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This demonstrates a serious lack of education in what makes Rolex so far ahead of everyone else in the industry and why they’re so respected by actual watchmakers. 😁

This is the problem, it is going to expand into other cities when youths realise they can make quick money. I don't even wear my homage watches anymore. I went to London last week and the day before I purchased a Casio for £10 to wear for the day. I was relaxed because I drew no attention to my wrist wear. Very sad situation. Be careful.

Great review! I want one now :) For those that own the square, does the bracelet and case scratch easily?

Try the SPBG 59 it’s a lady watch, you would love it

I only own casios and too poor to buy luxury watches. But why do quartz watches need servicing ?

I recently got a 370703. A full titanium chrono, box & papers, 40mm x 13.9mm , for less than a new hamilton chronograph. Insanely good deal. I always wanted an iwc, never a rolex.

Can’t agree more. It’s the best Seamaster ever made. Not only the ‘Bond’ watch that made many of us aware of Omega in the first place .. but perfect dimensions for a Gentleman’s watch. It was my first luxury watch and I still have it.

People buy IWC, they just don't make CZcams videos about every IWC purchase

Still they insisted to sell to grey instead of ordinary since profit higher

Easy to service ? Why then is it so expensive to service. Both my "89 Datejust and my '77 Airking cost over $1700 to service. So I sold them both and picked up a 2006 Seamaster...mint

It’s ugly 😂

Completely understand your Aldo story. Fossil was my gateway drug to what is now a growing collection of "proper" watches.

You are amazing, love your reviews 😊

Great vid

Awesome!!!!

If you price it right then you won’t lose so much on the second market. It’s the type it’s only wise to buy used.

That's not a pepsi. Next.

The problem with IWC for me is that I don’t really like their designs, too large, too bulky design. Not elegant like Rolex for example. Quality is fantastic but when the design is not I’m not interested.

is it really fair to be comparing the prices of IWC to Rolex when the average person will not have access to these watches at retail? food for thought. great video.

A watch steeped in nostalgia, telling a story filled with both triumphs and controversies. It evokes strong emotions, being equally loved and hated, yet no one can deny that Formula 1 exudes a unique personality. Over time, it has the potential to become a true classic.

Someone must be, the rent on those boutiques doesn’t pay itself!

Algorithm pleasing comment.

I have a pilot 41 in British racing green and think IWC under Chris Grainget Herr has done a really nice job with the brand. They modernize a line annually, and they offee pieces at a range of prices. The pilot line , particularly the big pilot, is easily identifiable and they are telling stories about each line with each new release. I wouldn’t be surprised to see the dive line updated for 2025.

The problem is the price. There is a reason their perpetual calendars halve in value the second you walk out of the store. I want one, but I don’t want to immediately lose twenty grand the second I bought it.

Because the name sounds like a financial centre.

I buy them. :( Having said that, their biggest problem is thickness. If they got many of them a bit thinner and a bit more elegantly styled, they’d look a lot better and get more sales. As for price, their perpetual calendar is a bargain.

Too expensive for what they are. You can get a decent flieger type watch from Laco. Just like Omega they adopted ETA based movements, put their own twist on it and marketed them as "in-house" and therefore should be more expensive. They are just too chuffed for their own good.

Talk about Seikos. Hahaha

Im eyeing a Zenith el primero. Worth the money ?

Never in my life have I heard of Omega referred to as the masters of innovation until now 😂 Omega is a fine brand, but calling them the masters of innovation in the wide world of watchmaking is a bit much. PS - the co-axial escapement called out here was invented by a George Daniels who was shopping it around to brands. It wasn’t even invented in-house at Omega.

Thanks Britt!!! Noticed it 2 weeks ago and thought it was damaged!!!

IWC spent their focus on watch making instead of advertising IMO. They are getting better though with educating customers about their brand. Excited to see the next decade of IWC.

Yes yes. Pope tier patrons song.

The Tissot prx Quartz doesn’t have Ar coating whereas the automatic one does. That’s something To bear in mind when deciding between these two models

Seiko is like have casio 😅 you use 24/7 if it break can buy another while rolex is also for 24/7 but it expensive a perfec wacth

Say koh for the win

That video was a masterpiece great takes with the F1 loved that ferrari bit.

IWC's watch size has a purpose and a reason for being, the Perpetual Calendar is a vastly complicated watch, hence it makes sense to be larger. The Big pilot watch is Big as it was originally meant to be. however, there is the current Mark XX pilot watches at a very wearable 40mm their pilot chronographs has come down to 42 mm specifically the Top gun series where it used to be 44mm. The Portugueser is meant to be a large watch, I would agree with the pricing issue. IWC is not cheap. But used ones as plenty and easily available for a lot less than the retail price. I have no issue with IWC identity. they are who they are, they have a more diverse portfolio than say Rolex. IWC watch range can be as simple as their entry level pilot watches to the more complicated models. one has to have owned the IWC to truly understand the brand and i still have my first generation IWC Top Gun and the more recent Mark XVIII. and i still love this brand.

Maybe if they took the pulse of consumers and understood it's not 2004 anymore, and that people don't want watches the size of small nations on their wrist

I have several IWC watches. Love the Ingenieur and the Pilots. Never liked the Portugeiser. Never bought a big IWC. The problem with price is rather to do with the quality of the movement. For that money, Omega has them completely beat. Of course Omega has Rolex beat as well.

Big sized, mostly bland. Nothing else, not enough to compete in that price range.

Been having this exact same dialogue with people on forums for weeks now. Great to hear someone influential bring it up. I WON'T afford an IWC pilot's watch even though I've started collecting them because there are too many other manufacturers presenting well made, satisfying tools for a relative pittance. I still want one and understand their pricing but the challenge, for me, is ignoring the alternatives.

They are unknown by non watch people but I think they and their customers like that.

No.1 reason is the community. People are wired to follow the norm so it's the path they take. I get that the classic pilot watch design isn't mass appealing and what people choose first, but their more affordable aquatimer collection is so cool and speaks the language that should get more attention. Hope to get one of those one day.

meh this is like Hi Fi once you pass the £1500 mark per component there's not a huge point to it. Unless it's multi channel stuff and that has serious diminishing returns also around the £4000ish mark. For watches I suspect it's the £3500 mark and even that feels a bit too high for something you use everyday.

If I win the lottery I’m getting both.

Extremely basic designs with no variation, high prices, large watches. The pedigree is there, but that is a just one reason someone falls in love with a watch. It would be great for them to bring back the historic watches Britt mentioned and add some flair to the lineup.

The Christopher Ward C60 Tide is very similar to the Seamaster but looks far superior in my opinion and at £1k is much more affordable.