The Nissan Titan is gone - No more full size trucks for the brand in the near future
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- čas přidán 16. 07. 2024
- The Nissan Titan has struggled for sales since day one. The very capable full size truck has struggled to find its crowd even though it has lead in horsepower, warranty, and features. The sales have shown though that the Ford, RAM and Chevy crowds are not willing to give the big truck a chance.
Today we are looking at some history of the truck and why we think 2023 is the last year of the Nissan Titan.
Join in as Dave breaks down the latest on the pickup truck.
#nissan #nissantitan #allterrainnation
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Remember it’s never official till Nissan say so
It's been official here in Canada for a year... No more Titan.
@@Outsider.Reviewsit's official now in the USA as well. 2024 is the last year
Their loss. I’ve owned an 04, an 08 and now a 16 diesel Xd. Best trucks I ever owned.
I have owned three Titans over the years and never had a problem with any of the trucks. I currently own a 2021 Titan Pro4X fully loaded and I really enjoy this truck. Comfortable seating with a smooth ride. Nice strong growl sounding V8 engine with none of this cylinder deactivation or turbo boost bull shit that eventually fails. Shame on Nissan for not promoting this reliable truck.
Crazy about that titan.I have a 2019 mid Black and believe me, it's really the Drip I mean the Drip
21 Pro4X Baja Storm loaded ,, love it!
Absolute tragedy that they are discontinuing it. I just got my 2024 xd pro4x. I absolutely love it and can't believe I overlooked Nissan. My neighbor has a platinum reserve and thats what turned me towards Nissan. It seriously checks all the boxes for someine that tows a trailer under 7k lbs. The XD is the perfect balance of heavier duty 1/2 ton. The value is unbeatable. I got my XD pro4x fully loaded for less than what im seeing posted in these comments. I'm still seeing these trucks for sub $60k (fully loaded).
I owed a 2009 pro 4x 139000 miles without an issue.
Now just brought a 2023 pro 4x LOVE IT.
Love my 2019 Pro 4x! Solid!
2018 single cab , long bed. Truckin love it!!
I wish we still had trucks like we did back in the 80's. The black Toyota from Back to the Future was as good as it gets.
I recently purchased a brand-new 2023 Titan Pro-4x with most of the options except for the sunroof and convenience package. The MSRP was 60k, but I was able to buy it for 50k, which feels like a good deal. Maybe I could have negotiated a bit more if I had driven off the lot, but my wife and I were still very happy with the purchase, especially considering the 5-year 100k warranty. love the truck with good old v8, no turbo or v6. My wife and I our custom to Ford F 150 but to pricey now. I am in good faith that this will be a great reliable truck.
How did you get it down to 50k?!
@@erikjeanes8359 I made a purchase at Peoria Nissan located in Peoria, AZ. They have huge discounts on Titan right now and a 0% 60-month lending. Also, some negotiating on my end and it was also the end month so I think the dealer was motivated to sell.
@@Marc-vi2ov Incredible!
@@erikjeanes8359I hear dealers are coming off 10k on pro 4x titans on the lot
All Nissan has to do is upgrade the normal Titan with a huge infotainment screen & keep the MSRP lower than the big manufacturers, across all trims. Building a limited run of Titan Warriors for $100k each, would not hurt either!
Theyvare the ultimate tease with cars and trucks. The Warrior would have sold in small units and would have been a halo truck for the brand much like GTR has been. They did the same goofy BS with the IDX. They come out with a great looking car that both the press and public loved and killed it
Best full-size truck on the market and you can save $10,000 to people are stupid. What can I say 🤷🏻♂️
Titan is a really good truck with an awesome name. I own a new one and am enjoying it. They may have low sales compared to the big 3 and Toyota but they also may be best in overall value.
I bought a new 2024 Titan because I want to own one of the last true V-8 trucks!
I bought a 2023 pro4x 10 days ago. Got 15% off MSRP. They are looking to offload them. Probably could have gotten them down a little more if I tried harder. Love it so far.
It’s a great truck
Plus the addendum??what did u get out the door
Do you use premium fuel Or 87 octane?
I have a Grey, 2021 Titan Pro-4X and we absolutely LOVE our truck! My wife keeps telling me that I can get the Bronco that I'm lusting over but I'm not allowed to trade in my Titan. I think you're absolutely right about this truck dying soon but from our point of view, we love this thing.
