Philip Kotler - Building Networks and Strong Branding
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- čas přidán 19. 05. 2020
- Philip Kotler discusses why building strong networks and a brand with strong principles is crucial for companies if they want to succeed.
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25 years ago I read his book when I was a student of ' MBA'. Delighted to see his insight on this video. Thank you for sharing. 💖🙏👍👌🙏💖
5:24 Your brand is your organizing principle. You live your brand-because a brand is a promise and encapsulates everything. All people in your company have to live it and understand it.
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