We interviewed a YouTube employee about why videos go viral
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- čas přidán 8. 05. 2024
- We made this video In partnership with CZcams
Check out the full trends report here:
blog.youtube/culture-and-tren...
0:00 CZcams is changing
1:24 Who is Kevin Allocca?
4:02 Kevin's favorite trends on CZcams
8:20 How generative AI impacts CZcams
17:58 AI is unlocking fan communities
22:23 The rise of Vtubers
27:08 Multilanguage audio
36:28 The loss of monoculture
47:01 Levels of fandom
53:25 Takeaways
57:49 Where to find the report
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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on CZcams. We also interview creators and try to get to the bottom of what’s working on CZcams and where the creator economy is headed.
WOW!! THANKS so much for watching me! This has TOTALLY made my day! CZcams has changed my life. All my friends are because of CZcams. CZcams has allowed me to take my passion to the internet and connect with others with similar passions. It has also allowed me to connect and work with fellow autistic people. I have also started a small elevator museum as well! THANKS SO MUCH AGAIN for the shout out! at 04:00
This is awesome! Congratulations!
Congrats thats truly amazing. This is what CZcams is TRULY all about; Community and changing lives for the better.
CZcams sponsored this video!! WOW guys! Congrats ❤
I was impressed by that too.
(Well actually, CZcams offered to sponsor a moving truck if I promised to take my channel and all the videos and move them to Facebook. They said, " We don't care where you go...but we will be glad the day you leave".
C in my im no p go jev
19:16 I've always listened to Colin and Samir for advice and now they've seen my videos, really came full circle
my channel will definitely be in there bucket list next year lol.
@@professorkorezi You literally have one video, no views, and 4 subscribers...🤷♂️
A CZcams video with CZcamsrs talking with a CZcams employee about CZcams trends and culture that has a CZcams channel by CZcams on CZcams sponsored by CZcams (on CZcams)
Loved this interview! There were so many fascinating pockets of conversation on this interview. A lot to think about and consider, moving forward. I love the picture you painted of these tight knit communities and the sort of tiers that naturally develop within them. It’s interesting how atomized culture seems to be becoming, yet people find ways to be as connected as ever to others.
Fellow professional fan here haha🤚 Basically covering the KPOP industry for KPOP fans to keep up with everything. Keep up the amazing work guys!
Creators as Curators of content stuck out to me as a throughline in this video. This remind me of a a short story by Harry Harrison, where people developed teleportation technology, and there were millions of teleportation portals around the universe. And overtime the common valuable intel became "codes" to the more unique places one could teleport to.
Creators to me are those "code" holders who would find interesting content and share it with their audience.
It's Manual do Mundo here, and it was a pleasure to be remembered by you, guys. This dub solution is very interesting, and allow us to share our content with much more people than Portuguese speakers. We are excited to see what's coming next.
Much LOVE and APPRECIATION from South Africa!! This encouraged me and excited me even more about starting a channel!
Hey there, Colin and Samir! Im from Brazil and Im a huge fan of the channel, because I love learning about the creators economy. I was really happy to see you guys mention some brazillian creators a few times in this video! We have hundreds of thousands of big creators here in our country, with millions and millions of followers, but honestly don’t know if they can go “worldwide”, even with dubbed content. I say that because of the “personalization” of content nowadays, and how we receive the content the algorithim already knows we wanna see! But, its always great to imagine this kind of future ❤🇧🇷
@Rafael vieira Música.e verdade eu gosto muito desse conteúdo só que eu não sei falar do jeito que eles falar .
Well, now I know about your channel because you commented here👍🏼
Just hit 1M+ subscribers / 2.5B+ views - thanks for all the advice :)
Congrats on the milestone! That's no small feat.
I would LOVE to see an option to overlay a sign language interpreter. Toggle it on and off like CC.
Aloud reached out to us about a year ago. We teach American Sign Language and I couldn’t see how overdubbing other spoken languages besides English made sense for us.
Sign language interpreters are typically more of an irl thing because cc is more comprehensive and includes people with hearing loss who don’t know sign language. It would be like choosing to have a translator speak over the audio instead of using subtitles or dubs.
"Professional Fan" is an interesting perspective, and quite an eye-opener.
