first time in over a decade. My reasons are:
1. Nvidia getting drunk on their pandemic/mining profits and thinking that pricing will fly in 2022
2. Radeon putting out a product that will be competitive against Nvidias best (sans raytracing but really who keeps that on for every game when you can have more FPS)
3. Price on the Rtx 7900 XTX being 60% lcheaper than a 4090 with apparently 10% less raster performance
4. New 3d Vcache Ryzen CPUs on a new chipset known for its longevity, just drop in a new cpu in 3 years unlike intel chancing its chipset more than its underwear
I've been stanning amd CPUs for awhile
I've had 1700x, 3800xt, 5900x, and am getting the 7950x3d when it drops if rumors are true
Might also be jumping ship to the 7900xtx this generation
Hopefully enough people but them for amd to push ahead again for their next gen
As long as the 7900XTX AIB models are within 10% of the RTX 4080's Ray Tracing Performance and beat it in raster performance, then I will definitely get one.
I already have a 6800XT Aorus Master and it has run like a champ! Very impressed with it
@@brentcox2961 Let's say it will be 15% faster in raster performance. How would you compare ray tracing performance? Most games use a mix, NVIDIA partnered with several game studios to bring extra ray tracing updates to existing games like Cyberpunk 2077 or Witcher 3. Raw ray tracing performance will be more like 50% less than NVIDIA's offering, right?
@@mleise8292 yeah, IN NVIDIA SPONSORED TITLE WITH SPECIAL PARTICLE EFFECT TO CHOKE AMD.
I'm definitely picking up a 7900 XTX. Finally get to upgrade from my 1080. Refuse to give Nvidia a single penny of my money.
AMD slotting in is what bugged me. With the 3070 MSRP at 500 and 6700xt at 480 it was a bit disingenuous as the 6700xt is more on the lines of 3060ti with an MSRP of 399. In my mind the 6700xt was over priced at 480. Ended up buying a 6700xt but I waited until it dropped just below 400. If not for the blatant BS of NVidia, I was going to purchase a 3070 when it dropped below MSRP. Time will tell if AMD fine wine continues.
I wanted a 3080 after the mining crash, saw them still going for around $500. I picked up a 6800 for $350. In QHD, nothing that card can't do.
Radeon drivers are just too good to get better performance with updates these days
Blame people who always want AMD to be competitive only to get nvidia to lower the price and just buy nvidia. its always like that... sad reality
A majority of AMD's gpu production has gone to consoles whereas Nvidia has focused exlusively on PC. So, yeah it would be obvious that AMD is going to lose market share in the PC market because they are diversifying their output.
AMD revenue for the twelve months ending September 30, 2022
was $22.828B, a 53.7% increase year-over-year.
AMD annual revenue for 2021
was $16.434B, a 68.33% increase from 2020.
AMD annual revenue for 2020
was $9.763B, a 45.05% increase from 2019.
AMD annual revenue for 2019
was $6.731B, a 3.95% increase from 2018.
Couple that with CPU market share dating back to 2020
AMD Overall x86 CPU Share: 27.7% 25.6% 24.6% 22.5% 20.7% 21.7% 22.4% 18.3% 14.8%
It is easy to see where AMD is focusing their strategy. It is not PC gaming. PC gaming division is being propped up by consoles and database/server divisions.
That means AMD will never gain market share against nVidia in discrete GPUs since that is not a priority for them.
For pc if they increase their gpu production it does not mean they will sell more GPU.
@@ImaMac-PC But with their rising income at hand they could or can allow themselfes to view the PC GPU market as some sort of "side attraction" , IF AMD would be kicked out of PC GPU market it wont kill the company , >IF< nvidia falls under a certain treshold they are done , while AMD could use the time off to reenter with a reworked GPU,strategy whatever .....nvidia has the gun pointed at them, always.
They aren't a good value paired with the issues with AMD GPUs and the little bugs they come with its just not worth paying that premium price for an AMD GPU.
you're right in your point with 7 of 10 of the larger supercomputers runiing on AMD tech plus tenths of milion of game consoles, PC gaming or even Professional GPUs or custom ones for Apple are a little part of their profits, but althought they have little piece of the market nowadays with game pc sales plumetting they are earning similar around 2 Bilion income... discrete GPUs, are in a very strange spot and neither AMD or Nvidia or other show interest... last Adreno 740 gpu for mobile has almost 4 Tflops, why Adreno, Mali, etc...don't do discrete Gpus for PC? they ahve models even on 4 nm node, low power and very scalable with some more sytem ram/vram BW. or unified..they sell million each year, why not a discrete 75W with 15 Tflops...?
It would be nice to see a video doing comparison on cpus and die size and competition, the AMD/INTEL x86 dulopoly and ARM are interesting topics... there is on REddit a very self-explanatory graph die size vs release date named "Die sizes of Nvidia Gaming GPUs" that would be interesting for cpu or SoC PC/Apple/Smartphones
Because normies are not aware of the Radeon offerings.
People will stop buying nvidia at some point
Ik last generation didn’t workout but this time they have better raster at the same price and have Rt close to previous gen nvidia so there’s no way they would lose again right…
I've got an RX580 that I bought new for around $200 almost 4 years ago in January 2019. It'll do 1080 p gaming just fine for me. That same card is for sale now for almost $300 and to upgrade would cost about as much as it did to upgrade the rest of my computer (B550M motherboard, R7 5800X, 32 GB DDR4, 1 TB M.2 NVMe drive) for negligible performance increase. These "insanely low prices" you're talking about are actually VERY high still at about double what they should be.
i just bought a 6800xt for $550 looking forward to using it.
I bought used RTX 3080 a month ago.
It is a blower style Gigabyte Turbo edition that I put into my miniITX build.
I would buy rdna2 but there are no blower style cards. Which is pretty ironic since that was the style AMD used to produce themselves. RX 5700XT was my last AMD GPU from team red because it was blower style with fantastic price/performance/temperature after undervolting.
I bought the same model a few days ago. It’s still in transit but opinions online have me slightly worried about the temperatures/noise level. Is it really that bad?
Blower style cards are trash cuz they over heat but I won't lie they do look good they should make a big ass fan on the card instead of 2 or 3
@@KurisuKun you have to undervolt.
The stock configuration is terrible, ~320W at ~1740mhz, both temperature and noise are too much.
I undervolted it to 0.7v @1550mhz, card takes less then 240w, both temperature and noise are fantastic.
But I have it in miniITX case so I also tried my regular rig to see how far I can push this cooler, I was able to get 1860mhz at ~0.85v undervolt with good temperature but too much noise for me.
