Why Multi-Club Ownership Is The Future Of Football! | Explained
Vložit
- čas přidán 17. 05. 2024
- In our latest Explained we take a look at the next big shift in how football clubs operate; multi-club ownership.
In 2017, UEFA calculated that at least 26 top division sides were involved in cross-ownership, with a controlling party holding decisive influence over more than one side. That figure doesn’t account for many hidden arrangements and power structures that have gone unaccounted. What is does show is a growing trend in football for owners or entities looking to expand club portfolio.
We look at Red Bull GmbH and City Football Group, two of the leading multi-club owners in the game right now, and look at the pro’s and cons of buying up sides across the world. We explore the commercial incentives at the heart of their work, and the influence on their youth development, which has become a key battle ground for bigger sides in this day and age.
► SUBSCRIBE to EURO FOOTBALL DAILY: bit.ly/EUROFDsubscribe
► FOLLOW US ON TWITTER:
/ efdsquad
► FOLLOW US ON INSTAGRAM:
/ efdsquad
This is Euro Football Daily - the home of European football on CZcams. On this channel you'll find Continental Club, Top 10s, Scout Reports, Euro Transfer Talk, Stat Wars, The Football Pyramid and much more. If you love European football as much as us then don't forget to subscribe! - Sport
What do you want us to cover next on Explained??
(Doug)
Football in Asia
How fan owned clubs can change football
Diego Simeone’s impact at Atléti.
What will happen to super league clubs?
I'm absolutely pro-CFG and anti-Redbull
1 single yet decisive difference, CFG is based around/originated from "football" but Redbull is based around/ originated from "Soccer"
CFG approaches the fanbase side of football totally differently. CFG uses the mentioned "City" brand model. Each club has its original City mentioned in the "City City" pattern, which maintains or gives a "patriotic" appealability to each club in order to increase the fanbase or national interest in football; whereas the Redbull model uses the sport and the fanbase to increase their brand value.
SUPER important difference, summarized in 2 terms. Football approach vs Soccer approach
Just like in Pokemon where it’s easier to win battles when you have a team of levelled Pokemon instead of overleveling your starter and having it try to win all your battles.
Gotta catch’em all indeed😬😬😬……..
3 Figure Offer for Watford??? No wonder they turned it down!
I'd buy Watford for a 3 figure sum. Maybe even 4 figure.
Lol noticed it
I’ll chip in with a quid
WTF! But what.. for?
Bold
There is an M after the 3 figures🤣
Cape Town City could become part of the City Football Group.
I just assumed they were a part of it when they first appeared. Especially when they started looking like serious title contenders a few years back.
@@Shandakainah Khoza fought that tooth and nail
Coz he didn't want other BIG team to emerge and challenge the SOWETO clubs
@@uviweboyana8936 Wow, What's your source bro?
With the state of Derby County right now I’d love to have another club balance our debts and use us for their development. We’ve been feeding our youth players to the big clubs for years anyway so at least this would make us more sustainable
Mel Morris has done very well, just didn't get promoted when you should of, now he's dying unfortunately.
Will you be okay with Derby City?
@@markn7519 not a name change but the funding yes please
@@markn7519 at least it sounds vetter than Red Bull Derby...that sounds like a rodeo or monster truck television program in Texas.
Grupo Pachuca owns or have high participation in 3 teams in México, Everton in Chile and Talleres in Argentina. Seems that it is not only happening in Europe.
That's been happening in Mexican football way before Europe
Afraid to say you’re slightly wrong, as a Watford fan. Gino Pozzo is the owner of Watford, and his father Giampaolo is the owner of Udinese and formerly Granada. The two clubs work in harmony because of the father and son relationship. Gino has only ever owned Watford but we reap the benefits of Udinese players and vice versa because of the father/son relationship it’s easy to get deals done.
And it was Giampaolo who sold Granada and formerly owned them. Not Gino. But again we saw the benefits of that sale because they’re a family.
