Pantene 'Labels Against Women' Digital Ad
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- čas přidán 10. 03. 2017
- View the script and more information about the 'Labels Against Women' ad at: causemarketing.com/commercial...
View the Pantene 'Labels Against Women' case study at: causemarketing.com/case-study...
View the Pantene 'Sorry, Not Sorry' commercial at: causemarketing.com/commercial...
Pantene’s ‘Labels Against Women’ digital ad exposes a gender bias double-standard: Men and women are shown exhibiting the same behaviors but are labeled differently.
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Actually seen this quite a few time. One girl I worked with was quiet but very dedicated, kind, and efficient. Rest of work (including bosses) either thought she was a stuck up bitch or acted like she was live dynamite.
Would watch her handle her department (largest one) and even quietly help others and take their trash without them noticing.
Just because she wasn’t talkative and didn’t smile a lot they thought less of her.
Pantene's commercial was posted almost four years ago. Yet, double standards for both genders are still prevalent in society. While we have made great strides toward acceptance, the standards still exist. Simply, look at the comments on this video and the commenter's name. It is easy for a man to look at the commercial in a negative light. However, women are not trying to diminish men, rather create acknowledgement of their own talents, beauty and personality. Women are capable of the same thing men are. It is important to acknowledge that the double standards might always exist, but the more acceptance for gender equality will make double standards a minority opinion.
Well said!
why do feminists always have to compare themselves to men? do we men compare ourselves to women? NO ! there's only you feminists to blame for the childishness you cause. You should rather do an ad where there is bitching between females, it will change your focus.
The ad doesn't shed light on nothing. Just uses something to promote their product. Just like any business company would do. The truth of all businesses. If a solid advice is needed, everyone should just stop focusing on the negative side and blame them for everything. Everyone gets mocked and it's nothing as long as you don't care like anyone should be doing. You thrive as long as you prove yourself instead of blaming on other things. It's never gonna get anywhere by blaming and playing victim on something else. Because you are just gonna be a victim if you keep playing like a victim like that just like what another person in the comments said. This is just a means of promoting a product.
Ok bigot
This visual advertisement by Pantene depicts the frequent inequality between Men and Women in the workforce. The stereotype that Women are "Bossy" or "Selfish" is a false philosophy that has no scientific or logistical evidence. Everyone within a team should have a voice in the organization and feel comfortable sharing new ideas with their co-workers. Diminishing the importance of sharing innovative ideas will hurt any business and keep them stagnant. To combat this issue, educating the youth is vital to help them understand the importance of equality. Pantene has stepped up big time by educating the community/world in unique ways about this worldwide dilemma.
i agree with u 100% love the way u explained this lemme take u out to eat now😁 please i am confident gal
This was actually in a book of negotiation for women
If I didn’t know any better I’d say these labels are placed on women by other women
I know right
@@ishika13 not just that they’re also incredibly judgmental
I mean there was one time when a woman complained about how men can where the same clothes but women can’t and I said “that’s because your fellow women are the ones who complain about it”
Bruh moment
Luh, straight men with toxic masculinity do this.
@@evaniceface bout time
Here for module! 😊
Same here haha 😂
Yes HAHAHA
Send answers HAHAHAHA
Me too!🤣
Send answers please
This ad is interesting for several reasons. The first reason is that the product that is being promoted is not very evident in my opinion. I question if this ad had any direct success in the selling of the product. Also, you begin to think about how they openly express the labels that some people put on women and think about if their tactics helped or hurt the cause they are standing up for. Instead of only empowering women for about three seconds of the ad, Pantene could have focused the ad solely on the empowerment of women and not about the labels that others give them.
Anyone have the original link?
The last girl is Catriona Gray, a crowned Miss Universe 2018
The irony
Wow, so oppressed... eyeroll. Pantene is stupid
Yeah i also notice her
And....?
who's buying all the "likes"?
Just look at the channel.
