7 Rolex Watches That Cost LESS Than Retail: It's Over for Flippers.

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  • čas přidán 14. 10. 2024

Komentáře • 728

  • @hzt7000
    @hzt7000 Před rokem +481

    Stop buying rolex from secondary market, or just stop buying rolex altogether, then we will start see rolex AD smiling and polite to their customers.

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +40

      Gah! you're probably right! If only I didn't drink the Rolex Kool-Aid!

    • @travr6
      @travr6 Před rokem +23

      Yup. I refuse to buy any Rolex unless i just got an absolute steal on it. Can't stand Rolex.

    • @cecaju9516
      @cecaju9516 Před rokem +11

      This has not been my experience. The ADs sell multiple brands and don’t act differently when I inquire about Rolex vs other brands. They just explain the availability situation and ask if I would like to register my interest in a particular model.

    • @Tenerio
      @Tenerio Před rokem +10

      No, i will keep buying Rolex. Nice try!

    • @jadomi2076
      @jadomi2076 Před rokem +8

      I feel like it won't matter. I'd bet that out of every 10 Rollies sold that only one is to a watch enthusiast.

  • @infinity2x0
    @infinity2x0 Před rokem +93

    I have to say, I'm glad prices are finally coming down but I think a lot of us have moved on. Personally, I was into the Oyster Perpetual 39 and the Explorer II 16570 before the price hike and just plain gave up once the price went up into the stratosphere. It may come back down to something more reasonable now but even that has a bitter taste to me.

    • @mudguppy
      @mudguppy Před rokem +18

      I agree wholeheartedly. I'm a 62 y.o. guy that had been a Rolex lover for 30 years. Three years ago I sold my last sub and moved on. As a small business owner I am comfortable, but not good enough for the AD in my hometown of Naples, Fl. Then the secondary market became a disgusting display of greed and favoritism that rivals a drug cartel network with prices that are obscene. I'm done with Rolex, forever, and moved on. Rolex purposefully made themselves so falsely scarce that they have truly turned a lot of collectors away.

    • @relosapulso
      @relosapulso Před rokem +4

      im with you on this one as well, and I settled for the old bb36 it's been on my wrist for 5 years

    • @suds782
      @suds782 Před rokem +2

      Well said most of folks who intended to buy the watch to wear them have moved on

    • @aidarsharafullin6900
      @aidarsharafullin6900 Před rokem +1

      It’s a normal bubble cycle, don’t attach your emotions to the price guys. It’s just numbers and those numbers follow pretty simple rules

    • @craigrees7939
      @craigrees7939 Před rokem +2

      100%. A Rolex would have been on my radar over the last 5-10 years, but the nonsense has tarnished the brand for me and now I just see it as toxic and associated with being ripped off

  • @MrAlloy70
    @MrAlloy70 Před rokem +9

    I bought a 2021 Explorer 2 black dial full set for 9k on the used market.The watch is immaculate condition.I bought it for my 53rd birthday as a gift to myself for being clean and sober for 5 years.I absolutely love it.I thought i done well at that price.

  • @davidlivermore5392
    @davidlivermore5392 Před rokem +38

    I don't think this is a Rolex issue, a ton of brands (well a few brands, I think AP, Patek, Omega, and probably a few others) seemed to have peeked in price circa March 2022 and have come down since then.
    PS Don't think we haven't noticed the higher-than-usual uploads lately, keep up the great work, but don't burn yourself out!

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +1

      Ahh you are so right! This definitely isn't a Rolex-exclusive-thang. And you know, this week has been manic!!! It would have been a normal 2 video week ;) ....Until Omega and Tudor changed ALL MY PLANS! ;) I'll be giving poor watch fam a break from me this week ;)

  • @laurencefahey3132
    @laurencefahey3132 Před rokem +81

    Isn’t it so good that watches have gone back to pre hype prices 👏👏

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +9

      RIGHT?! I don't want the watch market to crash entirely! But it's really nice to see people have the access to the watches they love!

    • @markq1
      @markq1 Před rokem +9

      ​@watchgringa Why would you not want it to crash? If you're not interested in resale value, surely a crash would mean cheaper prices and availability.

    • @MIZRAIM1906
      @MIZRAIM1906 Před rokem

      @@BrittPearceWatchesaccess to the watches they love would mean availability at an AD but this is an ok start

    • @watchpapi
      @watchpapi Před rokem +1

      @@markq1because a “crash” would probably be a signifier of wider economic woes, which nobody with any empathy wants to see, nobody wants to see people losing their roof etc.

    • @zetmoon
      @zetmoon Před rokem +4

      ⁠@@BrittPearceWatchesa GMT Master II at £ 34.000 is still not really accessible…..

  • @leeharding8306
    @leeharding8306 Před rokem +39

    Chrono 24 prices are often a bit ambitious too. The trajectory of luxury retail prices is so sharp that the bubble was always going burst. They are simply pricing themselves out of people’s price range and Rolex has played a game with customers and people don’t like it. I personally would have bought a watch last year and one this year by now but I’ve become disappointed with the ridiculous and constant price increases on products with huge profit margins already. Caved into the VPN cash Britt 🤦🏻‍♂️

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +2

      Man! The prices are so crazy! You’re right tho, chrono 24 can be a bit ambitious!
      Ahhh! I was happy to do the VPN! 🙈 I’ve been using a VPN for so long!

