Video není dostupné.
Omlouváme se.
How Football and Grime Music Inspired the UK's Sneaker Culture I Sole Origins
Vložit
- čas přidán 12. 08. 2019
- The UK is divided both geographically and trend wise when it comes to sneakers (trainers). In the north football culture reigns supreme, while London is inspired by hip-hop and grime music. This episode features commentary by Dizzee Rascal, Gary Aspden, Mubi Ali, DJ Target, Full Size Run's Matt Welty, and more.
Subscribe to Complex on CZcams: / @complex
Check out more of Complex here:
www.complex.com
/ complex
/ complex
/ complex
plus.google.co...
COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
A lot of people forget or overlook how big Reebok was, especially around the Jungle/ DnB scene. Everyone was wearing classics and workouts.
#BokBoys
seems like a big nike/adidas ad tbh
Indeed, Reebok classics and there was a big Reebok Pump thing at one time.
I'm also surprised they glossed over Skepta and didnt go into his collabs with Nike
Reebok classics are still some of the most worn
I'm surprised not to see a single mention of Reebok Classics. Not my taste, but certainly a big part of sneaker culture in the UK.
Good point! Reebok Workout and Puma Wimbledon were the shoes of choice for many rudebwoys! London section of this piece is very "Hipster" 😂😂
Was about to comment this exact thing. Classics weren’t released to be tied with a particular sport, they were one of the first lifestyle trainers. Try find any pub in London where there’s not at least a handful of lads in workouts 💪
Is this whole thing a promo just for Adidas and Nike? No other brands mentioned.
The Mirror newspaper claimed that Reebok Classic footprints were common for people who broke the law haha I used to have classics but i was a good boy!
I swear the north also has a massive culture of TN’s and Shox, places like Liverpool, Tyneside etc
You did the Terrace community justice, but you have indeed failed the Air Max community. The Godfather here in London is Stevey Ryder, 1 of the 9 'Masters Of Air', a chat about Air Max's without him is like talking about Adidas without Gary Aspden.
The AM1 is a basic entry level Air Max that has newly been adopted by many after the recent retro's. 90's are a classic essential, almost as certified as the AF1 is in NYC, although they don't really get direct respect they deserve. The 95 colloquially known as 110's (for their initial £110 price point) in the 00's held their own as the UK's poster child for Air Max's, with genuine police statistics that support the fact that they were the fundamental crep of choice for what Americans would call "Black AF1 activity", so they have a pretty legendary status to identify the country. 97's were hot ones from the jump that sustained prestige although rare until they got retro'd and littered the streets in '17. TN's were have always been heavyweights like the 97's, except they never left, so they've been and still are a cemented staple in the community. Grime is the soundtrack to the streets, it started off with pirate radio stations and there's an AM1 designed for that called "Hold Tight", designed by the same Ben Drury who did Dizzee's AM90 Tongue 'N' Cheek.
You did the Adidas' Terrace legacy justice with context almost as a timeline, but it didn't seem as chronologically coherent with the Air Max side of things. Dizzee and DJ Target did sick to add context and insights, but the whole section ought to have been constructed better. I've said plenty, so in closing, there's more 97's on the ground than Stan Smith's.
P.S. I just clocked, all the missing plot holes is probably because you forced the episode to cover the whole country instead of a city like you've done before🤦🏾♂️ You shouldn't have caved in to Welty's peer pressure about Spezial's, that side could have done fine as its own episode. Too bad there won't be a next time now, just the 1 misrepresentation this time 😒
I think it's just hard to cover all of that in a sub-30 min video. But don't worry, the sneakerheads will do the deep research for sure. Thanks for all the info, not from the UK so this is priceless.
Agreed wholeheartedly. On that theme, Air Maxes for Londoners are like Jordans for Americans. Whilst there aren't as many models as Air Jordans, every head has their favourite model. Personally, I feel the AM1 is as timeless as the AJ1.
As for grime, Air Max was the shoe of choice way before grime was even around.
Chicken & crep connoisseur
I can get behind what you're saying, I also believe tho that this video tries to hit a large demographic, I found the video extremely interesting and informative, as a young person from the UK who loves "sneakers" I love any information that is in a format this easy to absorb.
