How Brentford's Moneyball Approach Works

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  • čas přidán 20. 10. 2021
  • Try The Athletic for FREE for 30 days: theathletic.com/tifofootball
    Brentford have already shown the Premier League that they will be tough opponents. The fact that they run their club differently to most others has been widely reported.
    But what do they do differently? How have they adapted the “Moneyball” theory? What other staff departments have they introduced?
    Written by Alex Stewart, illustrated by Alice Devine.
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    #Brentford #Moneyball #Transfers
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Komentáře • 681

  • @theboss-by5gd
    @theboss-by5gd Před 2 lety +2320

    The fact that Chelsea had to fight real hard and needed Mendy to turn into prime Manuel Neuer against Brentford just goes to show why this team is the real deal!

    • @obaone
      @obaone Před 2 lety +94

      Mendy is prime Neuer this past year, disgrace he wasn’t nominated for the Balon D’Or

    • @CamJem31
      @CamJem31 Před 2 lety +84

      Seeing Chelsea pushed back to camp in their half by Brentford was commendable, they are really well coached and drilled! Chelsea were v v lucky

    • @mnt0346
      @mnt0346 Před 2 lety +20

      Tbf, Chelsea’s back line was Malang Sarr, Chalobah and Christensen. Still a class performance from Brentford tho.

    • @CamJem31
      @CamJem31 Před 2 lety +31

      @@mnt0346 you're looking at it back to front. Their defence actually did their job (massively aided by the keeper mind) it was the rest of the team who lost their battles, their midfield couldn't cope with Brentfords approach.

    • @nathandebono6551
      @nathandebono6551 Před 2 lety +27

      For me brentford will be the real deal if they don't suffer second season syndrome

  • @WBruce98
    @WBruce98 Před 2 lety +1220

    Moneyball is so fascinating. I love seeing small teams outsmart the massive clubs and outperform them on the pitch

    • @topazmcfc6405
      @topazmcfc6405 Před 2 lety +59

      Makes the league a whole lot more exciting to watch

    • @joecurran2811
      @joecurran2811 Před 2 lety +5

      It is so funny to watch.

    • @colouredIncognito
      @colouredIncognito Před 2 lety +15

      @@domainmojo2162 'positive net spend'
      Completely ignores their amortization and wage bill.
      Liverpool isn't 'moneyball'
      Liverpool just uses a data driven approach, it's not the same

    • @samuelyee4017
      @samuelyee4017 Před 2 lety +5

      I think Union Berlin also used Moneyball for signing players as they understand those West German clubs always took advantage against an East German club

    • @AlxzAlec
      @AlxzAlec Před rokem

      PSG lol how is their manager not sacked

  • @brajeshwarthakur9001
    @brajeshwarthakur9001 Před 2 lety +1834

    A random guard who loved baseball and was into statistics just revolutionised the sports world .

    • @aaronkrucoff5181
      @aaronkrucoff5181 Před 2 lety +42

      God I love baseball

    • @faizarafif
      @faizarafif Před 2 lety +128

      and the moneyball film pictured that perfectly💯 what a sublime film.

    • @saltedgerman
      @saltedgerman Před 2 lety +150

      Bill James has a degree in economics so, realistically, while he was working that job at the time he was a security guard in the same way Einstein was a patent clerk.

    • @brajeshwarthakur9001
      @brajeshwarthakur9001 Před 2 lety +62

      @@saltedgerman my comment is not ment to demean him but rather shed light on his love of statistics , baseball and the work that he put in despite the lack of support and the unfavourable conditions .

    • @jatin2616
      @jatin2616 Před 2 lety +9

      "Revolutionised" is a very strong word.
      Sacchi revolutionised football.
      Cruyff revolutionised football.
      Spaletti revolutionised football with his introduction of false 9.

  • @TheRadPlayer
    @TheRadPlayer Před 2 lety +378

    We're all simulated pieces in Thomas Frank's Football Manager 21 save.

  • @marcileiseth1500
    @marcileiseth1500 Před 2 lety +400

    The problem now is that everyone knows what Brentford are up to. So when they come in next for that 600k player, the selling team will be like... wait a minute.

    • @bitchoflivingblah
      @bitchoflivingblah Před 2 lety +179

      they buy from lower leagues or discarded players that fit their own particular system, in the ocean Brentford swim in, it's a buyers market, always has been always will be.

    • @clipper6429
      @clipper6429 Před 2 lety +74

      You’d think that, but Brentford are buying to fit their specific set up. You could try to poach the sale as a rival or hold on to the player as the selling club, but it wouldn’t benefit you in the same way as it would Brentford.
      It’s also crucial to note that since promotion, transfer fees have risen substantially for Brentford as the buying club.

    • @alieneyez1799
      @alieneyez1799 Před 2 lety

      😅😅😅

    • @benserkowski4663
      @benserkowski4663 Před 2 lety

      No it’s to much work to do that they are more focused on their rivals or the other top clubs that challenge them.

    • @mrw1783
      @mrw1783 Před rokem +1

      My club Port Vale are doing it. We won't just buy a player for the sake of it. They also work on 75% success rate of signings.