You will sure loose some GPU power with undervolting but the benefits of cooler and quieter GPU exceeds the few percents of lost GPU power in my opinion.
@@trastewere I got the card and oc'd core clock to +150 with 0.85v undervolt. No loss in performance and works much cooler. Fans are still noisy though anywhere above 50% which isn't enough for it to run cool.
Quite happy with my Zen3/RDNA2 system. Took me over 2 years to get my 6800XT. I leaned RDNA2 when starting my build. Now after seeing how absurd nvidia is, i'll be sticking with AMD. There is this notion AMD drivers are bad. My pc has been rock solid from a stability standpoint and it runs every game on ultra settings @ 1440p well over 120fps.
Same here. No driver issues so far at all.
Same here, I went with an 6800xt this time over Nvidia and the thing has been a great card! It can run a lot of games in 4k no problem. The only thing I miss is Nvidia has dlss in a lot more games.
The AMD driver meme comes from the TNT/Rage days where it really was a the case. Old memes die hard.
AMD drivers are bad. Twitch lags certain games when an ad plays.
Got the rx 6700 never had any problems and great powerdraw i will never understand the amd hate
Nice video
Thank you!
What a great video. It really is interesting. I think we the 7900XTX and 7900XT Will tell alot about where the market is right now for AMD. I personally believe that if you want a strong GPU but not super overkill. The 6800XT and 6900XT Deals that have been popping up after Black Friday have been AMAZING For the Price. I honestly wanted a 3080ti and I was really hoping that there would be a good deal on it for Black Friday but loe and behold Nvidia really didn't have any deals for BF. But AMD was killing it. I think 2023 is gonna tell alot when it comes to AMD Market share because Nvidia has really screwed up this Generation with the 4080. This is a prime opportunity for AMD to take some market share from Nvidia if they release Strong Cards at better prices. They are pretty much close of Features. I really hope AMD can bring some competition. It will be better for all of us.
6950xt is already faster than a 3090ti, the 7900xtx is going to bring some serious heat too.
@@PineyJustice I don't think it is but, Im ready for the 7900XTX to release. Seems like it's taking forever.
Thank you. AMD has opportunity knocking at their door. Let's see if they answer.
Ive always gone nvidia for their drivers. I have an RTX 3070 right now but I could have easily gone with a 6800 XT if I could have found one for sale a year ago. The 2 factors that make me shy away from AMD GPU's are drivers and power usage during media playback, AMD GPU's for some reason consume roughly double the wattage during media playback. Its kind of a deal breaker for me because I spend more time watching movies, tv shows and youtube than I do gaming. If they can improve those 2 things a bit more I'd happily get and AMD card.
I've been using amd gpus for the last 4 months and tbh drivers are just great, the ui is miles ahead of nvidia, tweaking things is pretty easy, not like those horrible menus that geforce experience has and you don't need an account. About the power consumption I have no idea about it, but you can't tell something is bad if you have no clue about how it is in real life
@@valentonto techpowerup is a (real life) review website & they do extensive testing on graphics cards. The 6800xt consumes about double the watts during media playback vs the gtx 3080
IMO Raytracing performance is what caused AMDs dipping in market share. People may even not use RT all that much, but it hurts the brand as an option for some because high-end parts ends up competing with Nvidia's mid-range. AMD needs to step up it's RT game in a major way... something we can only hope will happen with the RX 7XX0 series.
The sale of mining GPU's has messed up the math....
I wonder if AMD just changed their name and didn't let anyone know it was them, would they sell better?
Yeah this actually concerns me a bit.. I felt like RDNA2 was a good product/family launch, it's certainly performing great in my PC. AMD have been way more in the media after gaining momentum with Zen 2 and newer CPUs, and one would think also more gaming laptops, but I guess the sheer amount of silicon Nvidia ships in comparison, and Nvidia being a company so many "normal people" think of when thinking about graphics cards just is a hard battle. Very disappointing and concerning, indeed.
I wonder, if someone walks into a store and 8/10 pre-buildts or laptop models there have Nvidia graphics, I feel like maybe more than 8/10 people will not risk "trying" the other brand they don't know about.. it's like the top sellers, gotta be the top seller for a reason right? So more people buy the best selling products.
for the first time a have a amd 6950 i9t is very nice
I wonder if this ever-increasing cost of GPUs may be partly influencing the recent resurgence of retro graphics in video games. I smell another GeForce 4 MX situation.
Basically? We'd go back to the olden days when PC ports were an afterthought and everyone focused on console gaming. Fun fact though, AMD is making bank off of multiple console sales as their integrated graphics power almost all of the home consoles while nVidia dominates the PC space. What'll happen is, it'll force PC's into a decline while AMD dominates through the CPU and Console markets. In short, PC Gaming would shrivel up unless nVidia comes off their high horse and lowers prices.
It explains why Valve developed the Steam Deck as well. They probably didn't want to lose market share to consoles, just because of Nvidia.
@@dondraper4438 Dude that makes so much sense. Steam Deck could be more compelling if they could figure out a better storage space solution on it though.
@@R-Tech_Gaming For a first gen product it's alright. Also gives developers a new lower performance platform to target. Which would benefit Valve greatly, since they don't make money off GPU sales but software sales instead.
Pc is all about flexibility. Just because new hardware were expensive then pc gaming will start to decline. The minority enthusiast that like to have the best and latest hardware will be pissed and complaining but majority of pc gamer out there are not. To play a game you did not need 4k monitors nor 1440p. 1080p should be good enough. No need to max out every game setting since in most game the medium setting can be very close in look even with ultra. New hardware is expensive? You can look for used one. Even if you don't really like buying used if you look hard enough you can find good deals on hardware. Gpu like 6600 already more than enough for 1080p60 if you put your base setting at medium to start. And sometimes 6600 can be had less than $200 brand new.
Remember that JPR only says board partners have built less new Radeon cards vs Geforce cards, having been given a lot less RX 6000 chip by AMD due to lack of demand. It does not indicate number of existing inventory Radeon cards sold vs Geforce.
Yes, that is the "sell-in" and not the "sell-through" as nVidia Execs like to say. Ultimately, you can't sell anymore GPUs then you put into the channel.
As long as CUDA and NVIDIA's other flagship features exist, I don't think Radeon GPUs stand any real chance at clawing back market share. They will always be a secondary option, and a compromise at that.
I have only had NVIDIA gpu's until now.
I just bought a 6900xt 790$ (Europe)
And I will only buy AMD until competition gets to a better place.
