Levi Strauss & Co. - Life in America
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- čas přidán 25. 08. 2021
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#recollectionroad #nostalgia - Zábava
I grew up wearing Levi’s on the farm. They were especially helpful when I was putting up hay. Picking up a bale and carrying it thigh level meant protecting my thighs even if my forearms were scraped bloody by the cut ends of each bale. I always had my work jeans and my good jeans that would eventually become work jeans.
When I started high school in rural Georgia they were called dungarees and banned until 1974. We had walk outs over jeans and hair !
Wow I graduated from high school in 73 everybody wore jeans.
I remember my brothers taking scissors to a pair to make cut offs & my Nan saying, "there was nothing wrong with those pants. They were a perfectly good pair of dungarees!" Lol
Banned? Why?
🤣😂🤣😂
Class of 1975! Do you remember Jordache?? Or Dittos? ( Not jeans)!
Myself & my siblings grew up in the late 1960's & 70's with Levis Jeans..the straight leg 501 button fly 🇺🇸were the Official Levis we wore in jr.& high school 1970 thru 1977 and beyond..P.S.the Levi jackets were part of our wardrobe too👍
Same here! There was a weird crossover in time when my brother & I wore the same size 30w 34l & he took off for camp with mine. Came back after being away all summer & grew 6 inches! No more worries.
It’s amazing to think that a clothing company could still be in business since the 1800s. I wonder how many pairs of jeans that is! Thanks so much for this video!
My white Levi's 🤍
Got em at the Levi's outlet in Daytona Beach in '84'
I LOVED those pants!!
I just mentioned my son got white jeans at Marshall's. He lived them too.
20alphabet Very stylish that kid of mine 😆
Well, I hope and pray that someone threw a five gallon bucket of ice cold water on those white pants.
Denim fabric was originally made in the city of Nimes France (denim literally means de Nimes, from Nimes). The fabric was popular with sailors from Genoa, Gênes is the French word for Genoa, and the source of the word Jeans!
Been there didn’t know that … thank you 🙏🏽
Oh mgosh.. nifty factual trivia! Thx 🤗
Thank you for that educational info. Well done!
Thank you! Had no idea!
@@sparkyvee wow. And now the avg markup is 4x~ the cost, sometimes higher according to a retailer, to shoppers 😬!
We all wore Levi's of some kind.Courderoys,Coveralls and Jeans on the Farm as a boy and teen.Still wear them now and always will.
I went to Catholic HS & even the boys who had to wear a jacket & tie got away with Levi Cords. I want to say baby blue, rust & beige were the most popular.
@@samanthab1923 I remember going to Hip Pocket.All they sold was Levi's. The cords were all nice and fresh.Lined up from darkest to light plus all the Denim too.
I still love my Levi's!
I’ve worn Levi’s for over 40 years. Jeans, jackets, shirts, sweatshirts. Fine quality, worth every penny.
1972 I got my first pair of Levi straight leg jeans. 8th grade.
Love how these videos are so informative and entertaining while keeping them short in duration. Too many videos are 20, 30 mins or more. The background music is perfect also.
@Marty Rogers It goes with the nostalgia thing. How many funeral homes do you visit?
Here's your next topic the " County Seat " stores were a place you could buy Levis which is where i used to get my Levi's from.
YES !!! JUST DIRECT YOUR FEET TO THE COUNTY SEAT... LOL
They also had a store called Rivet. I'm not sure, but I think they ditched Rivet and became County Seat. Rivet was high end Levi's store. They also had tops and purses, leather belts. I used to get a lot of stuff in there. The jeans there were not cheap. I think they were competing with Gloria Vanderbilt, Calvin Klein, and Jordache at the time. The going out jeans. lol
I love that chill background music.
levis were durable we would get hand me downs three times and in the 60s a cut off pair of jeans was your swim suite i got my dads jean jacket from the 50s it had that western linning they used to put on the out side of canteens everybody wanted that jacket good video
It was hard to find those sheepskin lined jean jackets.