  • @Fujiwara_Takumi86
    @Fujiwara_Takumi86 Před rokem +13

    Rolex watches are great. I love Rolex.
    I’ve never considered buying a brand new 2nd hand Rolex, unless it’s an old model.
    I went to an AD to check if I can get an explorer I 36mm. That salesperson was so proud of himself, like he made or invented Rolex. He also implied that buying a Tudor watch could help me to get a Rolex, tried to convince me that a new customer needs to follow their rules. (Tudor BB watches are nice. Don't you think doing so will upset Tudor lovers? ) Come on man, a watch isn’t something I can’t live without. It’s something that makes me happy.
    Then I went to another AD with less customers. I did not wait to long. The 2nd AD received the shipment and gave me a call. The purchase was done happily. Those popular sports models are hard to get. It will be nice to see the watch market go back to normal.

    • @yaaxarr8977
      @yaaxarr8977 Před rokem +1

      Explorer I 36 mmm is the easiest to get the call with my AD. Need to share it and congrats on your new baby.

    • @Fujiwara_Takumi86
      @Fujiwara_Takumi86 Před rokem

      @@yaaxarr8977 Thanks lol. I was told that the black dial 36mm Datejust had more allocation, Explorer I was less. That's why I was surprised when I got the call. Before my Explorer I, there was a blue dial 36mm DJ shipped to that AD, but I was in a meeting. I forgot to check the message and I missed it. Maybe different region has different situation. I was so happy cause the Explorer was always my first choice, then the 36mm blue OP, then DJ. Small wrist doesn't get many choices. : )

    • @yaaxarr8977
      @yaaxarr8977 Před rokem +1

      @@Fujiwara_Takumi86 my region is not possible to ask for a 34/36 boring OP. The entry level ones are 2-3 years wait LOL you got the most iconic Rolex to my eyes but I prefer DJ 36 mm and got one many years ago with the scarcity game war not implemented , a salmon dial circa 2008. Enjoy in good health!

    • @Fujiwara_Takumi86
      @Fujiwara_Takumi86 Před rokem

      @@yaaxarr8977 yea, OP is really hard to get, regardless of the colour.

  • @LRSTGS
    @LRSTGS Před rokem +21

    For me, the only modern Rolex I've ever wanted was a 36mm Oyster Perpetual.
    I like lots of vintage Rolex models, but modern day Rolex are so unnecessarily chunky, the OP is the only model that harks back to the Rolex style I love.

    • @abdulrahmanbolboshoot5841
      @abdulrahmanbolboshoot5841 Před rokem +1

      Maybe you will like the blackbay from Tudor

    • @grigorioschristodoulou5229
      @grigorioschristodoulou5229 Před rokem +1

      I too find most modern Rolexes disgustingly chunky and obnoxious, almost as obnoxious in fact as their ADs and second-hand dealers. Only the 36mm OP and Datejust are kinda nice.
      Just waiting it out, and if I get too bored I’ll just get a vintage Cartier tank with some nice wear

  • @TheBloodCrazed
    @TheBloodCrazed Před rokem +29

    The profit margin on a Rolex is so high, I cannot imagine any difficulty or expense making the bezel is an actual concern.

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +7

      Bahaha, I truly don't know enough about ceramic! Perhaps I should go down that rabbit hole and over research it!

    • @borassictime918
      @borassictime918 Před rokem +11

      Rolex: “Oh, woe is us, making red ceramic is SO HARD 😭. Making all this profit is such a drag. I want my mummy 😢”
      😆😂🤣

    • @RichKovars
      @RichKovars Před rokem +1

      I don't know, they have been crying about it since 2014. I would think if it was a huge issue they would have killed it long before now.

    • @JT-bs8wz
      @JT-bs8wz Před rokem

      @@RichKovarsright?
      If it was that hard they would have never released it.
      Nor would the reps be able to do a solid 95% copy of it without Rolex resources.

  • @chulkcha
    @chulkcha Před rokem +7

    The 22650 explorer II lack dial is so under-rated. The dial has been cleaned up from previous version and it's so big and legible.
    They replaced the matt black with a gloss black and it's so easy on the eye.
    Get one if you find one on sale.

  • @Bornia1982
    @Bornia1982 Před rokem +67

    In addition to the economic slowdown, there is the brand fatigue. Some people got tired of playing the games. In my case, I honestly get tired of seeing them worn by douchebags (I’m in banking so lots) and everyone who wants to flex. Makes me reach out to different brands. Rolex makes great watches, but the brand got tacky.

    • @SonikDethmonkey
      @SonikDethmonkey Před rokem +7

      @@pirate9154bullshit. I’ve been collecting for decades and I love my 41mm Sub. There are still reasons to like the product DESPITE some of the negative associations of late.

    • @Bornia1982
      @Bornia1982 Před rokem +4

      @@SonikDethmonkey I agree. I still enjoy the watches very much. I do like when someone has a unusual piece, rather than the same ones younsee every time. Nothing wrong with the classics, just nice to see variety. The other factor that plays into the brand fatigue is that the brand needs to be managed better. The customer experience suffers in the hands of bad ADs. I have 2, a great one and a horrible one that I never go anymore, because he caters solely to flippers. I understand there is a dance to it, and it’s ok to wait for a watch, but one should get a watch eventually, and not debase themselves for it. That Rolex will never get from me.

    • @alexkane84
      @alexkane84 Před rokem +4

      ​@@pirate9154agreed ! I think douche bag when i see most new rolex owners , like those wolvyn guys

    • @comeonman7423
      @comeonman7423 Před rokem

      @@Bornia1982thanks, what do you see all the time and what do you find the most interesting?