I started doing that too. Got the Vega 64, 5700xt, now 6900xt. I may skip the 7900xtx but I’ll pick up the next gen.
@@Tony_Calvert I was considering getting the 7900xtx. But when I saw the 6900XT sale I had to jump on it.
I am probably always gonna buy the second newest gen whenever I upgrade from now on.
Hope more people use their wallets to vote for competition.
GTX1050 > RX 570 > RX 590 (currently) > saving for RX 6800
It's frankly ridiculous how ngreedia Ampere cards are still above MSRP even though they are on the point of being made obsolete with Ada Lovelace on the horizon , while AMD's cards fall below MSRP as expected at this point in the life cycle.
On a broader note I get the impression AMD haven't exactly been cranking their desktop Navi chips out, instead preferring to make PS5 and Xbox variants so even if people wanted the AMD chips they haven't been easy to get hold of.
There has GOT to be some funny business going on behind the scenes here. It just makes no sense to me for AMD to make such a great product this gen and have so little market share. Having said that, let's wait till it releases its new lineup this month.
The investors at best know the hype. Most don't know the products for crap. But the lack of sales due to simply refusing to turn out product numbers so they can spike per unit pricing.....that will be noticed in the profits. Investors care about total profit, not per unit profits.
If AMD actually puts out products to be bought, people even interested in 4090 will give up in favor of a card they can get without scalper prices.
In my opinion Nvidia is coming up with better gaming technologies such as ray tracing or g-sync, and AMD is just trying to copy.
Perhaps if AMD were to bring more enticing evolutions to the GPU sphere, people will think about buying their products more.
I came from 3dfx and continued with Nvidia. I then tried an insanely expensive AMD card and the drivers were horrible. The card didn't last long, failed. Switch back to Nvidia a happy man and never looked back. My next CPU will be an AMD without a doubt, but I wonder if AMD has fixed the driver situation as that is the only thing keeping me from considering AMD GPU again
They simply where not mass producing enough gpus , and aibs where sellign pallets of amd cards directly to miners, Nvidia did at least lock down for a bit in both crypto surges LHR gpus so those cards would land on gamers hands, I tried getting an 6000 series card all throughout 2021 and the prices where outrageous and not compettitive enough so most people went for Nvidia cards , either from scalpers or they got lucky in the queques, By the time 6000 series was readily available the ethereum merge hit and metric tons of cheap 2060s and 2080s along with 3060s hit the streets and all AMD did was come out with a refresh essentially reseting their msrp again. Now that 4080 cards are out and Nvidia has come out full force raising all of their cards $400 for no reason other than greed, is when AMD needs to go super aggressive with pricing like they did a couple of generations ago. Selling 200$ below nvidia is not going to work, they need to have a product thats 50% better and 40% cheaper for Nvidia loyalists to notice.
Yes. I remember the whole "6x50 refresh" and how AMD signalled their intent by making the x50 class units a higher price tier than the existing ones, instead of shifting the older ones down a notch in price and putting the x50 ones at the original price of the ones they would be superceding.
That left a very bad taste in my mouth. AMD had a chance to get a little bit more market share but they willingly set that aside.
Going with price war is useless against nvidia.
7:20 almost all games are already made for console and ported to pc
One quarterly result does not equate to market share. The way we should look at market share numbers is not quarter by quarter but by using a moving average so by averaging x amount of quarterly results. For example if you want to know the market share of the previous generation of cards (Ampere vs RDNA 2) then average the data since the Ampere launch and the result is 81.33% vs 18.66%. AMD's market share has been around 20% for a long time.
This generation (Ampere vs RDNA2) was basically about crypto mining and so IMO this timeframe is not a good indication of AMD's "mindshare" (market share) because it didn't matter if RDNA 2 cards would've been better perf/$ _in gaming_ because everything was sold out all the time.
What this timeframe shows is that AMD has much lower capacity vs. Nvidia when it comes to providing GPUs. Btw last quarter numbers are low because AIBs told AMD and Nvidia that they don't want more GPUs because the inventory levels are high.
Nevertheless it's not looking good. I agree on that the Radeon brand is severely damaged. Tech tubers are echo chambers for the enthusiast crowd, regular consumers don't watch these channels so they don't know about NV's shenanigans nor AMD's better perf/$ cards, most of them probably don't even know AMD, maybe their CPUs. For regular consumers the graphics card equals to Nvidia so they buy Nvidia. Not to mention I looked at some OEM prebuilt systems and even the PCs built with Ryzen are shipped with GeForce cards most of the time.
I did show a 2-yr rolling average in my previous video and in 2011 they were at 40%. Now it's down to 20% and there is now upside in sight. Since moving to TSMC they have been averaging about 2.5M unit per quarter. But this quarter was 0.7M units. Shockingly low.
Radeon GPU were in stock since Aug-2021 (when I did my series on what has happened to GPUs) and they were sitting on shelves at ridiculous prices to match nVidia. They could have sold out if they lowered prices, but they didn't.
@@ImaMac-PC Yeah, ETH went pos @ Sept 15. But not just AMD cards are on the shelves, NV cards are also hard to sell nowadays (inflation, recession, PC shipments down, etc).
I'm hoping AMD didn't ship too many RDNA2 GPUs because they simply stopped making them and are preparing for RDNA3 launch across the entire product stack from low to high end in quick succession. That would be a slap in the face for Nvidia.
I’ve avoided AMD. Sort of. Since rage 128 (I was even an all in wonder fan for a while) I’ve tried ATI/AMD GPUs but usually ended up returning them or selling them on and using Nvidia GPUs. I experienced too many driver issues.
Last one I tried was an RX590 and I returned that one because of black screening and stability issues.
I just decided to try an RX6600 for my son and it’s awesome! They have finally, after these decades, fixed the drivers and this one will stay around!
I would consider an AMD GPU for my personal rig too.
Their prices when I bought were excellent! If they do that again on Black Friday, I’ll buy another. I’ve got my eye on a RX 6750 XT if the price is right.
I returned my 6800 that i bought last week and now im running on integrated vega (wich oddly enough works fine) while im waiting for the 3060ti. Black screens, stutters and driver crashes multiple times a day. Thats after i went out of my way to get a 1250w psu just to make sure thats not the issue btw. Their drivers are horrendous thats just what it is. If you go on overclockers and have a look at gpus. U hardly see nvidia in stock, but with amd u see a ton of them and you also see b grade ones in stock. Those b grade gpus are returned gpus. That marketshare does not surprise me one bit. I hope they fix their driver issues before intel overtakes them...
