Branding vs. Marketing: What's the Difference?
Vložit
- čas přidán 9. 07. 2024
- Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about the real differences between them. Yes, the two subjects overlap in some areas, but there are some key nuances that will clarify how you go about building and promoting your business. If you’re an agency or consultant, understanding the two will improve your ability to help your clients succeed. In this video I dive deeply into the definitions of branding and marketing - and why it’s critical that you know the difference.
_______________________
This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
-----------
WEBSITE:
www.philipvandusen.com
JOIN THE BRAND•MUSE NEWSLETTER:
www.philipvandusen.com/muse
BRAND DESIGN MASTERS Facebook Group
/ branddesignmasters
BRAND DESIGN MASTERS Podcast
podcast.branddesignmasters.co...
VERHAAL BRAND DESIGN on Facebook:
/ verhaal-brand-design-1...
TWITTER:
/ philipvandusen
INSTAGRAM:
/ philipvandusen
LINKEDIN:
/ philipvandusen
CZcams:
/ philipvandusen
PINTEREST:
/ philipvandusen
BEST ADOBE CC TRAINING VIDEO COURSES
Bring Your Own Laptop with Daniel Scott
byol.me/philip
GET TUBEBUDDY - THE BEST TOOL FOR CZcamsRS:
www.tubebuddy.com/philipvandusen
RECOMMENDED BOOKS:
“Change By Design”, Tim Brown amzn.to/2mTFDrz
"Imagine: How Creativity Works", Jonah Lehrer amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries amzn.to/2noZGwd
“Change By Design”, by Tim Brown amzn.to/2uaXYjX
"How To" by Michael Beirut amzn.to/2u9lnnh
“The Brand Gap” by Marty Neumeier amzn.to/2CAbYZk
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson amzn.to/2Ef6fse
“Art + Design” by Rex Ray amzn.to/2yLMRRT
“Expert Secrets” by Russel Brunson amzn.to/2zEDOBT
“Shift Ahead” by Allen Adamson + Joel Steckel - amzn.to/2xLrEX4
*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Marketing is about what and how do you want to speak about your brand to your customers while branding is how do you want your customers to speak about your brand.
Lio - I love this distillation of the concept - really tight!
@@PhilipVanDusen !aaaaaaaqaaqqaqqaa!aaaaqqqqqqqqqqqq
💯
This is good 👏👏
1. Branding what and why, marketing about how
2. Branding long term, marketing short term
3. Branding macro, marketing micro
4. Branding trajectory, marketing strategy
5. Branding build loyalty, marketing quick action
6. Branding create value, marketing monetize value
So which is better tho
marketing is still about building loyalty i'm a marketing major
I’ve paid for courses that couldn’t explain this to save their lives. Less than 15 minutes with you and I now have a crystal clear understanding. Thank you for your concise and highly effective explanation!!!
Thanks LaDon - I really appreciate your support!
More clear content in a few minutes than would seem possible. Thank you, Philip!
Thanks Peter!
That is the best definition of branding I have ever heard. I'm trying to get into branding but have been branding my entire career without even realising it! 😂
Thanks again.
Thank you so much. This video has clearly helped me to understand Branding & Marketing. You as a presenter have a very calming aura. Much appreciated
Your explanation was very clear. I've watched numerous videos on the topic, even from some of the big names in the field, but always ended up confused. They usually left me with only theoretical discussions in mind, making the difference between the two seem like just a nuance. Thank you
Amazing! i love everything about this video especially the speed you talk and the way you explained the concepts side by side.
Excellent video - as someone who’s spent most of my marketing career specifically in product marketing, I’m just now realizing that brand marketing and creating brand equity are by far my favorite part of the role. I’m all about the long-form story, the why. I care much less about the tactics.
Clear and concise as always!
Nice1 great detailing knowledge
So precise and very well articulated! Thank you!
Thanks, that was well presented and clarified for grasping the functional meaning of the two concepts for brand marketing. Thanks again.
Succinct and clear. I've been at this for 26 years, and you taught me some great stuff here. I'm very appreciative for your time and work in giving us value! Thank you! 🙏🏼
Thanks Lyle and congrats on making 26 years in this crazy industry...that's a real accomplishment. 🕉
This video was so clear and focal to the point! I now finally understand the concept of both ideas! Thank you for this!
Ashley, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
Solid bases for evolving the promotion of even a simple activity like craftmanship
Perfect explanation of the differences. Thank you for such clarity!
Agree 100% - Going to save this one for future reference.