    • @Bornia1982
      @Bornia1982 Před rokem +3

      @@comeonman7423 what a great question. I always notice the classis: Subs, Speedys, etc. and there is nothing wrong there, I love those. They are classics for a reason. But more than specific brands or models, I like to see the connections to watches. The other day I saw a really young man in my office wearing a seiko presage. I asked him why he chose that. He did all this research, and ended up with a great watch, even at an entry level price. I just enjoy stories like that, people getting into the hobby. My brother was the same, he never enjoyed watches, until one day something caught his eye. Now we talk brand history, references, fit. It’s just cool.

  • @you11114
    @you11114 Před rokem +5

    The discontinued yacht master 116622 is awesome. Platinum dial too. Great value. I would get that over the new blue or gray dial.

  • @aslamc9288
    @aslamc9288 Před rokem +6

    I managed to sneak in and get a 114060 at retail from an AD in the summer of 2017, just before the prices started to skyrocket later that year. I was happy with what I got, so I was able to just sit back and watch all the silliness for the last 6 years or so. I mean, back then, I was offered a Polar Explorer II at 30% off retail and then a few months later they were going for over retail. Came out of nowhere. The most power you have as a consumer is the power to not buy. When in doubt, opt out.

    • @MrMagoo-oe3he
      @MrMagoo-oe3he Před rokem +2

      Your last sentence sums it up perfectly..... "the most power you have as a consumer is the power to not buy, When in doubt, opt out" If more customers did this we'd be able to purchase our dream watch as it was back in the day when you could walk into to any Rolex AD and just purchase your dream watch. These crazy days of watch frenzy has to stop or the average Joe/Jane won't ever have a chance. I always said there's a beginning, middle and a END to everything to some extent!

    • @suds782
      @suds782 Před rokem +2

      So very well said

  • @jesselivermore4318
    @jesselivermore4318 Před rokem +2

    do agree with you, first got a 136660 JC Deepsea then got the 226570 black dial, stunning watch, oversized but so easy to read .The glossy lacquered dial is top notch .

  • @ArticulateDesignASMR
    @ArticulateDesignASMR Před rokem +1

    I was really surprised (and happy!) to see the explorer 2 coming down in price also. I like the white and black dial, so win win :D

  • @zetaplus7911
    @zetaplus7911 Před rokem +11

    Great news! Hopefully this trickles down to the 5-digit Rolex models as well. Can’t say I’m a fan of current gen models as I prefer the more elegant styles of the 5-digit. But I’m sure many folks are happy with the trend

    • @Matt-pp9hl
      @Matt-pp9hl Před rokem

      just paid like 15k for a pristine condition 1997 16610 sub. feel satisfied with it, love the watch

    • @Kingorji
      @Kingorji Před rokem

      @@Matt-pp9hl thats way too much

    • @leonardoserra1243
      @leonardoserra1243 Před rokem

      lol people like you are what are causing this price shift... well done. you can get a 2023 for less than that@@Matt-pp9hl

  • @jamiedamaral4011
    @jamiedamaral4011 Před rokem +2

    I walked into a Rolex AD the other day and the first thing that was said to me was: “just so you know, we don’t have any models in stock”. I promptly walked out.

  • @montha123
    @montha123 Před rokem +2

    I bought a new airking recently from an ad , but had to wait 13 months on it plus I bought my dad a bb burgandy Also so that probably helped a little ,2 other ad’s never even phoned me back in That time period so I don’t think any Rolex is easily bought from an ad to be honest straight away on a walk in basis !!

  • @FXSTB-i
    @FXSTB-i Před rokem +3

    I've posted this a few times now but I was offered an Airking at a Rolex AD. I declined. It was almost as is if I insulted the staff.
    That says it all.

  • @rohitbansal7230
    @rohitbansal7230 Před rokem +3

    Forget about Rolex - I am just so happy to see you recovering and getting back to good health 👍
    PS: I love that yach master 40 😊 can it be a good first Rolex? Confused between that and a classic date-just 36

  • @Shamele55
    @Shamele55 Před rokem +2

    Sorry for a silly question - does “retail” price mean brand new watch from a shop? If so, wouldnt it be that all second hand watches should be cheaper or Im missing something? (I would imagine everyone would prefer new, no?)

    • @turdferguson7686
      @turdferguson7686 Před rokem +2

      yes retail means new from a store. and youd think used things should cost less but with rolex & some other brands you quite often cannot just walk into a store & purchase one on the spot, walking out with it. there isnt an unlimited supply so people are able to sell used for over retail because many people would rather have an over retail priced rolex than no rolex at all. its a very silly market overall. some retailers will also require you to buy a whole bunch of other things from them before they will even consider selling you a new rolex because they have so many others waiting to buy any stock they may get. again, its a very, very silly market in many ways but mostly just the effects of low supply & high demand.

    • @Shamele55
      @Shamele55 Před rokem +1

      @@turdferguson7686 thank you for your time explaining this

  • @AlexanderB.
    @AlexanderB. Před rokem +4

    My favourite Rolex is the very basic OP in 36 mm in either silver or sunburst blue! By the way, there are some Chinese homage brands that manage to offer red and blue ceramic pepsi bezel GMT Master II copies for a couple of 100 bucks only, just saying.

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +1

      🤣🤣 oh BOY! That’s sometjing to think abou with the Chinese brands now isn’t it!! 🤔

  • @phil.9886
    @phil.9886 Před rokem +1

    Id love to own a yachtmaster but I think the comparison with chrono24 and msrp is a bit off. you said that yachtmasters are now cheaper or similar to msrp at ad, which is maybe right if you want to buy a model from 2015 or 2016, when I searched for a model from 2022 or 23 the cheapest is still 14500€ which is over 20% more expensive than at and AD...