I'm wondering the same thing
Not me
Not me neither but most guys are not going to even look up anything with Pantene hell most women ain't neither cuz there's not a lot of people in here
As a female CEO for over 25 years I can say you get what you focus on. I don’t pay attention to the dinosaurs that may portray the negative stereotypes in this video, they are VERY rare. Women: represent your integrity and God given gifts and you will shine. Dare to actually put your talent out there vs play the victim card. Playing the victim is a dead end.
love this
Why don't you do something then?? You should since you are a woman in power! Organize conferences, do a speech and bring up this topic among the other people in power that do these stupid ads. They are trading competences with "diversity". And they are the ones that fear diversity the most. They are claiming that successful men are such because there is systemic discrimination, thus killing the very core of our society! If I had a daughter, what should I tell her? That she can do it because society will help her even if she wouldn't have the abilities to do it on her own? Shouldn't I teach her that the hard work and bravery are actually the keys?
@@biapac7849 lol leave the woman be she's doing great 😂
@sandylgb I 100% agree!! Well said!! There’s also the self fulfilling prophecy. If you think you’re always the victim then you will always be one.
You have gotten to where you are by not being a victim. These brands do not care about actual empowerment. The victim narrative, they believe, helps them make money, and they have little actual care whether it burdens the next generation of women with a victimhood mentality. Your victimless journey has no utility for corporate PR.
Normally I don't like videos like this but I have to write a paper about it and the comments from mainly men and some women on this video are the exact reason why they made the video in the first place. Can't you see the hypocrisy in commenting foul remarks on a simple shampoo brand video. It's really just a video on double standards that is a term for a reason!! It exists :/ I'll never know what's hard to understand about that.
right!! I'm reading these comments like huh??? this ad did not lie... the double standards in this society are ridiculous
@@Sky-dk8wq Playing victim card is another thing. This is just an ad to promote their products by using these negative sides and encouraging to be a victim. And all for the sake of money like any business company would do. It's all money. You can't change humans and the way they are. Mocking, back talking, belittling and stereotypes are a regular thing in each and everyone. I have already even noticed such on the people supporting the ad and against the ad as well. The point is that being a victim and putting a blame on something else is not going to get anyone anywhere. Just like another person in the comments said, stop playing a victim and blaming and start proving yourself with your capabilities instead of paying attention on the negative side. You play a victim and it's a dead end.
Am I against the ad? Well the ad is bullcrap to be taken seriously. It's a bad behaviour but a regular human nature that will never be stopped and hence why it is bullcrap to complain about it. We also gotta be capable of dealing with all these to have what it takes to be a boss I'd say as we choose to take this position and we should be ready to face the challenges it brings. This is my advice now. Nothing personal, I just thought I'd make my point in this video seeing how the people are overly sensitive to these type of things (I am not talking about you).
Because its bs
Andito lang po ako dahil sa UTS ko na subject. Thank you po sa mga comment may sagot nako :)
wahaha tamang quillbot lang
hahaha same
Whahahhaha ako din e shuta
Who is the guy on the first scene "Boss"?
Whose making these assumptions?
Ok, I get the message, but the depiction isn't natural at all
I'm a girl
I'm here for UTS na subject
Haha I’m just watching this to write a whole TDA on🥱 Like our of all the things too
samee lmaoo
Same LOL
i see familiar faces lol
lina02 by any chance?
Yeah same. Nice to see some friendly names lol
It is far easier to heal a physical wound, than heal words that penetrate your heart .
Sticks and stones may hurt you for a time .
When words hurt you they may never heal ,infact they may destroy your very core being .Let us all take careful thought for other's before we let the words out of our mouths.
Just here for modules but after watching these , I agreed. Because I have experience some too, I've witnessed this on some people that I've met too, and even on social media. You can see it everywhere. We can't deny this, double standard really exist. But it depends on us on how to face these issues, if we want to stand up or tolerate ourselves being a victim. Like what's the point, still it's our choice if we let ourselves to be affected or not. That's why I don't care what people says to me "you're a girl so you must be like this...you must be like that, you are just like that" It's a matter of choice and patience even if you are criticized by the society. Go stand up if you don't want to be a victim no matter what gender you are, but up with respect and in a righteous manner.
Keepsafe everyone and Godbless.
Personally I don't mind anyone being a leader. Just do it right. I've had multiple male coworkers who are just "bossy" and I've called them out for that.
Being a leader means you have to be hands on as well not just demand orders. Be an example.
Man or Woman.