Is this even legal? How is it allowed that a club like Watford has an owner and another club (Udinese) that has the same owner?? What happens if they play each other in, e.g., EL or CL theoretically? Who let's whom win? This cannot be real can it
The multi ownership is based on commercialization opportunities like Red Bull and at the other hand to have a farming system of young players like American baseball has which is now done by City brand.
Great vid. Well narrated and script was great as well. Definitely didn’t know the extent of multi club ownership going on in the game. Very insightful. Keep doing what you’re doing fellas, always look forward to watching new fd and efd vids every day. Cheers
we need fan ownership more than anything tbh
The first supporter ownership football club that promoted to Football League is AFC Wimbledon. The club that created by Wimbledon FC supporters after FA allowed the relocation of Wimbledon FC to Milton Keynes
Not gonna work these days
@@r3zaful fan ownership is basically fans getting 51 percent of the voting rights not 51% of the shares as many people think. So if a fan ownership model was mandatory I think it would definitely be realistic that it could be implemented.
@@Colin-ut6cm thats bundesliga system, and its completely monopolized by munich, and dormund repeatedly gone into financial trouble.
Good on paper, but practically unstable these days.
@@r3zaful if you have the epl system of equal share in TV money then the Bundesliga would easily be the best competition. The CL ruined the Bundesliga in my opinion.
Chelsea seem to have a good deal with Vetisse without having bought the club
If im not mistaking, i think the owner of Vitesse is a close friend of Roman Abramovich
@@ImSlazher Yip , Vitesse owner is a close friend of Roman
Many have partnered ISL teams.
RB Leipzig with FC Goa, Dortmund with Hyderabad FC and Manchester City with Mumbai City FC.
Jamshedpur with Atletico Madrid
imagine if red bull brought a club in England
Even in the lower leagues 😂
MK Dons? 'Cause the RB Racing HQ is in Milton Keynes
Red Bull’s Leicester
@@lchg6028 good answer. Mk are a rubbish club
Red Bull Hereford
As a Uruguayan I think their buy out of Torque was a grest move. Similar to the UK Uruguayan clubs are either a century plus old or modeled after extinct century old clubs, but Torque wasn't one of them. The club was established in this very century back in 2007 , and they chose the skyblue shirt as a homage for the National Team. So they purchased THE BEST club for what they wanted to do completely avoiding the Vincent Tan effect. This year the club has already been exposed to a contiental audience in Copa Sudamericana and displayed some of the prettiest football on the competition meaning that IF they manage to improve the roster and qualify again the next year ans the year after that they will certainly get some South American fans from all over the place.
Not to mention City style of poaching South American talent and then loan it out to their other club.. I think City 2nd Keeper Zack Steffan is like that, got buy from Colombus Fc and then got loan to New Yorm City FC
@@MeazurAli Funny thing is that former Melbourne City FC star Bruno Fornaroli is actually Uruguayan and now they have another Uruguayan there in Adrian Luna. They could easily come to play there but instead the club has chosen to gather from the local league and form their own academy which I think its fantastic.
They also invested heavily in Torque's training ground and now its arguably the best in South America. They'll get top players for having warm showers alone. I saw the video, its like a copy of the CFA in manchester
@@FarhanKhan-hr2wo Its much more than that, they actually reinvented the club. Even by winning the Uruguayan championship time and time again and Copa Libertadores a couple of times as well, It would've taken them decades to imrpove their facilties to be even remotely close to what they are now.
Even tho the posibilities are limitless and for sure it is the most advanced in Uruguay, I wouldn't say that it is the most advanced in South America however, as the difference in wealth between our league and say the Brazilian league are seemingly insurmountable, 35 times smaller in fact.
But as far as Uruguay goes, they blew the rest out of the park. The difference is simply astronomical. Peñarol has been investing since 2008 and Nacional since 2003, and Torque outdid them both, and they did so in just two years.