  • @jsusna1972
    @jsusna1972 Před rokem +2

    I have to agree with your discovery that often times a watch appears way better in person than it does in photographs. That's the case with my yellow-gold Day-Date, ref 18078, with a silver dial. It has the machined bezel and bark-finished center links on the bracelet. I have yet to see a picture of it that's as pretty as the watch is in person. When the barked center links catch the light just right, they appear to light up like sparklers. As to pricing, I have my grail watch and don't ever plan on selling it or buying another, so pricing is moot for me. My suggestion is to buy what you love and can afford. You'll smile every time you check your watch.

  • @DecemberNames
    @DecemberNames Před rokem +18

    I just wanted to take a moment to say how amazing your video was! I was really impressed with the quality of the footage, the editing, and the overall presentation. You did a great job of explaining the topic in a clear and concise way, and I learned a lot from watching your video.
    I also really appreciated the way you made the video engaging and entertaining. You kept my attention throughout the entire video, and I never felt bored or lost. I would definitely recommend your video to anyone who is interested in learning more about the video.
    Thanks again for making such a great video! I look forward to watching more of your content in the future.
    PS: I outsourced this feedback to AI.

    • @watchpapi
      @watchpapi Před rokem +2

      😂😂😂 work smarter not harder 🎉

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +5

      LOLLLLL! Ong I was about to say “THE NICEST COMMENT EVER! 😭😭💕💕” but you know…. I gotta say! AI has great tastes! 😝🤣🤣

    • @DecemberNames
      @DecemberNames Před rokem

      @@BrittPearceWatches ;)

    • @carloszubrzycki3844
      @carloszubrzycki3844 Před rokem

      @@BrittPearceWatches My wife and I are fans of your content. Keep up the awesome work @watchgringa

  • @richardlloyd6782
    @richardlloyd6782 Před rokem +9

    It's great news that these watches are getting cheaper and that they should be more attainable. I recently visited the new(ish) Rolex AD at Cribbs Causeway and was pleasantly surprised that they were happy to put me on the list for a bluesy sub. These also seem to be coming down slowly so I'm hopeful the wait won't be too long.

    • @JohnAndJaneDoe65
      @JohnAndJaneDoe65 Před rokem +1

      “List” has been going on since forever. Doesnt mean u will get it within the next 10 years 😂

    • @Fanzyify
      @Fanzyify Před rokem

      Congrats for making the list 🤷🏻‍♂️

  • @tylorequintanilla2324
    @tylorequintanilla2324 Před rokem +1

    I’m about to buy a Daytona panda. Should I wait or is the price pretty stable right now?

  • @Helmspete7961
    @Helmspete7961 Před rokem +1

    Note on your Tissot video, Sideral refers to a method of navigating and telling time by the position of planets and constellation, as what navigators used to do

  • @zaidabarriod1784
    @zaidabarriod1784 Před rokem +4

    Wow! Opusntime Watches has been saying all along that the watch market is dead, for the last year I really thought he was crazy, but now that you're saying it I believe him. He has single-handedly destroyed the secondary grey watch market all by himself.

    • @watchpapi
      @watchpapi Před rokem

      Course he has…. Nothing to do with world economics, some guy with a tiny CZcams channel did it all!!!! 😂😂😂

    • @zaidabarriod1784
      @zaidabarriod1784 Před rokem

      @@watchpapi You sound like a bitter and jealous man. Are you ?

    • @zaidabarriod1784
      @zaidabarriod1784 Před rokem

      You sound like a bitter jealous man. Are you ?

    • @watchpapi
      @watchpapi Před rokem

      ⁠ Jealous of what? Bitter about what? I’m just pointing out the fallacy of your proposition 🤷🏻

  • @Eliminator-rl9sn
    @Eliminator-rl9sn Před rokem +3

    I do expect the Rolex prices to even come further down in the near future. Money becomes more and more expensive, so credit is and will not be very easy to get anymore. Also mortgage interest rate are rising and whoever needs to further finance his real estate will be in need of maybe more capital than planned. This capital has to come from somewhere. So why not from selling one or two luxury watches....on top of all this, Rolex is told to have increased production. And finally, some flippers have already burned their greedy hands and some are starting to get in panic I guess....

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +2

      Yup! I agree with all of this! But I get in trouble when I say it. 😅

  • @WatchGeek
    @WatchGeek Před rokem

    That's why I was able to FINALLY catch up with the prices or the 16570 😊

  • @tilnilken1406
    @tilnilken1406 Před rokem +3

    Hi Brittney, I was at my AD (Bucherer, who has the largest delivery & turnover of Rolex watches in CH) two days ago in Switzerland and I can confirm to you the following: Rolex is having massive problems with the Pepsi bezel, so much so that they are not delivering anymore. Did you know the colour of the green bezel on the Sub has been changed ever so slightly (from a poison green to a darker green) without any public announcement by Rolex? What I cannot confirm is the discontinuation of the Pepsi due to production problems… however that may be the case…
    Cheers from little Switzerland, the home of Rolex. PS the new factory claiming to open in 2024 - well they have just bought the land on which it will be built, so 2024 is an illusion for being up and running!

  • @scottlalonde2878
    @scottlalonde2878 Před rokem +2

    Another great one, Brittany, thank you 😊👍. Oh those Rootbeers. Every time I say I'm sick of Rolex, sick of waitlist talk, sick of AD games, sick of...everything. then I see a model like the Rootbear and I remember there's no really getting away from Rolex, is there now.

