How To Lower Your Google Ads CPC! [Updated for 2022]
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- čas přidán 21. 07. 2024
- Reducing your Google Ads CPC is one of the most effective ways to quickly increase the total performance of Google Ads campaigns.
👉 To help reduce your average Cost per click in Google Ads Get your free gift of my Google Ads Optimisation Checklist: www.definedigitalacademy.com/...
Reducing your average CPC in Google Ads should always be a main priority for any Google Ads campaign you manage. And the reason is simple!
The lower the cost you can pay for each click means you have more of your precious marketing money available to attract more sales & conversions.
In this video I will show the factors that effect your average CPC in Google Ads, but more importantly I will show you the 3 optimisations that you can implement in your Google Ads campaign from today to lower your CPC FAST!
To see the changes to keyword match types that Google has made in 2022 check out: • Google Ads in 2022 [Se...
#googleads #googleads2022 #googleadsoptimisation
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👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 1,500 happy students): www.definedigitalacademy.com/...
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Timestamps & Chapters:
00:00 Introduction to Google Ads CPC
01:21 The factors that effect your CPC in Google Ads
04:25 How to increase your keyword quality score to lower your average cost per click
06:15 The best type of keyword match types for the lowest CPC in Google Ads
07:54 Keyword Insertion and its effect on Google Ads CPC
09:12 Conclusion
![Getting No Conversions In Google Ads? [Do these 3 things]](http://i.ytimg.com/vi/SLipxAe4ZS8/mqdefault.jpg)
![Getting No Conversions In Google Ads? [Do these 3 things]](/img/tr.png)
👉 To help reduce your average Cost per click in Google Ads Get your free gift of my Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist
You’ve been tremendously helpful thank you
I want to buy your paid course but you don't have PayPal payment option in it
Please add PayPal payment method
Hello my apologies I have just added a PayPal option for you
Done. Please let me know if you have any further issues with finalising your payment. I look forward to seeing you soon in my course 👍
I swear no one on CZcams explains these type of things as clearly as you do. Thank alot Aaron, really appreciate the content
Thanks Jon 👍🏻
So much value in 10 minutes video... amazing!
SO MUCH VALUE!! Thank you. Please continue to share google ads optimization. You will dominate the industry with your value, transparency & help! Subscribed, liked, and saved to watch later 🤙🏼
THANK YOU Ruben 👍🏻
thank you so much Aaron!!
You explained it so well. Going to watch your rest of the content as well.
Great 👍🏻
Gabriel sent me here to your videos and I am so thankful he did. Just bought your optimization course.
Welcome Jackson, I hope you find my course helpful & that it helps you improve your campaigns 👍🏻
You are the man Aaron
Somehow, I end up here every single day! Thumbs UP Aaron for your videos!
Haha 😂 thanks Gilbert I appreciate the support. I have a new video coming out later today so keep an eye out for when that goes live 👍🏻
Good work. Great ideas
Best Google Ads video I've watched in a month (which is a lot of videos)
Thanks Ross
Excellent video. Thanks Aaron
Thanks Muhammed
i love the way u share priceless knowledge...GOD BLESS YOU
My pleasure 😇
OMG KEYWORD INSERTION! I have seen this in ads I have audited and had no idea! Marketing mInd blown.
My pleasure 🤯🤯🤯
Great vid bro well done
Thanks Gregory 👍🏻
Hi Aaron great we run used auto parts and we do have 1000s of keywords how to group it as single keyword theme. For example 52 brands engine are their like Ford Benz etc again high low is their
Thank you, it's very informative.
You said for the first 30 days you recommend to use broad keywords.
Do you have a video about how are you doing that?
Thanks!