  • @ColonelStorrar
    @ColonelStorrar Před 2 lety +956

    "Why chose one striker when you can buy both" - Newcastle

    • @Banzybanz
      @Banzybanz Před 2 lety +65

      Can't wait for their next £100m Joelington.

    • @ankit99ize
      @ankit99ize Před 2 lety +32

      Imagine them going to Championship after this season

    • @jamesbond4810
      @jamesbond4810 Před 2 lety +10

      @@Banzybanz or £100M for Jesse Lingard ?

    • @CamoKKing
      @CamoKKing Před 2 lety +6

      @@ankit99ize it would be a setback yes, but a minor one at that. They could easily invest only £100m and dominate the championship then build from there

    • @1ewi5
      @1ewi5 Před 2 lety +15

      @@ankit99ize Not hard to imagine. As a NUFC fan, we've been relegated twice and none of the fans abandon the club. Stadiums will still be at full capacity and we may actually enjoy our football more in a lower league.
      Even if we were to be relegated at the end of the season, we know we will be back. We are not glory hunters constantly asking for trophies or the manager to be sacked but we demand the players to give their all in every game.

  • @mnm1273
    @mnm1273 Před 2 lety +420

    Brentford have played impressive football. Felt like they could be good I saw them in the Man U game in the summer.

    • @Snorlaxx699
      @Snorlaxx699 Před 2 lety +1

      theyve lost their last 3 matches

    • @hhbattery4746
      @hhbattery4746 Před rokem

      Lol they thrashed Man U 4-0

    • @mnm1273
      @mnm1273 Před rokem

      @@Snorlaxx699 Then they came 13th, the Prem is a long game.

    • @mnm1273
      @mnm1273 Před rokem

      @@hhbattery4746 Thanks for reminding me of the folly of youth, where we left the stadium sad Man U only drew.

    • @spinyslasher6586
      @spinyslasher6586 Před 11 měsíci +1

      @@Snorlaxx699 They've just become the only team to defeat Man City in both games of this season they faced each other.

  • @kwazilucas
    @kwazilucas Před 2 lety +306

    Andre Gray bought for £620K
    Sold for £12.4m
    Difference: A lot of money
    LOL!!

    • @zerdaloo
      @zerdaloo Před 2 lety +2

      You can't say that's untrue tbf

    • @andimohammadthareq6687
      @andimohammadthareq6687 Před 2 lety +1

      that's like 2000% profit margins. What you're trying to say?

    • @kwazilucas
      @kwazilucas Před 2 lety +5

      @@andimohammadthareq6687 I agree. I am just laughing at how they just say it's a lot of money and not say exactly how much money it was in profits

    • @1ewi5
      @1ewi5 Před 2 lety +6

      Maths tough you know

    • @colouredIncognito
      @colouredIncognito Před 2 lety

      @@andimohammadthareq6687 not really, as it ignores wages and asset value and replacement costs

  • @DequanClarke
    @DequanClarke Před 2 lety +110

    Maaaan If the Glazers put this much effort into our club 🤦🏾‍♂️🤦🏾‍♂️🤦🏾‍♂️ Brentford deserves all the praise for their season so far👏🏾👏🏾

  • @lordcallanahan
    @lordcallanahan Před 2 lety +90

    The amount of lowkey v. funny jokes in the background of the graphics i why we love Tifo. Doesn't go un-noticed, ty designer person!

    • @yungtrashlord
      @yungtrashlord Před 2 lety +6

      thanks mate, now i am going on an easter egg hunt on the lowkey jokes in the background

    • @rezekjavic3070
      @rezekjavic3070 Před 2 lety

      @@yungtrashlord im lazy to look, what did u find

    • @kieronparr3403
      @kieronparr3403 Před 2 lety +4

      The outtakes from "we fixed the superleague "

    • @yungtrashlord
      @yungtrashlord Před 2 lety +1

      @@kieronparr3403 unfortunately that's the only one i found as of now, hopefully someone can help me

  • @gluestix17
    @gluestix17 Před 2 lety +67

    this is probably one of the most exciting newly promoted sides I've seen

  • @freescoring
    @freescoring Před 2 lety +251

    I remember 5 years ago, we were discussing the case of Midtjylland in a sports management class. Great to see it implemented at premier league level.
    Example of xG as a factor for transfers was overly simplistic and poor though.

    • @CompletelyCr
      @CompletelyCr Před 2 lety +72

      Whilst I agree it was simple, and only one of several factors, we do need to remember that it's only an eight minute video and as such can't go into massive detail on everything.