@@samanthab1923 I think they're talking about the wool lining that was grey with a red stripe (maybe another one also). You would see lots of canteens with that liner , don't think I ever saw any that had the sheepskin lining
@@randallmarsh1187 Yikes! That’s before my time. Don’t think I’ve ever seen a jacket like that.
@@samanthab1923 It was called "blanket lining" from the '60's and into the 70's. There's pics on Google of them, maybe it'll stir a memory
@@randallmarsh1187 That’s wild. Looked them up. Way before my time. My Dad never wore them & I got mine in the early 80’s. No lining though. Thanks
It was a magical moment when I purchased my first jeans. Nice sales lady made sure the pants would fit after shrinking. I was sure they were too large.
Just thinking about the store. It was the Denver at Cherry Creek. Denver is gone, Cherry Creek unrecognizable. So many things I took for granted. Wish I could relive the day.
Do you remember when they came out with straight leg cords? My dad took me, I was in 8th grade to buy some. Of course he made me get them to fit. One wash & dry & they were floods! Ugh
Yes, who remembers Levi "Cords)? In 1970, in Southern California, EVERYONE in 8th Grade wore Levi CORDS: MAROON, LITE BLUE, NAVY, BROWN, TAN, ETC !!!!!!
I have worn Levis jeans all my life. I love them and I love this channel. Thank you recollection road for so much great informative content.
Thank You Recollection Road for bringing another part of our history in a informative and pleasing video. It was the 1960s and the Hippie Movement when young girls started wearing them full time, from work pants, to casual to designer style.
The coolest thing I got from a hippy shop was a pair of faded Levi's made into a mini skirt! Got more compliments on that!
People were wearing them until they were worn out, torn apart and shredded. Then Levis had an idea - "Heck, why not sell them like that from the start."
The planned obsolescence of the clothing world.
My rule is to never buy any sort of factory distressed clothing.
If I get blue jeans, I want full thickness denim no bleach, no sand wash, no stone wash, no wire brushing, or belt sanding. Shrink to fit OK or preshrunk OK also.
Black should be very black when new. They will wear and fade eventually, but there is no reason to accelerate the process.
Omg if my grandparents were still alive they'd think the world had gone insane. People paying to wear rags! My niece showed up for Christmas dinner in "distressed jeans" & even I was shocked.
Yeah, I keep getting the sales person at torrid try and talk me into buying the ripped up jeans...... I always tell her: I'm a fat girl and I would look like a busted can of biscuits 😂
Every year before school started my mom took us to buy Levis jeans for school. Mostly for me as I grew out of them. My brother would get mine being 2 years younger.
All these years of wearing...never noticed the logo "in focus" I guess, of the two horses trying to pull a pair apart.....!!! Details !
I toured a Levi jeans California factory in the 1960s.....the smell of that place was amazing and overwhelming. If you asked, they would even make you a custom fit pair that day!
I remember the 'shrink to fit' Levi's that you had to buy much bigger than what you usually wore. Also you couldnt wash them with anything white on the first wash or your laundry would turn blue!! Another great vid, RR!
Really enjoyed!!!!!!!!!!!!!!!!!!!
Aloha and Mahalo. Love the videos.
Helps my mind, take a break off all the craziness around us right now.
Keep up all your hardwork, it is greatly appreciated, bruddah. 🤙 Much luv 🌸
I love Levi's. I own a pair right now. 👖
This is what my mom primarily wore when she was pregnant with me. She had wranglers as well but I'm living proof that she wore Levi's because I got the good genes in the family 🤣🤣
@@davidphelps214 Tell me. Who do you think you are you arrogant little pup that only established a CZcams account two weeks ago. Are you attempting to be a troll because if you are you are failing miserably 🙄
That's the only name brand jeans I wore in my early years.. they fit good, looked good, and felt good, best jeans ever! 💪 😎
Yep ... overalls!