In regards to using broad match keywords for the first 30 days, I recommend this so that you can also see if there are any other relevant searches terms that convert that you can add to your ad group. To do this what you want to do is every 3-4 days complete a search term audit by:
- going to ‘keywords’ and then select ‘search terms’
- then go through this list of the actual search terms that have been used to trigger your ads and then select which ones you want to add as a:
> negative keyword if you don’t want that phrase to trigger any future ads
> new phrase match or broad match keyword search if you want your ads to trigger for that search term in the future
While not only on Search term audits you would also find video below helpful as I do discuss keyword match types and the recent changes: 👇🏻
Google Ads in 2022 [Secret Big Changes Revealed] How To Optimise Google Ads Correctly in 2022
czcams.com/video/uazShlo-7JQ/video.html
Thank you very much for the information Mr. Young
I have a question,
Can I use the Keyword Insertion feature on my Click-To-Call Ads?
Thank you very much
Hi Arif, Google is starting to limit keyword insertion to responsive search ads only - however they may still work for you.
To see if they work just type:
{
Into the headline and see if the keyword insertion option comes up
Yes, you can use Keyword Insertion in your Click-To-Call Ads. It dynamically inserts the keyword that triggered your ad into the ad text, making it more relevant to the user's search query. This can potentially improve ad performance by increasing relevance and click-through rates. However, ensure that the inserted keywords make sense in the context of your ad and provide a good user experience.
Hello... thank you so much for this explanation... but if I have a 0.00 cpc, does that means I pay nothing for the ads?
I dont have money to buy your paid course but one day i will buy surely
👍🏻👍🏻👍🏻
But one question, i have many products that even though they're of the same category, which are some specific home decor categories, many keywords are specific and relevant for a few products of the campaign, for example, for a duver cover campaign "red duver cover", "Scandinavian duvet cover" or "linen duvet cover" then do I have to separate all this products so they have only the keywords highly specific to them as opposed to grouping them to broader categories like duver covers, pillows, rugs?
Hi! How do I lower my avg cpc in Pmax?
what if the quality score for the keywords it shows " - " like there's nothing there?
How long does it take you to go through your checklist for the different check in date lengths?
Search term audits can take a bit of time - especially on larger accounts where you could have 100s of search terms to review.
But for most accounts you can complete all required optimisations in under an hour per week. (Remembering that you don’t need to compete every action every week)
Hi Aaron, how long do we need to wait for Quality Score to get updated after we optimisme the headline, description and landing page? My score between 5-7. I wait for a week but the score stays the same.
Hi David it can take up to 3 weeks. Also cool profile photos I’m heading back to Kyoto soon
Quality Score updates aren't immediate and can take some time to reflect changes in your headlines, descriptions, and landing pages. Typically, it may take several days to a few weeks for Google to reevaluate and update your Quality Score after optimizations.
If you've already waited for a week and haven't seen any changes, continue monitoring your ad performance. Sometimes, improvements take longer to be recognized by the system. Keep refining and enhancing your ad elements for better relevance and user experience.
I’m a novice. I have 2 focus keywords and I’m wondering how to find relevant long tail keywords for blog posts. Help help😢
Apart from the Google Ads keyword tool have you tried Google Trends?
@@AaronYoungGoogleAds I haven’t tried trends. Do you have a video on your channel on trends? Thank you for the reply
problems and than volu automate the boi cuz I didn’t know how to sidechain. My one buddy produces riddim and he legit saw my daw
👍🏻
i love your video i hope u can help me. i am a wedding photographer in germany and my whol website is targeting to "wedding photographer" + my City. Unfortunaly google give my website 1 quality score from 3/10 even even everybody is saying my website is perfectley set up. Can u help me please?
❤
It appears my cpc changes as the ad runs. The first click cost 13 cents but then the second click cost 22 cents. Why does it fluctuate?
Hi Ron, yes your CPC will always fluctuate as every time your ad is shown it is based on an auction which takes a lot of factors into account including:
> your cpc
> your quality score & Ad rank
> Your average CTR
> competitors CPC
> competitors CTR
> number of competitors in auction
Etc etc
So your CPC will always fluctuate, because of this it is better to monitor your average CPC over a period of 7 days or more.
Hope that helps 👍🏻
Thank you!
@@ronwardjr4433 👍🏻👍🏻👍🏻
Make this video in Hindi language!!!!!!
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*I'm honored to have this team Cyber Agency around me in this hard time, thank you always supporting and helping me to get Bitcoin easily, I really appreciate..🙏🙏*