The Secret To Effective Marketing For Tech And Engineering Company | Extract From # 125

Do you struggle to put tech and engineering services and goods in front of the right audience? Even though you know for a fact that what your engineering or tech company sells or produces would change the life of your prospective customers for the best? You still cannot figure out how or where, or to whom to pitch your business in order to generate enquiries and qualify leads?
The reason might be that you lack vision when thinking about your business's clarity of purpose. Who are you trying to answer problems for? Being specific and even picky when defining a business's target audience can go a long way.
With the example of a customer of ours who struggled to write the ideal pitch for a trade journal, Alex (copywriter) and Dave (founder of Red Evolution and SEO specialist) break down what it takes to get a solid marketing presence for engineering and tech businesses.
Engaging the C-suite in all marketing matters is part of the answer.
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Red Evolution is an Aberdeenshire-based digital marketing agency that has been working with companies from the tech and engineering industry since 2003.
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