    • @TheMolloVision
      @TheMolloVision Před 2 lety +3

      I didn't understand that example, can you please elaborate? I think it's very interesting and I would appreciate if someone can help me to reach a better understanding. (I'm a non native English speaker jaja sorry)

    • @matthaeus5373
      @matthaeus5373 Před 2 lety +46

      @@TheMolloVision basically you have 2 strikers who’ve played the same minutes and taken the same shots. Joe scored 15 while Seb has scored 5. The important difference, however, is that Joe has been over preforming based on his expected stats, while Seb has been underperforming.
      The stat used on the example was xG, which indicates how many goals a player should have scored based on the shots they’ve taken. Joe has scored 15 goals from 10xg, meaning he might have been luck and faces weaker sides. Meanwhile Seb has 5 goals from 12 xG, meaning he’s been unlucky.
      What the example is saying is that a striker can get lucky and score 15 goals when they aren’t that good, while another player can go under the radar and only score 5 despite being the better player. You can then use this to buy the player who’s under the radar for cheaper. Brentford have done this a lot which has lead to massive profits, such as Watkins, Benrahma, Maupay and Konsa. All established premier league players Brentford acquired for cheap and sold for a high price.
      Hope this helps, if not feel free to ask me about anything. As stated above, it’s not a brilliant example to show money ball but it’s simple and quick to explain compared to others

    • @TheMolloVision
      @TheMolloVision Před 2 lety

      @@matthaeus5373 great!! Thanks

    • @marcoantonio-em9ys
      @marcoantonio-em9ys Před 2 lety +19

      Would anybody in the comments like to share a much more complex example of statistics being implemented to discover undervalued players? I've been really fascinated with Brentford and looking to pursue a career working with sport statistics.

  • @balham5606
    @balham5606 Před 2 lety +258

    Brentford have a good club structure which is good. i know the fans hate them selling the best players they like.

    • @tullochgorum6323
      @tullochgorum6323 Před 2 lety +76

      They should learn to live with it. Developing players and selling them on for a profit is the only way a small club can live with the big boys these days. Ask Ajax or Sparta - they've been doing this for decades.
      Small clubs simply have to be selling clubs to compete with the big buying clubs. They need to rely on a steady stream of new blood moving though.
      It's worked well enough to take them to the PL, which is a remarkable achievement!

    • @obese6190
      @obese6190 Před 2 lety +9

      @@tullochgorum6323 BvB too

    • @tullochgorum6323
      @tullochgorum6323 Před 2 lety

      @@obese6190 True - they are a great example!

    • @jonharbour9166
      @jonharbour9166 Před 2 lety +37

      Most Brentford fans fully understand and accept that top talent will be sold on if the expected price is met. We know the club has already planned for that scenario and has a replacement (possibly even better) already lined up. Andre Gray -> Scott Hogan -> Neal Maupay -> Ollie Watkins -> Ivan Toney. Three different strikers scoring 25 or more league goals in the Championship in successive years. How many clubs can boast that at any level?

    • @dimassubrata
      @dimassubrata Před 2 lety +10

      @@tullochgorum6323 Leicester also can be considered in this category and look where they now challenging for the top 4 every season

  • @randomshotz13
    @randomshotz13 Před 2 lety +91

    I see a lot of similarities between Brighton and Brentford. Beyond both starting with the same two letters and playing in stripes, they are data driven clubs that sweep the market for bargains and prospects. They also both have fan owners who made money off gambling and analytics. They often go after the same players too, both tried to sign Maupay when he was in France and both approached Toney at Peterborough.

    • @mr.a3757
      @mr.a3757 Před 9 měsíci

      Botha runs fraud business like gambling

  • @Karste1n
    @Karste1n Před 2 lety +61

    Joe "Jojo" Devine 😂 Almost thought Alex was succesful in getting Joe to care about Jonjo

  • @aidanlynn
    @aidanlynn Před 2 lety +38

    “so what do you do?”
    “I’m a sleep coach.”

    • @Storiaron
      @Storiaron Před 2 lety +19

      At midnight she barges into the room WHAT ARE YOU DOING??
      -I'm asleep, coach
      Good

    • @HarrowNigga
      @HarrowNigga Před 2 lety

      @@Storiaron 👏🏾

    • @davidjr4903
      @davidjr4903 Před 2 lety

      She makes the players tired using her womanly charms ;)

    • @Eidenhoek
      @Eidenhoek Před 2 lety

      @@HarrowNigga Are those hands clapping, or is that a turkey? I can't see the emote right

    • @HarrowNigga
      @HarrowNigga Před 2 lety

      @@Eidenhoek how did you see a turkey?

  • @SkiDaBird
    @SkiDaBird Před 2 lety +31

    It's great to see a small club break through like Brentford have, especially with a story we can all get behind.

  • @Prederick
    @Prederick Před 2 lety +43

    You better show us the "We Fixed the Super League" outtakes.

  • @prejitsu3101
    @prejitsu3101 Před 2 lety +89

    Imagine being signed by Brentford because a computer simulation determined you were a bargain

    • @mrwabbit9576
      @mrwabbit9576 Před 2 lety +29

      Vitaly Janelts story. He was benchwarming at bochum, went from a £600k player to a £15m player in 1 season

    • @Josep_Hernandez_Lujan
      @Josep_Hernandez_Lujan Před rokem +1

      @@mrwabbit9576 Kinda like Brighton's Deniz Undav

    • @koeber99
      @koeber99 Před rokem

      Imagine being a player that wasn't signed!!

  • @kodyarnold6716
    @kodyarnold6716 Před rokem +1

    bro how are you telling me youtube is recomending me this now, 9 months after the vid never seen this channel but since we watch it in class it magicly comes up. Aint no way

  • @Snookbone
    @Snookbone Před 2 lety +26

    The first major plot point of Moneyball wasn't Brand realising he could simply trade an expensive player, but that player becoming too expensive for the club. A simple trade would never have even inspired Beane to start thinking differently.

