Product Demo Tips: Feature Your Solutions, Not Your Features
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- čas přidán 8. 07. 2024
- "It's not me, it's you," might be a classic breakup line, but if you keep the focus on your features during sales demos, the relationship will never get off the ground in the first place. Learn how to properly court your prospects with these product demo tips.
Think of your product demo as a first date. No one signs up for a second date with someone who talks about exclusively about themselves, and no one is going to buy your service if you don't show that you can take care of their needs. Peter Cohen, managing partner of SaaS Marketing Strategy Advisors, is here to help with some useful product demo tips.
Your prospects, Cohen explains, are asking for a demo of your product to see if it can help them with their problems. So understand what those problems are, and rollout your features in a way that speaks to them.
Check out Peter's blog for more advice on SaaS marketing at saasmarketingstrategy.blogspot...
For more tips and tactics for your growing business, visit our blog at labs.openviewpartners.com
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it's amazing how the best tips about business comes from chanels that are not so well-known
Very nice information. What I do is ask/confirm their top 3 pains and then tell and show them how my solution's features will solve them.
What works for me as visual support material is a simple PowerPoint / pdf slide with two columns filled with check squares: one column for "Your situation now" and the other with "Your situation with (Solution)".
After I let them know about the problem-solving features I will ask them if they want to see how do they work. Not before😉
You are right! Great video. I loved the point about products being all the same in the minds of the customers.
I have seen much more effort go into tearing holes in competitors and building up features you perceive as your unique strengths than effort invested in listening to what the customer actually needs.
Another point you made about how fast features change is a great one. People sometimes try to tear holes in competitors OLD products by attacking a weakness that has now been patched. Verify before you mention a weakness.
wow excellent! I love how you broke down the demo so well makes great sense!
Thank you very much. This is what i am looking for. Very informative. Thanks a lot again!!!!
Spot on!
excellent!!!
I would like to pass your video / service on to others. More people should see your video because the overall concept of what you are conveying, goes well beyond 'just' demos.
hay lắm mặc dù bố méo hiểu gì hết :v