IE It took Peñarol nearly four years (from 2008 to 2011) to open a proper high performance center, Torque is expected to open theirs (which is even better and more complete) in just five months. They also made a truly groundbreaking never before seen revolutionary move to gather 40 million USD to build their own stadium within four years (2012 to 2016), and Nacional started renovating their stadium back in 2013 and they STILL haven't finished. Meanwhile City Group just bagged 30 million USD like it was nothing to expand some club in Bolivia which they don't even fully own.
Like I said, for such a minuscule Uruguayan club as Torque, they've done some things that look like from another galaxy and nearly everything they've done so far is genious.
@@BurnRoddy As far as I know they cannot own clubs in brazil because of fan ownership rules, so expect Torque to be built as one of the better clubs in the continent. I fully expect the investment and growth to continue tbh.
I’ve been waiting for talk about these football empires, nice video
The rb eco system is amazing imo
@@marinusdejager41 its bad but clever idea
@@marinusdejager41 agreed
@@domarmstrong444 i mean king power did the same thing as well
Oh leuven and Leicester city
And they might add more
RB Leipzig won’t be crippled by Bayern immediately as RB football is similar to MNC
I'd love to buy some Central American clubs. I think at one time Liga MX allowed multiple ownerships and I'd love to own a few in a league
My team (RBNY) got mentioned! Yay!
Andrea Radrizzani, wants to do this with Leeds but making sure that Leeds is the main club. It definitely is interesting but if we were to do this, we would need to choose the clubs carefully
you missed king power football group :p
As well as Leicester, what other clubs is in the Group, I know a Belgian club is owned by King Power, who else is in there???
How can cross ownership possibly be competitive. What would stop an owner ordering a team to loose?
Football is not the same as it used to be , it’s just a big commercialised product now. Teams have bought there way through success now , whilst ones in the past earned them
It was always like that, the richer clubs win more often.
@@marpagapal3312 very true
What’s wrong with that?
Rich people are rich because they spend their money wisely. Wealthy people are wealthy because they diverse their income.
Poor people are poor because they waste money.
@@marpagapal3312
As they should.
Apparently Liverpool and the Red bull group have a deal now similar to Chelsea and Vitesse but its not confirmed yet
No debería ser.
Mucha gente se va a cansar de estas franquicias.
Rich get richer
Chelsea own Vitesse, sort of, kinda, not really
Who is liking this video? Am I the only football club member watching this? #NeinzuRB
do u own union berlin?
as in are u one of the owners
@@mandarjoshi9490 no-one owns Union Berlin, that’s the point. Do you have voting right to decisions made in your club? If not then your a product consumer, not a football club member, in my humble opinion.
@@EisernRob fine👍🏼
Red bull shouldn't even be allowed sell that drink it's lethal
Any caffeine overdose is lethal mate, you could od on coffee
it’s the future of football because it’s effective. but that doesn’t mean it’s what’s best for football.
If I had it I’d buy Portsmouth
Rangers💙Portsmouth
City football group do not own Bolivar (historically the best football team in bolivia) but now they have a partnership with them. So that is another club associated with them in South America
correct you could built friendship with clubs and get easy meat ( players on loan) easy.
I would llke to see more partnerships between clubs so that bigger european clubs can loan out younger players to get more gametime
Shouldn't be allowed, its not football anymore
lmao
No thats money laundering.
As for Red Bull the German club RB Leipzig and Austrian club Red Bull Salzburg one of them was brought as paid acting boss of one football club so they own two clubs that compete in top level at UEFA competition.
Multi club level is a good move...
I expect to see many more
Who would rangers be in a ownership with tho
50+1 in
Not any more, since Red Bull just got busted Match Fxing in Australia
I remember when NYCFC had their first season in the MLS, I was stupid excited because I essentially got another man city to root for but here in the US where I reside. Personally I thought this movement is good for football, and will be more positive than negative in the long run
In my opinion it's a fundamental problem if an MLS club in NYC is seen as "another Man City". If you're trying to develop local pride, how are you going to attract United supporting New Yorkers to support an extension of Manchester City?
