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Value Propositions: What They Are & How To Create Them (with Examples)
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- čas přidán 16. 08. 2024
- What makes customers buy your products? In this video, we'll learn what drives people to choose your product, along with some value proposition examples.
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Why do your customers buy from you? What motivates people to choose you, to choose your products over the hundreds of alternatives? What makes your company, and your products, better than the rest?
The answer: your value proposition.
If you can perfect your value proposition canvas, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.
Here is what we’ll cover in this video:
00:00 - Introduction: Importance of Value Propositions
00:55 - Defining a Value Proposition
01:06 - Understanding the Core of a Value Proposition
01:44 - The Holistic Approach to a Unique Selling Proposition (USP)
02:02 - The Message in a Unique Selling Proposition
02:22 - What a Unique Selling Proposition is NOT
02:54 - Examples of Strong Unique Selling Propositions
07:52 - How to Create your Own USP
08:10 - Closing Remarks: Defining Competitive Edge through USP
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► Value Proposition Design Book - Strategyzer www.strategyze...
► What's a Value Proposition? It's What Your Business Does Better Than Anyone Else bit.ly/2TS8srb
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This was by far the best explanation of value propositions I've heard in a long time. Thank you!
Thank you!
Value propositions are essential to delivering a solution to our customers. Entrepreneurs are some of the world's best problem solvers!
Great video Dan, thank you! I really got a great grasp of how to better approach the customer's journey while on our website. Keep em coming!
Priceless…great content👌🏾👌🏾👌🏾
Thank you Sir. Very clear insight into value propositions. Jobs, Pains, Gains. Focus on what the customer really needs and wants, and stop wasting time on what you think they need.
I loved this video by Dan Dempsky in Learn With Shopify series. Thank you so much. I loved the way Dan explained the concept of Value proposition and how to form one using some real time examples. Thanks again!!
I am new to product marketing, and this was the nugget of knowledge I needed! Thank you.
Very clear, thank you for sharing!
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A life changing business oriented points explained in a very simoke and highly effective manner. Great Work. We love it. Needs several thiumb's up.. Thank you.
We're so excited to know you liked this video, Addiga! Thanks for taking the time to leave a comment.
Thank you, this was well explained.
The best video about value propositions so far! Thank you!
Thanks for watching, we are glad you enjoyed it!
I wonder , how the transformation from a product to a service would look like? Are there any changes we should consider?
Excellent video btw. Loved it.
Loved this, some really good examples explaining the value proposition
Thank you for watching our video!
really a great video they tell you exact how to run a bossiness, which web shop thema is that?
best content brother. You are a oure diamond/ also Shopify...
best explaining of the value propositions so far, keep going!
Glad you enjoyed this!
Great content ! Love the Examples
Great explanation ☺️
Absolutely brilliant video.
I have a streetwear brand that I'm trying to find a great value proposition for
Very informative video!!
Very good video!!
Excellent!.Thank you
Thanks u very interesting video
Then what is brand promise?
Excelelnt !€
i am still confused how to make one for my business. we sell car stereo (speakers, subwoofers, amplifiers). not the most powerful, not the best quality, not the cheapest but on lower end. so hard to have value proposition =(
You need to find a differentiator in your product (one or more), then go about creating a value prop. For e.g. in your case it could be, "When you believe in just enough.." "When just enough is smart.."
@@hpatelecom1 thanks a lot for your suggestion
"Why did you buy car stereo from us and not anyone else?", ask this to your customers who bought in last 3 months
Has anyone ever told you that you look like Ryan Reynolds (Deadpool's actor)? haha
the sound is so disturbing, next time make sure you do it properly