Keys to Making Trade Shows Actually Useful for Marketing

If packing up your educational materials and swag feels more like a chore than an opportunity, try some of these strategies to rejuvenate your trade show marketing.
Are you starting to feel like making an appearance at trade shows is less like a part of promoting your business and more like some twisted sequel to Office Space? Peter Cohen of SaaS Marketing Strategy Advisors has a few ideas that will breathe some life into your appearance and help your bottom line.
It starts with not being so passive in the whole process. Don't just sit at your booth and wait, but instead get active. Giving a talk, hosting a dinner or cocktail hour, and even sponsoring the event are great ways to promote your brand. And don't forget to give careful consideration to the location of the trade shows you're attending.

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Thanks for sharing this advice. These are great strategies to make the most out of your trade show program.