Additionally if a man is neat, they don't call us neat. They call us gay even if we aren't lol
Yes and people need to stop paying attention to the negative side and resorting to a victim like behaviour and blaming the negative ones like in the ad. I am pretty sure we are given this position as we have proven capable to be able to take responsibility of the position and to deal with the challenges that we face in the position that we have chosen to be in. We use our abilities and capabilities and stop paying attention to negative side as it doesn't and shouldn't put us down. Playing a victim is a dead end.
The neat part doesn't make sense. I'm gay but not neat like others HAHA
@@TheHeavieKiwie Women calling out the fact that they have to work twice as hard for the same recognition is not ‘playing the victim’ ffs. If anything you’re playing the victim because you can’t handle the fact that a strong and confident female might actually be better than you.
@@Evan-gj2nt Do you imply men get recognition without doing much of a work by saying that? Because it's been 2 years and I still remember the video did just that only from looking at it for 2 seconds right now.
Really? And I thought labels were gender neutral subjective opinions which differs from person to person.
anyone i gotta do hw for this
The Pantene digital ad exposes a double standard that is still a kind of culture in some companies. Some of the labels they showed during this commercial when both genders share the same personality or behavior are people may see a man as a 'boss', yet the same people may think when a woman shows the same qualities they are 'bossy.' Furthermore, when men show dedication to their job then women are labeled selfish. I believe Pantene shows that these are sometimes normal behaviors and that there is a double standard when it comes to gender bias. Why isn't a woman claimed as a boss or dedicated or persuasive? Both genders should be able to exhibit their own personalities and still be accepted. Company culture and overall social culture should not be men versus women but more about how can we promote a better life for everyone so everyone can feel accepted (almost like the common good).
Well, on that same note a LOT of people men and women don’t want female bosses. That mentality of bossy are typically because of emotional demand which is more personal than logical demand. A boss male strives for efficiency, a boss female strives for emotional satisfaction. This isn’t 1:1 but it very well exists, this is a reason why men make it easier and in higher positions in the type of work they are in.
Women shouldn’t be in the workplace
Keep it loud😅
@@brandongittens9045 You are the problem! Where are you getting the fact that male bosses want efficiency and females want emotional satisfaction. This is so ridiculously sexist it makes me feel sick. How would you like it if someone went ‘oh no your entire kind can’t do this because I said (with no logical grounding) that you’re driven by how you feel not money’. Bruh you will never get laid.
If they shouldn’t care about the label then why should they chose Pantene? Because all the difference is, Is a label…
This digital ad Pantene released shows multiple stereotypes and standards there are between women and men in the corporate world. The first one the viewer comes across has the male labeled as the boss, and when it’s the woman, she is labeled as bossy. Other examples the video list include a male be a persuasive speaker, while the woman is a pushy speaker. The video also includes women as vain, show-offs, and selfish. There have been changes and strides made for more equality amongst men and women, but not enough. These stereotypes and labels Pantene expressed are still relevant in todays work. There needs to be a greater push to see that women can work just as well as men can.
my man just did my homework for me
How do i copy paste
Lhat talaga pinapanood to dahil s modules
Your content is riveting; it parallels a book I cherished for its depth and wisdom. "Your Body Your Temple" by Various Authors
we are living in a mad world
“Are you sure this ad is going to help us sell more hair care products?”
-“Hair care products?”
This Pantene commercial is exfoliating the double standard lies amongst men and women, in the various lanes of the business industry. To illustrate a point, the ad spotlighted men appearing as bold, confident, and the final decision making bosses. While women appeared as less confident, sure, and they were just trying to do what they can to keep up in a man's world. While showing the different personality and character traits that exist between men and women, in the professional world. Clear examples were when the man standing before the crowd at the podium, delivering a passionate speech, seemed persuasive, while the woman was pushy. As well as when the young man staying up late at his desk, working on a project, showed pure dedication, and the woman was being selfish, working extra hours. I feel that Pantene is aiming to prove that shows that these are normal behaviors and there is a double standard, when it relates to gender equality everywhere including our work environment. This ad forces us to feel that there leaves more to be desired about gender equality. Why do women at different instances, have to walk around on eggshells, and pour twice the effort to show their competent enough, to be relied upon?
What is the bias here?