This video was amazing, and to talk about the dubs of the videos, it was amazing for me because I'm bilingual, and 80% of the content I watch is in English, but my dad loves technology as much as I do, and I am able to share tech videos from Marquess or any CZcamsr to him, dubbed in Spanish and then talk about the video, it unlocked something that I always wanted to share with my dad and it was A M A Z I N G!! So the impact is very real
This channel is so valuable. Love what you guys do!
5
😊
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One of your best episodes yet...So many big points made!
that shirt is lookin cleaaaaaaaaan Samir❤️
I tod busy youtuber won't get time to comment in other videos 😂😂😂
Love from INDIA 🇮🇳
You guys should post what equipment you're using as affiliate links. I'm curious what you're using for podcast stuff and how you get so much bass in the voice.
Other than that, this episode is super insightful. Love it!
That elevator example! 4:02 amazing!!
I love watching and listening to these videos, super valuable to continue learning about CZcams. Thanks fellas.
भैया मै बहुत गरीब परिवार से हु मुझे आपकी सहायता चाहिए 😢
Would love it if Colin and Samir made a series where they interviewed every person that played a pivotal role in the development of CZcams, starting with one of the founders, and all the way to the new CEO Neal Mohan.
This is why I am subscribed you are basically data scientist for CZcams but in a journalistic view
Always learn so much from Colin and Samir and the guests they have on their show. Best way to level up as a creator!
Agreed. They put a lot of energy during interviews and make them more interesting.
My gosh! I SUPER enjoyed the fact that you guys mentioned the k-pop fandom as an economy of sorts! That is how my interest in social media got started actually!!
I was a Kpop tumblr blogger as a teen. As my follower count grew I found myself getting more serious about sharing the news of the group, the latest fanart, fics, and inaccessible content to International fans. Many of my online peers worked hard everyday to write, design, journal, edit, translate commentate and much more. FOR FREE. Just because we enjoyed our prospective roles! Resume worthy skills!
Being a “groupie” had negative implications but I could never be less than utterly amazed at the work, creativity and dedication of the fans. There was notoriety to be gained within the fandom for sure.
The variety of recent guests has been really enjoyable to listen to
Very cool to see Brazilian creators here! I'm also a travel content creator from there. Thanks for sharing your knowledge.
they have the VA who voices Naruto to do the Japanese audio track for Jimmy’s voice no way LMAO 😂
Seeing CZcams employee perspective on there new features and Ai make us see where they stand on all of this.
Idk why but I feel like someone should make an animation of Colin and Samir. At least Samir, feels like he has very animate-able features (if that is a thing??) I think it's the eyes and the hair. Idk, just an idea for someone with the talent to do it lol
this interview is like a 10 year course summarized under 48minutes.. I learnt a lot. I'm still a passive fan working my way up the ladder to becoming a professional fan. I'll love to interview you guys in the nearest future probably 2025.
Como faço pra asertir o vídeo original pelo o Google.
Facts
40:20 I've always been the only one in my friendship group who had a passion for gaming, for CZcams and film. Not only did CZcams provide me with a platform to share those passions and my experiences with them, but also to see other experiences from individuals that I otherwise never would have connected with.
This was very insightful! Thank you for sharing!
Wowwwww ….. excited for this one … ❤️ Thanks guys 💯
Gotta love the tall grass thing 😂
Hello 👋 from Jamaica 🌎 one love to everyone 👊 thanks very much for sharing 😃 I have learned new things from you 🔥.
Thank you Kevin, Colin and Samir plus team :)
CZcams is yet to change my life as a young African trying to become. This video is a gem and I believe keeping tabs on our dreams and goals will eventually yield. New sub!
really like the intro for this podcast. super light and funny but not too long
Very rarely do I get through entire interviews. I always finish yalls.
WOOOOO GUYS!!! Dubbed videos on different languages is an excellent idea... everyone can enjoy it....I Agree with that👏👏👏👏I CAN'T WAIT FOR IT👍👍👍👍👍
This is a fascinating chat! Cheers fellas!
[27:55] You definitely have to interview Iberê Thenorio, the creator from the "Gas Bottles" video! He's in charge of "Manual do Mundo", one of the largest educational channels in Brazil - almost 18M subs and counting! Can't recommend more, and this would be EPIC!
Thank you :-)
Wow !! 2 uploads by Colin and Samir on the same day !!
CZcams should consider to have the option to sort comments by language as well.
😊
Oh good idea
i n
I speak the language of love.
Well to be fair, they allow you to translate comments with one click
Thank you for mencionando Brasil 🇧🇷 so many times.
