Philip Kotler - Marketing and Values
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- čas přidán 6. 07. 2020
- Philip Kotler explores the different types of marketing and the benefits of involving customers in your strategy.
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Greatest Person to Speak about Marketing. Rightfully the Father of Marketing❤️💯
3:10 Strategy 1) Measurable objective that you’ll accomplish by a certain date, 2) The scope of your business has to be well defined (geographical and industry), 3) Differentiation - value proposition and activity set.
kotler develops your interest in the subject
A marketing encyclopedia in itself
Sir, what is the definition of "brand marketing" then?
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I don't like the marketing book, it talks a lot, it makes me desperate and the definition is on one page.