I guess what I'm trying to say is educating those who don't know, but want to know has a high priority in these videos as well as pleasing the og's who truly understand the humble beginnings. I guess you have to keep that in mind when you look at a video that covers such a breadth of information
Honestly u just talk too much
Welty, the Spezial boy
Where's the rainbows tho?
And the triggered meter...
EH-HAAAAA
🌈 🤚🏽
As soon as i saw Spezial i thought if Welty😂😂😂
Kudos to Complex for writing football and not soccer🙄
it's soccer fuckbag
@@maxsimeck902 If you play the beautiful game then its 'football', the game created before the shite you boys in the US call American football.
Are you guys really gonna fight over what is sport is called? Its 2019 guys. Be better.
At the end of the day it ain't a debate tennis is fucking tennis football is football and I love the US but come on man 😂😂😂
Welty wouldn’t allow that type of blasphemy to happen.
I'm glad this season has been Adidas focused, not everyone loves or has had Jordan 1s. Great episodes so far!
Used to fw Adidas’s heavy till I realised they were ugly and misrepresented as fashionable when they’re truly just tacky... funny how casuals think deadstock Adidas is rare when they can be found easily for £200 online... used to be mates with this football fan, kid thought he was balling cause he had deadstock Gazelles when his whole family was on benefits.
killer - Feel the exact same, yet concerning Nike.
Nike are absolutely tasteless in my opinion, yet people will swarm when the next clown shoe is dropped, because they don’t have their own minds. The lack of personality in ‘19 is apparent, and tacky Nike’s can be found on those empty vessels in abundance.
Jordan’s? We’ll leave that one to the yanks, they’ve never had any taste anyhow.
It’s not what you wear, it’s how you wear it, or better yet; who’s wearing it.
killer - Adidas will always be a part of our football culture, due to the history behind such.
Not to mention they’re actually nice to look at, and offer genuine comfort, as apposed to gimmicks(Nike).
Vincent Ritchie adidas is straight ass. Nike has way more iconic models with R&D behind them that adidas. Adidas would have gone under if it wasn’t for yeezy.
@@YusuphYT you obviously don’t have a clue about vintage adidas then do you!!
Unbelievable that you talk about trainers in the UK and nobody has mentioned trainers that really shaped the culture in London and many other places such as the Reebok Classic in the mid to late 90’s, Air Max Plus late 90s into the 00’s, Air Max 90’s in the early 00’s (ok the pythons were shown in hand)
I’m glad Target spoke on it, he always had on what was popular during those times.
Reebok being formally from Bolton would have fitted into this! TN's and 90's were the trainers most lads on estates were wearing down here in the South.
Coluboi90 exactly! I can’t believe it. A whole 22 mins and not one mention! Both classics and Workouts were so so popular. I’m from the south too so fully agree with your comment.
@@JCally83 Yeah I agree 100% although fitting that into the 22 minutes might have been tricky! Not massive on Reebok when I was young but did remember loads of people wearing them. Enjoyed seeing the UK culture being respected for a change!
True say, they didn't quite do Air Max's justice anyway, but yh you're right Reebok Classics were so classic, they were almost invisible in a way. Like how chewing gum becomes part of a pavement. I guess since selling out to Adidas, it's not really standing out too tough or being too visibly active, so I can see how it got overlooked. I don't think enough time (from people who understand the culture) was taken to sit down and plan out the crep history here. I guess besides the Adi Terrace thing, there wasn't enough clear moments for them to be fixated on to do the country justice.
@@Coluboi90 everyone up north wore cheap classics in the 90s cause of places like Winfields selling em for like, £10 a pair lol
A key phrase "once everybody knows, it’s no longer cool".
Hype is killing the privilege, nostalgia & allure of owning a piece of history.
May many of the great unknowns remain as such, unknown.
proper lad
Thanks so much Complex we are finally represented!! Hits close to home back in Essex playing street football and listening Stormzy and Dave making grime bangers!!!
Oh don’t forget J Hus, Skepta and Cadet(RIP Mate)
We have the same name but u sound like a wetta negl 😂😂
Idk why but i read that "rip mate" like he was leavin the pub😂
Kurtis it’s cuz he’s from esssaaaaxxxxxxxxxx mateeeeeeeee
That is the wettest comment I've ever seen.
