IDENTITY DESIGN: BRANDING
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- Äas pĆidĂĄn 24. 11. 2014
- What's the difference between identity design and branding? Is a logo a brand? What is a brand?
3 things you might not know about identity design and branding from Executive Creative Director Chris Do.
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Annotations
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01:36 Identity versus branding
04:28 Branding is only what others say/feel that you are
07:45 Think more, make less
09:43 How to define the brand
12:30 Putting together logo examples
13:59 Let's Design & Sketch
19:20 Common mistake: depending only on the computer
20:38 Find designers with a deep knowledge of a subject rather than do it yourself.
22:26 Working through logo examples, and hand off the example to your choice designer
26:45 Summary
Media Drop
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The Brand Gap - Marty Neumeier
Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee
Special Thanks to our Sponsors:
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Links Discussed in This Episode:
CORE Really Explained: âą Video
CORE Brand Attributes Webinar: âą Video
CORE Defining the Brand: âą Video
CORE session Alignment: âą Part 1: Session Alignment
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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. - Jak na to + styl
Jose needs to stop interrupting with the unfunny remarks and just let the other guy get on with what he's talking about.
Torsten Power he's stopped interrupting.
@@thefutur lol thank you so much for addressing this.
yes, and we know he thinks English is the only language in the world but actually that was clearly french.
@@thefutur I am so lucky to witness you grow and Thankful for Jose as well for his persistence and belief in you
agreed, he's so annoying!!!!
chris you have tremendous patience.. bravo
From both you I have learned:
-The process of how to get an identity established
-Paying as close details as possible to details
-The power of collaboration with other skilled artists
-Use whatever tool to achieve your idea
-Most importantly is the power of reduction between thoughts and delivering them.
~Steve jobs once said: "Thatâs been one of my mantras-focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple."
For that I Thank both of you. Thank you Jose & Chris. Much â€ïž đđœđŠ
great summary. Thank you!! đđŒ
7 years ago???? I found this vid in high school & this channel completely changed my career trajectory⊠wowâŠ
Infinite thanks to Chris & co. !!!
Thank you
its a great video, very informative, but my concentration is interrupted a lot by Jose, sorry no offense.
That's fair.
Jan Vin Exactly I'm nt able to able focus on Chris as well
there's always that one guy lol.
Kris Zalameda Exact same thought I had in my mind when I was watching video
Haha that's just Jose for you ;)
This was the first video I checked from TheFutur guys. And I also thought Jose was interrupting a lot.. but since then Iâve watched almost all their amazing videos and Iâve come to understand their relationship a bit better and now I have a different perspective on that pre-judgement, so so Jose trolls on here heâs absolutely brilliant. They both are, so just dig a little deeper. Much love for this show.!!
Just imagine the greatness of this video if the host had just kept his quiet...Very informative.
watching this in 2019 still feels fresh.
And annoying with the guy on the left being overreactive and interruptive.
I've been following you guys for a bit, but more recently watching the videos more often. Undeniably one of the most informative Channels in the industry on this platform. It's very easy to follow your videos!
God, the guy is literally stopping me to watch it.... I wanna keep watching it, Chrissssss!!!!!!!!!!!!!!!!!!!
Came for a workshop in branding. Received a masterclass in patience and conversation control. I'm not even trying to be clever. This was an interesting two-fold exercise in management and showed me that a situation is only as insufferable as you allow it to impede.
Thank you for seeing another angle.
Question : How do you approach a client with crappy logo and tell them their logo could youse a makeover? Do you think it will be offensive and they would not want to talk to you or hear from you ever again? Do you tell them what great benefits and other things a new logo could bring for the company? I'd like to watch an episode on that subject. Thanks!
I can post a video response to this if others want to know. Vote by liking the comment.
Thanks Chris. I'd appreciate it very much. I think it's a dilemma many (freelancers) face. I added plus to your comment :)
Try this video:
czcams.com/video/1A1oyNE4NcY/video.html
I dont think its ethical to do that, unless you are directly asked for your opinion. A good designer does not need to be knocking on other peoples doors asking to redesign a logo.
@@kekoski Wow what a bad mindset. As a designer, I love to redesign the logo if the logo is bad since I can somewhat understand what the person tries to communicate through the logo and do it better. and you as a good designer know why it is bad so it is professional criticism, people pay thousands of dollars for that. And why hold back your opinion and not help that person? Because you're afraid to hurt him/her feelings?
i think its a great video....very informative! thanks
but the other guy was really irritating, he was kind of interrupting a lot!
