Why Brand Manager Is The Most Sought After Marketing Role After B-School? Ft. Niharika, IIM L Alum
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- čas přidán 16. 06. 2021
- Confused about long term career prospects in Sales & Marketing at Top FMCG companies such as HUL, P&G, ITC etc.? How should one decide if a sales role is right for them or if brand management is their true calling? While it is ok to be confused, it isn’t to be uninformed. Hence, we came up with this video to share the career trajectory to a brand manager and explain what a brand manager really does. While this is one of the most sought after roles and sounds extremely glamorous the responsibilities associated with leading a top brand is immense. This video brings to light the different areas of responsibility that a brand manager is expected to tread on and demystifies the role for complete clarity.
Learn about CTC offered by these conglomerates, skills required to enter this role and step by step guide to what a brand manager is accountable for. For any doubts drop in comments and we will get back on that.
If you are a Sales & Marketing aspirant and desire to get into one of the Top FMCG companies at a B-School, you can check these videos of Niharika:
1. How To Crack HUL & Colgate Palmolive | Prep Secrets By Niharika, IIM Lucknow Alum: bit.ly/35upi1s
2. How I Got Into HUL & Colgate Palmolive From IIM Lucknow, Ft. Niharika Gupta: bit.ly/2U7LLPj
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Recommended Reads:
1. How To Crack HUL & Colgate Palmolive | Prep Secrets By Niharika, IIM Lucknow Alum: bit.ly/35upi1s
2. How I Got Into HUL & Colgate Palmolive From IIM Lucknow, Ft. Niharika Gupta: bit.ly/2U7LLPj
Very informative, this is one of your best series. Please create more such for other specializations as well.
Thanks for insights & for this video.
Hello Ma'am, It was an amazing video. It would be really helpful if you can make a video where you explain in detail what an marketing intern's work look like in an FMCG company.
Amazing..
Quite insightful!
Thank you Dear Mam... for ur videos🎉🎉🎉
It was soo insightful! Mam, where can I find the marketing primer of various campuses because I am still in undergrad and want to go into Marketing once I go to bschool!
Inside IIM is the biggest non direct promoter of HUL
Silent promoter
Sahi,, pakde hai,,
Thanks.
Thanks for sharing such a informative video. Please go ahead much more videos
So nice of you, Made our day...
Any other suggestion for us?
Great insights. Though in today's market the start-ups are not understanding the consumer need and is putting pressures on the brand manager to implement the things which are against the consumers, market, competition which i believe is of no use building a brand which start-ups are thinking and as per my observation in the last 4 years working in the sales and marketing fields, the companies are thinking of the same strategies in every region of the country. The example that you described of the toothpaste, i believe there are some different factors which might play roles in launching a product. For example if in case a NORTH INDIAN might be interested in using the pepsodent more instead of dant kaanti whereas a SOUTH INDIAN might use dant kaanti more instead of pepsodent but the companies need dant kaanti to be used by both NORTH and SOUTH indians.
Thanks a lot for sharing your valuable perspective.
We hope you liked the video.
Whr can I do brand management certificate to enhance my skills
Hello Maam. Can you please tell me that which platform is best for these courses
Hi!
What is the career progression of a Brand Manager?
Such a crisp and informative vedio, nice work guys. It would also help if you can also make a video on what an aspiring can think of as a short term goal or role and the highest role or goal one can plan in his career in sales and marketing.
Thanks for the suggestion, we will try to cover this!
Thank you madam ❣️🙏
Our pleasure 😊
Wt is job role of brand representative
Hi, I also want to start my career in brand management, is there any other way to start without doing MBA. If its is how to start, can u plz tell????????
BBA or Media degree with focus on Advertising.
Impressed with the script, always focus on selling rather than sharing updated information
Thanks a lot
Watch all other latest K-Cafe videos here: czcams.com/play/PLMYr1HHzGSR0RM2fEP3AXFLsbWwshooyh.html
Currently working as Brand Manager at India's one of the most high rated Health care Brand.
Hey Shakti,
We are happy that you're doing so good in your career, Best of luck
Hey Shakti, could you please guide me to do the same i.e. to become a brand manager ? How should one approach it after 10+2 ?
A reply would be really generous and helpful. Thanks.
Would like to know more about the marketing departments role & responsibility on daily basis for a TOP FMCG brands
The marketing department of a top FMCG brand plays a crucial role in driving the brand's success. They work majorly on Market Research, Brand Strategy, Advertising, Distribution and Channel Management and much more.
Hello ma'am, thanks a lot for such an informative video, I have got all of my doubts clear with this Single video, my one and only question is, Do a brand manager needs any kind of Proficiency in data analytical tools like SQL, PYTHON, TABLEAU, etc?? Please reply please please🙏🙏
Our community might help you:
Insideiim.com/community
2:32
For how many hours, does a brand manager has to work?
Pls reply asap!🙏
Depends on the company.
@@InsideIIMKonversations ok, thanks
I have 28 months experience in IT. I want to get into a brand management role post mba. Is it possible for me?
Yes, It is definitely possible.
I have over 9 years of experience in apparel retail and have just concluded my part-time MBA(degree offering course) from IIMB. Is there a way to get into a BM role, given that I don't have any experience in sales or marketing?
Sir what is the avarage salary scale of brand managers..
Video starts from 2:47
Thnks
No, the trajectory path was also necessary
Salary of brand manager?
Watch all our Marketing Focused Videos, they will surely help you czcams.com/play/PLMYr1HHzGSR2k4IAN1EilvT5xu4-xZDFF.html
Currently I am doing all this but my role is Marketing Specialist and not a brand manager
Thanks for your inputs
Today almost all are unemployed
😂😂
lmao Marketing is the most demanding field and without Brand managers nothing can happen.
first 2 mins total waste of time .