Your a neek
"The Stan Smith is the most common sneaker in the UK"
Air force 1 low has entered the chat
init every pair of airmax is more popular in the uk than shitty stan smiths
Not just UK Portugal and Angola too
Aldy didn’t say just uk did i
Sammy Ridding I didn’t say that you said did i ?
Aldy ye thats what i thought
Damn this was awesome, This was the history of England from 1970s to 2000s in capsule of athletic shoes. Pop culture via sneakers. Great job guys. I couldn’t keep this to myself I had to send this to all my friends who love any of the following history, fashion, art, street wear, music and or sports.
FSARMY up In here !!!! Big ups to Matt welty a super knowledgable sneaker head
#FSRMY
@@SoleCollector Fuck Ms Guthrie
Culture in the the North was created in the North, culture in the South was created in the States Liverpool and Manchester were wearing 110's and 97's way before London I mean Liverpool has three different 110 collabs. Nike knows.
My thoughts exactly! this vid made it look like in the north all anyone does is wear adidas terrace shoes, maybe in the 80's but anywere with a purple bin in the 00's was 110's
Agree mate! Im a scouser and our staple shoe is the Air Max 95 without a doubt. I think gazelles and that are more a manchester thing than a Liverpool thing.
@@bluecanarinho are 110s suppose to be air max 95s?
@@AirKangLocker yes
Culture in the North came from culture in Germany
I actually learned a lot from this episode. I knew Adidas has a huge following in the UK but I had no idea of the history behind that stuff.
I mean it rlly is considered like a broke kid show here
like in ldn if u weee flexing adidas or even air maxes ur defo gonna get roasted
Jordan’s and dunks r taking over because ether don’t demand a tracksuit so ppl who aren’t sheep’s can actually put a good fit together
In the uk everyone calls airmax 95 110s because there where 110 when they where first released although now they cost about 140
Gotta be a real I reckon the most worn shoe in the UK is airmax easily
I see pleanty gazelles, spezial and Stan smiths up north where I’m from but everyone where I live is heavily into football including myself
@@6avn mhm down here in the south I mainly see air force 1 worn in a very uncultured "I have these white shoes way"
H3nz ah makes sense it’s not even known as an AF1 it’s just a white shoe I got annoyed at my mates for saying white shoes red shoes like they’re gazelles, spezials or Stan smiths learn your shoes
Yeah yeah to be clear I know there is bare different types of airmax eg one,95's,90's,720's (list is never ending) but most people I know dont give a shit about any of the info behind a shoe it's more " I just wear this one because I like it" which is fair enough cos everyone dont have to love them I guess 😂 live in the south and definitely see way less Adidas I would say but there are people everywhere that respect terrace culture just not in massive numbers down this way but anyways was cool to chat shit with some sneaker people 🤘⚡
Will Moss I have a mix of shoes but I was brought up around football culture and the brands around it like stoney cp company adidas’ trainers Levi’s jeans and stuff like that but I do have the odd pair of airmax but I’m quite into the hype beast culture also so it’s not all just the one thing but mainly it’s just casual clothes
What could be leaned: North = Addidas, London = Nike
Also AF1s are London's most worn shoe today
black af1s yeah lol
im from manny and only ppl who go to football games wear adidas, fuck adidas they look trampy
Thing is he said forever cool, Stan smith been made since the 50s never stopped being made and nike only started re releasing AF Bricks in 2009, shows you whats forever cool pol
@@sammyridding6477 you sound like an estate bum
@@RampzProducer nah whit wit you wear black it shoes you cba to look after ur airforces
it’s a status symbol😂
More of these UK docs please, there's so many untold stories that can be shared.
North: addidas
South: airmax
Midlands: Am I a joke to you?
Everyone knows the midlands don't exist.
Absolutely loved this! Took me on a journey from school days wearing Adidas Samba, Mamba and Bamba! Sergio Tacchini and Fila tracksuit tennis tops, Pringle and Gabicci jumpers. Sneaker culture in London was great! Show love & drop knowledge was the code back then. Going into Footpatrol and talking sneakers with Wes in the early days and then queuing outside for drops and having banter with people from all around Europe. Cant forget Size? as they pushed love for Puma Suedes and Clydes. Crooked Tongues was more than a website...it was family! Crooked Tongues BBQ’s were fantastic events and their Puma Clyde collaborations were hype back then. Special mention to D Bailey “Debs” at Offspring, knowledge, jokes and banter! Those were the days.
