Starting a Clothing Brand in 2020 (It's Not What You Think!) | UNSCRIPTED
Vložit
- čas přidán 26. 08. 2024
- #StartingaClothingBrand #clothingbrand #TheCasual
Save 10% when you sign-up for Squarespace! Use our link:
squarespace.com...
Starting a clothing brand is one of the easiest things to do in this day and age. But sustaining a clothing brand is much harder. Reggie breaks down one of the secrets to clothing brand longevity that not many are sharing. We go beyond the clothing brand itself and talk about you. How YOU can become the catalyst of your brand's success.
The Casual is the home of international fashion education, culture, and lifestyle based in Tokyo, Japan.
Keep it Casual.
•••••
Support The Casual on Patreon: / thecasual
Follow us+
ON INSTAGRAM: / thecasual.co
ON TWITTER: / thecasual_co
REGGIE on INSTAGRAM: / reggiecasual
REGGIE on TWITTER: / reggiecasual
•••••
MUST READS!!!
Purple Cow - Seth Godin: amzn.to/2OxBROs
Ametora - W. David Marx: amzn.to/2RJpYau
Thread's Not Dead - Jeff Finley: amzn.to/2SUAltd
OUR GEAR
Lean mean studio camera: amzn.to/2DcCBa3
The all-around VLOG Camera: amzn.to/2RFlqSg
Our FAVORITE Lens: amzn.to/2RKK9EV
The E-mount lens you should get FIRST: amzn.to/2RBQySw
The VLOG Lens: amzn.to/2qzDOAH
The BEST MIC for your buck: amzn.to/2RJr1qW
Our FAV Audio Recorder: amzn.to/2RJRUuM
Ultimate PODCAST Mic: amzn.to/2yY8Er3
Our gimbal of choice: amzn.to/2qBcLoC
![How To REALLY Start A Fashion Brand on A Budget | UNSCRIPTED [2020]](http://i.ytimg.com/vi/neqAutjvRtE/mqdefault.jpg)
![How To REALLY Start A Fashion Brand on A Budget | UNSCRIPTED [2020]](/img/tr.png)
"Additional stream of revenue " is a beautiful set of words
You should check out this book it’s the best for anyone starting a brand! Skips the bullshit! www.amazon.co.uk/Clothing-Brand-Start-Up-Guide-Gettings-ebook/dp/B086R8QTP2
Indeed it is.😌
If it wasn't for you i wouldn't have my brand today, we sell out every drop 300+ pieces. Thank you Reggie
What's your brand called mate?
Congrats. That’s amazing
Rodrigo Tinoco any tips you could give us?
Rodrigo Tinoco tips???
Sounds fishy
“People make one shirt and think they’re Virgil Abloh” -Kerwin Frost
@Alex Martins yeah but he approaches streetwear and fashion in an intellectual way and he elevated the streetwear movement for many people in the industry.
Semi no he didn’t. He’s a dude who got lucky and finessed the industry because he got famous friends
@@naganeerajkorada1557 ooooohhhhh hell nah
to all these comment i think virgil did have something different and without kanye he would atleast be a little popular but it is true that his connections gave him a boost.
"People quote Kerwin Frost and think they mater"- Me
This is REALLY good advice and has 100% worked in my experience
😂exactly
Whatsapp luv your videos 😘😘😘😍
"2020 is no different than any other year"
COVID: *challenge accepted*
Me: Yay, out of College, lets set Lifes Difficulty Level to 2.
COVID: sets Difficulty Level to 3, 4, 5, 9, 10, 12, 15
Me: NO, PLEASE STOP!!!
COVID: 15, 14, 13,🖕, 23, ...
Its actually better since more people buy online
Y’all better listen to this man !! He ain’t lying I’ve been working on my brand for while now and it ain’t easy as all the other you tubers say. Also watch his previous “How to Start a Brand” 1-9 it’s really realllyyyyy helpful and in depth
"Its not any different than any other year." oof. That did not age well lol. But love the video so far
This is perfect timing. I was just telling someone about creating a brand of yourself and clothing label is one way to express your work. I've been planning mines for a little over a year.
If you need any help you can contact us at Instagram @jahiz_impex
I’m starting my journey today how’s your going
@@carlitocoolin0612 It's getting there. Right now it's in production.
@@TiaBowser nice I need a website and all tbh starting young
TrapLantic60s are u still a teenager? I’m still 17 but I wanna start one
I've got no plan on starting a brand but as someone who's relatively new to CZcams and just started on Insta, it's a super interesting way of thinking about things.
I know!
Love this after starting my brand about a month ago I’m more confident then ever, pretty much believe in yourself. Love that
I started Third World Famous from making promotional tees for my friend’s rap videos. I will admit that doing videos on social media garnered a lot of interest that I didn’t expect
I agree! I am not here if If not because of my brand.