I think Chris and Jose really compliment each other. I love how they embody both ends of the spectrum from reserved to exuberant.
Thanks for the support Brian.
no love for good old mukdpk
+Marko Marquez ya that's what you get for giving a frank opinion :)
I meant no offense good old +mukdpk! I too was stating my opinion. Have you watched additional videos, and if so, do you still feel the same? I love the dynamics in their videos.
Wow! As a graphic designer myself I must say that I love Chris Do's creative design process.... it is very interesting and easy to follow. Such a helpful video!
+Lamarr Townsend Thanks Lamar. I'll be sharing more projects like this in the very near future. I continue to grow as a designer and educator. Expect more quality content down the line. We've launched several new branding initiatives that we can share with our audience.
ive been on a binge of the futur videos. watching your videos always seemed to fill in more knowledge in me despite having more than 5+ years of experience under my belt. i love you guys.
I've really taken to this method of design. There have been times when I've started by trying to think up really creative ideas for a logo only to drive myself crazy.
Now I start by creating a mood board for the brand. This gives me the vibe I need to create the right logo. It's surprising how often a simple text logo with a little tweak goes well with a brand.
This is such a find! It's motivating and definitely informative! 2019 and still learning from your videos! Thank you to everyone who worked hard to share something so valuable for creatives!đđ»đđ»đđ»
I'm sorry but I have to click away from this video. Can't seem to focus with all the interruptions from Jose. Would have been a great tutorial
Same here, it's a shame.
Yes, may be reduce the speaking Jose and non related comments.
Replace it with some light music;
that way we can concentrate on the tutorial better.
I always take something away from you guys. As a Production Designer I have a process that looks a lot alike this, bigger moodboards and a lot more concepting, but getting those words together in the beginning is KEY to all else, I call it the PREMISE though, and instead of asking the client, you can analyse the premise straight out of the script. Cool as always, I totally agree with Chris, the more analytical and precise you can get with the client, the better and more surprises.
This has been so helpful I'm an illustrator from the UK but i'm looking to shoot for my first design job as part of a studio. Seeing this whole branding/identity process has really helped me to glue the skills I have with the research process I will need to deliver high quality brand sympathetic design. Really can't thank you enough. If I get this job or as soon as I land something I've got to send you guys some money. You deliver so much knowledge from multiple areas of design and business in general.. It's comprehensive and really quite special. This pitch I'm doing is a long shot but I feel I have a much better shot at it now because I've watched your content. You fucking rock!! THANKYOU!!
Chris - I have to say that I appreciate your comments on every video. You break down and analyze things in a very organized and practical way. There is no ego. It's constructive criticism that I can actually apply in business. Thank you for that. Although I do like the idea of having another person there to ask questions, I do wish Jose could have more useful commentary. He's more a distraction than an addition.
hi michelle. it's hard to find another person who can contribute but that doesn't mean i've stopped looking.
Enjoying this video. Chris's process of creating the logo is similar to the way I learned to do it. One story handed to me over 12 years ago. Colorado State University had (has) a great design department, one of the instructors was a well known designer and for his posters. He had people working for him too. One day he was looking at his designers (about 8 of them) doing their thing, got very frustrated. Walked to each station unplugging the computers and told them to design. I love my growing collection of sketch pads, 20+ years in the making. Love the computer too, but never for designing the concepts or developing the direction. Great job. No takeaways except validation, however I will add that I do go back and find some sketches that inspire personal and self-promotional ideas.
Thank you for the story, I completely agree with sketching. I'm a self taught graphic designer and developed all designs solely on the computer for years. A partner and I are building our first design firm and I had to learn the basics....Never to begin the design process on a computer. I found a new appreciation for The pencil and pad. It allows a direct current of creativity to flow and encourages raw imagination. the video is good too!
This was so useful, thank you! Learned tons in just watching the process and listening to his explanations. It was very awesome to see that he was so respectful of other people's work, and the company he worked with. Great stuff!
