The Rise Of Brentford, Barnsley & Moneyball In The Championship! | Explained
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- čas přidán 14. 05. 2021
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On today’s Explainer, we take a look at the rise of Brentford and Barnsley in the Championship, and assess how their use of cutting edge analytics and sound financial planning has seen them become two of the division’s most impressive sides, as they look to get promoted to the Premier League through the play-offs this year.
Moneyball has become a buzzword in football over the last decade. In reference to the book, later made into a film starring Brad Pitt, about Billy Beane’s transformation of the Oakland Athletics in US baseball, it encapsulates the idea that by using cutting edge analysis and identifying undervalued players in the transfer market, clubs with small budgets can take on bigger, wealthier rivals and succeed.
And with promotion to the English Premier League the most lucrative prize in football, worth an estimated £180million to those which achieve it, it’s no surprise that this way of thinking has been adopted by some clubs in the Championship in recent seasons.
Two clubs closely associated with the Moneyball concept, Brentford and Barnsley, have been among the division’s most talked-about sides over the last two seasons, both harbouring ambitions of entry into the world’s most valuable league through a sustainable business model. On today’s FD Explained, we’re going to take a look at how both clubs achieved their current success.
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Which other lower league clubs do you think need a makeover like this? 👇
Not a make over but can you make a video about Peterborough United and how they will have to change to be prepared for the championship
In my opinion Arsenal
Mon the posh 👏👏👏
aa
Sheffield Wednesday
As a Barnsley fan I’m still struggling to get used to hearing things like “It’s not a matter of if but when they get into the Premier league”
Was thinking the same thing man absolutely nuts int it
As a fan of Esbjerg FB who is the most recently aquired team by Chien Lee/Pacific media group we here in Esbjerg are very optimistic of the new owners, and i hope to see Barnsleys success aswell, can you tell me Barnsley fans opinion of our owners?
@@TobascoCatMC They were very naive when they first arrived in terms of signings and communication, but they've learned lessons very fast. Their recruitment strategy is great and communication has improved massively in the last few seasons.
I don't much about the league Esbjerg FB play in but I would imagine they will do a good job. They also have experience at Oostende (Belgium) who are doing well this season. Don't worry if things get off to a rocky start, they'll come good.
@@PsilentMusicUK Esbjerg just missed promotion to the best danish league (we just Got relegated last season), But the season before we got bronze in the best division and Esbjerg is historically a succesfull team, 5x champions, 3x cup Winners and many 6 time finalists. We have produced players who play for the best danish teams, norwich (Jacob lungi) Fc Barcelona (braithwaite), Bournemouth (phillip billing) etc etc.
I believe EFB should be able to produce players for our owners other teams aswell, just as we can use yours.
im a bees fan and its the same here lad
Dean Smith, Ezri Konsa, Ollie Watkins. I didn’t realise we had such an effective feeder club!
Don’t forget Scott Hogan
@@adamsutter5336 The problem is he was one of the least effective signings in Villa’s recent history!
We do
Feeder club? They sold Ollie Watkins for £28m and then replaced him with a better player for £5m (rising to £10m). I’d say they are the smart one.
@Md Zawadul Karimwasn’t the issue because they all dropped Grealish after he got injured? It meant the opposition could predict and plan for the line-up in advance.
Wenger tried with Statdna...got us Xhaka and Mustafi.
To be fair Sven and Stan did their best to tie Wenger’s hands behind his back, this wouldn’t have been as big a problem if Thomas was brought in too
Data analysis improves year on year. Certainly a lot since those players were signed. Mustafi was an example of how stats for defenders were much too limited to paint a complete picture. As for Xhaka, the issue for him was he was never utilised in his strongest position. He’s not the best DM but when played in a double pivot with another competent defensive midfielder, his qualities are much more obvious.