Uncle Jenson....it upsets me that Lisa doesn't seem to be willing to do whatever it takes to bring the battle to her uncle. It's kind of like two heavyweight fighters who will refuse to fight each other. Sure AMD is doing really well in the CPU market to the neglect of the GPU market they're late on this launch and they're not competing against the 4090 and it doesn't seem that they were ever planning on it
I'm an AMD fan I buy AMD as often as I can
People wouldn't pay Nvidia money for an AMD card that beats the 4090 so why would they? They're going to have to compete on value until they get enough mindshare and people looking for value aren't spending over 1500 on a GPU.
Feature Feature features
If amd could fix their drivers and get equal ray tracing or other features not seen on nvidia they would sale.. i have a 4090 and its mainly because of those few things, i like amd too they just need to up their game, especially on driver support
When you talk about market share, high-end GPUs don't matter. Your 4090 won't move the needle. The battle for market share is at the 3060 vs. 6700XT level.
Also, this driver support is ridiculously overblown. I have a 6800XT and have not encounter any driver issues with it. It is a solid card with perfectly stable drivers.
@@lukeearthcrawler896 it does move the needle when people think of products they think of brands and until people can get in their minds that amd is the best then even at the midrange and lower markets it wont change, same reason people buy iphones from apple that may not be the actual best phone its all branding people buy brands and right now nvidia is associated as the best because at the high end well they are
Amd drivers on the 6000 series have been the best they have been in years, i own a 6800xt and before that 380 390 v56, 5700xt and ever since the launch the 6000 series has been the most stable drivers amd has ever been when i'v used it. The 5700xt driver fisaco caused them to clean up their act. Heck they have even fixed their Dx11 drivers. Funnly enough i got most of my friends rocking like nvidia cards, and i'v have had less issues then they.
Yes RT pref will take them a few generations, but let's be honest what game that has come out recently and has been a killer app that you need RT or you will not be able to play it. The consoles are rocking rdna 2 arch RT so we ain't gonna be seeing games that lock people out with "Only" rdna 2.0 rt preformance.
You as the owner of a 4090 what games have you played with RT on? I'm just asking out of curiousty cause is it realy that much of a killer feature? Ran some games with it on and was pretty meh atleast for me, unless i stop to realy check it's pretty non disdinqushable from it turned on and off, during normal gameplay. Had my gf do a blind test where i had it on and off, and she could not tell what was raytraced and what was normal rendertricks.
What do you mean by other features? i'm asking cause i'v ran into several nvidia buyers who are touting nvidia exclusive features and are not even aware that AMD has most of them covered in their drivers, the expection would be maybe ANSEL and i quess DLSS exclusivity but the equavelent would be fsr2.0+.
Why am i pointing all of these things out is cause i'v seen alot of people stay away from AMD cards simply from the herd saying "AMD bad, Driver no worky" and this is why our PC market is so messed up. Even if AMD has technically the better drivers(vs 3000 series) and lower prices the market does not act rationally and only wants AMD to be better for Nvidia to cut prices so they can pay less for nvidia cards. This is not a healty market, and unfortunatly i'm afraid in a few years, unless intel pulls a rabbit out of it's hat, pc gameing will "die" cause the prices are rising, and if a parent has a choise of a xbox series s for 250€ vs a 3060 of 400€ then they will buy their kid a console and we will be back in the 90s, when pc hardware was too expensive for most people and the kid who wants to play fortnight will be console gamer not a pc gamer.
@Maolenhull i agree with your points, i will say that i can only pick a handfull, cyberpunk comes to mind as the biggest one for me, altgough for me dlss3 was the thing that made me upgrade as at 4k the frame genration really is amazing. What other card at 4k can give almost 100 frames and be maxed out settings yes supersampling is used but those technologies are what i believe are keeping amd from gaining a bigger market, trust me i want them to, as the prices nvidia ask have gotten to the point normal consumers cant buy in, and that is the real shame, i just think if amd would actually release 1 card that truly kicked nvidias butt that it would go a long way to sway consumers it really only takes 1 killer product, and from rumors the 7950xtx that is coming may very well be that card but i wanna see the drivers and other features really improve, as far as the game support consoles will always lead the way as far as that goes and amd is smart to have their chips inside, although that is most likely a result of amd being a cheaper product when the consoles were made, the pc market is in a bad spot at the moment and you are indeed right that there will likely not be a game that can even max out a 4090 level product for even the next 8 years
Driver support is pretty good now people need to stop using that as a excuse to not get Nvidia
Just bought a 6800xt for $515+ 2 free games (callisto protocol and dead island 2). A card that ties the 3080 in most games not using raytracing for $300-400 cheaper. People who don't do their market research are just going to waste their money, same reason why people buy Nikes despite being made by slave labor and being trash
I think it's just that PC gaming got unaffordable for all but those who were going for high end GPU's, and most of the people buying those were productivity/machine-learning/crypto-mining people all of whom use Nvidia. If we were just looking at gamers, I think that chart would look a lot different. But I think that if we were looking at gamers, the sharp decline in GPU purchases would get a LOT sharper. In other words, if you were previously in the market for a GPU for gaming, you probably aren't anymore. And if you're still in the market for a GPU for gaming, you're probably willing to spend the extra for Nvidia at this point. Because if you're spending that much you actually care about raytracing. You want all the bells and whistles, and you want it from the company that makes the absolute best card. Not the company that makes cards for poors.
I love that AMD releases stuff for actual gamers, that actual gamers can afford. I love that they support Linux and have open drivers. That's why I buy their cards. However, if AMD wants to win, they need to release something to dominate the high-end. Their 7950 XTX whenever it comes out needs to be BETTER than the 4090 Ti, and it needs to BETTER AT RAYTRACING than said 4090 Ti. It doesn't matter if it draws 800 watts and costs $2400. And they need to get more support for productivity and machine-learning. ROCm needs to be BETTER than CUDA, and their cards need to be BETTER at DaVinci Resolve, Blender, etc. than Nvidias cards. That's the only way this turns around.
For almost every level of gpu(for gaming) except the highest end, I'd rather have amd since it costs $100-$300 cheaper than the equivalent nvidia card... and the highest end card requires a $1k display for it to be more noticeable(4k 120+ hz). People are over hyping nvidia way too much, even if they don't use raytracing. Great for me and the people I help, but it sucks for those who don't do any research.
People should always do research for what they do and the prices it costs. Ofc go for nvidia if there are things that only work well with nvidia.