Wow! Overalls were for only a brave few.
The only brand I still wear!!! Thanx again👌
As a lover of my cousins' custom car paint jobs I learned early on to AVOID rivets on my clothes! I remember that we all bought long jeans in the fifties and folded the cuffs (7:04), flairs and bell-bottoms in the sixties, straight-legs in the seventies, then I switched to corduroy bib-overalls in the early eighties with my first wife, but after years of wearing dress suits from then to 2010 I retired and went to denim-bibs and never looked back except for weddings and funerals.
Another great video 👍 I too love Levi's Jeans and Levi's Denim Jacket 👍
It took me mowing two lawns to buy a pair of Levis, at that time, they were going for $3.50 a pair for 501 and $4.50 a pair for cords which was the preferred style in early 60s.
Back in the day, the year 1974 I bought my first pair of Levi's at Federal's Department Store when they were $14.00 a pair.
To, this very day I still buy Levi's and I watch for the sales. I bought my last 4 pairs at KOHLS. They were on sale for $45.00 a pair. The regular price was $65.00 a pair. I still love Levi's.
Wow! I shop with my son. He's 23. Wears Levi's. We have luck at Marshall's. Some cool ones too. He's had white jeans & even chino's.
$14 was steep for 74. Still the best though
nicholas schroeder I think you're right. Before I got my first pair on Levi straight legs, I was paying $5 for Landlubber bell bottoms. 72 I think.
The only Jean's I wore all through high school (late 70's - early 80's). Levi's lasted forever or until you outgrew them. I remember original shrink-to-fit 501's cost $21.99 back then!
I used to buy a couple of pair of Levi's button fly 501s at a time for $4.00 each. That was a lot of money to me back then.
I didn't wear Levi's until 1966. My Jeans made me feel like a "tough guy." I was 11 years old.
I wore pants of all sorts before the Levi craze.
In 1966 I was not wearing Levis, I was still wearing knickers with stockings.
Another great video by RR. I use to like levi,but that last pair I had fell apart within a month after purchasing them. Been a wrangler man since.
Yep! I agree, so sad. You HAVE to buy VINTAGE Levi's?
For the upcoming school year circa 1970's I would get two pairs of new Levis sometime in august . I would wear them swimming at jersey shore to break them in ,this way I looked cool !
In the 70s a pair of cut off Levies made a good pair of swimming trunks.
Then they moved it out of the country, I got 3 pairs for Christmas in 2016 . I couldn't believe how thin the denim was and I only wear em on "blue collar" special occasions.
I remember my dad , $12 dollars for a dam pair of blue jeans... Wonder what he'd say now 🥺
Thin and they don't hold their shape. I wear a pair of Levis for an hour now and the knees are bubbled out and sagging. We wore Levis, or sometimes Lee from Farm & Fleet, growing up and beat the heck out of them on the farm and they held up to all the abuse. But that's what they were made for, today they're just disposable fashion.
What I REALLY would like to watch is my dad waiting in line for a $5 cup of coffee😂
They are softer you know for the softer gentler generation. Still have two pair of 501’s bought back in 1995. They go great for with my boots. Mostly wear bootcut wranglers from Walmart that are more durable.
Back then the levis is made of 100% cotton so It doesn't stretch and not soft. Now they use 54% Cotton, 44% Polyester, 2% Elastane or 98-99% Cotton and 2-1% Elastane. And they changed the Selvedge into overlock seam. Find 100% Levis and It's definitely durable. The problem is the cotton nowadays is somewhat expensive, even our shirt in the 70s is durable because it's made of 100% cotton thus by making jeans with blended fabric It lessen the cost of production of jeans. Then the levis can pay for USA Made Label unlike nowadays that paying a worker for 15-20$ an hour will make them bankrupt so In order to be competitive on market they had to move the production overseas. Everything is getting expensive nowadays. I guess there's a USA Made Levis but you have to pay huge amount of money on it.
