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Meaningful Impact
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Registrace 18. 01. 2016
The Meaningful Impact Podcast and the Cause Marketing Museum.
The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
The Cause Marketing Museum is a curated showcase of mutually-beneficial corporate citizenship campaigns, featuring cause-related advertising and case studies.
The Meaningful Impact podcast features inspiring stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
The Cause Marketing Museum is a curated showcase of mutually-beneficial corporate citizenship campaigns, featuring cause-related advertising and case studies.
Inspiration Booster Shot: Motives | Meaningful Impact Podcast
This mini episode offers a booster shot of inspiration with two short stories about motives. The first short story is a re-telling of Arthur Gordon’s ‘The Turn of the Tide’ (later known as ‘A Day at the Beach’). On the advice of a doctor, Gordon returns to where he was happiest: the beach. There, Gordon follows the doctor’s four instructions, written as prescriptions on an Rx pad. The unorthodox ‘prescriptions’ lead Gordon to re-examine his motives and ultimately to renew his spirit.
The second story, also about motives, shares the perspective of a retired nurse near the end of her life. From her literal deathbed in hospice care, she reflects on life’s meaning as she answers the question: “What matters?”
Transcript: The full transcript of this episode and reference materials are available at meaningfulimpact.com/podcast/inspiration-booster-shot-motives/
Subscribe to Meaningful Impact wherever you listen to podcasts.
======================================================
*MEANINGFUL IMPACT PODCAST*
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on CZcams Music: meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: meaningfulimpact.com/apple
▶️ Listen on Spotify: meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: meaningfulimpact.com/amazon
➡️ Episode transcripts: meaningfulimpact.com/episodes/
======================================================
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The second story, also about motives, shares the perspective of a retired nurse near the end of her life. From her literal deathbed in hospice care, she reflects on life’s meaning as she answers the question: “What matters?”
Transcript: The full transcript of this episode and reference materials are available at meaningfulimpact.com/podcast/inspiration-booster-shot-motives/
Subscribe to Meaningful Impact wherever you listen to podcasts.
======================================================
*MEANINGFUL IMPACT PODCAST*
Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.
▶️ Listen on CZcams Music: meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: meaningfulimpact.com/apple
▶️ Listen on Spotify: meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: meaningfulimpact.com/amazon
➡️ Episode transcripts: meaningfulimpact.com/episodes/
======================================================
*CONNECT WITH MEANINGFUL IMPACT*
Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:
www.linkedin.com/company/meaningfulimpact/
csr
causemarketing
meaningfulpodcast
✉️ Subscribe at meaningfulimpact.com/subscribe
✉️ Contact us at meaningfulimpact.com/contact
zhlédnutí: 38
Video
The Meaningful Impact Awards -- Overview
zhlédnutí 57Před 2 měsíci
The Meaningful Impact Awards celebrate excellence in corporate citizenship. Learn more at meaningfulimpact.com/awards/ Meaningful Impact award winners achieve a triple win-win-win: 1. a win for a cause 2. a win for their for-profit business 3. a win for the individual(s) on the project team *MEANINGFUL IMPACT PODCAST* Get inspired by stories about purpose-driven leaders who overcome enormous ch...
Medela's #MomsUnite4Milk on 'The View' -- Native Advertising
zhlédnutí 124Před 4 měsíci
*View more cause-related native advertising like this at:"* causemarketing.com/csr-earned-media/ *CAUSE MARKETING MUSEUM* View more cause-related advertising, and case studies, at the Cause Marketing Museum. ➡️ Advertising Gallery: causemarketing.com/ad-gallery/ ➡️ Case Study Gallery: causemarketing.com/case-studies/ ➡️ Cause Marketing Definition: causemarketing.com/definition *MEANINGFUL IMPAC...
"Introducing the Ford Explorer Men’s Only Edition": Ironic Ford Commercial for Women's Day
zhlédnutí 543Před 4 měsíci
*View more about the Ford Explorer "Men's Only Edition" at:* csr.org/news/ford-newsjacks-international-womens-day-with-explorer-mens-only-edition/ The ironic commercial highlights the contributions of women to the auto industry, as Ford cleverly "newsjacks" Women's Day. *SCRIPT* The voiceover (by Bryan Cranston) begins in earnest until Cranston seems to realize halfway through that the fictiona...
Coca-Cola 'America Is Beautiful' Cast Interviews
zhlédnutí 717Před 4 měsíci
*Discover more about Coke's "American The Beautiful" ads at:* causemarketing.com/commercial-gallery/coca-cola-americaisbeautiful-campaign-together-beautiful/ *Case Study results are available at:* causemarketing.com/case-study/coca-cola-america-the-beautiful/ It’s Beautiful - Coca-Cola’s 2014 Super Bowl commercial featuring a culturally and linguistically diverse America - was coordinated with ...