Great video. As a Brazilian, I felt very noticed :)
Really been appreciating hearing more from Colin and I know that has been intentional. He has a lot to offer and it's nice to see it delve more into a conversation rather than a main interviewer and side guy.
tHanks Kevin! .....& crew. Have a great weekend everyone!
You guys rock!! So inspirational to have seen you guys grow from the very first video you uploaded. Kudos!!
awesome episode, thanks for uploading!
Fr
So excited for this one ❤ Definitely lights me up 😂
Loved seeing that you guys are using autopod for the camera switching, such a useful tool. Your audio sounds superrrr nice also, would love to know your setup and post process for that!
Da/ a
Thanks for the positive words about our videos. We hope projects like ours open up more opportunities for fans to be creative and tell stories that would have been impossible otherwise. Cheers guys!
11m.
Wow! Great tips I can't believe how much I've learned from you! My channel is growing every day because of channels like yours.
You guys - amazing. Thank you.
I have only seen the Louis Theroux saga because you mentioned it in this video. I just went and looked it up haha.
Valuable video! To all the new youtubers out there! Keep pushing and never give up, you can do it.
This one was so informational. Great interview
Bom dia show de canal bons conteúdos sucesso
Wow you guys are past a million subs. Congrats 🎉
This was sooo interesting! As an artist, I'm definitely into a specific niche and often haven't heard of most viral videos. In fact, I don't recognize 95% of the people you interview, but I still find it so interesting to listen to. You could say I'm into the entrepreneur/biz side of creators whether I'm into their content or not. haha. Really liked this interview~!
Muy buen video a pesar de no hablar mucho ingles me gusto mucho los temas que hablaron y como me hizo conocer mas sobre CZcams You are the best
Lol I asked Colin and Samir to look into and talk about what I call small, local business creators (lawnmowing, powerwashing, bee removal, etc.) a few months ago. I don’t know if they found that because of me but it's funny they've come across it.
When we film interviews it looks too empty and we don't want our subscribers to think that we don't have important things to say that would fill up a board.
My favorite Easter Egg in this podcast.
I PAUSED THE VIDEO 3 TIMES UNTIL I COULD READ IT ALL. SO AWESOME!
Love this interview..very inspiring
This was awesome. Highly insightful!
Great video as always. Super insightful and inspiring
I have now watched TWO Colin and Samir vids and you guys are great, clearly you guys have been around for a LONG time on YT and have seen it all. I have a brand new CZcams channel (based here out of Japan) and have been creating content for only about 3 months (Yes! But growing fast!), and in the process of trying to learn everything I can about "the secrets of how to create succesful content on CZcams", I have come to the realization I know next to NOTHING! - LOL. There is so much namedropping in this video of "famous creators" on CZcams, of which I have absolutely no idea who you guys are talking about (I don't even know what Discord is! Man, I feel like a real dinosaur, haha!) Anyway, this video is awesome and there are some extremely insightful comments in here, I have a few real gems that I will take into consideration going forward. You have a new Subscriber (Me! 😃), by the way. Peace out! ありがとうございます!
Hi Colin and Samir,
I’m Ohad from Israel.
I love your content, but I feel like you guys live in such a bubble. I think it’s a shame a little bit because many aspiring creators listen to you and they might think that to succeed they have to get in this bubble too.
I’ve been thinking about writing to you for a while about empowering “local” or “niche” content creators and listening to this podcast about language barriers being broken I decided it’s about time I did it.
My two brothers and I have been full time content creators IN HEBREW since summer 2017.
6 years we’ve been doing this and we are barely gonna hit 100k this year.
But you know what? We’ve been making awesome stuff that we are really proud of, we’ve been making a living, and it’s all thanks to this relatively small audience.
From the first day, we knew that starting a channel in Hebrew is a huge barrier. there are less than 10 million Hebrew speakers worldwide. We knew that our value proposition is not going to be millions of subs, but tens of thousands of people that all live in a tiny country. For local advertisers that’s enough to pay us the bills and support our imagination, and that's the point for us :-)
When you guys talked about the potential of this dubbing technology, Colin immediately talked about the potential for the biggest channels. That about summerises the bubble that you are in.
I’m sorry if I come off critical, I’m not offended in the name of local creators. I’m just kinda worried that many talented creators will fail in the attempt to become global, instead of shining in their local community and language.