@@mariorodriguez5609 Can't believe 1995 is so long ago already but for me the 90s Levis is not that tough or durable unlike what they produced during 50s and 60s.
In the 1970's myself and everyone O know wore Levi's bell bottoms. At that time Levi's even made a super bell. The diameter of both bells were bigger than the waist.
I remember Landlubber super bells. Tie dyed too.
In the mid 70 through the 80s as a teen through 20 Levi jeans and jacket were style for me, but not many others. I loved in the 70s the girls who painted and rhinestone on their jeans and jacket.
I enjoyed this.
If there is anything more comfortable in the world then an old, worn, well broken in pair of Levi's, i have yet to find it.
I had no idea Levi's made Dockers!
I love my black 501's!
When I was in highschool, I had purchased a cap that was basically made from leftover Levi's blue jean scraps. It even had a little pocket. I ended up storing it on the head of my Disneyland Grad Night Winnie The Pooh. Well, my older brother must have thought it was a cool fashion piece because he "borrowed" it for about two years. When he returned it to me it was all tattered and dirty. When he gave it back all he had to say for himself was, "I borrowed your cap."
The little Levi’s front pocket was originally there to keep your pocket watch. They made a cap with a little pocket, too? I guess they wanted you to chain your pocket watch to your head. 🤣 #brothers
Noble I had a pocketbook made out of a pair of cut offs & it had the little pocket.
Levi button fly 501 jeans were one of my favorites as a teen in the 80s. Bought my first pair at Miller's Outpost. My mom wasn't wealthy, and these were a luxury item I cherished. These days, you just don't see them too often in local stores...😕 Will always love their commercial with the ER patient and doctors singing/dancing to Soft Cell's "Tainted Love"...😆
You're right there were only special stores that sold them. Ours was Kislin's in Red Bank NJ
Does anybody remember the Levis that had thirteen buttons at the fly. Darn things lasted forever and always fit right , no matter how many time they were washed.
I know 501's were button fly but I don't think they had 13 buttons.
@@samanthab1923 Maybe not that many ,but I thought they copied the old navy pants which had that many , representing the thirteen colonies. I had two pairs in the late sixtys early seventies . think I out grew them
Marty Rogers Sound like my husband 😂
Dan Greene Oh I know the Navy pants. That's a cool bit of trivia. CPO jackets & Pea coats were big back then too.
So they were a copy of NAVY pants???
A relative used to work for Levi Strauss so received a lot of clothing for birthdays and Christmas. Miss being able to get things from the 'employee' store for almost next to nothing in price, especially irregulars that never made their way to retail stores.
I like to buy them in the dark indigo, unwashed color and let them fade naturally over time. I like the dark blue and it gives them a more personalized look as the faded pattern will reflect how you move and your body shape.
Back in the day of my parents, three good quality jean brands were well-known: Levi's, Wrangler, and Lee.
My 2 aunts wore Levi's jeans during the 70's. One of my aunts gave up wearing jeans after she became a devout Christian. 👖
It's in Leviticus 5:01: "The woman shalt not wear jeans of the merchant Levi lest she perish."
@@20alphabet Fortunately for me, my woman loves jeans and looks great in them.
Growing up, my family couldn't afford Levi jeans. I mainly worn Lee and lots and lots of Rustlers jeans.
We wore J.C. Penny Tough Skins. Levi’s were too expensive.
Since the early 70s I have worn Levi jeans
I like Levi's for their style, but for work, they don't last at all, and I'm a gardener, nothing too heavy duty. The 1947 501's are my favorite.
I started wearing blue jeans in early 60's; we called them dungarees; so rugged and comfortable.
I dont remember a time in my adult life I haven't had a pair of 501's hanging in my closet. As other brands change how jeans fit you can always count on 501's fitting how you remember they should.
I was if the understanding that the 501 Levi's was so named because they were made with 501 copper rivets. The seams of the legs were riveted and not sewn.
still the best jeans !