Ming-An Sings 'America The Beautiful' in Mandarin for Coca-Cola
zhlédnutí 581Před 4 měsíci
*Discover more about Coke's "American The Beautiful" ads at:* causemarketing.com/commercial-gallery/coca-cola-americaisbeautiful-campaign-together-beautiful/ *Case Study results are available at:* causemarketing.com/case-study/coca-cola-america-the-beautiful/ In this series, Ming-An sang the Mandarin portion of 'America The Beautiful' for Coca-Cola’s 2014 Super Bowl commercial featuring a cultu...
American Airlines 'Thank You' Commercial (HD)
zhlédnutí 968Před 4 měsíci
*View the American Airlines companion ad, 'Putting Them First,' at* causemarketing.com/commercial-gallery/american-airlines-military-ad-putting-them-first/ In 2010, American Airlines launched a pair of “support the troops” commercials. The ads began airing on Memorial Day weekend and were re-released to coincide with other holidays associated with military recognition, including the 4th of July...
Coors Light Chillboards | Meaningful Impact Podcast
zhlédnutí 99Před 5 měsíci
The advertising agency for Coors Light proposed a million-dollar campaign to promote the beer by painting billboards on the flat rooftops of apartment buildings. No one would be able to see the billboards from the ground. Can you imagine any circumstance where you would have approved the budget for that promotional campaign? Coors Light did. And that campaign, now known as Chillboards, went on ...
Barbie with Down Syndrome | Meaningful Impact Podcast
zhlédnutí 588Před 5 měsíci
With the introduction of a Barbie doll with Down syndrome, Mattel has further evolved Barbie from its original, unrealistic body shape into a broadly diverse product line. Barbie Fashionistas now include disability representation as well as a wide variety of body shapes, hairstyles, skin tones, and cultural identities. But Mattel wasn't always so inclusive. Far from it. To fully appreciate just...
Coca-Cola: "I'd Like to Teach the World to Sing" | Meaningful Impact Podcast
zhlédnutí 200Před 5 měsíci
*View the full transcript and bonus materials at:* meaningfulimpact.com/podcast/coca-cola-hilltop-ad/ This pilot episode of the Meaningful Impact podcast tells the fascinating, behind-the-scenes story of one of the earliest cause marketing ads: Coca-Cola's 'Hilltop' commercial. Better known as 'I'd Like to Teach the World to Sing', the television ad is considered to be among the greatest commer...
Tide Pods 'Child-Guard Pack' Commercial
zhlédnutí 105KPřed 7 lety
*For more information about child-guard packs and Tide's efforts to reduce the risks posed to children from misuse of single-dose laundry pods, visit: causemarketing.com/commercial-gallery/tide-pods/* *RELATED 'TIDE PODS' VIDEOS* czcams.com/video/hZ3hzDTyVis/video.html czcams.com/video/HVRsVkr9A8s/video.html czcams.com/video/q4FoiPXn_dY/video.html czcams.com/video/bYbUVlALT44/video.html czcams....
Tide Pods 'Spot the Risks' Commercial
zhlédnutí 14KPřed 7 lety
*For more information about Tide's efforts to reduce the risks posed to children from misuse of single-dose laundry pods, visit: causemarketing.com/commercial-gallery/tide-pods/* *RELATED 'TIDE PODS' VIDEOS* czcams.com/video/hZ3hzDTyVis/video.html czcams.com/video/HVRsVkr9A8s/video.html czcams.com/video/rFLOtMt9vOw/video.html czcams.com/video/q4FoiPXn_dY/video.html czcams.com/video/bYbUVlALT44/...
'Tide Pod Safety' Commercial
zhlédnutí 51KPřed 7 lety
*For more information about Tide's efforts to reduce the risks posed to children from misuse of single-dose laundry pods, visit: causemarketing.com/commercial-gallery/tide-pods/* *RELATED 'TIDE PODS' VIDEOS* czcams.com/video/hZ3hzDTyVis/video.html czcams.com/video/HVRsVkr9A8s/video.html czcams.com/video/rFLOtMt9vOw/video.html czcams.com/video/q4FoiPXn_dY/video.html czcams.com/video/bYbUVlALT44/...