@@KevinEF My point is that the market is shifting towards the highest end. Anyone who'd consider the mid-range or budget cards, who would go AMD, is instead just sticking with console.
@@GPaulTheThrashKing I know tons of people that go for the 3060 or 3060ti just because it's from nvidia even though you can't even play raytracing games well with that card and it costs $100-$200 more than the amd equivalent card.
@@KevinEF yea the 3060 is trash compared to the 6600 so is the 3050
This is total nonsense. Not everybody is playing CSGO at 720p and Minecraft. If you want high FPS, high quality VR then Nvidia is the way to go. Multi monitor 4K, then Nvidia is the way to go. AMD are fine for most, but the price gap is not that big in the mid to low end and at the high end Nvidia is the king.
So my decision to buy 6700xt was best decision i have ever made... 😎😎😎
They need to put out a killer Graphic card that will scare the hell out of the 4090! that will make gamers think about team red is truly competitive
It really depends on this RX 7900 XTX and it's release it says $1000 but in china pre orders are $1600 they says that's due to high demand and short supply. I doubt it if AIB partners go anything above $1000 the 7900 xtx is not worth it why would I pay that for a slightly higher performance than a 4080 when the 4080 is way better in ray tracing. To me AMD has one chance if they blow it that's it I've given them enough chances to catch up with Nvidia if they're going to charge a ridiculous price for their top-end GPU without the ray tracing then I'm officially done with them.
Wait for benchmarks
I guess china and the whole world are same market place, you are pretty stupid if you compare taxed and non-taxed prices lmao
But yet again 4080s are at higher msrps for different brands rn we're lucky cuz no one is fucking with the 4080 for that price I'll just rather get a 4090
@@samay5902 Only a stupid person would assume someone is using China to compare prices like for like. If you were smart you'd know in China because that's where they're made the GPU's are typically cheaper than everywhere else. So if China has such a high price then for the rest of the world + taxes you can assume starting pre-orders will be way higher in other parts of the world. Congratulations🤡 you live up to this expectation.
The only bright side I see to this is that AMD Fanboys will shut up for once on the comments. Everywhere I go for a tech video about GPUs or CPUs they are always the loudest trying to force people to change because this, because that, because it's better on one point, because it's better on this point, because your choice of CPU or GPU is faulty on this side or that. It's god damn annoying.
Great video. I think the chip shortage brought about issues with planning for AMD(Let me explain). They are on the right path though as long as they make GPUs for the main consoles. If it wasn't for the chip shortage we would have seen significantly higher number of sales of consoles particularly the PS5. With this opportunity AMD can continue to develop GPUs IP that can compete with NVIDIA across the board(Semi Custom, Consumer and Server). It's only a matter of time until their discrete GPUs start gaining consumer market share. Biggest concern for me when looking at AMD is clients such as Amazon developing their own server chips(particularly ARM). I think it's safe to say Google and Meta are not going to be doing that anytime soon so we can expect them to continue as clients. if it turns out MSFT & AMZN are depending on AMD for their server chips(even ARM) then AMD is the golden goose and they'll be able to develop strategies to boost their consumer GPU sales.
Chips weren't the problem it was all the other things that go into a console
I didn't realize how bad things are and may reverse my decision to stay out of the market now. My 1080ti is easily fast enough for my casual FPS gaming, but a 7900XTX would be fun. I can afford to put money into a quality product with the side benefit of helping competition - _not_ charity to AMD. I saw what Intel did when AMD was immobile.
This has nothing to do with the upcoming market or its trends. The data shows, AMD slaughtering Nvidia.
7/10 of my friends have an AMD GPU because they actually listened to me about pricing so
AMD has not had a competitive high end product since the HD 7970. But they adopt this weird "me too!" pricing structure that doesn't read the market well. I don't think anybody wants a second best graphics card for $1000. I think the new RDNA 3 cards will be as DOA as the 4080 is, unless they can match the 4090 in performance, which it doesn't look like they will.
AMD needs to price their products aggressively and mock Nvidia as a greedy anti-consumer company who artificially jacks up profit margins for no reason. RDNA 3 should have been $800 max.
And with chiplets, they could hit that price.
I don't have a preference for either company. I'll buy whoever has the best performance for the money. The problem with AMD is their performance on Ray Tracing. I chose a 3080 12gb over a 6950 because of it. if they can't pull up their numbers with the 7000 series, they are toast
I believ on the 7000 series it is equivalent to the 3000 series. So the 7900 XTX does as well as the 3090.
@@jaredgarbo3679since there are no review benchmarks, what you said is just speculation.
@@googlegamer4047 nah it's probably true ut I don't think it have raytracing performance of the 4080 and 4090 it will probably be 20-25 percent behind
I’m considering swtiching to team Read, provided the 7900xtx offers a good value (which seems likely). We have to stop Jensen’s masterplan.
rdna2 is decent sure BUT at the price i wanted to pay it was absolute garbage ie at around the 200-250$ range ie the 6500xt at the time which wasnt even an upgrade to my 1060 on a pcie 3.0 system. sure amds prices haved dropped now but its a little to late sure the 6600 looks very good at what was the 6500xt's price but as next gen is on the horizon im not going to waste money on the 6000 series ill just wait for the 7000series. had the 6600 released at 220$ i would of bought one but meh not now.
The ‘issue’ is amd is always second best, they need an on par or better gen than nvidia to really gain market share.
Shipments though. Nvidia has launched new products, Radeon has not yet. Makes sense that Radeon's shipments are null, considering the glut of overstock from both companies.
Don't worry recently germany gou market shows a large amount of rx-6600 & rx-6700xt being purchased my many users. Wait for next quarter amd will start gaining market shares back
Thanks for sharing!
07:10 Already happened. Gaming companies stopped *YEARS AGO* generally dev AAA 3D games for best look & performance on PC, unless there's some very special reason (e.g. sponsorship). These games are now dev for consoles and then ported on PC. Consequently, years on end all new AAA 3D games are tweaked to run at a decent FPS, res. & eye candy on the GPU current-gen consoles have. This is why you can still use a 1060 6 GB to run basically all 2022 games at 1080p with a playable FPS if you tweak the eye candy a bit. It's stagnation on steroids and both NVIDIA & AMD were happy to capitalize on it. The only reason GPUs above 3060 Ti/6700 XT exist at all (as far as gaming is concerned) is to run games at high resolutions and/or FPS. THAT IS IT. In the past, when the PC was the defining market for AAA 3D titles, you would often have games that would require a GPU upgrade to run at any decent FPS/res, helping to push the market forward in step with GPU price drops. That time is long gone.