    • @nickscope27
      @nickscope27 Před 2 měsíci +1

      DePodesta (irl Brand) valued OBP, and realized that guys with high OBP AND low BA were still undervalued. but one key point that the movie doesnt show is that the moneyball a’s, especially the 2002 a’s, had a elite starting pitching staff. Low walk percentages, good predictive stats. thats ultimately what caused their success in the regular season.
      and 2002, which is the season that is being focused on, wasnt even the start of the moneyball movement. rather DePodesta and Beane had been employing this style of sabrmetrics lead management since 1998. which is why their homegrown talent was able to produce to their system.

  • @anvaydeshmukh2410
    @anvaydeshmukh2410 Před 2 lety +1

    Was eagerly waiting for this video thank you so much Tifo!!

  • @arbel0542
    @arbel0542 Před 2 lety +3

    Love it, great approach and realization of the financial situation and size compared to competition.

  • @subutaynoyan5372
    @subutaynoyan5372 Před 2 lety +47

    We're gonna play Toney, why? Because he runs at the box!

    • @joecrook1725
      @joecrook1725 Před 2 lety +13

      i heard as part of ollie watkins going to villa they stocked the vending machines for two years

  • @scygnius
    @scygnius Před 2 lety +3

    Very impressive details on that 6:36 pitch whiteboard 👍

  • @JakeCLF
    @JakeCLF Před rokem +1

    Whoever does the voiceovers for these videos is so important to me

  • @teenoso4069
    @teenoso4069 Před 11 měsíci +1

    In the mid 1980s one successful football club was applying adapted cricket statistic type analysis to its team. It brought in the best coach as they were relatively undervalued vs players but he and his staff would increase the net player value through tactics, nutrition, psychology (from cricket and athletics), training academy etc...This then led to bigger stadiums were were treated as property and shopping ventures (businesses in themselves) and ultimately mutli-sport franchise. This was over 30 years ago and well ahead of its time. I recall one striker they purchased cheaply as his goal tally was something like 8 in 30 games but this was due how he was being used as a target man for the smaller striker to score off (32 goals in 30 matches). This was only uncovered through repeated scouting. Changing the role of the striker created 22 goals in 30 games. They also used loans and player swaps to enhance the team and a higher profile B team through a big squad to create internal competition

  • @GHOST-qp6ih
    @GHOST-qp6ih Před 2 lety +1

    Wow, so wonderful video. Many more clubs should do this.

  • @miraclemaker1418
    @miraclemaker1418 Před 2 lety +8

    That thumbnail is a masterpiece

  • @BennyBeats
    @BennyBeats Před rokem +6

    Any other United fan get recommended this after the 0-4 thrashing

  • @rishavsingh2390
    @rishavsingh2390 Před 2 lety

    Hi tifo! Awesome work as usual... A request for the next video- a history of FC Sheriff Tiraspol (I read somewhere that they have some shady background... Just wanted Tifo on the scene there😜)

  • @Lebowski92
    @Lebowski92 Před 2 lety +1

    David vs Goliath principle is and will always be fascinating!
    Outsmarting the seemingly better ones rocks🤙🏻.

  • @DaffyDuck007
    @DaffyDuck007 Před rokem +1

    I'm a San Francisco Giants fan and know the Oakland A's and moneyball strategy EXTREMELY well, so I am a huge fan of the approach Brentford has taken to get to the Top Flight. Since it's their first year in the Premier league and my first year following the Premier league, it's only natural that I follow Brentford and not a Top 6 club and enjoy the ride as the "Community Club" shocks the world.

  • @ReeceDee
    @ReeceDee Před 2 lety

    These videos are so interesting. I really got into football late in life but I am legit hooked now. Ha ha

  • @bigstonez
    @bigstonez Před 2 lety +55

    This is cool but how do I do this in Football Manager

    • @yanuarramadhan9778
      @yanuarramadhan9778 Před 2 lety +5

      You're still getting fm'ed in the end 😂

    • @ave789
      @ave789 Před 2 lety +4

      Callum Wilson

    • @mujeebahmed7940
      @mujeebahmed7940 Před 2 lety +1

      How do I do this in FIFA 🤔

    • @MRJDXTRA
      @MRJDXTRA Před 2 lety +1

      @@mujeebahmed7940 fifa is easier to do this if you do your research in career mode

    • @kiertangaming7610
      @kiertangaming7610 Před 2 lety +3

      Send Data Analysts to various leagues and compare stats you find relevent in your playstyle/position you want. Doing that you can look at xG, xA, Pass completion per 90 and so on
      The game also undervalues players not playing in top 5 leagues. For example I have a player with 160 CA. If he plays for Arsenal, he'll cost around £50-£60 Million. If he plays for Rosenberg he'll cost £10 million

  • @SrikkanthG
    @SrikkanthG Před 2 lety +44

    Their set piece or arial threat is no joke. All the shots that Mendy saved against Brentford came in either from a long throw or an ariel ball into Penalty area.
    One reason why Brentford found it relatively easy to do that is the absence of Rudiger in these situations. In all the ariel balls, it was Malang Sarr who was required to task marking the players and he did miss two such opportunities, forcing strong saves from Mendy.