The UK needs a whole documentary 2 hour special on Trainers. Deep culture with variety.
flippin_son watch soleseekers... Much better than this
@@simonallin5478 Thanks Simon just purchased :) time to watch
Great episode in a great documentary, will Amsterdam see an episode too? Culture is big in the Netherlands with parra collabs, patta collabs, casual culture being big, etc.
wheres the mention of reebok? from the mid 80's in london we was on the workout, classsic n various joggers from them.
Very very interested and cool documentary, keep up with these vids
I actually watched a 22 minute documentary about shoes.
And I enjoyed it.
"if you go to the UK the most common shoe will be the stan smith".... that Zen guy knows nothing about the UK sneaker culture, he just says generic things and this isntance it is not even true. Airmax 90 is what you see everywhere and if it is an adidas shoe it is the gazelle, not the stan smith... everyone else on the epsidoe though top work, really thought you captured that sneaker era really well, that being shoes simply complimented not that era and not the era was dominated around shoes (BECASUE IT WASN'T)
ghqmagazine.com/the-trainer-phenomenon-started-in-the-uk-was-a-casual-thing/
The beat at the closing credits is 🔥
Man every time an episode of Sole Origins comes out it makes me want to buy some damn sneakers. Might have to cop me some Superstars and Stan Smith’s now
I feel this is more 'England' rather than UK.
Yeah but it’s easier for simple Americans, don’t really know the difference between England, Uk and Great Britain, but yes I agree with you
Kurtis - It really isn’t.
@@pepesmoov I'm sayin that's all Americans seem to thing I'm not stupid.
Kurtis - I saw one of your other comments after posting this, so I know what you’re eluding to.
The average American doesn’t understand the vast differences throughout the U.K.
I doubt they’re even aware of Glasgow or Cardiff, let alone understand the culture.
America is very good at creating stereotypes. They prefix American with what they desire, and adopt the stereotypical behaviour of said prefix.
They all do this in a Scotland england and northern Ireland
London didn’t create an identity at all. It just used to copy hip hop/New York style. I remember London lads in the 00s were wearing Air Force 1’s, baggy jeans, letterman jackets and SnapBacks. Lads up north were wearing 110s, tracksuit bottoms and waterproof/goretex coats. London didn’t start any of the uk clothing culture, they just copied America and the north.
Dom Juan facts
Couldn’t be more wrong
Tracksuits Lacoste,stone island,Burberry all originally started in UK.sportswear I general.America bit of that.
London copied and evolved it. Compare NYC street fashion to London street fashion now. It's not the same
Cause London is an immigrant city now with no identity, go to the white suburbs of London if you want to seee London fashion. White lads in Kent and Essex are far better dressed than Black boys in London and keep it british.
"You'll see more stan smiths than any other shoe" So we're gonna pretend the Air Max 90 doesn't exist? Or more recently the 95?
Benn or the air forces
@@106gb Yeah, the Stan Smith is worn by nobody but high school white girls en masses 😂
Benn yeh lol so true
man said stan smiths
if u wear them in the ends ur gonna get roasted bad
air maxes or forces get the most respect trust with the big boys bein 97s, tns or 95s
but aj1s do be coming up aswell for them yutes who like to flex
Yeah the haven't given the time to the 90s, 97s and 95s. Let's be honest the reebok classics too, used to see them all the time
This episode was 🔥
take a drink every time you hear the words "culture" and "Adidas" lol
*dead now, kids crying cheers*
Loved this 🇬🇧
Everytime I watch Sole Origins, it makes me want to buy trainers/sneakers. I guess I am going to buy some Air Max or stan smith now
This is so beautifully done, loving this series.
Manchester and Liverpool need their appreciation
Matt Welty being on Sole Origins made this episode the greatest episode ever
Another great episode. Keep'em coming!
Love this series. Keep me coming.