😂😂
Great article, fascinating insight into how these 2 clubs have developed a long term strategy for their respective clubs by accepting that wealthier clubs will always have the finances to pick of their best players, but by having a strategy of bringing in potentially valuable replacements from under the radar. It just goes to show that there is another more viable alternative to simply throwing money at the game, like so many championship clubs do
Hopefully Brentford get Promoted 🐝☝🏾
if brentford or barnsley get promoted it’ll be great for the sport. as a west londoner myself i really want brentford in the prem tho
@@12thMandalorian and what makes u say that?
@@12thMandalorian this aged well 😂
Ads edit 😂
aged like wine
Brentford would be very exciting to see in the Prem - could have the same impact as Leeds/Wolves
Naa. I think they’ll get relegated then 2 years after they’ll be an established premier league sides
@@greatestanalyser2354 They won’t get relegated, it’s their first time in the prem since 74 years, they’re staying up
@@thealchemist8422 after the first match. Yes. Absolutely.
@@khaitranngoc4176 True, they will probably get their 2nd win against palace
Here we are
Can't wait to see Barnsley get promoted, imagine that!!!
We could see Barnsley vs Brentford in the playoff final. That'd be nice to see
@@snoozysloth7903 it would but id love to see both of them in the prem
It's not like Barnsley have never been in the Premier league
Hopefully they do and stay awhile.
@@stevencooke6451 if Swansea keep playing like they did the first leg i dont know how Barnsley win. But i hope they do
Coming back after Brentford got promoted. Incredible, beaten 2 clubs with paracute payments in the playoffs. Bournemouth had spent £140m on their squad, Brentford just £30m
I was well happy for brentford as a barnsley fan.at least one of us got over the line
It’s quite interesting to see how effective analytics has been in improving the game and performances in football, but in American sports like baseball and NBA, everyone hates the data analysts because the game has become more efficient but ‘more boring’ and one dimensional as a result
Football is far more 'fluid' than baseball or NBA and a bit harder to be influenced by the use of stats, but yes it still can be influenced for sure whether or not it makes the game more boring or interesting is subjective.
Football is not a static sport like Baseball and it's not a sport that relies on 1v1 as much as Basketball.
Football is a sport where anomalies can and generally do occur more often than not so stats can only influence it so much
Great Insight, Great Research, Great Video!
Loved that video and the format defo keep them coming
Really enjoyed this video. Great insight. Big up FD
Cheers Theo!
[Michael]
Be good to see a deep dive on Crewe and their youth academy
The story of Gareth Ainsworth at Wycombe, he has done a remarkable job with next to no budget.
Remarkable relegation
ah yes done a quality job getting an undeserved playoff place and then getting relegated the next season a true mastermind
I think he means the journey. From keeping them up in league 2 to getting promoted to the championship in just a few seasons signing players kn free transfers and hard-working journey men.
No Reserve team, no Youth Team, one tenth of the budget of most other teams in the Championship, getting as many points as they did WAS a remarkable achievement.
@@Veaseify and just 1 point below ffp-bound derby
One of the best explained video👍.. next up on conference league and subsequent changes to europa league please!!
Conference League Explained in the works 👀
I’m gonna start supporting Brentford as an English club🙌
Please do🐝🐝🐝
Same here
Same here 🙏
@@whippersnapper5618 Love it boys. Supported them since birth and there's no better clun to support
@@oscarcarey193 now hope they managed to do amazing in Prem
U got my sub for this vid. Thanks so much for the insightful content 🙆🏾♂️🙆🏾♂️🙆🏾♂️
Thanks for subbing! 👊
Great video today keep it up your doing amazing job
Not mentioning Norwich City?
Emi Buendia, cost £1.5M in 2018, possibly the best player ever in Championship; this season 15 goals, 16 assists, astronomical chances created. He won't be sold for less than £4_ M. All bets are off if his next season in PL is solid and he gets to play for Argentina national team alongside Messi.
Teemu Pukki - a free transfer, the best player in Champs 18/19 with 29 goals, top 3 this season with 26 goals. Double digit goals in PL despite 19/20 being horrorshow for Norwich. Took Finland to Euros, national hero. Perhaps the best free signing ever in Championship.