  • @bookaufman9643
    @bookaufman9643 Před rokem +2

    From team that's never made it to the top League before they seem to be doing quite fine. I just checked here in May of 2022 and they're sitting in 11th with one game left to play. That's pretty fantastic. To be one spot out of the top ten is amazing. Not a big fan of their uniforms though.

  • @misternotlob6769
    @misternotlob6769 Před 2 lety +18

    Am I the only one who thinks tifo have misunderstood the xG stat here? If seb is dramatically underperforming his xG, doesn't that mean he isn't scoring chances he should be, so his finishing quality and thus value should be lower? xG is independent of the player taking the shot.

    • @augustushananvillaramaramo1213
      @augustushananvillaramaramo1213 Před rokem +5

      If you hear it Correctly, you will notice that tifo says "if he work things well"
      Which means that he already has a good scoring position, just need to improve his finishing, which is better than buying someone else who doesn't even close to goal scoring things

    • @dxfifa
      @dxfifa Před rokem

      Low G to High xG ratio isn't ideal,
      But Medium G to low xG isn't necessarily better.
      If a player creates 3 xG in a game and scores 1 goal, that is actually better than the player who creates 1 xG and scores 0.6 goals given the same role in the same team. even though the first player has 1/3 G per xG and the second has 6/10 G per xG
      His finishing is worse, but his raw output is better and the team has higher xG but more importantly G when he's on, even though they are less clinical

    • @Justin-TPG
      @Justin-TPG Před rokem

      Don’t forget also the point in the video about having the right players around them to help create higher quality chances in good positions for that particular striker. It’s a team game, which is sometimes forgotten and why we’ve seen countless big money signings not able to cut it in the Premier League, especially when they come from leagues that aren’t as fast or physical. It’s possible that the striker who’s scored fewer goals is taking lots of shots from distance to mount up that xG total, e.g. as a result of the way the team plays. If a buying club sees that on the rare occasions the same player takes a shot closer in, it has an unusually high chance of resulting in a goal compared to other available players, they could find themselves a bargain fox in the box, provided they have the other forward players to get the ball into the right areas. In Brentford’s case, the club’s set up with the long term in mind and they’ve been at this to some degree for about ten years now. That’s why a new signing is usually met with “who?” and the player’s often given a lot of time playing matches with the B team or in cups than being immediately thrown into the deep end of the PL or Championship and expected to score or create 20 goals.

    • @thatguyaga1n
      @thatguyaga1n Před rokem

      @@dxfifa Treat it like buying a classic car that needs a little bit of work. It’s easy for you to do the necessary work cos you got all the right contacts and tools around you. But others either don’t want a project car or would cost them too much for the tools and workers to do the work you can get done easily. So you buy as a bargain and they ignore it and don’t treat as a bargain.

    • @chriscuomo9334
      @chriscuomo9334 Před 9 měsíci

      Tifo says his xG is higher because he scores when he statistically “shouldn’t”

  • @zinedinhadzajlija6225
    @zinedinhadzajlija6225 Před 2 lety +2

    As both a baseball and football fan, I loved this video :)

  • @mylastchance4366
    @mylastchance4366 Před 2 lety +83

    Brad Pitt was so good in Moneyball.

  • @dolfinho87
    @dolfinho87 Před 2 lety

    Very nice! Thanks!

  • @flyingaviator8158
    @flyingaviator8158 Před 2 lety

    Just watched the movie yesterday, and started a moneyball save on FM today in the moring. Great timing TIFO

  • @OddlySpecificGaming
    @OddlySpecificGaming Před 2 lety +2

    Great video. Really engaging. Made me go look for the “we fixed the Super League” video too

    • @DT-bp2om
      @DT-bp2om Před 2 lety

      The content is so good. The podcast is often hilarious.

  • @manme6051
    @manme6051 Před 2 lety +3

    It's not just about collecting stats, it is mainly about how you interpret them.

  • @dereklush9399
    @dereklush9399 Před rokem +1

    The way that you completely avoided explaining what Xg is while trying to use it to explain moneyball was pretty amazing

  • @thztan7492
    @thztan7492 Před 2 lety +5

    So far they do a very good job. I watch the game vs Arsenal,Liverpool & Chelsea. In all of it their performance is very very good 👍👍👍

  • @salukidc
    @salukidc Před rokem +4

    Not a surprise that this was the team that took a chance on Eriksen

  • @Chrasta666
    @Chrasta666 Před rokem

    cool breakdown, this was a good watch

  • @benmccarthy9180
    @benmccarthy9180 Před 2 lety +3

    It’s really good to see and I imagine most clubs will adopt this approach in the future

    • @Hihihii7ii
      @Hihihii7ii Před 2 lety

      Big clubs don't need to otherwise it would be boring

    • @mrwabbit9576
      @mrwabbit9576 Před rokem

      It's not really possible to just adopt it.
      It's all backed by data and analytics firms that the Brentford and Brighton owners own, who's methods are so tightly guarded that employees sign non disclosure agreements and often are told very limited amounts of information. Working in one department but having no interaction with the rest of the company.