This seems like it was a learning period for Chris. Part of me wishes Jose would've taken turns to talk, but maybe it was something that was needed at that time. I do appreciate this video very much
OMG I scourged the internet for something that could 'teach' branding and identity from scratch and all I ever got were these do alongs - which are great and helpful if you know what you're doing. This was the first and possibly the only video which genuinely taught (I, before this, had no idea) what branding is and how it worked. Like I know how to build on this now, I know what and where to look next. Tysm for this, I cannot afford college and you have no idea HOW helpful this was
Check out our series called building a brand.
@@thefutur definitely! Will do đ»
Reminder to all that this video is still relevant in 2020 and always will be!
Such great content! Thank you, Chris! Your lecture is easy to understand yet so rich and insightful! One of my reliable source to learn about design.
Tenth time that I'm watching the Ole's branding & web case study playlist, and every time I learned something different.
Thanks Chris!
Awesome!!
The guy on the left, Jose, is annoying and keeps interrupting the discussion with his unorganized thoughts. He is not a good teacher/lecturer at all.
I'm rewatching this after years and I don't relate with all these comments. Love the dynamic between Chris's calmness and Jose's energetic curiosity. Great value in this one, thank you!
Thank you so much... I honestly don't know what this whole fuss is about!! Jose is necessary in this
This was made 4 years ago, but I stumbled onto this today and am leaving a comment as so many seem to be towards the negative against Jose, which is surprising to me. I loved Jose's commentary. He's the right dose of comedy to make this completely enjoyable. The design process plus the amusing personality of Jose is what kept me watching and looking for more.
Whenever I start a new project I always refer back to this video!! Thanks Chris and Jose for making this !!
It would be nice to do something with this videos because it is actually amazing, but I could not finish it because of Jose's audio quality and interruptions. Thank you for all your work and education!
Noted
Wow! That break down and summary of the brand to two words gave so much clarity and direction. Such a great way to refine the design process.
Try it on your next design gig and see if it helps.
Definitely! Will do!
One word to encapsulate your efforts through the entire video series: respect.
Great show, I love the "PRACTICAL TOUR", that show its more than talk, you know what youre doing. Thank you
Iâm about to run a 2 day brand strategy workshop with a big ethical investment company and this style of process is EXACTLY the way I need to run it.
I already had a feeling that this would be the kind of approach I would have to take, so having Master Do confirm this is SO damn good.
âïž
Update: My sessions were better than I could have imagined!!
What I like best between the both of you guys is that you both have substantial experience in project client relations. Yet you both are very open to refining your craft and correcting your mistakes, growing a stronger more streamlined process.
I think we are both interested in learning and comfortable admitting that there is a better way. That's what allows us to continue growing.
Love the way you distilled down the process, this great! Thank you for sharing. đđđ
DAMN, hella people hating on Jose. It's funny how one person says something negative and then everyone and their mom hops on the bandwagon. Think for yourselves people! While he was a little goofy at times, I think Jose did a great job of clarifying some of the points Chris was making. Thanks to both you guys for putting in the work to share this vital information with the next generation. There's always a pool of haters ready to talk smack when you do good work. To me it's a sign of success when people find you important enough to take time out of their day to bash.
Branding Consultant, Creative Director, Creative, Entreprenure is what I am aiming for and am working on my portfolio towards this. I have my own brand also which is exciting but I now want to document my talents and show the world my portfolio.... this channel thank YOU!!! its literally like school... but free and way quicker!!!! U GUYS ARE AMAZING AND THE FUTURE OF HIGHER EDUCATION. 9k a year in the UK and a subscribe button online. thank u soo much guys
+Yurges Jaffa Thanks for subscribing. We are hoping to make an impact on the lives of creatives all over the globe.
Next workshop for that Jose guy should be: "How not to interrupt people every 5 seconds"
Lol
Just bought Core, it's really making a positive difference to the way I work!
Would be great to see some tips on working with Core but remotely rather than having everyone physically in the same room. Keep up the amazing work guys!
Thank you for this! I loved the process of this branding. Notes taken, and throughly enjoyed the skool!
So glad it's just you now Chris without all the interruptions
Awesome stuff guys. So glad I found your channel.
+juanlugofitness Glad you found us. Stick around. Things are just getting better.
I had to pause this video and smile at the Bible reference. I'm learning design and am also a Christian who used to lead youth ministry, so I've experienced looking up logos (as in logomark) and logos (as in the Greek word) and getting the opposite result. But there's a definite connection there, and it just makes you think about the power of logos and branding in general.