Really well done complex 🙌🏽
Great watch complex! Bout time U.K. gets some appreciation
I went on a trip to London and could not go 4 minutes without seeing 3 people with air max’s
The SNS guy has the same voice as David Beckham lol
Nice but I think the impact of grime on UK sneaker culture is somewhat fabricated. Kids into rave music, UK garage, drum and bass, US and UK hiphop and even skateboarding were all wearing and importing air max 1/BW/97/Plus, Huraches, reebok classics/workouts, dunks etc etc before grime even existed and if anything did more to foster uk sneaker culture. Grime is not necessarily affiliated with sneaker culture, the early grime MC's were just road men or kids from rough areas of london who wore sneakers by default, but this had been happening in these areas since like 1995. They generally weren't collectors or enthusiasts they just wanted a crisp pair of shoes on their feet as did most of the youth from those areas no matter what music they liked as it was a status symbol to be wearing expensive kicks. Nikes collaboration with dizzee rascal was in 2009 after many high profile american artist collabs, nike merely decided to jump on the first UK rapper to really get mass mainstream acclaim, it wasn't because grime had fostered sneaker culture. Nowdays nike and adidas are just throwing money and collabs at uk rappers right left and centre because they are charting and popular, again not really because grime in some way fostered sneaker culture.
I think they focused on Grime more as it's a genre that Americans have started to become interested in and affiliate with the UK in recent years. I don't think discussing Garage and Jungle/DnB would really appeal to them as it wouldn't really mean anything to them.
Absolutely, grime kids wore generic air forces,
Awesome new series. Keep up the good work.
Thank you for making this.
20:38 That's wild. Y3 would have been with Nike if they hadn't declined yohjis approach
Some watch, dizzee really is a legend here
As a skater in the early 90s we wore Gazelles/Suedes/Baskets/Superstars etc because not only were they good to skate in, but they were also under a tenner a pair - cheapest I ever got some was three pounds for all petrol blue baskets. Two or three years later, prices shot up and reissues were everywhere...
No Reebok? It started in Bolton, Uk and is now a huge global brand. But obviously complex didnt do their homework
More episodes like this please
I was waiting for the Welty Hands
These are the types of sneakerheads I can relate to. Not those who are only there for the hype and the flex.
Literally just here for Welty. Yall gave the bol a paragraph.
song when Gary was talking about acid house?
When i was growing up in the 70, s 80,s my favorites in Manchester were Adidas Hawaii very nice brown suede trainers,Stan Smith and Gazelles
Hawaii absolutely belting trainer even the aqua pair they did in 2008 👍
Welty!!! It's like a crossover episode
Why mention Yeezys? (They aren’t even in style in Britain). 97s, 95s, Air Force 1’s are the popular trainers in urban London. In Peckham, 270s are also gaining popularity.
Hes talking about the hypebeast kids who think adidas is boost and vice versa. Not once have they put on a pair of adidas until kanye “showed up” and “made adidas cool again”
Sometimes I wonder why I really love sneakers and love this stuff. But love cant be explained it’s expressed.
Love this i could listen to these men talk about trainers , creps or sneakers for hours it was Adidas and Nike or puma for me defo ! Gazelles , Samba's & Stan Smith's . I was a big bboy and fan of hip hop then a raver so then switched to Adidas torsion or Nike air max for comfort you even see Usher wearing a pair of Stan Smith's in the video for track "Burn" to Run DMC wit the Adidas superstars just loved trainers since I was 16 years of age believe me ! Big props goes out to Dizzee Rascal 👌. Stay blessed I'm out peace . ✌👟🇬🇧💯✔
Great video! but wheres Reebok Classic Leather?
My dude lowkey flexed with the freddie kruger dunks tho 🔥
i didnt know this is a complex video when i click on it, and when i saw that adidas jacket with the goggles at 4:22, i thought of welty, and there it goes welty in the next segment lmfao
It’s a CP Company jacket.
Wtf you on?
@@fioredeutchmark adidas had a collab with cp company
UK recognition 🙌🙌🙌
We want more
Adidas x Reebok x football = Orgasmic
I think it's true that in the states tastes shift. I remember buying superstars for about 50 dollars earlier this decade and now they cost 80 because of the market growing back for them.
NO MENTION OF THE REEBOK CLASSICS?
I remember Shaun Ryder commenting about buying Travel Foxes when the Happy Mondays first went to New York; ‘when we came back, we wouldn’t be seen dead in those Gazelles’.