  • @NoMercyLaVoyage
    @NoMercyLaVoyage Před 2 lety +14

    Looks like Joe is interested after Alex's tedtalk

  • @davidsands351
    @davidsands351 Před 2 lety +13

    Very good. Makes me wonder why my team, barnsley who also adopted the moneyball strategy are so terribly bad at it. Actually selling pinnock to Brentford for 2M and releasing Ivan Toney for nothing.

    • @thatguyaga1n
      @thatguyaga1n Před rokem +2

      Probably not good at Moneyball or don’t do the last and first bit which is the “eye-test” .
      And another part, personality. No good having a player who has great stats but can’t speak the language or is only getting those stats in a winning team, when you’re a losing team. Stats don’t reveal all - you need to mesh them with traditional methods.

  • @justme-hh4vp
    @justme-hh4vp Před 2 lety

    Can't tell if you're getting better at these portraits or if Thomas Frank just suits your artist but it's very accurate!
    COYB

  • @fishyfish6510
    @fishyfish6510 Před 2 lety +85

    Brentford is the ultimate football hipster dream team. 😂

    • @tangowood
      @tangowood Před 2 lety +1

      how so? - I don´t get the joke :)

  • @mattburland8105
    @mattburland8105 Před 2 lety +3

    I see a lot of videos and articles about Brentford, but Brighton have been using a very similar playbook. The Brighton chairman Tony Bloom was even a business partner of Matthew Benham (they have apparently since had a falling out).
    One big difference is that Brighton have invested heavily in their academy while Brentford ditched theirs entirely.

    • @mrwabbit9576
      @mrwabbit9576 Před 2 lety +2

      They are similar but I think the difference is Benham saved Brentford from collapse and £10m of debt (massive for a league 2 side averaging 4000 at home)
      Brighton have a history of being a top flight club, drumming up income is easier. When I was a kid there were fan groups outside collecting donations after games, there was a real sense the club was dead on its feet.
      What Benham did is essentially what Football Manger and Fifa career mode players love doing, getting one of the weakest teams in the country and bringing them up to the top.

    • @omalone1169
      @omalone1169 Před 2 lety

      @@mrwabbit9576 yoane wissa

    • @Josep_Hernandez_Lujan
      @Josep_Hernandez_Lujan Před rokem

      Bloom almost made Union SG Belgian champions with 2nd & 3rd division players.

  • @sukhmaidickoff
    @sukhmaidickoff Před rokem +3

    Imagine a team like Brentford that within the past ½ year has beaten big and famous teams like Chelsea and Man. United with 4-1 respectively 4-0. Those other teams have budgets that are many times bigger than in Brentford.

    • @Someone25948
      @Someone25948 Před rokem +1

      City 2-1 too. Sure, it was a last minute irreproducible winner from Toney but a 1-1 draw against City ain't so bad either
      Brentford are the new giant killers haha

  • @nathanielobeh7710
    @nathanielobeh7710 Před 2 lety +3

    Could TIFO do a video on "How a players potential is judged?"

  • @muhammedgamal5871
    @muhammedgamal5871 Před 2 lety

    Great one

  • @thenbenagcz3931
    @thenbenagcz3931 Před 2 lety

    Amazing!!

  • @samshephard6284
    @samshephard6284 Před 2 lety +27

    Bad example with the XG as there is much more to it than that. An XG of 12 goals with an output of 5 can also show poor finishing

    • @ntuarabrian948
      @ntuarabrian948 Před 2 lety +3

      Agree it doesn't have to be based on temporary form but I suppose many factors are considered such as opposition played against or even goalkeeping quality against

    • @dddgtsd
      @dddgtsd Před 2 lety +2

      I thought that, it's really not as simple as the video makes out. I'd imagine they'll look at the players alongside the data, if it seems the player is getting in good positions but not finishing (hence high xG) then they may take a risk and hope his finishing improves but it might be that his teammates are doing the work and setting him up a lot and he is still missing so he might not be a great signing. Moneyball is great but I guarantee it'll be combined with some more standard scouting as well.

    • @craigmorrow2939
      @craigmorrow2939 Před 2 lety +1

      I agree. Rob Earnshaw would've had an amazing expected goals score! I guess you need to combine that with a player's long term goals/xG percentage

    • @Si1234321
      @Si1234321 Před 2 lety +1

      Agree, it’s complete none sense.

    • @samshephard6284
      @samshephard6284 Před 2 lety

      You’re all right. One statistic tells you nothing but for this example they would’ve been better off highlighting the other player as an option with superior finishing skills.
      In actual practice they would start by figuring out the profile of player they want e.g. a target man capable of working hard and pressing in defence. They would then identify several data points which should indicate whether a player fits this mould and how well. Triangulating all of these metrics they would then easily be able to filter the top flights in the world to finish with a list of names which fit the profile. Then the final step would be the traditional scouting method of watching them play to determine if the statistics painted an accurate picture

  • @bobbyt8547
    @bobbyt8547 Před 2 lety +2

    Where did the figure of £7.2 million for Watkins come from? Most sources have it at around 1.8 million?