Tim Krul, the GK, represents Dutch national team, the best GK arguably in Championship. Club's best player 19/20.
Ben Godfrey £150k in 2016 sold to Everton for £25M in 2020 - would've been much more, but covid-19.
Max Aarons, through Norwich's academy, club won't pick up phone under £30M. Ditto for Cantwell, Norwich's homegrown midfielder.
Great shout! Covering Brentford and Barnsley together made sense whereas Norwich are a far more established top level side. We'll definitely be talking about them more in the close season though.
[Michael]
@@FootballDaily I'm following Brentford and Barnsley with interest too. It's a good video! We'll see how Norwich does next season. It will have implications for assessing how viable "moneyball" or player development business models are in Premier League. Norwich is an excellent test case, because it's fully self-funded and has strict spending limitations because there are no rich investors funding player acquisitions.
I like to think you support norwich if you think they seriously won’t sell Aaron’s under 30 million
@@cummerchant542 Stuart Webber has let it be known that the next big sale has to break the club record- £25M. Other than that, why would they sell now? They'll get 10-20% more in a year.
@@fredi9204 how will they get more when they’re relegated?
Imagine if one of the top clubs like Arsenal or Man U had this software 😳
Arsenal, top club? Hahahahaha
@@jobeywobey1 yo don’t violate bro
@@jobeywobey1 that was good🤣
@@jobeywobey1 did you start watching football in the last 2 years ?
Even then Arsenal won 2 cups
/ reached Europa league final
@@emilyquinn9691 9th? He said top not big
These inside information videos is why I love this channel
Love it Aditya!
[Michael]
Great content!! 🔥🔥
I like these types of videos, however if you could do how clubs in lower leagues scout and sell their biggest talents that would be good, just a suggestion
I follow this philosophy in all my fm saves
Great vid!
Watch Nikos Overheul's interview on the Tifo podcast a couple years back. He worked for both Midtjylland and Brentford as a data and recruitment manager, very interesting stuff.
excellent video guys!
Excellent video
As a danish person, I would like to congratulate you on your almost perfect pronounciation of FC Midtjylland. It was pretty spot on.
Great video! 👍
I would like to see one of these on Brentfords owner and the smart odds platform. That would be interesting.
I'm a San Francisco Giants fan and know the Oakland A's and moneyball strategy EXTREMELY well, so I am a huge fan of the approach Brentford has taken to get to the Top Flight. Since it's their first year in the Premier league and my first year following the Premier league, it's only natural that I follow Brentford and not a Top 6 club and enjoy the ride as the "Community Club" shocks the world.
Should do a deep dive in to league one or two or deep dive into Blackpool before and after the oystons
championship is a nice league to watch and the premier league is gonna be even better next season when one
of these teams join.
Do one of these on afc Wimbledon
Do one on Peterborough
Great video, didn't know Barnsley were going down the moneyball route.
Used to live in W4 a mile from the Brentford Community Stadium so I hope they make it to 'the show'!
No one going to mention Norwich? Our star striker Pukki was a free transfer, Buendia who is now worth 40 mil was bought for 1.5, kenny McLean was 500k, Sorensen 900k, several other frees and a lot of sub million buys from Germany and around Europe. When we did land more established players they were loans. Remember the game against Man City their team was worth hundreds of millions and ours cost less than 10. I would say Norwich are the definition of moneyball and it’s why Stuart Webber is being eyed by much bigger clubs.
And here you man are, spilling their juice!
Great video
Its like real like Football Manager, find hidden gems, buy cheap sell high and bring in better players cheaper than you sell
What’s the website being used at 0:14 ?
Do one on Peterborough United.
They are so good it's amazing
I have beeen doing this moneyball since fifa 2005 in career mode.when i am in the 3 tier...i use to buy players from poland or denmark....
Norwich City have to be one of the best examples of the ‘money ball’ approach. Particularly under Stuart Webber & Daniel Farke.
Yes everyone can criticise the yo-yo status of the club, but the fact they are always punching above their weight in a billionaires playground is something to be applauded and not ridiculed.
