3 Simple Ways to Lower Your Google Ads CPC

In this video, I cover the steps to lower your Google Ads cost per click (CPC). I will discuss the importance of keyword quality score, ad relevance, and landing page experience. I will also provide tips on improving click-through rates and conducting ad copy testing. By implementing these strategies, you can decrease your CPC and increase the effectiveness of your Google Ads campaigns.
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[@user-iv2ve3uz6l]

Hi. Cool video!
Can you please advise on how to start first advertising campaign with, let's say, a $20 daily budget? If the following criteria need to be met:
Minimum and maximum bid for the niche to show at the top of the page, according to the keyword planner, is on average $0.5-2.
The selling price of the product is $35. Product purchase cost is $10.
How many keywords would you test initially in the ad group and with what match type?
Would you set a limit of $2 per click?
Could you provide guidance on these questions or maybe create a video as if you were planning to launch your first advertising campaign with this budget and criteria?

[@StumpPPC]

Hey there, you brought up some really great points. I'm working on a video to cover this which will be published this week. I'll drop the link in this video's description once it's published.

[@StumpPPC]

Also, I have a video on how to create your first ad campaign here: (czcams.com/video/wKQAl8LSA0I/video.html). In a new ad group, I'd normally have 4-10 keywords on phrase match and two of those on broad match. Broad match the keywords that you think are most relevant to your product/service, and filter the search terms (add as negative or search keywords) you receive every 72 hours under "insights and reports" and "search terms". When starting your Google Ads account, I would recommend not setting a max CPC and instead observing the volume/value of conversions you're getting with maximize clicks. Once you reach 30 conversions you should switch to maximize conversions/value, so the maximize clicks strategy is not a permanent one. Hope that makes sense, let me know if you have any other questions.

[@Renovomotorsscooters]

i run 10cent cpc shopping ads i get click no sales its early. should i raise it or performance max?

[@StumpPPC]

Hi there, it depends on how long you've been running the campaign for. Has it been at least 2 weeks since you published the ads? Have you optimized your product images, headlines, and descriptions in the merchant center? How are these products performing organically? All of these are important questions to ask when it comes the performance of your shopping campaign. I would not recommend switching over to performance max just yet, focus on getting conversions in your standard shopping campaign and across your account. Once you're consistently getting conversions in this campaign for several months time, then I would begin to consider creating a performance max campaign.

[@Renovomotorsscooters]

it gives me clicks everyday on 10cent cpc with daily $20 budget. im trying to understand googles algorithm. i run ads on products doing well organically. do i wait till i get 100 clicks on each products before making a decision and these are high ticket $700 averaging or i should wait for over 200clicks to figure out if googles sending crap visitors because of low cpc.?@@StumpPPC

[@Renovomotorsscooters]

or is it better if i run roas or cpa instead of manual bidding on low budget/medium budget?@@StumpPPC