Wranglers always fitted better on me than Levi’s
Same here. I had some Levis and Lee jeans in the 60s but when I discovered Wranglers in the 70s, it was Wranglers only - a much better fit.
Levi's...the only jeans I buy and will wear. I also really like Dockers pants for work. Great products.
I lived in Texas and Colorado where blue jeans were acceptable attire anywhere - from casual to church. I've worn them literally all my life. When the Soviet Union began to allow travel beyond the Iron Curtain, the biggest request from Russians was a pair of blue jeans. So popular were they that they were sold on the black market in communist countries like cigarettes. That should tell you what demand there is for their product.
That's absolutely true. My BF from school told me a story of her parents taking her brothers to the USSR & that's all the locals wanted to know did they have any Levi's, Marlboros & Playboys!
I started wearing Levis in the early 70's. I had a pair of super bells that I loved otherwise I wore regular bell bottoms until you could only find straight legs. Thank goodness boot cut came out. They were almost bell bottoms lol. The crap the jeans company put out today is ridiculous. Its not even denim. They look like you've been poured into them and in about 20 minutes they are falling off because of the spandex in them. Believe it or not I have been buying Amazon brand jeans. They are almost all denim and are cut so they don't look like they are poured on and they stay up. They are perfect for my 63 year old self.
You mean Amazon, the website has their own brand?? How are they sized???
95% of my jeans are the one and only variations of Levi's! 👖
What is new for the 150th Anniversary year of Levi's?
BTW I have been wearing LEVI'S shrink-to-fit 501s for decades!
I was warming to see one on rax restaurants
Loves it Levi's ®️ MADE IN USA 🇺🇸🔥👍🏻👍🏻🆙🆙🇺🇸🎥👖🎩🕶️⛏️⚒️🔗🎦
Who remembers the psychedelic commercials by Levi-Strauss in the mid-1970s?
2 more years and LEVI'S will be 200 years old
But they have been made overseas for several years now, not American made. 😡😩
I bet one pair could last a lifetime if our bodies didn't change so much with age; and of course, considering the wear and tear factor, that's how durable they really are.
I used to love Levi's, but I stopped buying them when they stopped being made in the USA
Is a major brand of jeans made in America?
@@noble604 Some of Lucky Brand jeans are still made in the US
justsomeguytoyou - Was just trying to figure out what brand is being worn if not Levi’s. Looks like all major brands are made outside of America. Thanks
justsomeguytoyou Their pricey though. Have picked some up for my son. Good quality.
But you probably shop at Walmart which for 20 years has been schlepping in everything from China.
In the eighties my friends and I would buy 501's at Miller's Outpost and sew each leg to make them narrow. Guess we invented the first skinny jeans.
Miller's Outpost! Cool!! I remember the one in Redondo Beach!!!!! How ORIGINAL! THAT is SO COOL THAT YOU GUYS DUD THAT!!!
Things always got to the west coast a bit later. We were wearing straight legs in middle school 72
Levi's sustainability is let's just ship all of our company's overseas and have them make it that'll clear the air here in America
What no mention of Levi corduroys?
I mentioned it!! SEE ABOVE!!!!!
Seria estupendo que volvieran los jeans levis , fabricados en los estados unidos
5:22 That’s author Mickey Spillane.
Estou vindo do livro do liderança -dale Carnegie
Only Lees ever fit me right. Still same
Bet you had a terrific set of hips 🤩
Jeans will always be appropriate for sport and even dress.
Levis were out of reach price-wise. As I kid, I wore Wranglers, primarily. Lees have alway fit best.
I remember my husband telling me he always wore Lee's because they had a roomier leg. He played baseball so had muscular thighs.
@@20alphabet In the 80s that would've been considered "out of reach" by many. Today you can get a pair of Wranglers for less than that.
Right, I had to wear J.C. Penny Tough Skins.