I also remember getting jumped by about 50 Liverpool/Everton turning the corner on Walton Lane in 2006 after United lost the FA Cup game. Every single Scouser had 110s on.
I remember going to Sheffield United away in 2006 with United’s young firm, The Rats, all from Miles Platting, Beswick and Moston. The dress code was 110s and TNs, North Face tracksuits and Hugo Boss.
The ‘terrace’ thing, or whatever you wanna call it, should and always be common property of the young men from Liverpool and Manchester who actively went to football, and they should rightfully speak on it. It always makes me cringe seeing people from outside places in an identikit uniform and wearing trainers that lost popularity in inner city Liverpool and Manchester in the 80s.
It’s always so easy for outsiders to polarise and fabricate subcultures and fringe groups. It’s wrong too to view the North and the South as monoliths, Liverpool is probably less similar to Leeds than London is, believe it or not.
No new balance ??? The one about Berlin was sick. I feel false reprisentaton of the UK. Not all grime listening football hooligans.
Agreed. It’s like they just want to compartmentalise it
1500s are so nice 👌
The Busenitz Pro Model...
North = Adidas. South = Nike
I rocked reebok basketball shoes on the street as a kid going in and out of children’s homes, you get there they take them off you, you get them Back they are too small......you swap lol, even had a set of Adidas samba 2, had a nice set of gumsole ZX100 or whatever they were called, I was too of my nut to remember lol, OG airmax too, white black purple, even had blue suede Gazelles in 96, if you went to a new school first thing you were checked on was “what trainers are they rocking”, this was in Scotland so don’t kid yourself londoncentrics.
So dope. Thanks
Late garage/Early grime years influenced modern fashion so much and it never gets as much credit it’s due. Now Skepta’s own grime influenced nike collabs our being worn by Hypebeasts and people alike.
That was grime fashion though, just generic what the whole north west Europe was wearing
love this series
bro i play soccer/football and i wear adidas gazelles.they are absolutely amazing to wear as they are very durable and go with any style, as well as being very comfy and great for play on the street.
Amazing video showcasing the UK sneaker culture.
Too bad the air max Skepta didn't get a mention
Yup!!!what happened to Reebok? I have a red classic pair.
I love this series please don’t stop 🙏
my sneaker collection is growing like crazy. nice upload 👌🏼
I love adidas kegla super, adidas green gazelle, love nike sneakers, but its got to look retro, i first saw nike and adidas mid 1980s, breakdance and subculture with football lads as well, love my trainers my pride and joy, oh and collecting vinyls as well, great thing working class lads in the best clobber, who needed the yuppies.😅
In Texas, all the lil soccer kids wore sambas growing up. I copped a pair last year for old time sake
I see Welty I hit like
Adidas sold more trainers in Liverpool from 79-82 than any other city in the World ?
My first pair i can remember was gola brown or black with orange logo i eas about5
This is freaking awesome!🙌🏾
People down south are materialistic and have more of an urge to be trendier, Northern people are friendlier and comfortable with themselves
I think the series is so cool cuz sneaker culture is so different in so many different areas of the world but it's all a common Bond. I grew up in the US Midwest so my culture if you want to put it that way was Chuck's and Reebok.... And 1985 Jordans those were King back then. In my crowd Converse All Star OG chucks in white where where was that cuz all you had to do was take a sharpie and that was customizing.
In recent years I’ve seen Jordan’s, yeezys pharells and other shoes start to come more into Manchester then there was. I’m from Manchester and my favourite ever pair of trainers is the Jordan 11 bred.
this video is so good
Absolute great watch.
damn that danish store at the beginning really looks like the one in buenos aires from spezial's "sole searching in south america" documentary. really wanna visit them
Anyone know that acid house track?
Im afraid you hardly see these Stan Smiths on feet now compared to a pair of Black & White Vans. Those shoe sare on every 6th persons feet in the UK. Converse Chuck Taylors are up there too and a ton of Nike TNs
Reebok classics and workouts where every Liverpool kids school shoe in the late 90s to late 2000s and Liverpool is known for the airmax 95s or as every one in Liverpool known them as 110’s because that was the price you paid for a new pair of air max 95s
10:43 dat gazelle really pop up.
Class documentary any date on the lg spezial
Great video