I own a 2021 Titan Pro4X in the Baha Storm exterior color. Fully loaded with 23,000 flawless miles. Love my truck!
What did you pay for your 4x. I paid 50k for 23 titan sv midnight edition.
I have a 21 year model, I like mine, I bought it with only 95 miles on it, a great truck, it's better than my Chevy Silverado that I used to own. Don't give up on the Titan keep making them, I'll keep mine as long as I can.
I actually just traded my problem ridden 2022 Tundra for a 2023 Titan Pro-4x and I'm happy to be back in a Titan. $52k out the door and this truck has everything
What was the msrp on yours ?
@teke237 $62k but it was already marked down to $57k
@@Mr_Jay_Ones so they came down to under 52 from the already marked down 57k? I think I can snag a 62k msrp truck for 50 if I try hard enough .
@teke237 I wish they would have... but no I had a few thousand bucks in equity on the old truck and after all the fees and stuff it came to $52k
@@Mr_Jay_Ones that’s a good deal. What color did you get ?? Congrats
I’m on my 3rd Titan. Absolutely love the truck
They are a beast that more people need to know about
not subscribed, but I ra across your video..I test drive 2024 Pr 4X yesterday..really liked the way it handled. was I the market for a preowned 2021 Tundra ..I feel the Tita handled much better than the Tundra...looking for discounts on the 24 Titan ..
It’s a very good truck
I have personally driven Fords for the last 10 years. My 2010 F150 has been a beast and has been pretty bulletproof. Reason Im switching is price for what you get and Im old school. V8 non start stop, The fender stereo is pretty good, and as I age Im wanting a little more comfort. Those zero gravity seats are pretty bomb
Seating is great!
Midnight Black
As someone who went from an Audi s5 to a frontier, I’ve loved it. I want to make the jump to full size and the titan was my pick but I’m on the fence now.
Dude, pull the trigger and purchase the Titan...you will not regret it! Love my 2021 Titan Pro4X.
@@leejeffers1240 I’m test driving a pro4x and a platinum this week, I probably will.
Nissan marketing plan for the Titan has always been poor. Do you ever see advertising?
That was a problem they never marketed it
Kind of wished I would’ve gotten one of these.
Still time
Had a Titan was a great fast truck. Loved it!
Why did you lose the truck?
Nissan just flat out doesn't market pickups heavily in the USA like their competitors. All I see are Rogue ads - a lot of them. If they would market the Titan better, perhaps they'd stand a chance.
I am a Nissan guy, but advertising the truck would do absolutely NOTHING. People are so brand loyal to ford and others, that they can even overlook all the issues. It’s strange.
Haters have to drive it, to understand. The crap load of reviews about Titans getting 100’s of thousands of miles with no issues, isn’t even enough.
Are they still going to make parts for the Titan?
Yes by law they have to make parts 7 years after a discontinued car or truck rolls off the line
I loved my Titan XD except the Cummins Diesel was a joke that probably did not help their sales.
You hit the nail on the head Dave. Nissan's marketing is pretty bad and not just for the Titan. Over the years they have had many good vehicles with great potential but basically either stopped promoting them shortly after their release or if sales dropped a little or worse, never did a good job of promoting them at all. The Xterra is a good example. While it wasn't heavily advertised the ads they did have were pretty good. The "everything you need, nothing you don't" was a great concept and good description of exactly what an Xterra was. But shortly after it's released it was rare to see an ad for it anywhere. Then when it was updated for 2005 there was almost no promotion at all and it stayed that way until its demise. They promote their most popular crossovers and econoboxes but that's really it. Everything else is a side note at best. When other companies see a drop in sales figures they typically say "Let's step up the promotion of this one and start working on refreshing it." It seems like Nissan says "Sales dropped a little. Stop spending money on advertising and updates." As for the Titan, if it weren't for hearing about them from people who owned and drove them I would have no idea it was a good truck or really anything beyond the fact it exists.
Another thing that is lacking with Nissan sort of goes along with advertising, especially in the truck segment. That is aftermarket support. Other manufacturers put plenty of effort into working with aftermarket companies and providing them with details or even preproduction units so they can have parts available as soon after release as possible. I don't believe Nissan really encourages the aftermarket in the same way. Naturally an aftermarket company isn't going to be very interested in developing parts for a vehicle if the manufacturer isn't even promoting it. It ends up being a losing cause. Some people won't buy a truck if it doesn't have a lot of aftermarket support to customize it the way they want and the aftermarket isn't going to waste time and money developing parts for a truck the manufacturer doesn't seem interested in selling.