@@samos4924 thats the good part, they dont. One of the purpose for this except for player development is for market penetration (thats why some of the club they own is in far away, out of football capital area like South America & Europe). They do it so they can trample their rival in marketing, bring more fans for them in every corner of the world, and easily became a household names in the long-term.
If they want to solely develop their young player, they will just buy club in around Europe & South America, where their football competition level is only 1-2 grade lower than their top level champion, not in India & USA, where its arguably 4-5 grade lower. Theres no use searching for talent there, the best talent in India is arguably worse than an average talent in Europe. And with that low level of football competition, its almost impossible to grow top level player there, they will just think its easy & become lazy. No competition there for them.
They do it because they know it, sone of those clubs are for scouting & developing players (mainly Africa, South America, Europe, and maybe USA & Australia) and some of those are for market, popularity, & profit development (mainly Asia or even some Africa & USA).
A little late to the party bro this has been happening in mexico for years now they just don't use the same name for the teams
Vorschlag
Red Bull Cup in Leipzig und in Salzburg
° 8 "eigene" Mannschaften
^ 1. Viertelfinale: 17. X.; FC Salzburg gegen Harrison in Salzburg
^ 2. Viertelfinale: 18. X. München (Eishockey) gegen Bragantino in München
^ 3. Viertelfinale: 19. X. Liefering gegen Campinas in Salzburg
^ 4. Viertelfinale: 20. X. Leipzig gegen Sogrkope in Leipzig (mit Besuch am Völkerschlachtdenkmal)
^ 1. Halbfinale: 22. X.; Gewinner VF 1 gegen Gewinner VF 2 in München
^ 2. Halbfinale: 23. X.; Gewinner VF 3 gegen Gewinner VF 4 in Leipzig
^ Endspiel: 26. X.; Salzburg (Nationalfeiertag der Republik Österreich)
Interesting thing MLS teams haven’t really funneled players to their parent team best example Gio Reyna going to Dortmund from NYCF academy instead of moving up to NYFC senior team. MLS teams just seem to sell to the highest bidder regardless their affiliation and that is probably due to the leagues model.
No, that’s because more money they can use to sign better players.
Long term thinking always
come on boys let's get Newcastle of Ashley's hand and make them our feeder club😂
Liga MX, vanguardista como siempre
Finally 𝙄𝙉𝘿𝙄𝘼 🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳
Haters can complain all they want. At the end its a business fueled by money and capitalism at its finest.
ITS NOT ILLEGAL...... for now.
For now? You have a problem with capitalism? You have a problem with rich people taking risks?
Rich people take risks, some lose, others win. That’s capitalism, take risks. People take risks in investment, some make more, some lose. This ain’t no utopia where everyone wins.
If a poor guy is too scared to take risks, then don’t complain why you’re still poor.
In order to succeed, you need to take risks. And that means sometimes you will fail. And that’s ok. That’s part of success.
If you don’t want to take risks because you’re scared of failure. Then don’t complain.
A 3 figure offer for Watford, lol
Multi club ownership doesn’t make any economic sense. Both city and red bull have infinite capital. Think about how much money they’ve poured into these projects….
I like how Red Bull are doing their way. Cause it's not like any of those four fanbases are getting a short end. NYRB are a good team in MLS, Leipzig are perennial Champions/Europa League knockout stage competitors, Salzburg have won 9 straight Austria Bundesliga titles, and the Brazilian team was a Serie B team and with the backing of Red Bull should stay in Serie A. No 2nd division team in another country that is basically a U21 team so the fanbase has to deal with the possibility of relegation without the hope of promotion or continental play.
I prefer to see KAVALA FC in football league for the rest of my life rather than in a multi-club ownership "bundle". True working[class people football. BLUE ARGONAUTS 1981-2021
Is it?
Till today none shown to be sustainable.
Not the ones where billionaires pump money on the club neither the ones who are media producers.
All those clubs loose money like crazy!
When the ultra rich loose their apetite for the game how will those clubs survive?
Football future is written on the past, Bayern Munich.
Well Man United been looking great, their business is booming and their owner is still rich.
