The Business Of Beer | Ishwaraj Singh of
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- čas přidán 7. 09. 2022
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Ishwaraj Singh Bhatia is the Co-founder and COO of Simba craft beers, he’s extremely into Hip-Hop and it’s culture. In fact, his brand Simba beers collaborated with the Delhi based rap duo “Seedhe Maut” for one of their campaigns.
In this podcast Vinamre and Ishwaraj talked about strategies for growing an alcohol brand, India being the biggest market for whiskey, the competition in the alcohol industry, difficulties of advertising beer, bootlegging and the revenue model of alcoholic beverage companies.
Check out Ishwaraj’s Instagram : / ishwarajb
Timestamps:
0:56 How to Select The Right Beer?
3:28 Why Some States Have More Expensive Alcohol?
5:56 How to Grow Your Alcohol Brand?
9:52 India is The Biggest Whiskey Market.
14:24 The Revenue Model of Alcoholic Beverages
18:09 Story Behind Simba
23:51 Bira v/s Simba
27:40 Subscribe to Vinamre’s Newsletter
29:00 How Competitive is The Alcohol Industry?
33:50 The Emerging Alcoholic Beverage in India.
37:14 Advertising Beer is Hard
42:21 Blending Beer and Hip Hop
47:03 Bootlegging Explained.
48:35 Conclusion
Listen to the audio version of the full podcasts at -
Spotify - open.spotify.com/show/70vrbHe...
Google Podcast - podcasts.google.com/feed/aHR0...
Apple Podcast - podcasts.apple.com/in/podcast...
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#Dostcast - Komedie
Dostcast got a big boast by Puneet superstar, I hope my Puneet Bhai don't get backstab because of some evil mind in future. Baki aap sab samajhdar ho. 🙏 Peace ☮️ & love
🤣🤣🤣
Puneet lord is lovr
Tere jaise chutiyao ki kami nahi desh m 🤦
😭💀
Yeh saale faridabad wali nasal hi kharab hai
I am from CG and the reason simba is successful in CG coz bc or kisi brand k beer milte hi nahi wine shop mei majboori mei pina padta hai😂
Tatti beer hai bhai
paisaa khilaae hai naa cm ko islie sb goverment control kraha
#saveshwetabhgangwar
The episode is great Bro, love your consistency and the way you have evolved as a conversationalist. I really like the way you maintain the flow and still manage to get all the imp crux. would love to learn that skill. Dostcast to the 🌙
Bro these types of podcasts are great, please bring a person who has had a great cafe chains across India and talk about the business of cafes and difficulties to set up multiple cafes and everything regarding it
GREAT PODCAST!!!!!!! LOVED IT.
Please speak about#SaveShwetabhGangwar
Great podcast... Love it..
#saveshwetabhgangawar
Sardar ji I'll try your beer for sure 🍻
A podcast on alcohol or weed something like that how to be high tips tricks new things on this field 👍🏻👍🏻
Gonna try out later
Lovely content everytime vinnamra
ye sab thik hai ... i enjoyed the podcast also ..
but i m from raipur (capital of chattisgarh) and jab yaha per simba launch hui thi.. all raipurians ll agree on this ....
70% of liqueur shops pe jabardasti SIMBA sell krte the.. wo bhi SIMBA RED (THE STRONG ONE) and by god its the worse, and it happened even after the shops were in government control. coz of his father was in distributions and political contacts. not even a single brand use to be available in liqueur shops. only simba. jisko beer pini hai raipur me simba he pini padegi.. ye scene ho gaya tha.. i m talking about around 2 years ago.. still you ll get simba red mostly if you go to shops after 8:30 or 9 pm .. Simba red is that beer jisko koi le aaye galti se to group ka mood kharab ho jata .. hai ... the good variants of this brands is hardly available in raipur. jabardasti bechne ko volume badana nhi bolte ha.. zameen asman ka fark hai .. butwiser me or simba me.. podcast me bolne me ye sab acha lagta hai.. ground reality is different.
I remember 3-4 years back huge billboards of Simba never new 😂🤲💀 it is a beer brand from bhilai only
Bro Chhattisgarh mein 880/- ki hai Royal Stag. 😭
Simba wit best beer i have drunk back when I visited goa
"Never make assumptions until you know the full case"
#saveprakharkepravachan
Lmao tere jaise chumtiye bdiya hai bc🫠
i hope prakhar is doing fine....even though i support SG but jitni hate mil rahi hai prakhar ko....its unlikely to stay sane and take rational decision....you are someone who he is close to ... Take good care of Prakhar and do what is right.... Hoping peace will prevail in this situation and things won't go more ugly...
#saveshwetabhgangwar
Prakhar ki nayi video dekhio zarror
#SaveShwetabhgangwar
Great
Sir please invite sudhanshu Trivedi he is amazing person his knowledge is outstanding please please please invite his he is an x IIT ian
Chattisgarh ❤️
#SaveShwetabhGangwar
Good shit.
Vinamre you have to speak for it; Have balls and Tell your friend "Prakhar" that he is wrong
#SaveShwetabhGangwar
Terko kya milega 🙃
Check his last tweet 🤣
@@Mani_- Shwetabh ne sahi chutiya kaat diya stupid emotional audience ka 😅
HAAAAAN WAIIIIIIII KAISIII LAAGI (pkp ki video ke baad)
han bhaii aagaya swaad?
chaat liye sandeepe ke tatte!!!
Ex BJP cm रमन सिंह के साथ इसके फ़ादर ने साठ गाठ कर सिम्बा को प्रमोट किया। govt ने बाकी ब्रांड्स के बजाए सिम्बा को जबरदस्त सपोर्ट किया।
Sir Simba bahut hard he and it feels bloating after 2 glass it needs much improvement. I am also a chhattisgarhia that's why i am suggesting you.