Everything he said was spot on. As an artist (PREMO) trying to brand myself I noticed... most of the time it’s not about the art but more about the artist. There’s ALOT of people on social media as successful artist and if we’re honest .. they ain’t THAT great BUT they’re great people and consistent with content. It’s more about how YOU sell yourself rather than the art itself. I feel like the same applies to brands. So personal branding before the actual BRAND is key. You gain a platform before you sell, giving you a higher success rate.
Dayum this is actually so useful. Personal Brand --> Business Brand. I want to start an African fashion business, but I'll plan it in the background whilst I'm waiting for my CZcams account to grow.
Good to see a fellow African here. I hope your CZcams is doing well and growing now (I just noticed how aged this comment is).
This would apply a lot more to streetwear than other more "traditional" areas of fashion like "Luxury", Haute Couture etc... For them, personal branding came after their clothing brand became successful and after hard physical work designing collections, perfecting designs, establishing a market, attracting buyers / investors, cementing an identity, networking and designing fashion shows etc...
Names that come to mind include Rei Kawakubo, Junya Watanabe, Alexander McQueen, Zack Posner, Stella McCartney, Alexander Wang among many others, but this newer way of building a brand is nonetheless very valid and interesting to see, as displayed by all those mentioned in this video and more.
I didn't expect this but when I fully watched your video I was blown away
bro i just want to thank you for posting this. every point you kept bringing up kept hitting exactly on the thoughts i was having that needed to change. much appreciated
Months after release of this video, I only watched it this very minute... But the value of this video is timeless. Thank you @THECASUAL for this.
thank you for youre advices, i am actually saving up right now to buy a seewing machine and make clothes that i design and i have a note book full of them
How is life doing now?
I think everyone that wants to start a brand needs to see this! This is totally something that is rarely talked about. Once you start a brand you realize that once the design and product are there you need to put in way more work in building connections and an audience. This is typically the point where most people that start end up giving up.
I started my brand making custom fedoras almost 5 years ago. I’m in the process of rebranding this year to incorporate clothing. This video was the added little push to just get it done. Thanks Reggie!!
Has it been profitable?
Another Fashion Channel ehh lol! When I was consistent with it.
We are manufacturer and suppliers of sportswear and textile garments.
My WhatsApp:+923046236110
E-mail: shailsports@gmail
how it's been going so far? can you give us ig or website so we can check it out?
Hello can i talk to you?
This was not what I was expecting but exactly what needed to hear
This is seriously the best message for fundamentally tackling this problem. It’s one of the reasons why I held off until this year for an idea I have that requires more than just the brand name. It needs a mission. And that mission starts with me doing a music podcast and events first. Then add pieces to that overall effort. But it starts with me. Thanks for this inspirational video.
I handle merchandise production and consultation for CZcamsrs, voice actors, graphic designers, and so forth. This is definitely one of my top favorites from the Casual in the past couple of years. Learning what isn't being said was a golden piece of advice. Thanks again!
i do nature and street art photography, make abstract art, and make fractal art from all of that. i want to put my designs in print but also on clothes. i also want to get back into other forms of art that i've let slide due to time and money constraints, like metalsmithing, ceramics, and weaving. most of the design i see on your channel looks really cool, but it's all really muted colors. what i want to design is going to be like wearing an art museum. so colorful, statement pieces. i really appreciate this channel, it's teaching me the hard things i need to face if i want to do something larger than POD.
Wow I've never heard of this tips before. I heard to write it down to remember
I'm a visual artist
But i love my art on clothes
So this is sooo helpful
I'm getting a sewing machine soon
This month
Wow u just opened my eyes
This spoke to me so well. I am a manga artist and already have a pretty good platform and am currently creating a street wear brand so I might as well show off my art first and build that up first
Plug your instagram bro, ill give it a follow
What's your Instagram account so I can follow you?
Whats your IG man?
Very inspiring!!! Makes total sense. Time to re-write the plan and that's a good thing!
It's such a difficult path, but that's how you know it's the right one!
I like how your advice is down to earth and realistic, it really helps with motivation
I've studied textiles art and makeup all my life, I love fashion and every time I go to bed I dream of my fashion brand, i may have all the creative skills however I'm not business minded. Lots of things business wise confuse me, I don't always know what everything means or how to do it. I'm also dyslexic so research becomes difficult and very hard for me to understand. I wish wish wish I could one day make a brand of my own. I love tailored clothing, I love quality in clothing. I have the whole aesthetic and ideas but not the money or know how
Olivia Demetriou we can help each other let’s talk thank you
Olivia Demetriou lets work together, I’m from France
@only1andrews hi! Do you have an Instagram I can see?! Maybe we could chat on there ! :)
I'm the opposite. I'm a business minded person and I love researching some stuffs especially related to fashion and business but I'm not an artist or designer.