  • @richardalexander1838
    @richardalexander1838 Před rokem +1

    Where are you findong a Yacht-master 2 for under retail????

  • @jessalanfields
    @jessalanfields Před rokem +4

    Britt, as a marketer who enjoys watches, I really like your content, and have been watching your channel grow since I subscribed sometime ago. You’re one of the most unique and original CZcamsrs of any topic that I can think of, congratulations and keep doing a great job!

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +3

      Whaaaaaat! This has officially made my day! 😭💕💕💕 thank you so much!!! It’s always nice to hear that people enjoy my weird little channel!

    • @jessalanfields
      @jessalanfields Před rokem

      @@BrittPearceWatches Soon will be a weird big channel! 👍

  • @christophcooneyoff
    @christophcooneyoff Před rokem +1

    With regards to the YM 40, what do you see with the trajectory of the Chocolate dial with the Everrose gold? Looking at the price, it appears to have slowed down, but it retails at 13k and averages at 15k so seems to be riding high still!

  • @EdwardFKim
    @EdwardFKim Před rokem

    What are your thoughts on the DayDate 40 with the baguette Diamond bezel with black dial and baguettes? It’s $90K at AD. Do you think this is a good investment piece?

  • @UCZ15
    @UCZ15 Před rokem +1

    Hey Britt, which font did you use for the text in this video?

  • @richardwarren2024
    @richardwarren2024 Před rokem +1

    As Rolex secondary prices start falling, it’s interesting to see JLC and Omega start implementing pretty substantial prices increases. As a result, the JLCs and Omegas look less attractive than Rolex, when they could be opting to pull ahead of Rolex on value. $8,000 for a Speedmaster, or a little more for an Explorer I or II? It’s hard to justify the Omega. $10,000 + for a Reverso, or any number of Rolexes for around that price on the secondary market?

    • @frogsplorer
      @frogsplorer Před rokem +1

      Yes, I’m sure they are justifying the increases on high inflation. Their costs will have gone up so they will be trying to maintain margin. If we are heading for recession they might have done better to keep the price steady and minimise any drop in sales

  • @theamateurguitarist6187
    @theamateurguitarist6187 Před rokem +2

    Tried on a yacht master 37 at an AD yesterday that I could actually buy at retail! Unfortunately it was too small, so will wait for a 40.

  • @valleeny
    @valleeny Před rokem

    Holding on to a black GMT 2. Not the most exciting or desirable of watches among the sports line. How do you see the demand and price for this going forward. Will it come down even further though it’s discontinued?

  • @TrivoMarjanovic
    @TrivoMarjanovic Před rokem +4

    I just don't understand why they YM 40 is not their most populair watch. It's so much more beautiful then the sub I think.

  • @captain6368
    @captain6368 Před rokem +4

    Two-tone CHNR GMT Master II still sells materially above retail. Sure it could come down but pure speculation, no different than when grey market dealers kept telling us an AP Royal Oak was worth $100K. No one can predict the future Britt. That said, love your content and take on all this to buy retail if possible!

  • @solefreak2
    @solefreak2 Před rokem +4

    Waiting for over 2 years for a Batgirl or Pepsi GMT. Called the AD for an update and was told quite bluntly that I have no buying history with them and will probably never get the call lol! Basically want me to drop thousands on watches/jewellery that I don't want before being offered the watches above. Goldsmiths Sheffield!!!!

    • @fire_watch7735
      @fire_watch7735 Před rokem +2

      That is the case in most countries💯

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +1

      WOOOW! That is awful!!

    • @markE946
      @markE946 Před rokem

      Same issue in Australia

    • @solefreak2
      @solefreak2 Před rokem

      @@markE946 I do wonder if this is Rolex or the AD's that have this model in place.

    • @valleeny
      @valleeny Před rokem

      The world of entitled and arrogant ADs. Can’t wait to see them crash.

  • @erickimm5150
    @erickimm5150 Před rokem +7

    You have been correct that the market has been softening for a year or more. I know a lot of people fight you on that, and as a collector myself, I would prefer the market to stay high, but you are correct with your analysis in my opinion. Coming from the United States both west and east coast.

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +5

      Yeah! It all depends! I'm loving the softening!

    • @erickimm5150
      @erickimm5150 Před rokem +3

      @@BrittPearceWatches I understand. I’m a long-term real estate investor so I get it. Similar with people that jumped into the stock market around Covid. Lots of hard lessons learned right now when you think things only go up. Good job sticking with your convictions. When you first started putting out videos about the market softening, I have to admit I was not a fan, but I’m willing to listen to reason, and you’ve been reasonable.

    • @erickimm5150
      @erickimm5150 Před rokem +3

      @@BrittPearceWatches it would also be great if you post your videos using US $ since British currency is used, extremely rarely in the world

  • @Alex_Fung
    @Alex_Fung Před rokem +1

    In Canada retail is $11,400 for explorer 2 polar but when I check chrono24 nothing is close? The cheapest was $13,000 for a old model. Where are you seeing this?? Tks.

  • @JosephsCoat
    @JosephsCoat Před rokem +5

    Unpopular opinion yet historically true one: devaluations on luxury goods is alway the first indicator of recession. Based on changing consumer preferences, covid fallout, rising tension between east and west, and cohort charts indicating insufficient labor in coming years, I suspect Rolexes will become cheap. Like legitimately cheap.

  • @avarmauk
    @avarmauk Před rokem +2

    Are you saying the rumour is the 126710BLRO may be rumoured to be discontinued? That would be pretty shocking.
    But not surprised if the explorer two tone is going under retail. It just doesn’t look right!