Remember the Titan was going to be the 1st factory lifted truck? Where did that end up?
I have a 2011 Armada with 315k miles. Most comfortable and reliable truck out there. But my heart will always be with the Xterra
Nissan made a huge mistake when they discontinued the Xterra. I owned two of them and never had a problem with either vehicle.
This is old news to us Canadian's. The Titan stopped selling in Canada couple years ago. If you had only asked.....
Honestly I always thought this generation of titan looked weird I think thats a lot of peoples problem with it. I dont think anyones saying it isnt a good truck. But lets be honest we all wanna look cool to an extent. The only vehichles I've ever owned are nissans I had a hardbody with 300k miles and now drive a 2002 frontier so I'd love to get a new nissan truck but the fact that they've went to direct injection raises some reliability concerns and I think my next truck will be the new tacoma.
It always appeared 7/8 size. Remember how small the initial Tundra was. (And it flopped)
If you want to be the man, you have to beat the man. ~ Jesse The Body Ventura
I am one of the few that bought a 2023 Nissan Titan and we love it so does everyone that I let drive it. They are a under rated especially since most dealers will negotiate heavily on the price. I got a fully loaded pro4x for only 59k which beats the competition by a large margin. Nissan never advertised this thing is the problem and they should have listed a work truck to get the towing numbers up like the big 3 do to dupe people into thinking they all tow 14k.
I like the fact that you do not see many Titans on the road making my truck special instead of the cookie cutter Ford F150s that are a dime a dozen.
I love mine
I hear they will come off alot more than that. Was the sticker 64?
@@teke237 Yeah sticker was 65k with add ons. Some dealers will go lower but I didn't want to travel.
Im buying one this weekend.
I am going to tell you something that I know for a fact Nissan Titan will be gone for a year maybe two but they are looking to do a refresh on the truck and come back I know this for a fact cuz I was told this buy a where I live they are looking to do some upgrades add more features like the truck bigger stronger and so on
The Titan is not coming back..
@@AllTerrainNation we shall see my friend I believe it will come back have a blessed night
From 2005 through 2022 Nissan and Toyota combined for 2,659,023 full size truck sales. Meanwhile, Ford alone sold 13,086,802 F-Series trucks. So if Ford were the only other player in the full size truck game they alone would have controlled 83% of the market during that time. Throw in Chevy and Ram and Toyota and Nissan were fighting for crumbs and the only real opportunity either had or has was to be the truck your brand loyalists might, and I say, might, consider over one from the big three. Nissan's conversion rate was about 3.26% and Toyota's was about 6%. The new Tundra is on track to sell about 119,000 units this year which is just over it's historic average of around 113,000. Considering the last all new Tundra in 2007 sold nearly 200,000 units in it's first year before quickly tapering off this might be a disappointment for Toyota. In any event, the big three are not giving up any ground as time marches on. So what should Nissan do other than cancel the Titan?
Lord knows I've discussed many possibilities and Dave has, too.
Nissan doesn't have the resources Toyota does but then who else does? Ford's success or failure is so intertwined with the F-Series that they'd spend their last borrowed dollar to keep it afloat if it were sinking, which it's not. On the other hand, Nissan has to bring something new to the table but I can see why they would be gun shy seeing as they wasted incredible amounts of money on projects like the Titan XD as well as the NV vans. Of course, relentlessly ignoring transmission issues that cost them hundreds of millions in warranty work didn't help either. Yet for all that Nissan still has a very good pickup platform in the F-Alpha frame and good interior designers. Heck, sometimes the exterior designers even do something original and awesome. Nissan still has some great engines and the overall Armada/Patrol suspension is rated in some versions to carry as much payload and tow nearly as much as the Titan. If Nissan would come to realize that they are not competing with the big three directly but rather as an alternative to the status quo they might be able to come up with a brilliantly different near full size truck that rides and handles better than anything the truck world has ever known. One that carries and tows more than enough for the sort of buyer who would buy one and perhaps even get better mileage than anything else on the market. After all, both Ford and Toyota went for power in their hybrid systems with Ford actually providing some useful utility beyond simply improving power with theirs. Perhaps Nissan could be the one though that uses a hybrid system to get 6 or 7 more MPG and see if that turns any heads. For the foreseeable future the truck world is going to be better off as a hybrid hauler rather than a limited range full electric burden. Yet even Toyota missed the boat on that one. I'm not saying it has to be called Titan or that it even has to be truly full size. But if Nissan can get the styling, packaging, capability and especially pricing right they'd have a larger, yet body on frame, Maverick on their hands.