Pantene’s digital advertisement aims to portray struggles with sexism that women face in the business world. At the end of the video, Pantene’s last model is shown in a lighter color dress, and has her hair down. Compared to the other females in the video, this last model is shown to have smooth, long and flowing hair, thanks to Pantene. While exposing unfair comparisons that women face in the workplace for taking powerful positions, Pantene encourages confidence and change for female employees. This confidence is enabled by using their products, which helps both their hair and their work skills “shine”.
Is the woman at 0:46 , is Catriona Gray? 😅
Para sa ethical persuasion in advertsiment and PR- MABUHAY JOURN🤣
Here For Module
Im here for my Gender and Society Subject
me too
Funny 😂😂😂😂
Send answer na pls
As a Filipino gay man, I don't have any problem women being the leader. In fact, I love them when they lead, they surely consulted all the members before choosing decision, more empathetic, more understanding and of course less homophobic.
This negative label of women mostly came from straight men with fragile or toxic masculinity. They think women as something inferior so they will label them something as bad when they can't control them. So for aspiring women out there, you have my support! 👊
Ok I have seen enough woke feminists in the internet. You all will always find a way to play a victim card and put blame on something.
faggot
@@barnas8 Thank you. Are you interested? 😉
Sister in low we love youuu~ M
amazing how this works
Good day ma'am/sir can I use your video for my school assignment in Social Sciences subjet?
I mean the stereotype exists for a readon
wamen am i right
What does the video show?😃
An ad maybe
I can't with this ad..
What’s wrong with it…
@@Coco-ei9cs Woke ads. Are they even advertising a shampoo or what?
@@TheHeavieKiwie I mean I don’t see the problem with a company using their influence to advocate against a double standard. There consumers are mostly women so a portion of them will probably be more interested in the company’s values and products after seeing this.
@@Coco-ei9cs Exactly. It's to promote their product and nothing else by being woke. All for the sake of making money. It's something that exists among everyone and happens to everyone. The ad is bull crap. It gives victim and blaming mentality to the viewers.
This add shines a light on the double standard that we see in the professional business world today. A male business leader will be seen as strong, persuasive, and depicted as a boss. On the other hand, female business leaders can sometimes be seen as pushy, lecturing, and bossy. This can cause a break in management because if a strong male boss asks you for something you do it without a second thought, but if their female counterpart did that, then some would think she is bossy or overbearing. This ad is telling women to not be afraid of these labels and to keep striving for greatness. By doing so, it can fix this divide in management.
Well said. This is exactly what the ad is trying to say.
I'm here because of module
This commercial does a very effective job of challenging the inherent societal stereotypes of men and women. Our society tends to celebrate men for the exact reasons they condemn women for. Double standards like the ones in this commercial are the ones prohibiting women from moving up in corporate America. Often times men are encouraged to work and be driven to spend a lot of time in their profession while women are perceived to be selfish if they prioritize their careers over a family. While we have certainly made strides in labeling men and women in society, we still have a long way to go before women and men can be perceived equally for other same efforts and celebrated for them.
Not even with a 200+ mph motorbike i could find who asked
Wow this is so funny 😐
Still couldnt find who asked
nic one... gender biased... practically if we again reach in the medival period... then women realise that men always stroner faster and better....world is round... wait for sometime and we can see that again... you cant stop the strong ones by laws... history always repeats itself
Im here for my Gender And Society Activity HEHEHEHEHE
Why are all the comments the same BS?
Is this Catriona Gray?
yes😂😂
kekskd
advertisement for my online class hahhahaha
What a great comercial. In the modern workplace, there are still a lot of challenges that women have to face, even with the recent changes to societal tendencies in corporate structure. I think it's important to highlight the harsh reality that it is a common occurrence where women are perceived to be doing the wrong thing because men are expected to have that same role.
The label is not dependent on your gender, it's whether or not the person saying it likes you. Just because people don't like you doesn't mean they'd like you if you were a man.
Wow! This gave me chills all over!
welp gotta do a tda on this
Wow
para sa module HAHAHAHHAHA
same lods HAHAHAHAHA
Omg same HAHAHHAHAHA
What's a woman?
None of that was real life but it will create division
Won't everyone just spare a minute to contemplate the hardships faced by White Western Middle Class Females. No doubt the most oppressed demographic on the planet.
I can't judge as I haven't seen myself.