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem

      That’s what I’ve heard! But hey. It’s only rumours. Who knows when it comes to Rolex! 😅

  • @lusorexponent382
    @lusorexponent382 Před rokem +2

    I am the same opinion, black dial over white on the exp 2
    But you showed Pictures of the 216570 and not 226570 i think 😁

    • @watchpapi
      @watchpapi Před rokem +1

      216570 > 226570 in my opinion, yeah she did show the older model with “floating” hands.

    • @lusorexponent382
      @lusorexponent382 Před rokem +1

      @@watchpapiyes 216 much better than 226 👌🏼

  • @zerohours.
    @zerohours. Před rokem +2

    What i find interesting is the low market for precious metal watches. the 24k Gold look isn't as stylish as it was in the 2010s. But i still think white/yellow gold watchs are undervalued. It's interesting to note that the hype cycle for watches followed the bull market in crypto. Once crypto collapsed the watch market took a hit

  • @taoistgoth
    @taoistgoth Před rokem +1

    Fortunately for me, my watch requirement is currently a day-date diver, which Rolex don't make, so I can completely ignore them and buy an Orient Barracuda Red-dial instead. :) I used to have a Submariner and an Explorer II, but sold them as I got bored with them. The Explorer II I got my money back on, and the Sub I made 100% profit on.

  • @ryanu1155
    @ryanu1155 Před rokem +2

    Triple lock crown on the Yachtmaster. Most undoubtedly more than 100 m water resistance. I would venture to say it’s much closer to 300m than 100m but Rolex won’t say as much to protect their precious Submariner 🧐

  • @jonaskalen1759
    @jonaskalen1759 Před rokem +1

    Well here in Europe the 126719BLRO goes for around $46200 The Rose Gold $44400. So still way over retail.

  • @survivalSC
    @survivalSC Před rokem +1

    The Pepsi on white gold has always been my favorite. I’m glad the prices are coming down.

  • @watchenthusiastlondon
    @watchenthusiastlondon Před rokem +6

    As ever, superb video Britt. Let’s hope this trend negatively impacts on watch crime… 🤞

  • @canadiankrispybacon1450
    @canadiankrispybacon1450 Před rokem +1

    At this point, paying $2-4k+ over retail for someone else’s used piece (unless vintage or limited numbers) is just throwing your money away..in fact you would probably get more entertainment and even see of satisfaction to go into a homeless camp and just throw $4k up in the air and see what happens.
    I can go into my local AD, no deposit (I offered) and pick up, with maybe a wait up to a 30 day wait and pickup up Explorer II (black/white dial) 41 OP’s (black, green, blue dial), Daye Just 41mm fluted WG Blue/Slate dials.
    I would have to be absolutely insane to buy 2021, 2022 and even 2023’s something that someone else has already enjoyed. Now, if they were $2-$4k under retail, then maybe…but for me…I can wait the 30 days..or less.
    I have a sneaky feeling these flippers (aka scalpers) are now caught with a shitload of various pieces, that they in their moment of seeing green, with visions of making thousands of dollars buying up used pieces…are now panicking as they will end up taking a dump on pieces that are essentially readily and reasonably available 🤔

  • @maxal2251
    @maxal2251 Před rokem +1

    Explorer II dry under rated and under the radar for buyers. ‘Midnight’ dial over the Polar all day long!

  • @AussieWristWatch
    @AussieWristWatch Před rokem

    Great video, I've noticed you can now get a good price on some models here in Aus too at auction. It's where I picked up my 2002 Explorer II model lately.

  • @marcgirard7551
    @marcgirard7551 Před rokem +1

    So far it looks like the complacency rally discussed a few months ago might be playing out in Rolex’s and in stocks. It will be interesting to see what is next…

  • @oceanocean9880
    @oceanocean9880 Před rokem

    Great news. I am planing to buy a new watch . Tudor Gmt or longines Zulu which is better ?

  • @seaweed719
    @seaweed719 Před rokem +2

    Don’t forget Chrono24 prices are almost always higher than the actual prices you see from local dealers, and private owners can sell even cheaper than dealers.

  • @turnerpie
    @turnerpie Před rokem

    I did notice recently Deepsea (black dial) has been listing below RRP for "mint" condition pieces. I can't quite decide if 116660/126660/136660 models price with any real distinct difference as there's always a conversation about "the best" version of it!

  • @bayflowshow65
    @bayflowshow65 Před rokem +2

    I’m hoping the Sea-Dweller 43 will drop. I was able to get a sub no-date from an AD within 5 weeks. I wonder if some people are having similar experiences. I hope that takes away some pressure from some of the “bigger wrist” models that were unpopular to begin with.

  • @mikesomerset6338
    @mikesomerset6338 Před rokem +1

    Interesting. I had a conversation with my AD last week and got the usual story about availability.

  • @blakewilkerson9695
    @blakewilkerson9695 Před rokem +1

    Not cringy lol😂 nothing wrong with your voice either, very educational video !

  • @m.e.p.r
    @m.e.p.r Před rokem +2

    I mean this is what you'd expect isn't it. Not every single Rolex is going to be a value proposition. I think you'd expect to see almost every Rolex trading at retail or just above, apart from the truly scarce models.

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem

      You're sooo right. I just think the crazy boom of 2020/2021 is DONE and things are going back to how they should be.