@@20alphabet Key words "LIVING AT HOME"
I always liked Lee jeans better for the fit.
The court about how much the Levi loves their jeans. I can tell by the price tags they put on them. That has been a downfall of their sales they have been way too expensive since the addition of competitive brands
"Right for School" ?? Not in our town. When I was in 7th grade in the '69-'70 school year jeans were banned by the dress code. Shirts had to have collars. Blue Jeans were still to closely associated with hippies and other juvenile delinquents.
They seriously relaxed the dress code the next year so we could wear pretty much whatever we wanted.
Same. We could wear denim, but not blue. I had green jeans and rust colored jeans. Most of us wore corduroy.
Why would anyone categorize hippies as juvenile delinquents ? The hippie ethos had nothing at all to do with juvenile delinquency.
@@MarinCipollina In 1969 my Jr. High School considered anyone who was a non-conformist of any type to be delinquent. For many of them ‘hippy’ was just an update for the term ‘beatnik.’
Connor Arroyo No, I remember being in 7th grade 1972 & hanging out in a park in town. A bunch of Hippies were there & they had kids. We thought it was cute they dressed them like little hippies 😂
Blue jeans are as American as it gets! 👖🇺🇸
Levi's needs to make Flame Retardant Clothes. They would put Wrangler out of business.
From the back can always tell a guy is wearing Levi’s. Wranglers make your tush look like you are carrying a load.
Breaking news Levi left Brownsville Tx and went across the border no more
America jeans.Jeans aren't jean when you rip them easily.
Levis are alright, but I am a Wrangler man
you did not say anything about the Levi company sale-ing out to a foreign company 20 something years ago. the new company had to change the small e to a capital E. and quality is not the same anymore. now they are over priced. compared to the W company. BUT i was a 501 guy in the 60-80's. still have one pair.. in the 1960, 501 were $5, JC Penneys were $4.
Maybe so, but I'm wondering why the ad said "since 1850", while the narrator mentioned Levi put out his first denims in 1873!
I think 1850 was the year he moved to San Francisco
That's right, 1850 was when they offered their wares. The denim pants came later.
5:58 Guy on the left is just showing off.
What happened to the man who actually invented the original pants?
At $55.00 a pair, it looks like gold miners will be the only ones wearing them again.
Levi Strauss will always be the pride of San Francisco and the whole of America
My best friends parents took her brothers to USSR for a graduation trip back in the 70's. Her dad was a big time ophthalmologist & would sometimes be invited overseas to demonstrate surgical technics. His big thing was uncrossing kids eyes. Anyway everywhere they went young folks would ask if they had any Levi's for sale. Playboys & Marlboro reds were big too.
@@samanthab1923 great story
Forgot to mention the fact that they are no longer made in the United States.
They're made in China, Cambodia, Taiwan. They closed the last Levi-Strauss Manufacturing plant in 2003 in the United States.😢 I don't buy them anymore.
I need suspenders. I've worked my A$$ off for 50 years, Now I'm retired and have no A$$ to hold my pants up!
All made overseas
RR please do a show on Lee Jeans.😁
It's unfortunate that a company that makes quality products has to play the silly political correctness game in this Day & Age, just to stay in business.
I haven't bought them for many years.
When they went anti 2nd amendment I had a burn party. Go woke go broke. Signed a proud disabled veteran.
Yessir
Those were the best jeans and loved taking a year to break in just right. Today they are crap and don't even buy them anymore. America quit losing what made the country so great. Like a good president.
Isn’t it odd how anti American Levi is now?
@@timweb1510 Most people don't realize so much of America is owned outside now. You see these famous names of the past from appliances to now some cars and food and snack brands we grew up with and their just a name the product and quality is sadly long gone....Just a name to help sell. kind of tragic. Nabisco can't bake saltine crackers or anything now(imho).
They closed stores and shipped them jobs overseas don't be fooled.
Except levis are no longer "Made in the USA"