SKINS 'Official Non-Sponsor of FIFA' Case Study
zhlédnutí 2,6KPřed 7 lety
To learn more about the SKINS advocacy campaign to reform FIFA, visit: causemarketing.com/case-study/skins-official-non-sponsor-of-fifa/
Prudential 'Race For Retirement' Ad: The Gates Experiment
zhlédnutí 4,2KPřed 7 lety
To learn more about the Prudential 'Race for Retirement,' review the case study at: causemarketing.com/case-study/prudential-race-retirement/
Prudential 'Race For Retirement' Ad: Pledge 1% More
zhlédnutí 2,2KPřed 7 lety
Prudential 'Race For Retirement' Ad: Pledge 1% More
Prudential 'Race for Retirement' Case Study
zhlédnutí 2,4KPřed 7 lety
Prudential 'Race for Retirement' Case Study
American Greetings' CSR Partnership with Huggies Case Study
zhlédnutí 674Před 7 lety
American Greetings' CSR Partnership with Huggies Case Study
Huggies 'Every Little Bottom' Case Study
zhlédnutí 1,8KPřed 7 lety
Huggies 'Every Little Bottom' Case Study
Bank of America #Connect4Red Case Study
zhlédnutí 777Před 7 lety
Bank of America #Connect4Red Case Study
American Greetings #ThankList Case Study
zhlédnutí 1,1KPřed 7 lety
American Greetings #ThankList Case Study
CVS Pharmacy 'The Last Pack' Campaign Results
zhlédnutí 1,8KPřed 7 lety
CVS Pharmacy 'The Last Pack' Campaign Results
Cause Marketing Insights: Direct Benefits
zhlédnutí 9KPřed 7 lety
Cause Marketing Insights: Direct Benefits
Boost Mobile 'Boost Your Voice' Case Study
zhlédnutí 18KPřed 7 lety
Boost Mobile 'Boost Your Voice' Case Study
Who's still crying 10 years later !!
ক্যশ মেশিন বই থেকে কে কে এসেছেন
We are in 2024 and we still haven't forgotten about these kids. Disgusting. Hampstead hoax was never a hoax.
This is the Budwiser America wanta!🇺🇸🙏🏻❤️
this makes me cry every time!
I was living in Los Angeles at the time, watching the Super Bowl with friends, and this ad came on. I’m not ashamed to admit that I teared up a bit. It was one of those moments where I was so incredibly proud to be from Detroit. ❤
This would even make Frank Horrigan cry!
Only one problem, it was a shitty car.
It brought tears to my eyes when I saw it in 2014. It still does now in 2024. Out of many we are one.
How can I get a copy of cherry bowls promo video. My 2 kids were in it.
11. laundry pacs
Crying now..
the boss\\\999999
Does anyone know the name of the music used in the advert?
They Primavera by Ludovico Einaudi
I know it’s an CE, but this is still my favourite version of the song. Man, I remember then commercials and ads at least tried to make themselves worth our time.
I'm in tears❤❤❤❤❤❤❤❤❤
More commercials and companies should get seriously involved to encourage the vote in some communities. Truly believe this was a impactful idea. 💯🎯‼️
Cried a little
Need this with the HARD KNOCKS theme.
These morons never learn, now do they?
Nice, now let's do women's only edition
Mtseritka mterieatni
Why isn’t there a “thanks mom” for #Paris2024 #P&G?
Amtrak please take notice....!!
WHAT'S WONDERFUL AD! GREAT💯🤍👼🏼👱🏻♀️💪🏻✨❤️🔥
Because Dads never do anything… Sincerely, An Invested Father
Boycott coke the Olympics in France vile
Who know where this version is
Leaves me in tears every time I watch it
কেশ মেসিন বইটি পড়ে ভিডিও টা দেখতে এসেছি💪
0:23 got me in tears
Back to this video again on July 2024, and still love it like the first time.
그리고 이제 이중복수국적 인정해라 명훈아~ㅎㅎ
Comment section of this video is extremely funny. Gen Xers truly are some of the most belligerent people on the planet
Lest we never forget !!
Why isn’t there a “thanks mom” for #Paris2024 @p&g ?
“Forbidden fruit?” THAT’S NONSENSE! IT’S HIGHLY TOXIC AND POISONOUS!
One of the best commercials I’ve ever seen. I’ll never forget seeing it for the first time during the Superbowl. July 2024 and I’m still watching!.
1: They had to pay someone to help them pretend they care about a cause 2: The entire boardroom was full of MEN *WHY THE FUCK???*
And it was an old man (probably a vet himself) who honored the servicemember.
Amen
"I know in my heart you can"
I remember when this commercial came out, and every dumb f*** was saying. This is America we speak English. To this day if you google “what is the USA official language” we have no official language! Some states may have an official language but as a whole, freedom has no language. 🇺🇸🤙🦅
😢
Sergio Marchionne + Olivier Francois = 🤯
This commercial would spark a protest today. Too many white people.
Best campaign and advertising till date
<3 My son will be Great and we are both going to be just fine
❤️❤️❤️❤️❤️
I remember when this commercial came out and how many clowns in the comment section were talking shit about Eminem and Detroit. Hope they feel like the jackasses they are now seeing Detroit making comeback. What an iconic and amazing commercials.
You don't have to be Eminem's biggest fan (I'm not) to recognize that "Lose yourself" has a great bassline. Only thing I would change about the commercial is that I would end with a packed theater watching a performance instead of just a rehearsal.
@@reginabillotti I agree. Wish they would have edited the last 30 seconds a little differently, but it is a beautiful theater and a powerful moment,
It is beautiful. And it probably is the first true "woke" major ad campaign. I loved it as a child, and still do. So sad to see what this ideology has morphed into.