Logos and branding are powerful, I agree. We actually have a CZcams channel about branding and we would love if you checked it. Feel free to do so if you get a spare sec. God bless and have a great day, Scott
José and Chris are incredible will be nice to see again these two beautiful minds developing creative processes with the year's experience and human development they have today.
I stumble across this channel an I'm happy I did thank you for this
Welcome traveller. Check out our other videos and let us know what you think.
The guy in the beard is really annoying! Why is he even in the video? Chris sounds professional, straight foward, very informative, his voice is even calm and collected very confident, but the other guy, very disrupted,goes off track, no sense of profesionalism, his voice is loud but gives no content, extreamly annoying when you are trying to watch this video to really grasp and LEARN!
abby b jose (the other guy) founded this channel. Although he's no longer with the channel, if it weren't for him there might not have a channel. He helped me get over my fears of being on camera.
@@thefutur that's incredibly sweet of you Chris to acknowledge his contributions even though you two might disagree with some things here and there. That's the wisdom that I liked in you and your comments that made me reply even though I usually don't. But I love all your videos and content. 'Building a Brand' by far was your best till date and I wish we have a second season of it. I'd rather watch your series than anything on Netflix or Amazon. All your channel's content is truly amazing. I even shared it with a few people who I felt need it. Thank you for the wonderful work that you all are doing. And not to forget, thanks to Jose too đ
As a sort of amateur branding artist, it's encouraging to see that a professional like Chris Do's process is highly similar to mine and his work is close. It makes me feel like I'm on the right track.
Brandon Dith-Berry if you're close then you are ready to get clients.
I feel like I'm back to school with my favorite professors. Thanks for simplifying these stuffs guys in a very understandable manner. Love your videos!
Aww. Thanks Hannalay. I miss my students now that you mention it.
Really interesting guys thx!
You're welcome Cyrus.
tutorial was a gem but the host was annoying af
sorry. both of us?
no, no. the master was great! only the other guy was ruining it
dat puerto rican, being "a clown" >.>
@@4diamondz318 so much hate. Valid criticism. But stay civil
This is so informative, I just got with a client that he refused the logo proposals and change the name and want to start over again because he was confused, its a cool way to look all over the brand atributes and come with something new. Greets from Mexico!
Elisa Cortes hola. Thanks Elisa.
Great episode to see the process of Chris on how to design a brand. Super useful!
the logo its bad ass, i would enhance by manipulating the tail of the "S" with the tail of the fish and will bring it into a different perspective.
Jose wants to be seen.Let him go! ... good video Chris
2019 ! and I am learning A LOT ! Thanks Chris and Jose .. I am learning and consuming a lot of your content
Thanks for sharing. I'm only viewing this video now after 4 years since post date cause I'm a recent subscriber, but the information in this video still makes sense after 4 years. The whole "define the brand" process and transforming that into insightful images/messaging, was very inspiring to me. Hope you guys are still around. Thanks.
welcome to the channel.
28k+ views +josecaballer. I think we are on to something with our video on #branding #identity #design.
What part did you find to be most helpful? We will make more.
great video man, I found this 2 years later, super helpful, I liked the part about dividing the words of the brand attribute into groups but I don't really understand how u did it or each group is about what, but I really love ur approach and how u sintetize the concept of the brand, keep the good work
Hi Miguel, we didn't explain how to do this because it's part of the kit that we make/sell. We teach people how to do this and have videos that explain it.
Graphic design teaching which uses graphic design to convey understanding: "I am a great lover", "He is a great lover", "I believe you're a great lover".
Love your inputs Chris Do, thanks a ton.
Other guy, please talk less ? Reeeeeally messin up the flow.
The process is what differentiates between "cheap" logo and "premium" designers. amazing guys!
I never get tired of this one.
Much Love for Jose and Chris. You are like the (Left Brain) and (Right Brain) of the Design Industry on YT.
Thanks. Together we have one whole brain. : )
I love the dynamic between Chris and Jose... it's quite refreshing to see an informative but light-hearted/fun approach to a design process. no design snobbery here. as long as the work is great. keep it real homies... peace!
Jose was the mastermind behind this framework. He helped creatives like myself reach a new level. Because of this video, it changed my life (thanks to CORE). Practice a little patience for someone very excited to see their framework being put to a new level by another creative. I would be just as excited to have someone take an idea and push into a new dimension. I loved the contrast in their chemistry. It's not that hard to listen and read between the lines in this video.
thought I was the only one coming from the Reinvent yourself video lol
Watching this in 2020, you guys work great together! we need more of this!