That's a great point. Thanks for the feedback.
my guess its uncanny valey - amd is a lot stronger now but still not same gen as nvidia. current gen becomes old gen december 8th and nvidia remains one gen away. 7900xtx should change things a bit
My biggest issue with AMD hasn't been with performance or price:performance, but with bugs and reliability. You might think people exaggerate the issues with black screens, driver time-outs, or they have these issues because their PCs in general cause the issues (due to PSU issues, OS issues, system RAM issues etc.). However, I've had problems with AMD GPUs on otherwise stable systems, and these have been frustrating and impossible to resolve in spite of replacing components, clean reinstalls of Windows and the like. Put in an Nvidia GPU that consumes more power, and pushes the system harder, and the Nvidia GPUs work fine in the same systems the AMD GPUs have intermittent issues with crashing, black screens, driver time-outs.
I think this reputation is what dogs AMD GPUs to this day, and until AMD resolves these reliability and stability issues, people will go with Nvidia, even with their ridiculous prices, just to avoid problems. It doesn't hurt that Nvidia performance is pretty good too.
I want to love AMD GPUs. I already love their CPUs and CPU chipsets, so I'm exactly the kind of customer they could exploit on the GPU side. But after having had issues with reliability, both with the 5700XT and the 6800XT, I'm not willing to take the risk on their GPUs again until I'm confident they've turned the reliability issues around. I don't care RX GPUs can keep up with Nvidia; if it's not stable and reliable, I don't want one.
Its another Vhs v Beta -max battle. The herd went for the one easier to spell.
once a herd moves you cant stop it with logic. only collect the stragglers.
Add to that poor marketing and limited capacity . the result is as we see now.
I just don't undestand why amd is performing this low. This kind of marketshare can't be just for not great drivers or whatever really. Lets hope in the coming year things are going to change at least a bit. I just don't understand why they can't seem to be able to be more of a challenge to nvidia when they are so close.
Are you saying they don't have more discrete GPU market share because it's not a priority for them (i.e, consoles and laptops come first)?
Very bad supply, slot-in prices strategy and too many references that doesn't make sense are some reasons but dlss and ray tacing are the main factors if you ask me. Plus, many budget gamers felt betrayed by amd prices and market positioning. Just look at how am5 is sinking, it's not only due to ddr5 pricing alone. Cpu prices, motherboard prices and the fact that entry level ddr5 4800 almost kills the performance gain you get going from a 5800x 3D to a 7600x. I think that amd deserves every problem they are facing right now. I'm just sad nvidia doesn't get the same treatment.
I really tried to buy an 6800XT for 1500 Euros...couldn't find any. Only 6900 XT for 1900+. But I could find a 3080-Ti for 2050. Guess what I bought. DLSS2 proved to be awesome! FSR 1.0 was crap. So....
That was the right move and even today I'm seeing used 3080ti sell for higher than new 6900xt!
Quite simple... AMD needs to be much more competitive price wise, assuming it's margins allow, whilst Nvidia has edge on product and brand. Lower prices which is even more difficult in a recession+ deflated crypto market is the only option at this stage.
AMD IS way cheaper, compared to nvidia, what are you telling about competitive price
@@goregejones7248 It is cheaper already, correct, but it isn't working since the perception gap is way bigger. If your marketing is unable to match NVIDIA's market perception you have to modify your strategy and price is all they can modify at this stage. Or do you have any other ideas?
@@leealtman na amd should do something about creators, i do think a person who buys GPU will not exclusively do gaming , he might do streaming , video editing , video encoding/ decoding , 3d rendering , other features which should be included in amd GPUs such nvidia shadowplay , broadcasting, rtx studio, nvidia ominivors etc
AMD will certainly be my next card (7k series) Just waiting for a couple months. 8-)
Worth noting, Xbox and Playstation are both AMD. So the point about devs abandoning pc gaming, just means they turn to optimizing games for AMD. So basically Nvidia just wrecks themselves by pricing out their customer base. Which is why the steam survey is full of Nvidia cards from 3 generations ago. The price of high margins is a decline in upgrade cycle cadence. There may actually be more money in people upgrading every cycle, if it was affordable to do so.
Total system cost is also a factor, a customer may want a new card, but if they need a new system too, the combined costs prevent both upgrades from occurring. Is someone going to build a new system just to slot in their old card? Probably not, they’ll keep the old system whole (for gift or sale) and buy an entirely brand new system. If the graphics card pushes that cost too far, they put off the whole build, including the card purchase. Perhaps this is why AMD’s steam survey chart toppers are newer models than Nvidia’s chart toppers.
When Hardware Unboxed tests old GPU’s with modern games usually AMD is the better choice. I feel that CZcamsrs and reviewers are little bit responsible for this mentality
AMD has now a chance to get the market share back but looks like they don't want to.
7900xt - 20% slower than 7900xtx for $900 is DOA - just add $100 and buy a 20% faster GPU with more VRAM.
This card should be named 7800xt (6800xt was $650 and was 10-15% slower than 6900xt) and should cost $700-$750 - and AMD would flood the market.
But no. They will release 7900xt for $900 no one will buy it and later they will release a way slower 7800xt for $700 (if 7900xt is already 20% slower it means that 7800xt will be 30% slower or more). Looks like AMD doesn't care about the market share even if they have the greatest opportunity in a decade as Nvidia has huge stock problems with Ampere.
I didn't consider that they just don't care about Radeon....thanks for the feedback!
@@ImaMac-PC They care where the money goes which means the CPUs for data centers and servers market. This 7900xt for $900 doesn't make sense and they will not gain the market with a $1000 GPU. And if 7900xt is already 20% slower it means that $700 7800xt will be even slower. 6800xt for $650 was only 10% slower than $1000 6900xt and this time looks like for $700 we will get a card being 30% (or more) slower than a top tier 7900xtx. Maybe they gave up, I don't know. We have the same situation as we had in the past with the CPU market for over a decade - what a disaster.
great cant wait for 1000 dollar 5060ti
It is not that nobody wants to buy them.
They could have sold any amount they wanted during the last mining rush.
However they produced like 3 whole cards because they put all the chips in consoles.
Can't say I pity them. You make no cards, you get no market share. Who could have guessed?
And obviously people want to see the upcoming rx 7000 models in action before they spend their money.
Q3 is not an interesting quarter. Q1 2023 will be interesting.
Mostly streaming. AMD is lacking on the streaming support
7:34 Because people are used to buying a brand instead of a product. It's just like Apple. Decent product becoming over priced because of the name attached to the product. AMD better wise the hell up and sell their product at a normal price.