The podcaster doesn't knows shit, talks with such confidence.
I was thinking the same thing 😂
#savagangwar
Where's the newsletter link ?
Why do you shoot podcasts in 60fps instead of 24/30fps?
Vinamre please lemme know why there is no MRP on whiskey bottles/packages in haryana???
Even in Chhattisgarh you can't find stout where it brew
👍
In Chandigarh alcohol rates are even cheaper than haryana
I feel shameful that I got swayed with the internet narrative. Prakhar's new video is mind boggling. Taking sides because someone emotionally manipulated you to do so is dangerous. Huge realization. Please convey this to your friend that his strength at this time is something I've never seen before.
Lmao ho gya manipulate
Waise maine tera comment deckha thha prakhar ke support me gangsta perspective ke chhanel par
Jhuth kyu bol rha hai lol?
@@michaelluongosmotherismylo2855 Abe oo jhatti prakhar ne facts diye tere sg kr sm ab tak kon si logical bat kri hai , sirf choti bach bolne se koi sahi nhi ho jata. , Ja ke sm ke community post padh kitne illogical hai
Kya gullible h ajkal log 🤣 sabse best h jab actual cheez pata hi nhi h behind the scenes ki to bas cheezo ko enjoy kro
@@Aloksharma-oe1gm abs mere na Jais aulad tere prakhar ka mkb le mooth diya
@@Itsokay12349 Gullible hain isiliye wo keh raha hai sahi galat chat pe mat decide karo. Court would be the best place to decide who's wrong.
Simba: does seedhe maut collabs
1:50 wheat vs stout vs lager?
-can't differentiate lagers
3:45 alcohol prices vs state
-excise policies
-every year, new registration. more 16:10 - 18:00
-sending to aus easier, other states tough
6:28 shelfing
-sampling imp=> offline events imp
-government run liquor shops in delhi now (!)
-corona, hoegarden is made in india now
8:55 beer market not increased much
-beer 18-20% of alcohol consumption in india, other countries ~60% (primary!)
-80% whiskey in india
-india highest consumption of whiskey
-officers choice highest selling brand in the world
11:50 santouri whiskey vs bhandi
-scheme brands don't work
13:58 topline
16:50 hard business?
18:10 why simba?
-family distribution business
-name seemed nice
-fam opened brewer
-craft segment inspiration from UK
fosters and beer merger - 75% market 20:10
-started in 2016, with bira
24:00 bira vs simba?
(more about stout, listen till 27:40)
29:00 competitive?
34:15 vodkilla (aus)
36:05 older generation?
37:14 marketing beer in india
43:20 vijay mallya and personality in your brand
44:30 hiphop and storylines
47:00 bootlegging
How do you take 175% of the beer market. Isn’t 100% supposed to be maximum?
Mein kya keh rha hu 😏 Prakhar ko bulaya jaye 😎
4year before In chhattisgarh every bartender force you have Simba.. 400Rs ki 3beer hai lelo na bhaiya everywine shop only give you simba beer by saying other beer is unavailable ... Bigmarketing involve in rising of simba
Bhai I have had 1+1 in 2017 , I am from Chhattisgarh btw. He lied
wo offer theke ki taraf se hoga ya maybe distributor se direct simba se nahi
very strong beer and I was almost flying when tried for very first time... its worth give it a try
Mead or you can say honey beer, made from honey.
#saveshewtabhgangwar
Chhattisgarh mai Duplicate Beer aati hai Because of Simba.
The host does not know Topline? Oh come on dude...
⚠️⚠️⚠️⚠️⚠️Bhai simba stout ki supply karwao .... kabi ni milti chandigarh me
Bhai upar comments me banda ro raha hai ki simba chhodke dusri daru ni milti chandigarh me.
Vinamre tshirt kaha se khareed raha hai?
"Never get high on your Own Supply."
Doing sin business 🤘🏻🤘🏻
If the beer near expiry they go for 2+1 scheme
Bhai lekin chhattisgarh me Simba ke alawa aur koi beer kyunn nahi milti.
Bhatiya supremacy 🥲
Budweiser ,kingfisher ,hywards bhi to milti h
Kingfisher ka nam suna h
Ye sale log saste gao area me apna kabja jama ke rakhe hai qki waha kisi ko brand ni chaiye rhta bs saman chaiye rhta hai isliye Simba mile ya kuch bhii bs chaiye rhta h pine ko
Pareshaan krne k liye policies h, baaki daaru sbse jyada abuse hoti h
Sharab ki jagha duudh kio nhi bechte
Privileged Nalla berozgaar kids income source....
Baap ke paiso se US me "Useless Degree" karo, fir Yt chnl kholke indian college kids ke samne cool banke course becho
#SaveShwetabhGangwar
Bro call jaywalking
GET PRABH DEEP
One of the worst beer I've ever drunk.
I don't think alcohol is very beneficial for health
First likee bhaiiiii🌚🌚
Bhai Call Dhruv Rathee
This upload reminded me to unsub from your channel.
#SaveShwetabhGangwar
to kar na unsub
comment kar ke reach kyu bada ra
@@meharvan3550 tujhe kya chul mach rahi mere comment karne se?
Ekdum ghatiya beer hai Simba
Paisa barbaad
Simba is the worst beer.
aadha hindi aadha angrezi ab saale ek language mai baat kr le jada fancy ho gaye ho kya
#saveshwetabhgangwar
Save yourself first sheeple.
@@Burner__ #saveshwetabhgangwar
@@Burner__ #saveshwetabhgangwar
You sheeples just proved my point. 😂
@@Burner__ #saveshwetabhgangwar
#SaveShwetabhGangwar
#saveshwetabhgangwar
#saveshwetabhgangwar