  • @TacoIsLost
    @TacoIsLost Před 2 lety +1

    6:38 I see what you did there 😂😂😂

  • @brunosantiago4849
    @brunosantiago4849 Před rokem

    Yes ! Brat Pitt on the thumbnail... Fits perfectly

  • @matts1537
    @matts1537 Před 2 lety +1

    Rasmus has a great ted talk on this

  • @couchpotatoe8843
    @couchpotatoe8843 Před 2 lety +14

    Omg look at some of the players they sold , they really are a diamond miner

  • @reecee5454
    @reecee5454 Před 11 měsíci +1

    Tifo releases video about money.
    Toney: “And I Took That Personally”

  • @Alex-hx7uo
    @Alex-hx7uo Před 2 lety

    6:38 - what’s that on the set piece whiteboard then? 🤣🤣🤣

  • @86nodini21
    @86nodini21 Před rokem

    Great video!

  • @shuddafukkup
    @shuddafukkup Před 2 lety +1

    This video is so much more interesting when compared to the new Tifo video about Ronaldo and Man United

  • @LordWay
    @LordWay Před 2 lety +9

    I really like brentford as a club and this way of thinking they have maximised their club so well.

  • @PaulO-qt6sq
    @PaulO-qt6sq Před 2 lety

    Would be cool to look at the model FSG does VS Brentford. Obviously vastly different $$ but same concept

  • @Wissro
    @Wissro Před 2 lety +8

    Hopefully Brentford will be in the Premier League for many years to come, very enjoyable team to watch!!

    • @naturelover4148
      @naturelover4148 Před rokem

      Maybe someday they will emulate the Leicester 2015-16 magic!😅

    • @davidjackson9680
      @davidjackson9680 Před rokem

      @@naturelover4148the whole league is weird fulham brentford and Brighton and Newcastle being above Chelsea and Liverpool is insane the beautiful game indeed

  • @hadenwesley6548
    @hadenwesley6548 Před 2 lety +11

    Brentford are like velociraptors. Or small dogs. In other words, they seem non-menacing (meh, just a newly promoted club) and then they suddenly rip you apart and the meanest thing alive. REALLY enjoying their entrance to the Prem!

    • @DT-bp2om
      @DT-bp2om Před 2 lety

      Agreed. Liverpool and Chelsea games were lit.

  • @fmita_
    @fmita_ Před rokem

    My mom dated Billie Beane he went to Mt Carmel High School in San Diego, he invited me and my sister to be extras in the movie lol. Crazy how much of an impact one guy has had on sports around the world

  • @saelaird
    @saelaird Před 2 lety +1

    The video needs a better description of what 'expected goals actually means. Otherwise, perfect as usual.

  • @shojaejlali1290
    @shojaejlali1290 Před 2 lety

    Didn't work against Burnley yesterday at turf moor!

  • @fmyouthdev
    @fmyouthdev Před 2 lety

    Great video 👍

  • @nzomy3056
    @nzomy3056 Před 2 lety

    Loved the thumbnail.

  • @glennaldosf
    @glennaldosf Před 2 lety +1

    Sleep Expert? ... Wow, I think I've finally the career that I was born to do... thanks for this TIFO!

  • @CYMotorsport
    @CYMotorsport Před 2 lety +34

    3:06 It’s not much harder - SABR metrics are just far beyond anything football has. Computationally it’s more difficult bc there’s been no statistics developed in football that are advanced. Which has always surprised me

    • @denverjohnson5662
      @denverjohnson5662 Před 2 lety +1

      Do you have an opinion regarding StatDNA ..the company Arsenal bought a few years back

    • @colouredIncognito
      @colouredIncognito Před 2 lety +1

      @@denverjohnson5662 good data, bad utilisation

    • @colouredIncognito
      @colouredIncognito Před 2 lety +1

      Not really true, the data that's a available online are basic and simplified. Also, SABR is quite simple, because the goal of Motorsports is simple: go fast.
      Football has a less obvious goal in terms of what is good, which makes making data usage a bit harder.

  • @Zubemaster72
    @Zubemaster72 Před 2 lety

    We need videos like this before the season starts. Not after success.

  • @Si1234321
    @Si1234321 Před 2 lety +4

    Bizarre XG example. Surely a player massively underperforming their XG could reflect the fact they cannot finish. While a player outperforming it could show they are an excellent finisher who could be extremely effective if they operated in more dangerous positions.

    • @NerdRoomProductions
      @NerdRoomProductions Před 2 lety +1

      It definitely can be interpreted the way you suggest, I think the way they’re interpreting it though is that the player with higher xG only has room to improve, where as the one with lower xG is already over performing and unlikely to get better. So if making a purchasing decision you will go for the one that the data suggests has more scope for improvement, especially if they’re a lot cheaper on the market.
      The fact is, the models available to Brentford given the owners background will be massively more complex than that. We wouldn’t have much of a clue so Tifo had to come up with something even if it isn’t perfect.

  • @ayushzaveri8193
    @ayushzaveri8193 Před 2 lety +1

    Absolutely love this channel and Brentford and Liverpool who have mastered this approach with so much success

    • @mrwabbit9576
      @mrwabbit9576 Před rokem

      Liverpool don't really use this approach. In the premier League it's only Brentford and Brighton, both with English owners who bought their boyhood clubs. The Brentford owner worked for the Brighton owner, took a load of his secrets after an argument and began his own data company.