Through a mixture of turning youth players into multimillion pound stars & smart, targeted player acquisitions through an intense statistical based scouting approach to highlight overachieving players in underachieving clubs, before physically scouting the most promising players. Which has enabled the club to regularly gain promotion to the Premier League, without spending hundreds of millions of pounds.
The likes of Emi Buendia, Ben Godfrey, Teemu Pukki, Max Aarons, James Maddison, Todd Cantwell, Jamal Lewis probably being the most successful examples. Even Josh & Jacob Murphy made the club over £20m & the continuation of this approach has and will see youth players like Adam Idah, Daniel Barden, Andrew Omobamidele, Josh Martin, Sam McCallum, Bali Mumba, Sebastian Soto, Akin Famewo, Melvin Sitti, Tyrese Omoyote & a host of U18’s either having already stepped up to the first team or developing towards that goal.
Any club that are thinking outside the box & working extremely hard to achieve success on the field with very tight budgets by developing a footballing identity & implementing a smart business model is both bold and ambitious.
Fair play to all of them & congratulations to Brentford for winning the playoffs through their own version of a similar approach - all while playing great football along the way. Good luck for next season! 👏🏻 👏🏻
Norwich are a much bigger club than Brentford and can't stay in the prem for toffee. Don't compare them to Brentford.
Could you do a piece on Blackpool who have bounced from prem to div 3 and back upwards again.
Its called SABRmetrics Moneyball is the billy beane book based on it.
Brentford been doing it way before the hype can’t believe they sign Dallas and tarwoski
Even the polish Juventus keeper played for us for a while. I can't spell his name so I won't try lmao.
@@mrwabbit9576 seriously? Was he on loan because last time I remembered arsenal realised him at like 18
@@yelladean2598 yeah he was loaned but I think he was selected because he was much higher quality than arsenal realised yet they didn't play him. Brentfords statistics model had marked him out and he played an incredible season for us.
I got a signed photo of him after one match, the players used to leave at the same place the fan bar was, so be was handing them out to fans.
@@mrwabbit9576 Wojciech Szczęsny? You serious?
@@VigilantOne2.0 yeah that's the one. No chance I was spelling that name right 😂
Barnsley will have to climb from League One too now it seems.
For the last time….it’s not ‘moneyball’. It is a stats based concept to identify players with development potential….the Oakland project was to just find cheap,players (of any age and role in baseball) it it in the same field but not the same thing at all.
So moneyball?
Norwich used this to sign Buendia and Pukki
There's no doubt to me that the data driven Moneyball type analytics works in football, it shouldn't be used in total isolation however but Brentford and Barnsley among others prove the concept. It's something that more clubs need to catch on to.
Think it would be cool to see a story on Nottingham forest 🌳
Mccubs saying all these fancy analytic limbo. And all i can think is fifa career mode.
Surely Norwich should have been mentioned in this video. Two promotions using this approach.
i dunno why but i feel this policy is also being adopted by Red Bull Leipzig and Red Bull Salzberg or any red bull franchise clubs in various continental division they currently located and will located in future.
Well done Brentford but going to miss visiting you. Always a good away day.
The fella whose team had that deep run in the 1920 europa league is obviously a wizard and needs signing up immediately!!
I am eager to see brentford's play in epl😍
[please do salford their story even tho they are in league 2 is amazing
We did a video on them back in the 2018-19 season! Go give it a watch if you haven't already 👌
@@FootballDaily oh ill give it a watch instead what about bournmouth
It's kinda hard to dislike Brentford esp if your an outsider
I hope one of these two clubs make it to the premier league.
Great recruitment
Brentfords strategy is similar to ours in terms of pure recruitment. Financially we are miles apart though. Our approach is zero direct investment from owners and only spending what the club makes. Brentfords owner has pummelled about £100M in since they got promoted. If Brentfords strategy were similar to ours they would not have been as successful as they would not have been able to pay the wages required to keep the core of their squad.