I see a few of people are reaching out to in these comments, but please be alert as a lot of people want to steal your idea and take it for themselves.
I'll start my personal brand as being one of the first pro/known skaters in Malawi and then i'll drop the street-wear brand. PERFECT
So I have started my brand called Pacific Panda Co. and I WISH I saw this first. Don’t get me wrong I am very proud where I’m at, but with this video itself, I would of loved your insight! Im here though, with no regret! Hi my name is Jun Isamo, I own Pacific Panda Co. and I will rise up 🐼🌸 thank you for this VALUEABLE info! Big ups brother!
Thanks dude. So much more honest and open than other people.
Subscribed as u deserve it :)
I feel so much better after watching this, I’ve been working on my personal brand and decided to create clothing. I have not launched yet and I’m working on my business brand now. I will admit I am SUPER scared to launch.
How’s your brand going?
Love your Videos!! You always give so many good points of view. Watching your Videos for years
- Greetings from Berlin
Holy shit just realized how many subs you're at now.... Since your first video I watched you've been one of my favorite youtubers because of your original yet relevant content, and your clear speaking voice and well thought out phrases. Love your content keep it up Reggie!!
This is a very good point reggie. I don’t even think it has to be a personal brand, it can just be a platform you have. For example look at lyrical Lemonade, it’s a music video platform but now they sell merch which I’m pretty sure sells out. When you have a brand behind just your clothing, it gives them even more of a reason to buy your clothes
Mannnnn you nailed this in the intro ALONE! Love the video man!
i found this more useful than the 100s of videos on how to start a brand! thank you for your honesty !!
First time on this channel and hands down Reggie does an amazing job explaining the importance of personal brand linked with your [insert product / service here] brand. In my experience as a business consultant for many big brands what you point out is super relevant! Thank you, Reggie. Keep it up! .... Time to binge watch
Such brilliant human being. I got just what I wanted. Create a brand about me! My taste, style, personality, etc...great advice. 🤝
Well well well, 2020 was the only year not to start a brand and a tough too. Great video though 💯
Finally a real video for starting a brand! Thank you
This is true. My girlfriend is a youtuber making videos of song covers and then recently she started a buy and sell clothing brand so because of all the followers she got, she became successful selling clothes.
She's now looking into releasing her own collection.
Wow.
At the end of
The day..if you build it they will come..there is nothing ritually better at drawing in success and manifesting your dreams than investing in yourself and your ideas..social media following or not..just do it..
this is definitely, pure hearted advice.
2:30 6:31
personal brand (for a customer is like identifying a solution to a customers problem
in identifying their problem u line up with them and they see u as a step closer to there solution u vibe right and at the end of the day that's good enough for most people
for people u dont line up with maybe u provide a contrast for conversation in any way shape or form now u are apart of the conversation because u made your brand apart of u and thus its apart of your/ and everybody elses world
*thinking out loud*
Really relatable, I’ve personally see hours and hours of content Such as videos and google searches on “starting a clothing brand” and this is probably the best put back to basics and helpful video, love it 👍
THANK U SO MUCH THIS REALLY MADE SENSE!! right now i'm customizing clothing and shoes and i wanted to start my line later on i didn't know that that is what a lot of designers did
Thank you - you took the question seriously and gave advice objectively. Very generous.
it was really awesome listening to you, Personal branding is the most important thing to start with.
I really enjoyed this video. I’ve always enjoyed art but this made me feel more serious about putting myself out there on the media. Of course I’ve thought of using this as a form of promotion to build a following, but I never felt it could get anywhere. But watching this solidified the desire to just put myself out there and start getting “bold”. Great video 👍
THIS WAS PERFECCCCCCCCCTTTTTTT THANKKKK YOUUUUUUU
Everyone needs to watch this video.
I’m an upcoming rapper/artist and I was looking to start my own clothing line I have ideas and but not really the tools to start I was looking for equipment prices and stuff but the information was useful
I just took this so hard. I’m applying this to my life right now. Thank you so much.
Mind blowing content 🔥🔥
This made so much sense, thank you 🙏
I actually found this to be the best piece of advice ever, makes alot of sense if you really think about . The Examples of others is also proof that it's a great direction to go in when starting a clothing brand. Thank you. I'm more clear on how I should proceed.
I'm just 15 and I wanted to start my own business right now cuz I love a fashion that is mixed with culture, poetry, pure, mysterious, gorgeous, music, and love.
I want to start a brand that everybody can wear for their everyday life. I want my culture to know internationally and to showcase my works and skills for my people.
Start a business
How its going
The personal branding part is so underrated. How will anyone care about your brand of they barely know or care about u
This guy is right.