  • @bubbabrannan5915
    @bubbabrannan5915 Před rokem +1

    Good narrative, thanx Britt.... 🍷

  • @Christopherjoe
    @Christopherjoe Před rokem

    The red ceramic line has been floating around for a decade. There are forums talking about this in 2014 and Rolex has been making it since. It seems more like a marketing thing which is what many were saying way back then too

  • @TECHFIGHTER
    @TECHFIGHTER Před rokem +1

    Are you comparing new, stickered grey market inventory selling for below retail or are you comparing new AD pricing vs older used watch pricing

  • @911Survival
    @911Survival Před rokem +1

    Buy Two Tone or Gold Rolex models as Gold is about to skyrocket up and when other models drop the material value of your Gold watch goes up. Safer play if you want a Rolex to balance the crash coming.

  • @jamesblonde2271
    @jamesblonde2271 Před rokem +2

    Im fortunate that before the Daytona the 36OP and the Ex1 are my absolute faves, naked EX1 from Japan drop to £4ish sometimes, bearing in mind a Japanese "good" is a British "excellent" and the taxes involved. You've really spoilt us with content recently. 👍

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +1

      JAMES BLONDE! Now that is an excellent point! "Japanese good = British excellent"! Sooo well said. And YES, the import taxes are going to hurt! haha! Man, it's been too much gringa this week! Tudor and Omega changed all of my content plans! ;) But next week I promise I'll be giving the fine folks of watch fam a BREAK from seeing me every other day!

    • @jamesblonde2271
      @jamesblonde2271 Před rokem

      @@BrittPearceWatches Bless, it wasn't a complaint.

  • @josiahschaffer9652
    @josiahschaffer9652 Před rokem +1

    Just got into my first two Rolex’s these last two months. Blue Dial Sky-dweller with Jubilee and GMT Pepsi with Jubilee. Both grey market. Paid considerably less than I would have last year at this time, but obviously way over list.
    I still think there’s a few thousand that might shave off on the popular models, but I am highly skeptical you’ll see a blue dial SD or BLRO close to or at list at any point now or in the future.
    I doubt you’ll ever be able to walk into an AD ever again and walk out with a popular model as a first time buyer.

    • @seaweed719
      @seaweed719 Před rokem

      Maybe things will change after Rolex ramps up their production volume.

    • @josiahschaffer9652
      @josiahschaffer9652 Před rokem

      Certainly possible, but that’s still years away and only speculation at this point. One can hope!

    • @markriobr
      @markriobr Před rokem

      Pls tell me you are driving a black, silver or red 911

    • @josiahschaffer9652
      @josiahschaffer9652 Před rokem

      No I am in a BMW M8 Comp. More douchey you know@@markriobr

  • @cl302
    @cl302 Před rokem +1

    I usually agree with all of the content that you put out, but thought this video was a bit of a miss… Jenni Elle put out something similar like this a couple of months ago that I felt was click-bait. None of these models here are that desirable so naturally they should come down. If you’re comparing an old reference explorer 2, the benchmark should be its original retail price, not the current new reference list price. I’m not a flipper for full transparency.

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem

      This is all valid! I mean! It depends! 🙈 for some people these are the exact Rolexes they are looking for and all of the internet says “ugh no one can buy Rolex!!! Don’t bother! They cost a fortune on the secondary market!” When uhhh… that’s not really true anymore. 🙈🤷🏻‍♀️ the YM 37 was my favourite Rolex for a long time! Then the OP! I think it’s worthwhile to tell folks “hey! A lot of prices are coming down!” And I think they will be going down even further. ^_^

    • @cl302
      @cl302 Před rokem

      @@BrittPearceWatches thanks for the reply… you’re right, there are models that can be had for under or close to retail.

  • @raaraa-1
    @raaraa-1 Před rokem +2

    I think most luxury items are coming down the UK is most likely heading into recession and when the real pinch hits people when mortgage/loan rates keep going up a lot of luxury items are going to come down. Thanks for the video

  • @OliWinchester
    @OliWinchester Před rokem +2

    great video... waiting for a sub for more than 2 years... so at this point... I can wait a few months longer to see how prices go on the secondary market.

  • @Mrdanielhouston
    @Mrdanielhouston Před rokem

    Whenever we reference Chrono24 prices, we should specify at least condition and what’s included (box and papers, watch only, etc.).

  • @bdg5593
    @bdg5593 Před rokem +2

    Two tone explore is my favorite Rolex. I wore it on my wedding day.

  • @neil222222
    @neil222222 Před rokem +1

    Just saw a 39m Explorer in a grey market store in Seattle on sale at $8,000. Gives you an idea of the prices of desirable steel Rolex's in the US right now

  • @GregoryIngle
    @GregoryIngle Před rokem

    Early 90s - my 20s. I got a datejust and a tudor sub in a package deal new for 3k. I went back and bought another rolex sub for $2500 the next week because the tudor logo bugged me. No way i pay current Rolex or Omega pricing now. Ironically i find tudor a better value now.

  • @estradaarmory
    @estradaarmory Před rokem +2

    The 36mm Explorer would be nice to have. About the only Rolex I'd like to own to be honest.

  • @rtang8300
    @rtang8300 Před rokem +1

    I’ve always loved the Yacht Master! Good to know it’s coming down

  • @djkozmic
    @djkozmic Před rokem

    The picture of the black 226570 you're using is actually a picture of the 216570.

  • @cb3246
    @cb3246 Před rokem +2

    A ton of value to be had right now with 34mm OPs and the 114200 wears very similar to a 36mm

  • @enzechen7170
    @enzechen7170 Před rokem

    The secondary market price you refer to here, are they price for brand new watches? Thank you.