Thanks
I absolutely hate it when graphic designers pretend they can 'brand' when they know nothing about marketing. They lie to their customers, not with ill-intent but because they don't understand it themselves. Visual communication is just ONE aspect of branding, and it doesn't get actualised until a much later stage of the branding process.
Jaqen H'ghar Did our description of branding conform to what you understand it to be?
The Skool Network You are doing good work and this was a good video. You guys were pretty spot on and it's rare to find such good material when the word is so overused in irrelevant ways. Please do take the time to read the below as although I agree with what you have provided in the video, as this video only addresses great tips on visually communicating through graphic design. It's a great design process nonetheless and here we go;
I would add certain marketing methodologies, understanding of consumer psychology and sociology into the mix which could lead us to a more comprehensive approach if more of us who are in the industry are willing to innovate and add value to the customers. Most successful branding efforts have been known to produce a cultural shift/statement, which is worth being studied and possibly applied.
There is a qualitative and quantitative aspect to branding, simply put, the art and science of Branding. It's not just about what the client would like their brand direction to be, but what is most relevant to their customers, their industry and pretty much the whole business environment. At the end of the day it's not just about looking good, its not just about communicating value, It's also about staying relevant. So it would make sense to quantify how successful our branding efforts are through tracking and monitoring post implementation instead of giving the client empty hopes. There is no such thing as beginning a branding campaign without insights. That's an utter waste of money and time, as we won't even be sure if a Brand/rebrand investment is necessary and if it is, in what direction should we steer public brand perception.
Providing BRANDING services is different from providing Graphic design, Visual communication or anything else within related fields and in most cases is an amalgamation of all of it. Most graphic designers claim to do 'branding' where I am from, just because it sounds good and helps them get more projects in. Which they are essentially poisoning the well for actual Brand consultants or Branding consultancies/agencies by misdirecting the public and diluting the term.
In summary, people who claim to provide branding services have the responsibility to offer just that. Nothing less, from information to strategy formulation to development to implementation and back to information.
***** That is genuinely heartwarming to hear. This kind of effort, heart and soul you put into this is rare and it's refreshing. I wish I wasn't using an 'anonymous' profile to have this exchange as I am in this industry myself. Thanks for the content and please keep them coming! :) Makes it easier to share with my friends and help them expand their mindsets too!
+Jaqen H'ghar (Diztrack) A faceless man is an branding/identity specialist???
You make it sound like you need doctorates in sociology, psychology and statistics and 40 years of experience and throw in a crystal ball in order to provide branding services.
Well in the same breath - branding âspecialistsâ are also missing a hugely integral part of the process too. The artistic vision, and intuitive process that can only be seen through the eyes of an experienced artist. Branding begins with the company figuring our its market, and then bringing that information to the branding creator. It is not solely the responsibility of the brander/designer to deal with all the other aspects, they are simply there to use their skills to compile aesthetically pleasing content that fits in with the companyâs mission, target audience etc. In no way do I disagree with you in the sense that design isnât the only aspect, however it is a hugely important part of it. If it wasnât, then graphic content such as logos and trademarks would not be considered integral either.
I love these videos but, the Jose guy interrupts too much...maybe he needs to be trained on TV hosting or speaking then I'd watch more of these/share.
Karina Spritze jose doesn't interrupt anymore.
Hey everyone! Don't forget, simply stay logged into the Google+ live broadcast to participate in the 15 minute Q&A with Jose & Chris who will be staying on after the show to answer your questions! Here is the link to view: bit.ly/identitydesign
The Skool Network that logo drawn there looks like 666 hidden in it
Faiza Farooq Will do.
This has been so eye opening, I have learned more from you than what I learned for 5 years in school! Thank you so much for making this show and sharing your knowledge with everyone, please keep doing it, cheers.
Wow! That's a big compliment. Thanks Johana.
You are so welcome Chris!
Let's celebrate when this video reaches the 15k view mark ***** Chris Do Nicole Johnson
The Skool Network We are there! Thank you everyone for watching and helping us to get past 15k views.
This is still by far one of my most favorite episodes from The Skool Network especially when Chris Do started to show his calligraphic skills ahaha
Carlo Anacta thanks for the support. Glad to be a part of the new The Skool Network w *****. More drawings to come in future episodes.