I'm actually from this and I want to do it again.
I created a personal brand as a trader on Facebook and people knew me. So I decided to start a CZcams channel about trading and its growing at a speed I never expected.
.
Now I want to use the same method to start and grow a clothing brand.
This is a good marketing based video for a brand. A lot of good tips!!!
Wait, you mean I can't just put quotation marks on words and call myself a designer? Aw man...
I mean you could make silhouettes and then put quotation marks on words and then you’ll be a designer
@@prodsosia that’s not what Virgil did tho he took blank tees and put words in quotation marks added a zip tie and that pretty much was all she wrote
What he is talking is what I am also doing. Personal branding. I don't have money to start so I used my time to start my own brand. I am telling my story.
Wtf genius idea especially if you do something already that catches people’s eyes. I love it!!!!!!
Best video regarding the topic out.
this video is surprisingly unique and useful
Love these type of vids .the casual is motivation for the strong minded interested in the industry
Great information.
I'm so glad that this series is back
My clothing line is called King of strings by Tyrique Lindsay its a fully functional harp with a angel on slides coming soon!
I would love it if i can see what type of materials japanese brands use into their clothing i recently created my own garment factory and im lost for words at how low the quality of readily available fabrics are here in the Philippines!!
You've got to go directly to Mills
Yeah bro. I feel you, that's why everytime I searched for raw products, I directly check foreign garments.
Useful for a lot of outlets, not just fashion. Thanks, reggie!
can you tell us deeper on 'personal brand', like how can we relate the personal brand to the fashion brand, or how long (how much) the engagement takes to legit start fashion brand after personal brand?
You motivated me to get up and make another dress today for myself. Wearing it to an event tomorrow. Thank you.
this is an incredible video man!
how selfless of you!
So informative. I literally take notes while I listen to you. Thank you!
This is highly accurate. But only a few people possess the skill set to channel the energy your talking about. Salute 😎
Trying to make a vintage brand hope it's going to be successful
Best video i've ever seen about how to create a fashion brand thank you💜
Instructions unclear now I have a clothing band and the turtleneck won't quit playing a bassline
Just gained another subscriber, Amazing advice I really appreciate it !
Greate Content & amazing advice. It’s very easy for entrepreneurs that are starting out to get bad guidance when it comes to starting a brand (I’m talking to you click bait CZcamsrs). Some advice for my fellow entrepreneurs... ask yourself why are you starting a brand? Why should someone buy your product? What does your brand represent? What do you have to offer the industry? Or The world? Also READ! READ! READ! and listen to business podcasts. Get a mentor if you can and look for free government business start up programs in your area. One last thing... You will make lot’s of mistakes when starting out and things might take years to pick up. Just know that this is all apart of the process! Keep on grinding! Peace
This is my experience!
Best advice I've gotten so far! Thank you so much for this message.
this is why i follow THE CASUAL
Yo, Reggie, this was huge. Thank you so much for this vid, my man. From one Reggie to another
Could someone answer these important question for me.
1.) How can you put your design on shirts, trousers etc...?
2.) Do you need like a Macbook or iMac or something?
3.) Is there a good app that allows you to do that?
4.) How can you find the right material for your clothes?
5.) Can you produce like a hundred of the same design?
6.) Any tips on starting an online clothing brand from scratch/nothing?
Your channel is a great well of knowledge for today's right now mindset. 5-Stars!
Thank you for this. It really has been helpful working to build my personal brand.
You mean yall ain't giving me the 1 single secret that will turn me into a global fashion icon?! Dammit. 🤦🏾♂️
Edit : I see these "reactors" on CZcams selling a lot of merch. I don't get it.
the nerves of some people am i right?
Just assholes bro. Everywhere. Time to start thinning out the heard!
If your getting started you should grab this book and have a read! www.lulu.com/shop/go-getter-world/the-clothing-brand-start-up-guide/paperback/product-24492879.html It helped
me learn everything and is not too long!
Yess we love the realness!
You're right bruv, I'm an artist and that's what I'm working on to lead into what's next.
Dude I need you in my life. THNX YT FOR SHOWING YOU TO ME!
Man. i totally agree with you. It is hard work. i am too starting my own brand of clothing. thanks for the tips. Great Video Reggie!
this video had such good info, great
Ok, you gots da good angle for dis video. Personal branding is something I use even in my non-sales job. Always selling, even when you dont sell.
Thanks, this is something I needed! Gotta use my talents now!
Awesome video very charismatic and well structured thanks ✊
I was about to search up Singer on google and the this popped up on my feed.
thank you for being so realistic yet so inspirational lol
Cmon. You mean to tell me this is not scripted 🤔 - very awesome, rewarding, informative & encouraging 💪🏽
I’m not sure what I do just yet - but I do it well and with a dedicated inspiration