How to Start a Brand in 2023 (For SERIOUS Beginners) | UNSCRIPTED.
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- čas přidán 2. 08. 2024
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In the first episode of the year Reggie breaks down the changes that have taken place in the world of fashion brand building. There hasn't been a time in history where creating a fashion brand is so accessible but the path is still difficult. This jump off is to get you prepared for the next stage of fashion brand development.
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The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.
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I think it is good to be open to the possibility that you don't want to start a fashion brand - maybe you just want to discover and promote other great fashion brands, maybe you jsut want to be a designer for an already established and funded brand. There are ways to be creative without having to do the whole thing.
We’re gonna cover that too
My 9 yr daughter loves fashion. She transforms clothes that she already has into other outfits. We have a name and want to target her age group moving on into the teenage years. I don't have a clue on how to get started but I want her to follow her passion and dreams. I didn't have such vision at 9 years of age and I am so excited for her. She is a brilliant child.
Nice ❤
Create the purpose first. Your Mission, Slogan, Brand Colors, even monogram design if you wanna go there with it. From what it sounds like, the clothes are the easy part in your case. But for pre-teens going into teens, tees and lil branded items are a great start
Looking forward to this. Thinking about something myself at 50. Why not.
I'm not starting a fashion business specifically but these are some great tips for entrepreneurs of all fields!
Godspeed Reggie and new Casual team! I hope nothing but good things for you guys! Can't wait to see more contents in 2023.
Your perspectives and awareness are so pure. I can tell your passion and authenticity. Thank you. I’m coming from the music industry and recognize the transferable skills and perspectives you have! I would love to see you deconstruct the fashion of Big Music artist and merge both worlds
I’m serious!
Authentic, to-the-point, thorough. Much appreciated. Thank you.
Really excited with the direction y'all are having!!
Thank you for this new years motivation. I needed this ☺️
damn reggie, loved your vision for the future of the channel! hope it goes well because ur my favorite fashion channel
Reggie The Goat 🌦️
Been following you on and off for a couple of years. Great progress from previous vids, this shit actually feels more authentic
Just checking in. The Casual one of my favorite CZcams channels... Salute Reggie!
Glad to see you're well, Reggie. Happy New Year.
Any lingering symptoms?
Great Video Reg!
Reggie - I hope you and your audience are feelin’ 23 this year, and every year that follows. Jumpman dunk on em! Let’s get it!!!
I surely found a gem of a channel
❤❤
I MISSED REGGIE!!
Yaaaaay! Glad to see a new video!
Well that has me excited for the The Casual 2023! Personally, I'd love to hear more about how to best 'do' marketing for a single-owner brand. I burned myself on Google Ads in early 2022, mostly because I didn't know what I was doing. Recently I've been trying again with Meta Ads and it's kinda working out ok! And a lot easier than building a persona brand. So I'd love to hear your thoughts on all that.
Great video and exciting agenda for the year. I would like to know more about textile manufacturing and how to source them ? I see some ig accounts covering this topic solely, but I’d like to see your point of view being in Japan
Great content 👌
That's true! For example, Joey Bizinger, a famous CZcamsr in Japan, started his own streetwear brand "Nonsense" in 2022. Before him, Ken Ijima, a Korean guy, is making fortune with his own brand "Vuja De", and even made a collab with United Arrows. Yes, guys, it's possible! If you do it right, you can be big in Japan!
may i know where your pendant is from ?
I dun know business an financialisms an "networking", but from personal experience I know that if don't [do] starting now a year will go by an ill think bout how I'd be a year ahead of procrastination. I do like to make 2do lists though, I got binders of ideas an sketches, an racks of blanks, an sergers an vinyl an dye sub an woven labels.... I need to do something after my nap.
epic
Ayo Reggie u good, friend?
I'm seriously seriously 😤
Love that shirt. Leak the source?
Tomorrowland
@@THECASUALco Tomorrowland the festival? 😳
@@volante56 search brand shop tomorrowland japan
@@EGO_808 thanks man!
3minutes in and he still hasn't started to explain a step by step.
Patience is a virtue my friend. There is something to learn in each of those 3 minutes. There is no fast track to success. And most people don’t understand WHY they need to take those steps. If I do t explain the why you’ll never do the WHAT correctly. This is the product of a continuously impatient society…
Now that you’ve read that
1. Build a list
2. Get some references
3. Make a story
Now you can do all that without context.
I don’t think it’s coincidental that most of your examples are men. I find myself very reluctant to share with men in this industry what I do because, if they’re successful enough, they almost always promise me mentorship with the ulterior motive of sleeping with me. I’ve had to make many calls where I sacrificed what would have been a powerful connection for my safety.
It’s of course not your fault. I guess I’m just ranting because this is a huge obstacle that goes largely unreported and unacknowledged and it can be extremely frustrating and demoralising.
Just some food for thought. I know your audience is probably mostly male and so are you so these are simply things you don’t have to deal with.