@@MeazurAli Manchester United was allready a big club before being bought.
It was the biggest club in the world, the one with more fans worldwide, the favorite club in almost 50 countries...
So the owner didn't improve United, they have won less titles and lost millions of fans since they arrived.
But they don't inject money on the club, it's just an asset wich they hold while he valuates to sell later, not the same as other billionaires wich use football clubs as a hobby or as a legitimacy vehicle.
I mean, the CFG model is sustainable so far
bayern laughing with 19 B teams in the bundesliga
Bayern may take Nargelsmann and Upamecano from Leipzig. But it won’t crippled the most hated club in Germany immediately as RB Leipzig could fill the vacancy by internal transfer of RB football clubs players through transfer market
Imagine having a local club sponsored by a corporation. Meaning, you have a large network, which makes it very easier to scout talent.
It’s like private college and only the best of the best students go there.
And, your local club doesn’t have to worry about fundings. Since it’s privately funded, not tax funded, which is a good thing for tax payers.
Imagine apple or google or Amazon created their own club.
You can have 1 club in Europe, America, South America, and Asia.
the redbull for you
This isn’t the future. This is the end of football.
Dont know how you guys forget to mention the Frank Lampard transfer saga, sign for New York City FC and then got loan out to Man City, irritating Wenger
Sounds terrible.
Mexico has been doing this for years lmao
Booooo
Pewma lol
"Money is ruining the game!"
Too late, it's time to embrace that this is the new normal.
Those arent football clubs, one is a commercial for soda, the other is a sportwashing
2:16 that's a 9 figure offer you glomp. Fs imagine he offers them £104.
This is bs. Football should stay for the fans, not for rich magnates. They dont care about football, they just want the bag. People that dont see this are clowns.
As a Real Madrid fan, fan ownership should be reinstored. Look how well it was for us. Multiclub ownership is a way of cheating and magnates only care about their top club, the others act as farms and labs.
Dont copy HITCSEVENS Shame on You EuroFootball Daily
i hate this.
lol
sounds disgusting
Please don't try to normalize this bullshit ruining the beautiful game.
Man City trying hard to buy fans 🤣
Why so salty😂🤣😂
I'm absolutely pro-CFG and anti-Redbull
1 single yet decisive difference, CFG is based around/originated from "football" but Redbull is based around/ originated from "Soccer"
CFG approaches the fanbase side of football totally differently. CFG uses the mentioned "City" brand model. Each club has its original City mentioned in the "City City" pattern, which maintains or gives a "patriotic" appealability to each club in order to increase the fanbase or national interest in football; whereas the Redbull model uses the sport and the fanbase to increase their brand value.
SUPER important difference, summarized in 2 terms. Football approach vs Soccer approach
They are both corporate entities. One of them is also used to whitewash the image of the ownership. There's no difference.
@@animeshkhare1769 I dunno but isn't it better to have a selfish billionaire own the club and look at it as an investment and keep their investment profitable rather like now that most of the clubs have to have 20 sponsors and TV deals just to keep up while most of the profit made off of this beautiful lifestyle goes directly to UEFA and FIFA; at least those billionaires in order to turn a profit for themselves they MUST keep the fans happy, players, staff.. all of the internal elements comes first; FIFA and UEFA are CANCERS; they are like medieval emperors; WHY Lewi was forced to play against Androa was it?? right there, like Pep said, the guy fought his azz off this season for Bayern and rest is history... Im a City Fan though :D Im not happy that he got injured I'm just happy we didn't play against Bayern
If Melburnians were interested in city pride they'd already be Melbourne Victory supporters or support one of the old NSL clubs from Melbourne. All well and good if Melbourne City were Melbourne's first AL club. As it is, there's no tribalism separating their identity from Victory's beyond City carrying the "City" brand and wearing an imitation of Man City's kit. Could be handy for a Man City fan in Victoria who's new to the A-league, great as long as you're winning titles, but hardly seems sustainable identity wise. Not to mention, CFG took away Melbourne Heart's "traditional" red and white as home colours.