+The Skool Network 75k nice guys! Great Advise
Yeah!!
I LOVED the part about the logo being word and "In the beginning was the Word, and the Word was with God, and the Word was God." it does really fit for logo . swap logo with "word" and god with your business line and it fits and also it seems really spiritually leading . i dig it.
Great videos, I wish they teached this at college! I like your videos, but the microphones could be better and feels sometimes like you are arguing with each other but it is fun to hear the opinions. Would be nice to hear the lists of good books recommendations for designers. Thank you!
This was awesome guys. Thanks. I do something similar with creating an identity for brands but this definitely showed how to refine it more and in a sense send the client in the direction they want making the work a little easier by cutting down on revisions.
we find this process helps.
This is very helpful,thanks!
+DragonWolf you bet.
That's was awesome. Chris Do I really like your process too. It was iterative and concise. In terms of time, who long did it take you including time with the client to get to the point where you handed off to the specialist ? ***** your process is great too I can see how you guys compliment each other. Great show.
Thanks for commenting ***** . I've learned a lot from ***** while working with him this past year. It marks my biggest growth spurt and allows me to enter into new business meetings full of confidence.
The Ole's logo took about 3 days of sketching. I can post those "failed" attempts if you'd like. What I realized is that as a designer, we tend to try to create something without studying what has come before. Once I started tracing over other marks that were similar, I started getting a feel for the letterforms and spacing. After which it only took 3 sketches before I was ready to get sign off from my client and hand off to an expert letterform designer Oban Jones .
Yes...! Your point about studying is so true. And, you end up getting frustrated and you waste valuable time and effort by NOT doing it this way. I don't need to see the sketches that didn't make the cut. I like how with some research and time you were able find both inspiration and direction quickly and efficiently.
Chris, thanks for sharing, need this a lot.
Amazing video, I love the way you explain the process behind the final result. Just one thing I cannot get, Chris: how do you pass from the selected keywords to the single concept (refined rustic) that guides you through all the following phases of the process? Thank you so much for all your effort :)
Man, if you'd stop interupting that guy this would be a much more palatable presentation haha.
I wish that other guy would shut up
Yeah he is really unbearable and breaks the flow every single time.
@@OvenBakedCookie is there's a mute button can mute him, I'm on it.
exactly
He's acting as the client. Clients can be annoying, and break the flow alot. It's a real representation.
@Fannarc His name is Jose Callaber?
This video changed my mindset about how to build a trademark and how to condense de idea for the brand itself! Thanks guys
You are very welcome!
I like how he came up with the Refined Rustic feel. Will definitely use that tactic. Good video guys.
Dang this is good!
Loved listening to Chris and seeing his process, Jose interjecting a lot was a bit annoying though.
Thanks.
This is great. You guys are the best and it like taking me to school on a scholarship.
Thanks! You might like the new title of the show (wink) ... to be revealed soon.
Enjoyed the conversation. Helped solidify the entire conversation as I felt like my questions were being answered.
This is just a bunch of interrupting! God!
yes, that other guy, annoying.
Came to see the early video by Chris, ended up learning a lot and got motivated to comment because there are 999 comments and mine will be 1000th !:))
@chris do, seriously you are so awesome. Making things understand so fast. But, I think, that guy is spoiling the mood of viewers by unnecessary talks. The video is super informative and useful. Love it, Chris. Thanks a ton again.
Thank you.
lol that Styx classic Mr Roboto
to anyone watching this 2018-2019....I believe they do have a typography course now
We do. Check out the academy.thefutur.com
watching this in 2021 and it's really helpful
I'm a designer/developer and this is great for a project I'm currently working on. Thanks guys.
awesome to hear Dan.
I love how Jose is like a TV presenter, always concerned about the audience, trying to bring us up to speed and explain what Chris is doing, he is a truly great show host! Not breaking my concentration at all :) And definitely not obnoxious. You guys rock! I wish Jose returns again, even for a small episode or two! Come back Jose! We miss you!
"Its not awful and horrible"
-"I didnÂŽt say that"
-"just in case"
One of my favorite moments on CZcams, I come back to this when I want to laugh and learn.
I am in the process of developing my own branding process. Thanks for the video.
Personally, I think Jose really helped to summarize pointers/ lead on to other main points and give inputs like people make mistakes in just using digital platforms to create a logo without sketching.