I am switching to AMD a well. Nvidia prices are ridiculous. My only concern with AMD are the usual driver issues especially since I use Windows Mixed Reality for gaming. We need to stop Nvidia's monopoly.
AMD have been the back runners for cards and firmware support, Nvidia just have a constant update for drivers etc and so have an appearance of excellent support to their cards. If i'm going to pay $2380 USD ($3500 AUD) for a 4090 then I know Nvidia have my back, vs Radeon at say $1400 USD (Best guess $2350 AUD) and may or may not get the card running smoothly. I know where I'd put my bloody hard earnt money. PS: I hate Nvidia for the prices, I still run a 1070 as I haven't wanted / afford to buy from them since.
Well, ironically Turning didn't get any bios or driver updates to support SAM (smart access memory), despite having a similar architecture to Turing... if that doesn't scream of obsolescence, then I don't know what to tell you. Nvidia don't have your back, at least after the next product is released. Radeon have been supporting their GPUs for 5 years+ bringing support for FSR and more.
guess nvidia have your back with frame generation in turing and ampere, cant believe the backwards compatibility, mind blowing
It’s fanyboyism (I’m guilty of it as well but I won’t make that mistake again).
Why tf a person should buy a 3050/3060 when they can buy a 6700xt with same price ?
People only want fire, and that's all Novidia right now.
0.05% user error. Just don’t be a tard and double check your connection lol
I will definitely be switching to Amd next time! I hate companys that have monopoly and take advantage like that so I would buy amd no matter how much better nvidia is. People have to STOP buy nvidia gpus! They dont deserve your money!
Nvidia QOL and dlss are just winning the battle.
Same reason apple is still so massive just blind following the crowd
AMD has a long history of following and not leading. This extends into their GPUs. AMD has not introduced a first-to-market feature to the public in a long time. What typically happens is NVidia introduces something new and then AMD hobbles together a cheap imitation 2 years later which isn't as good, so to sweeten the pot they make it open source and free. Added to that, their day 1 drivers suck. Fine wine really meant, we need time to get things working. Software compatibility...NVida has it, AMD for the most part doesn't. That may be changing but it could just be a case of too little too late. finally, there is transcoding/streaming. If Epox Vox is to be believed, to this day AMD x264 is not up to snuff with NVidia bit for bit. I can only imagine that it is the same for x265 and AV1. No wait, AMD has no product out there that does AV1 yet. Even Intel has transcoding down. If your streams are easier to set up and look better on NVidia hardware, why would you bother with AMD?
AMD has to crash their prices and fix their driver issues to at least get the entry and midrange market. Even Intel knows they have to get that market segment first before they contest the Alpha cards. I'm pretty sure there are plenty of people like myself that can afford a 4090 but only want to spend 250-350 on a GPU. The performance at that price point just is too low and so, I hold onto my gtx970. A card still supported by NVidia. How many newer cards have AMD already dropped?
next gen amd gpu have av1 encoding. same tihe nvidia and intel. no gpu in 2020 had av1 encoding
It's very simple really, the only true midrange offering of theirs is STILL the RX 580. A 6 year old card. They have completely dumped the midrange and are trying to compete with the ultra high end. When AMD was at their most successful they did it by offering significantly better value in the midrange. Nvidia's market share does not come from any 4000 card, or even 3000 card, or even 2000 card. It comes from GTX 1060 and 1660, their last good midrange offerings. Some people are even still rocking 970's. But even a discounted base 6700 is over twice as expensive as an HD 7770.
You're right and those cards were/are under $300...only when I saw the 2060 at $179 did it seem interesting.
AMD can surely dominate indian budget 1650 market if they do some proper advertisement, via youtubers, and e commerce sites, people dont know about AMD here. Here 80 % of cards sold are 1650 and 3050.😀3050 laptops are starting for 60k, 3050ti for 70k . If AMD, can make 6600m for 75k then there wont be any nvidia laptop in the market. Indian want more offering for the price, they are ready to spend more money, like a guy with 60k looking for a laptop saw, this 6600m for 75k , he will buy that,for sure.
Bro as far as I talked with people some people don't even know amd graphics exist, the way nvidia marketing itself is gaining more popularity, and even if they know amd , they just ignore it cause they think nvidia is best, i m tired of telling all of them about amd price to performance etc, they are very concerned about having nvidia GPU , even if it is overpriced
I get that too. Many people don't even know AMD makes GPUs and are not willing to take the chance on this "unknown" company. Doesn't seem like AMD being in every modern console for years is helping them.
@@ImaMac-PC Not a surprise, who tf knows that there is an AMD chip in the consoles? Besides the tech news consuming enthusiasts? Or more likely who tf cares? I mean regular average Joe doesn't care that's for sure. :)
I feel sad for amd, people are waiting for amd to sell at low, so to get nvidia cheap.
i blame anyone that refuses to consider an amd gpu for this, youtubers asked the people to vote with their wallets and they have voted. The ridiculous prices are a result of the consumers own actions.
I mean, who really invests in a company that has a hand full of overpriced items up for sale?
The investors aren't gamers. They saw hype. But all the enthusiasm has gone towards AMD
The last graphics card I bought is R9 380 (4 GB) back in 2015. I am not going to hand over any (I repeat "any") money to nvidia, amd or intel, if they continue to force ridiculously overpriced (gpu) products to our face.
I am more than happy with my R9 380 and ready to continue to not to buy any product in 2023 and/or 2024 if needs be.
If companies lost touch with the reality, "no consuption" responce would easily wake them up.
I am not buying their marketing lies and products.
Initially "shrinking" and nowadays "dying" gpu market is a good indication.
Vote with your wallet. I like it!
Lol, can you play any modern games with that R9 380 or do you play modern games on consoles these days?
@@AngelicRequiemX
Elden Ring works around 30 fps at 2560 x 1440... 47-50 fps at 1920 x 1080... Nioh 2 works perfectly at 1440p... Which all I need...
@@ozanozkirmizi47 What about Cyberpunk 2077?
@@AngelicRequiemX
I invest my free time to soulsborne games. Sorry...
AMD challenging Nvidia like it did in 2020 was a fluke occurrence. I wish it weren't but it is. Sadly the reason for the success, was because AMD at the time was on a process node (6-7nm) that was half the size of Nvidias process node. That is basically it. it accounts for the power efficiency, and the massive uplift of IPC also. That wont happen again, and so now it is down to the relevant design in microarchitecture.
