Reasons Your I.T. Teams Won't Make Your Website Generate Leads | Extract From # 125

The digital marketing side of your website should be managed by your inhouse or external comms team, which should at the very least engage the C-suite of your business.
If your I.T. teams ends up gatekeeping your website, it's highly unlikely that they will turn it into a lead-generating tool.
Unfortunately the example we mention in this video is not the only one we encountered as a seasoned B2B digital marketing agency. We often receive enquiries from businesses that don't make the most of their website because of this very challenge.
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Red Evolution is an Aberdeenshire-based digital marketing agency that has been working with companies from the tech and engineering industry since 2003.
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