Barnsley strategy is low risk with variable levels of reward, whereas Brentfords is purely high risk, high reward (high risk because it only takes their investments to flop and they find themselves incurring a loss).
@@RobbieLefever Absolutely, I'm generally a fan of your strategy. I just think it's important to point out that there's a big difference between the way Brentford and Barnsley actually operate. I think you're still quite reliant on making sure you get into the Prem this season or next. If not things could start to turn, especially if you have a dodgy season of recruitment.
Good luck in the play off final by the way. I'll be rooting for you against Swansea (who have Ayew on 80K a week, btw).
Will this (getting talents from lower leagues from different countries) still continue given EU breakaway and new rules for getting passports and work permits?
It has certainly become more difficult - PGM's ownership of clubs in said leagues could put Barnsley at an advantage though.
[Michael]
Love Ivan Toney
We love him too 🔥
@@FootballDaily hello can you make a video about Peterborough United and how they will have to change to be prepared for the championship
Neal Maupay, Ollie Watkins, Ivan Toney.....who will be next?
Brentfords the type of team to poach your slept on youngster while you poach their slept on starter and make profit
"A matter of when, not if, we see Barnsley in the Premier league". ooof this aged badly
Good video, but barnsley's statistical approach to recruitment started back in 2014. The current owners have continued it but it was Patrick Cryne and his son who deserve credit!
Not really, Patrick cryne didn’t use the same methods
I want Brentford in the prem ASAP...
I really wanna see brentford in the prem
If you want an example of a failed money ball team check out the San Jose Earthquakes in the MLS, same owner as the A’s
Brentford is the next Leicester city in my eyes
idk if its me or you guys but in the Title u talked about math and analytics
But in the video most of it is talking about profits and nothing about the Data Analytics which is the main purpose !!!
Unfortunately we don't have access to what the two clubs use in their behind the scenes operation - I don't think they'd want outside sources finding this out - but the processes they use in terms of data and analytics are the defining reason why they've been able to identify undervalued players and therefore make profits while sustaining their quality on the field.
[Michael]
@@FootballDaily ah that's why ,thank you for replying also I just wanted to say that I didn't mean anything bad by my comment I just thought you guys might want to know how us fans felt about the video
as an USMNT fan, it hurts that Barnsley didnt make the jump and therefore kind of put Dike in limbo.
If anyone wants to read more buy the xG philosophy book 🤝 absolute class read
Just imagine Barnsley in the prem next season
COYB TO THE PREM
So the Will Grigg's on fire guy was a Brentford supporter?
Norwich are run basically exactly the same way as Brentford, except they have even less money, but nobody talks about that
I don't think Norwich have a Kicking coach for set piece takers or a Head of Philosophy though I could be wrong. Norwich is only similar in that they don't spend any money to get decent results, I don't think hard core analytics is a big part of what they do.
@@Veaseify I think you'd be surprised with what goes on at the training grounds. And I meant more about Moneyball rather than the tactics. Norwich have just bought a device called the Soccerbot. Used by a few German clubs, but Norwich are the first club in the UK to use it
meanwhile. my team have got Steve Bruce
Yeh Barnsley will definitely be in the Premier League. Only 2 leagues away.
When Football Manager gets real...
Do the story of Birmingham city from 2010 to now
Welcome to the PL Brentford
Here we are after Brentford beat Chelsea 4-1 at Stamford Bridge
Who's here after Brentford were promoted?
1920 Europa league
You meant 2020 Europa league
Forest green rovers fc please
bees for the win!
Lol didn’t know Tarkowski played for Brentford
Dallas too
Lads! Our future is right in front of us. Seize it and never let go. You can do this. The PL is right in front of us. Take it! COYB!!!!
🐝🐝🐝🐝
🐝🐝🐝
🐝🐝🐝
Brentford deserved to be promoted
So basically they copied Norwich?
Can anyone explain why Barnsley are doing terrible this season?
Sure - terrible management picks, a complete change of tactics, and a boardroom bust up meaning they were too busy arguing to do anything to improve the situation
MORECAMBE