  • @ArvindSingh-hf2zd
    @ArvindSingh-hf2zd Před rokem

    What about white gold /black dial Sky Dweller with Oyster Flex - is RRP still good deal ? Will it appreciate.

  • @Outdoorshuntingshooting
    @Outdoorshuntingshooting Před 5 měsíci +1

    What I like about Rolex is the free glass of fizz everytime I go in to an AD.

  • @ColinLack
    @ColinLack Před rokem +4

    I'll be honest I love the two tone explorer. Hate the traditional one. Maybe when I'm in a better financial position I'll grab one as it'd suit my fashion sense and lifestyle perfectly. I feel like its point is to be the watch an adventurer wears on their day off. In my case I'd be wearing it while writing my novel and other things like that.

    • @Mit_yourfriend
      @Mit_yourfriend Před rokem +2

      I know what you mean about the two-tone. It's something different and looks great in the metal. Sadly, I had to pass up on one a couple of months ago as I couldn't justify spending the money at the time. Last year, when I put my name down for it, I could afford it. What a shame. Still there's always another watch around the corner.

    • @ColinLack
      @ColinLack Před rokem +1

      @@Mit_yourfriend indeed there is. What watch are you looking at next? I'm probably grabbing a Seiko SSK003

    • @Mit_yourfriend
      @Mit_yourfriend Před rokem

      @@ColinLack not sure what to go for next. I sold my Seiko SPB125J earlier this year and want to replace with another Seiko. I’m still hoping for the Explorer or a Sub next year or the following but i must check out the SSK003 now you’ve mentioned it. I don’t have a gmt. Have you considered a Railmaster as an alternative the the Explorer? It’s not as good as the explorer in my opinion but you can get some good deals on it right now and it’s a nice simple time only piece.

    • @ColinLack
      @ColinLack Před rokem

      @@Mit_yourfriend I have considered a Railmaster yes but I’m really looking at the Longines L2.909.4.92.0 for a more luxurious watch. Because I have wanted a moonphase for a long time

  • @ahha6304
    @ahha6304 Před rokem +1

    I don't even have a money to buy the Oysterquartz LOL

    • @BrittPearceWatches
      @BrittPearceWatches  Před rokem +1

      Yeaaaah, all my Rolex opinions are stupid because I don't have the money to buy a new Rolex until like... 2050 ahhah! I gotta get saving and stop spending money !!

  • @stevon7969
    @stevon7969 Před rokem

    I am eyeing the Milgauss verde blue dial but all I see are prices for 14,5k. Any chance this model comes down soon? After all it’s discontinued right?

    • @watchpapi
      @watchpapi Před rokem

      Loads on Chrono 24, new condition, and well under $10k

  • @paddys4236
    @paddys4236 Před rokem +1

    The thing with the red is true. ;) That’s why there will be no coke. Was told by a Rolex employee.

  • @johnacteson5503
    @johnacteson5503 Před rokem +1

    Saw an interesting video from watchtrader showing how much they offer customers who wish to sell their pre-owned Rolex models.

  • @bobbydazzler1780
    @bobbydazzler1780 Před rokem

    We’re getting to a point where savvy purchasers are checking pre owned prices online before buying anything. Take the Tudor panda chrono. After a couple of years over list now crashed back to earth hence you’re seeing them unsold in AD windows everywhere. All a bit bloody silly really. Buy watches you want to wear for years not with resale potential as the only limiting factor otherwise what’s the point?

  • @silverlakeas
    @silverlakeas Před rokem +1

    San Martin (Chinese homage brand) do an all red ceramic bezel, so very hard to believe Rolex can’t. However the Chinese are huge watch producers so why should we be surprised.

  • @guygrieve4306
    @guygrieve4306 Před rokem +2

    Always wanted the milgauss. The second they discontinued it, I knew that wasn’t going to happen 😂

  • @timemanagementnc2979
    @timemanagementnc2979 Před rokem +1

    Great video as always. As an owner of a YM 40 Rhodium I hope you’re wrong. Love the watch and have no intention of selling it, but it’s alway nice to know you can recoup your expense if you have to sell it. If it does drop below retail, it is what it is. Life goes on.

    • @watchpapi
      @watchpapi Před rokem +2

      Yeah, and retail is probably not what it was when you got it (or won’t be by the time/if ever you come to sell) so you’ll likely break even at the very least, even if it dips below current retail.

  • @RandomEyezEr-o2t
    @RandomEyezEr-o2t Před rokem

    So many amazing watches from Tudor to Zenith, Alpina, Sinn, oris, Rado, EFf rolex

  • @WrongTimeWatch
    @WrongTimeWatch Před rokem +1

    I hope to get a Pepsi GMT from my AD before they are discontinued.

    • @watchpapi
      @watchpapi Před rokem

      🤞🏽🤞🏽🤞🏽💙❤

  • @stanislas4990
    @stanislas4990 Před rokem

    Interesting video. If you think that watches are in investment, you are probably wrong. There are a few exceptions, but the general rule is: buy a watch if you like it, but don't think you will earn some money. Furthermore there are trends: the value of a watch is changing with time. As a result some watches will not keep their value on the secondary market, as the ones mentioned in this video.

  • @minibus1351
    @minibus1351 Před rokem +2

    Have you seen the new Omega price hike couple days ago? Moonwatch is now $8000+ 🥴

  • @mrpomm5900
    @mrpomm5900 Před rokem

    I hope you are correct about the Explorer II. I have been waiting for 2 years to get one from my Ad (who I thought I had a pretty good relationship with).