Ford is the truck leader for a reason and it's because they actually lead. The first twin turbo v6 in a full size, a true modern performance truck, and the aluminum body to name a few. Even the hybrids power plant utility is innovative if not much of a MPG champ. Chevy and Ram were reluctant to admit it but Ford was right and they were wrong so both now have turbo engines in their full size trucks with Chevy's being a 4 cylinder. And both brands are using aluminum and lighter weight materials where they can. So Ford has shown that people will go along with change if that change proves positive and useful or at least if they perceive that it is. Nissan was once so bold introducing the first small truck in the U.S., the first crew cab truck and the first factory spray in bed liner as well as a superior tie down track system. Sure, they might have to do a parts bin truck but the parts bin is actually pretty well stocked. But the end result would have to be different, innovative and an accessibly priced alternative to the status quo, not just another $60,0000 version of what everyone one else is doing. Otherwise they might as well put resources towards a superior Frontier and perhaps a rugged midsize SUV. As Dr. Suess once said, "Be yourself, everyone else is taken."
Big Mistake and what they should have done was increase Fleet sales. There is a huge shortage of work trucks right now. Companies that depend on fleets are scrambling to find affordible work trucks. While Ford and GM are focused on 70-100 grand luxury trucks Nissan could have re-focused there Titan plant into making 3/4-1 ton trucks specifically work trucks! Once they start getting fleets out in the world people will drive them and some might switch to them as an everyday truck if they built them well and the last 2-3 years the Titans were very good with way less problems. Nissan had a golden opportunity missed by ignorant executives!
Many fleets want more fuel efficient engine options and Nissan never brought the v6 to the truck. But I agree they should have targeted the fleet side
Then there are many fleets that need power for towing and hauling so I do not buy into that arguement. My own company is struggling due to worn out equipment and how hard it is to buy fleets. We have had a fleet ordered from Ram for 2 years and just taking delivery at the end of the month it is that bad. If Nissan offered 2500 3/4 ton 4x4 trucks we would have jumped on them, but they did not have what we needed so that was a failure on their part. We also contract for the largest electric utility in America and they themselves have struggled with equipment so Nissan should have taken advantage of those opportunities. Just my opinion though.@@AllTerrainNation
Titans in last 5 years have Cummins diesel option too
No, the Titan XD that featured the 5.0 liter Cummins hasn't been available since the 2019 model year. It was very short lived.
If Nissan took cues from Ford and gotten a few country music stars to drive and sponsor these trucks they couldn't keep them on the lots during COVID-19
Toby's father and GF both were Ford truck owners. So he grew up with FORD
Better than the Gladiator seats ? LOL
Much
You guys have been saying this for years and I'm sorry I don't buy it. Nissan has come out publicly announced that they have no plans of getting rid of the Titan. It's a great brand, quite honestly America's last decent V8 pickup truck, no it's not going anywhere. I think it's time you come up with a different topic.
I have said this for a couple year that 23 will be the last year. I’m not the only one to report this. Autonews stated the same thing last summer.
Absolutely agree with you. Titan is the great pickup truck with the true V8.
They stopped selling them in Canada over two years ago
more like capture by greed instead of nature. lol
It wasn't all that to begin with.
Oh yes it was . Good and reliable truck.
Nissan made a big mistake by discontinuing the Xterra because I think that would sell well. I think Nissan is killing it's self because I heard they are killing the Maxima and they don't update their vehicles like the others so basically same style I mean the frontier is new not the engine because they used that engine in the last generation of frontier. The Pathfinder looks ugly to me I think Nissan should just slowly die off. I say the same thing with Buick as well should die off. I owned a 2003 Nissan Pathfinder SE and a 2005 Nissan sentra and also a Buick Ranier as well now I own a 2016 Ford Escape SE
It makes sense due to lack of sales but it’s sad that they are canceling the Titan. I’ve learned there is a solid group that is backing the Titan.