How this Enterprise SDR sourced $5.86 million in pipeline with PR Leaders

In this episode, you'll discover the strategies of a successful Enterprise SDR:
- How to organize your day as an SDR
- How to use videos in your outreach
- How to adapt your outreach approach
Jacob Farmer is a Strategic Accounts SDR at Muck Rack.
Since he's joined Muck Rack:
- He sourced $5.86 million in pipeline, the highest in company history
- He brought in over $765,000 in annual recurring revenue, ranking among the top three reps.
- He consistently hit or exceeded his meetings held quota.
Connect with Jacob on LinkedIn
⁠ / jacobfarmer1
Here’s more information about Jacob’s accounts and buyer personas:
- Segment: Enterprise with $500M+ in revenue and over 250 employees
- Personas: PR professionals
- Industries: All
- Market: North America
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📬 For more prospecting and sales development tips, join 3,211 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠...
Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠...
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Chapters
00:00 Top Enterprise SDR
00:30 Maximizing Productivity: Organizing Tasks and Prioritizing Time
06:09 Booking Meetings: Using Channels and Triggers
07:37 Building Relationships: Leveraging Past Conversations
08:06 Prospecting Sessions: Comprehensive Research and Tailored Messages
14:18 Parallel Dialing: Efficient Outreach Strategy
21:28 Data Analysis: Tracking What's Working and Making Tactical Changes
27:39 Taking Accountability: Owning Your Pipeline and Seeking Feedback

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