This commercial really resonates with me. It is crucial that as a society we take steps to move towards eliminating the stereotype between men and women. Often times, men are seen as “confident” while women are seen as “aggressive,” if they actually do the same exact thing. There have been many studies on this. It is up to all of us to realize that men and women have the same capabilities, and it is not right to give different characteristics to people simply based on their gender. This plays into organizational behavior. It is crucial that all- no matter race, sex, sexual orientation, religion, are represented and treated equally in the workplace.
They are seen like that because they are like that. Please look at the latest meta-analyses that depict differences in the dimension of the Big 5 personality traits: you will find all the answer. And you may say that such inherent differences exist because they are culturally driven. But then you have to look at the Gender Equality Paradox and you will find that the more the society is gender neutral, the more these differences actually increase. Which means that they are not the product of culture, but they actually are moderated by culture. Being treated equally is not a matter of discussion. Difference ethnicities and genders, though display different inherent psychological characteristics. Which means that they do not do same exact thing and do not necessarily have the same capabilities.
They don’t have the same capabilities - go arm wrestle a man to find out. A woman acting like a boss babe is a woman pretending to be a man and that is off-putting. A 90 lb woman taking two 200 lb thugs to the ground with karate kicks in a Hollywood film is not real and could never happen, lol. Physically, mentally, emotionally and spiritually, women and men are not equal. Get over it.
Men are actually seen more negatively when it comes to who is preferred as leader.
I can't find the link, but when I do, I will put it up
Really? no
@@perfectionisnotreal2432 Yes, men are. Female leaders are seen more highly.
@@acidkritana3406 you just made that up, both male and female prefer male leaders
@@LorcTheBest Yes, they do, but a Pew Research study thing found that male leader ship skills (at least viewed) were seen as worse than female onea
@@LorcTheBest Lmao no. You made that up. See how simple that is? Why are there female CEOs, etc if it were like this? Because they stopped complaining and acting and started proving them unlike you woke people lmao.
HERE FOR MODULES HAHAHAHA
(2) haha
This is True
😂
This one must be sarcasm lol.
Pantene's commercial shows that there are different standards between men and women in the workplace. For example, they showed in the video that when a man is speaking, he comes across a persuasive but while a woman is speaking in the same atmosphere, she comes off as pushy. This is still seen in the working world today. Organizational behavior is affected because many men believe that women should not work and that is why they have all of these bad titles. This can be fixed by giving men and women equal representation in the workplace. If there is an equal number of men and women in the business, then everyone will respect each other and one side will not gang up on the other. Men and women have different but great qualities that can work together to create successful ideas and a successful business.
Equal representation sounds great but that would mean forcing woman to become construction workers, plumbers, mechanics, custodians, electricians and firefighters. I'm all for woman being all those things but if I'm in a fire I'm more worried about making it out of a fire alive then what the woman to men ratio of firefighters is. It just easier to convince people equal representation is ideal by using C.E.O's and movie stars as examples cuz who doesn't wanna be a movie star. The term double standard implies two of the same kind being treated by separate standards but men and woman are not the same so it is natural to have different standards. But comparing the two standards as if both were ever supposed to be the same is like comparing apples to oranges, there will always be a differences. That type of thinking is why ur last statement about men and woman working together, is exactly what society decided about 50 years ago and people still feel as tho nothing has changed.
And there was I, thinking this ad was for Marxist tampons, when actually it's for Bolshevik shampoo.
Interesting, Hey Komrade I suggest you stop playing Ourcraft and start playing Meinkampf
@@Donpru Ha ha ha ... obviously you don't recognize conditioning when you see it.
Who’s selling marxist tampons & where can I get ‘em ?
@@doodiewhompus6169 It's kind of funny because in the Stalinist Soviet Union you couldn't find sanitary pads or any kind of feminine hygiene products. They didn't exist.
@@lucianisidro - right, women weren’t regarded so well during that time. So, how is this commercial Soviet style propaganda, again ?
periodt
It's so interesting how upset men get about this commercial.
because its stupid and you feminists always have to get so dramatic. lol you talk about how upset men get but we're not the ones making these dumb commercials
@@layth6857 Well your the ones who are the reason for the commercials, if you stopped labeling women I don't think we'd have a problem here bud. And not every women is dramatic.
@@yoake3053 Who landed on the moon? Men.
@@JohnDoe-fr1id That doesn't mean anything, if a women really could they could go on the moon if they start up a ship and go there.