Yes, being a global creator can be much more profitable, obviously. But not everything in life should be around profit. especially not art.
Yes, the idea that my content can be transformed to all languages with a click is amazing. But the nature of my content is tailored to this certain community and that’s what so special about it. Also, you can translate language but you cannot translate culture or local memes and many other aspects. If creators will make videos with global audience in mind, that would change the essence of the content in ways that won’t resonate with local viewers.
I think native English speakers don’t appreciate how lucky they are. Again it’s not only language. When you publish content you don’t even have to think about foreign viewers, we not only understand your language, we understand your culture and tends and memes. That won’t happen to a Japanese channel even after AI will translate their stuff. AI might never be good at Hebrew because it’s so small it might not be worth the resources…
Sorry for the rant.
Now that you’re at the deep end, I want you to inspire and empower creators to not aim for the sky. Tell them about channels like mine, that has been financially supporting the creativity of 3 people for 6 years with not even 100k. It’s not only about language. Creators from Alabama might be able to make amazing content about Alabama, but they might feel that there’s no point because being on the global scale is the only way to go, so they wouldn’t make anything… or they might just try to imitate MrBeast, and veer off their “localized” potential...
Good discussion. Thanks for sharing it ✌️
Thank you!
I got to know how you made the sm7b sound so good?? Who is your audio engineer?! Props to them
This was an outstanding interview. My mind was stretched. My sense of possibilities have been expanded.
There’s no channel out there providing the same type and quality of content that Colin and Samir drop. Really can’t say that about many channels
This channel blows…
W
You You You You nm🎉m. P
@Colin and @Samir, can you interview the Head of Gaming/LiveStreaming to see what they are doing for livestreaming features etc. Thanks.
Multilingual audio defaulting to the local language is horrible! Having to set it to the original audio manually all the time is actually keeping me from viewing certain channels more. CZcams should either give an option to set the default, or default it to the original audio. Anyway, that's my experience 😊
Great conversation god bless!
Interesting video. Thanks for uploading!
Thanks you for your advis and information
I love the drain unclogging vids...
Excellent episode. Thanks.
Great conversation guys
OMG!! I love the lawnmoer guy! I feel like I watch it and I'm meditating! I've literally sat and watched 30 minutes of lawnmower man! hahaha I surprised even myself! lol
Love this interview too❤❤
Such a cool interview!
Really interesting especially the multi language video makers
Could you link all the videos from your talk? That gas bottle one is hard to find!
Looooove this interview! 😊
Ansiosa para alcançar os requisitos necessários para ne tornar neu canal monetizado. Parabéns pelo excelente vídeo. ❤
this is super inspiring to me to learn about youtube from colin and samir
Stuff that I learn :
2022: Grow (Grow)
2023: Change (Ai)
CZcams is a passion-driven platform.
how to succeed, is how many people have passion for it.
The translation is a new thing for wider audience.
create a culture for people, that is how you make a community
Love this interview❤
Came here for the MrBeast video but stayed for your content. Awesome channel, thanks
34:29 I love captions and I’m 24 lol I also love kdramas which helped introduce me to so many other countries content on CZcams.
Thank you for sharing this information
I think rewind going down lines up with them getting rid of the ability to browse by most viewed.
i appreciate kevin's simple answer at 23:49 when it came to vtubers since i admit the angle of this chapter made me kind of side-eye the possible bringing up consuming anime as a trend/east asian culture as an aesthetic which is really exhausting to hear as a Korean-Japanese gal online. hearing him say that the new virtual industry has the same potential and worth as other content brought me relief honestly and i'm hoping others can embrace that mentality as the vtuber boom continues (grew up listening to Korean music bc duh and the 2013 hallyu boom kinda scarred me once the world decided kpop was the newest toy ^^;.)
24:40-25:03 is also an interesting segment since this "scalable" system that's already present across global IPs in terms of v/o roles and legacy characters but is also something that's kind of touched on in east asian entertainment through "graduations" and career renewals--at least in the korean/japanese spheres (e.g. kr/jp music, idols, and yah vtubers) with how the people behind the curtain of specific celeb positions will leave but their groups + personas will continue w/o them
😅jlm
Mr Beast getting the JP voice actress who does Naruto is legendary.
Great interview. Curious,did you blur the thumbnail because his lazy eye?
This is one of the reasons I might choose to do a course in A.I instead of comp science
Interview dude perfect, i haven't seen them in an interview yet, would be sweet