  • @orestislomis2109
    @orestislomis2109 Před rokem

    I don't quite understand the xG example for strikers. Seeing those numbers I would personally draw the conclusion that Joe not only is more valuable in the traditional sense, but is also more clinical in terms of converting his expected goals (because xG is not calculated for an individual player, but for the average player right?). Additionally, not accounting for positioning and ability to get in space, you could argue that on your team both strikers would have a similar xG which would again benefit Joe.
    So what am I missing here?

  • @vincesalamander5980
    @vincesalamander5980 Před 2 lety +6

    Another club in Europe do the same : Midjylland, in Denmark, own by the same people
    The owners use very unorthodox method, like to recruit a player, talk in forum of the club to the fans their opinion withe the player
    As the owner say "Moneyballa is just about have the more information possible in order to take the best decision"

    • @dddgtsd
      @dddgtsd Před 2 lety +6

      they're mentioned throughout the video, they're linked to Brentford through the owner and some of the staff.

  • @CarlosDeSanta
    @CarlosDeSanta Před 10 měsíci +1

    The best thing Brentford (I’ll also add Brighton into this as well) is not to become the next Leicester or Southampton two clubs that were run really well at the end
    of the 2010s that are now playing efl football

  • @wien93
    @wien93 Před 2 lety +5

    Small correction: His name is Kristoffer Ajer, not Kristoff.

  • @madsnn4222
    @madsnn4222 Před 2 lety +1

    6:55 why is midtjylland so north...?

  • @sweepingteh
    @sweepingteh Před 2 lety

    Brilliant

  • @FeatherWait
    @FeatherWait Před 2 lety

    Hey Tifo can you try explaining why there's so much crowd disruption at Ligue 1 games recently?

  • @ahmedjebailshoukhin3357
    @ahmedjebailshoukhin3357 Před 2 lety +1

    The man in the thumbnail is Billy Beane played by Brad Pitt. Billy tried to assemble a base ball team on a lean budget by playing the moneyball. Since then moneyball is revolutionized by the low budget teams. If yoy want to know more about it, watch Moneyball movie.

  • @unstoppableExodia
    @unstoppableExodia Před 2 lety +22

    Vitaly Janelt?
    I remember him from an RB Leipzig career mode save

    • @tomfoolerybeats4782
      @tomfoolerybeats4782 Před 2 lety +3

      Yeah bro he’s class

    • @unstoppableExodia
      @unstoppableExodia Před 2 lety

      @@tomfoolerybeats4782 yeah he was really good

    • @mrwabbit9576
      @mrwabbit9576 Před 2 lety +4

      He's got bad ratings on FIFA. Should be 75 with maybe 87 potential. He's one of the brightest young players in the league but just because he plays for Brentford they give him a bad rating.

    • @jamesp2694
      @jamesp2694 Před 2 lety +3

      getting him for £600k has probably been one of our best bits of recent business. Norgaard got a long term injury just after we signed him and filled in straight away and now I'd say he's one of our strongest midfielders

    • @unstoppableExodia
      @unstoppableExodia Před 2 lety +1

      @@jamesp2694 Brentford have been very savvy with a lot of their transfer dealings

  • @shyuezhengng2183
    @shyuezhengng2183 Před 2 lety +1

    6:35 ??? nice drawing

  • @rishabhraghav5280
    @rishabhraghav5280 Před 2 lety

    Damn that background music was 🔥

  • @venkatanarayanann3175
    @venkatanarayanann3175 Před 2 lety

    but the funny thing about billy beane is that he is applying the same approach at barnsley and az alkmaar

  • @MartyD
    @MartyD Před 2 lety

    How I approach managing every team on FM!

  • @MrPkdw
    @MrPkdw Před 2 lety +2

    Just a bus stop in Hounslow!

  • @pabloapostar7275
    @pabloapostar7275 Před 2 lety

    2:42. Or, you can use statistics to GUIDE you to players/coaches at which POINT you can analyze what is physically happening and thereby physically construct an effective team by SELECTING players and coaches BASED on PHYSICS.

  • @christyabraham7475
    @christyabraham7475 Před 2 lety +2

    Well i use a MoneyLESS ball in fifa. buy players on free transfer and sell them or the players already in the team in the same position or with attributes for profit.

  • @way4708
    @way4708 Před 2 lety

    How to determine xG on a player, base on the example and my under standing. Joe out perform his xG compare to Seb and means Seb is a better player basically base on his xG. Base on xG and age, joe is improving.

  • @lumiya4596
    @lumiya4596 Před 2 lety +38

    If only EA put player statistics and averages in Fifa, id moneyball my way to glory

    • @vitusgrnborg5040
      @vitusgrnborg5040 Před 2 lety +9

      Football manager my guy

    • @lumiya4596
      @lumiya4596 Před 2 lety +1

      @@vitusgrnborg5040 the thing is I also wanna play.

    • @__-dd8eu
      @__-dd8eu Před 2 lety

      Player potential is pretty much your best way

    • @lumiya4596
      @lumiya4596 Před 2 lety

      @@__-dd8eu which is the worst way