@@yoake3053 how am I labeling women? I said feminists not women. Lol its funny when a man says "not all men" its not enough for you women yall always have to say "yeah but the majority of men" and yet here you are saying not all women. Lol yall do this to yourselves how about this, NOT ALL men give a fuck about what a woman does or what position she's in, y'all believe men have these fragile egos when women do something big when in fact we dont care. not my problem you dont see it.
Jasmineeeeee sa Module
I've been using Pantene shampoo for more ten years. This advertisement caused, that I will never buy it again.
How so?
@@diegoviernes2376 Because woke ads.
B.S.
ANDITO PARA SA STEREOTYPICAL HAHAHAHHAHAHA
very good 👍🏼
I see a lot of men in the comments "MeN cAn Be CaLlEd ThIs ToO" no shit sherlock.
But have you ever done your job EXACTLY like your male counterparts and been told to stop because "he he does it it gives him power, when you do it you're a bitch?" I have. And that is what my (male) manager said to me in my very male dominated field. So, replace "bossy" with "bitchy" and you'll see the difference.
solid
Virtue signalling from another brand trying politics.
Oh, right, because no man has ever been called bossy, pushy, selfish, vain, or a show-off.
@Dumb Stupid He/she didn't come here with hate. He/she was merely pointing out something true. If you are going to comment on their comment, don't bring hate
@Dumb Stupid lol "hate", that's quite a bit of projection and inversion of reality on display right there
@Dumb Stupid Hypocritical much lately? You certainly live up to your name.
@Dumb Stupid you really are dumb and stupid🤔
@Dumb Stupid I am here with my hate, they make it seem like men have nothing bad ever happen to them
Since organizational behavior is the study of individuals and groups in organizations and is also concerned with the behavior of organization as a whole it is perfect for us to take a look at the Pantene ‘Labels Against Women’ Digital Ad. It is the job of organizational behavior to study what it is that creates certain stereotypes for men and women in the workplace. If we can first find why there is this connotation then we can process, collect and move forward with a way to stop this. All are created equal and need to be treated with the same utmost respect. In the ad both the man and woman were in the same positions but treated differently. This is disastrous for any company and must be fixed.
Catriona Gray!
@youtube ARE YOU GOING TO DISABLE COMMENT TOO ? HAHAHA
No that's literally wrong. Companies push women up to the top and people don't find women 'showing off' bad. Whoever believes this ad lives in a deep hole
Men dont make these accusations. WOMEN DO !!!!!! If you dont believe? How come women hate women that are younger, prettier and richer than they are ? Enough said !!
but good
Module 😀
what do people mean when they say that?
So women can't be bossy? Sure they can. Bossy isn't a gender specific term.
It is! And it's related to women. Cause they are naturally not suited for leadership
Agreed
@@biapac7849 No it's not
@Dumb Stupid Read the science of sex differences. And update your vocabulary, man: you cannot say something is sexism just because you don't like it
@@ishika13 I never said the a woman cannot be a leader: I said that naturally this is not what they are suited for
The bossy woman can boss me around 24/7
😂 😂
Men can be seen as bossy too. And show offs and selfish. If someone’s calling you bossy when you’re in a boss position it’s probably because you abuse the authority a little bit too much. If you’re a good boss to people they won’t call you bossy. They will however, if you are in fact bossy. Which a lot of women bosses are. Especially to other women.
so weird :|
What a stupid commercial.
stfu
Fax!
LOL such gas lighting
Legit
GIRL POWER!
You realize this is an act of female supremacy, right?
BOY POWER!
ur so dumb lmao
@@mossmother3768 How so?
@@firstconsulraiga5430 that comment wasn't related to your comment
BS corporate virtue signaling at it’s finest.
W
Why do women hate men so much? The reason we have so many men in powerful positions is because they earn it and work it pretty responsibly to maintain it. Why is it that women feel the need to “be a man” by appearance, rather than the hard work with it. After all if a woman wanted to do something and women can do anything why don’t they? I worked in construction and warehousing and I’ve only seen 1 woman from another company working on site and 2 women on the floor in warehousing, my point is, do the hard work, get the name.
Never bought Pantene and now I never will.
Ok???
@@Coco-ei9cs OK!
Sure...fight to become the man you always hate why not