AMD has a chiplet design which is neat and cool to an end user, but not a efficient as a monolithic die, because there will always be added latency to deal with. Best Believe AMD did it only to cut cost for them, and not to make a better product. Its more like they can make a product just as good as a monolithic die, if that makes sense.
Process node size, transistor count, chip density is what counts. clock speed counts too but clock speed is heavily regulated by chip density. That is also why AMD has had traditionally higher clock speeds, because their chips arent nearly as dense.
It's worth mentioning that latency isn't as big of an issue for GPUs as CPUs, also AMDs Infinity Fabric makes the latency very low.
Yes, they were a node ahead and had the frequency advantage...now they don't and nVidia has higher frequency.
Bad drivers
Of course amd is at its lowest. They're on the cusp of a new release after years.
The thing is there's a lot of ngreedia lovers who just want nvidia only. They literally got their damn 4090 Performance so amazing because Ngreedia was scared of AMD. They won't see that cause "yall are poor lol". If Ngreedia stops improving, so too would gaming as a whole will stop improving. Smh
meh radion made tons of money the last 2 years they will be fine its nvidia that needs to take a haircut
AMD's problem is that Radeon has to compete for wafer supply with server & desktop. Those areas will be higher margin, so in an environment where they struggle to meet that demand, it doesn't make sense to produce GPU's. Hopefully they secured the wafer supply where they can produce a lot of value GPU's to take back market share. I cant imagine they aren't at least margin positive.
AMD-S bigest problem are the drivers ther are just JUNK! Games are crashing ect...And the AMD PR is shit "THE BEST GPU ON THE MARKET THE BEST THIS THE BEST THAT"and when it comms out it is just nja...
Your evidence for drivers crashing? I mean, significantly more than NVidia? And for regular users or those overclocking?
@@anslicht4487 You did writh down the evidence im not a nvida fan boy i have a 6900xt so..
I am planning pick AMD gpu soon, although I am aware all that Nvidia only gaming gpu mood of people around.
I had Radeon HD6770-1G for 5y, it was nice graphics card for me and I don't think it as just design, it was same quality as AMD cpus.
Played dozens of different games on that no big issue.
If any problem, that was most likely due to OS Windows or game itself, some games coded badly.
Reminds me old bad name of AMD cpus in PC, while I had good experience even with those since 90s until last one I used till 2020.
I think alot comes from prejudices of bad AMD performance or issues, if anything happens, many users are already blaming AMD product but not themselves and share it online.
Btw Rx6650xt has dropped to 250USD here(7290CZK), then it returned back to 275, although it was early around 300-330. Nvidia 3060 is around 330usd here.
To the point retailer had 136units of that MSI MECH OC and sold probably 4 within 1st day, when price went up.. but anyway still below original and 20perc below 3060 price.. no more sold in more than 1week, thats Christmas shopping month already!
I am worried that many retailers have pretty high margins, upto 30percent, some don't even bother to adjust unsold old units priced from crypto peak.(for example some XFX merc 6660xt for 600USD is really dumb offer)
AMD biggest mistake was and it will be forever RND2 launch pricing the did not have the same features as Nvidia but the wanted Nvidia money thats not how it goes period
I've come to the conclusion, that the only way that AMD will ever truly compete with Nvidia, is if they flat out beat them in performance and features across the board and have a competitive price on top of that. Anything less than that, and it'll never happen. Nvidia is just too far ahead in market share and mindshare at this point.
Nvidia lowered prices on the 4000 series, so yes, Nvidia is worried about the 7900. It is also why they clocked them so high and made them so hot, to wring out all the juice they could.
I see price adjustments due to currency fluctuations but I haven't seen nVidia lower any prices yet.
@@ImaMac-PC czcams.com/video/_ShLhBRCdzA/video.html
I did see nVidia lowered prices in Europe however, that was due to the change in currency exchange rates. There is no change in the US price (store.nvidia.com/en-us/geforce/store).
I did not buy any AMD GPU for whatever good price from the last Generations ... I WILL buy the AMD 7900 xtx , and thats what right now the most of the non-Zombies are waiting for ...Dezember the 13th , nothing else matters in the GPU market exept this date.!!
As some mentioned for themselves at the 13th, i also will change my whole system to AMD based.(Also because AMD mentioned on their presentation that they work on some sort of synergy between the AMD CPU and GPU to enhance the performance even more) the Ryzen 7950x is installed and runs so smooth and fine like every intel cpu before it , and so WILL the 7900xtx! I always had Nvidia GPU´s before , i never looked at AMD GPU´s , i simply ordered a "N" card blindly 660,1080,2080 ..and only because there was always this propaganda around that AMD sux, AMD this AMD that , AMD Drivers here, AMD Prozessors crap there....bullshit , pure propaganda bullshit ! Im so convinced from my ryzen CPU , that i AM sure my 7900xtx will be the same good deal !! And it WILL be so !!
Radeon has shitty driver support. Bad reliability (chek 7xxx series vapor chamber issue, or now the dieing 68xx 69xx cards). Every time I bought a Radeon, and went back to NV and I refreshed the drivers, it was a wow feeling, why it is so hard to do it like NV does? AMD always comes with technology for the future games, while Nvidai gives you what works best now at the tests. Despite RT performance on 7xxx cards not so bad, the reputation in people's mind is that NV has a major advantage in RT titles. SO many reason, a RAdeon must be priced much more agressivly to come close to an NV card in terms of sales. Honestly, If I have 1000$ for a VGA, than I will have 1200$ for something I will have similar if not better performance, and no misery with support. No faulty vapor chamber. How amateur was the launch of the 7xxx series? It CAME WITH bETA DRIVERS. So any test is showing a worse result than the reality, but people will not care, just says RX 7xxx is not good enough. AMD has a big responsibility of being in real trouble. Maybe they don't even care, it's better for them to design console chips, where they are the only available option.
AMD msrp is always bad. Not cheap enough. In my opinion that's their biggest mistake.
It's not enough to make a price reduction after two years.
Nvidia is better at ray tracing and productivity applications also.
To me it feels like amd is really forcing the high prices when they shouldn't.
For example look at rdna 3 for now.
I have no problem with the 7900xtx which meant for the rich gamers out there (999$ is ridiculously high for a gpu).
The 7900xt is a terrible gpu at 899$. We all know it's the 6800xt successor, which now starts at 899$ instead of 650$ 2 years ago.
Which means now the actual "7800xt" will be around 650$ and will bring a garbage performance increase in 2 years.
That's not how you should act as a company that small compering to a giant compny like nvidia.