Excellent explanation, thank you so much. I'm a new subscriber.
the best video i ever seen
Nice, very informative, more power to your channel
i really needed this one. thanks alot.
You need to differentiate between Brand Marketing and Direct Marketing. Marketing as a whole encompasses Branding. Think of Marketing as a pizza and Branding being one of the slices. You can't just attribute random feelings and verbs to words and make up your own definitions. If you were comparing Brand Marketing (long term positioning) vs. Direct Marketing (immediate action) then I would say this video is better suited to the explain the 2. Otherwise I think you have confused some people even more who now think Branding is separate and somehow not part of the Marketing process. An agency/company can be a marketing agency while offering Branding services as well as Direct Marketing services.
Completely agree. A lot of videos seem to intentionally misinterpret what marketing is to fit their narrative rather than, as you say, treat marketing as the Pizza.
Great inputs. Thank you.
Hello sir, I appreciate the professionalism in this video explaining the general differences branding and marketing, and what they are supposed to do. (Super Heroes are the BRAND of companies like Marvel and DC.) I would like to ask a question in relation to what they DO NOT do, and hopefully you respond.
Let's say you have a company that deals in fiction (i.e. Marvel, DC or game series), my question is. . . does the Brand Manager control the writing/directing/development of the lore for the fiction?
Best video on this
Thanks for insights.
Really impressive
Thanks Philip. I am going to have to watch this video many, many times. Looking forward to your introductory course of Branding.
What a post.! It is so helpful. Apreciate it. Thank you.
Thanks Alejandro! I really appreciate your leaving a supportive comment!
Explained a lot!
Exceptional. Clear. Thank you!
Hey Celine - thanks for that feedback, I really appreciate it. Let me know if there is anything else around marketing/branding you are looking for in terms of videos - I take requests😇
Fantastic video. I wonder if you have a video on how to make effective videos, to the point, short and sweet. Because you hit the nail on the head here! Great job!
Thanks James. You totally encapsulated my content mantra.
Excellent explanation of branding. But marketing is an administrative customer-centric philosophy that requires understanding the changing needs of consumers and making sure the product or service is relevant (product design), the price strategy is aligned with the value perception (economy), and assuring is accessible where they look for it (logistics and distribution). I believe you are comparing Marcom and Branding. Nonetheless, great reflection of branding.
Thank you.
Good content.
You are good Man
DR THANKE YOU
Thank you
excellent
Thanks for bringing clarity to these two terms that often get muddled.
QUESTION: Do you consider there to be a distinct between "Branding" or "Brand Design" and "Identity Design"?
Branding is an over=arching range of activities. Brand Design focuses on the visual design of the brand (broader than just the logo (like thumbnails, websites, ads, content etc). Identity Design is about designing logos, color palettes and specifically associated company visual assets.
Without having watched...branding is how its packaged (the look of it, colors scheme, ) marketing is who are you selling it too( selling it to men , women, what age of men or women etc.
thanks
you are Chris Do are super great when it comes to teaching. So maybe we can say branding is a process and marketing is a tool ?
We can say that marketing is the execution of branding.
That’s safe to say
❤❤❤❤
Branding most definitely is part of marketing.
I understand that this happens to be some peoples careers etc. and so they have to care about bla bla like "Brand" and "Marketing" but to be honest, if you provide a good product, and its cheaper than other "brands" on the market, you win in the future. 2022 is the year people stop giving a damn about brands, and start caring about value, price and utility. To care about brands is to have a first world problem....
Thanks for watching and for the thoughtful comment Anthony. I personally disagree, but I value and respect your opinion nevertheless.
@@PhilipVanDusen What did you disagree with?
@@bunnyman6321 The fact that competing on price (death 90% of the time unless you do massive volume ex: Walmart) and product quality is all you need to succeed in the market.
@@PhilipVanDusen Interesting! Thanks for explaining.
Totally random but I love the watch! What brand is it?
The watch on the thumbnail is a Rolex Submariner, and the watch in the video is a Casio. If you're into watches you should join my pal Marvin Menke's Facebook group it's super active and full of passionate watch people. facebook.com/groups/168456200574794
Hello sir, I asked a question 4 months ago but I haven't gotten an answer yet, if you have time could you read through my question? Thanks.
Somebody please tell me
That
Marketing would be beneficial for my business
Or branding would be
Please reply asap😢
Why branding depends on marketing communications?
Nice
Thanks Clifford.
4:02
Branding supports our capacity to recognise rather than recall. Jakob Nielsen's usability heuristics still stand, nearly 30 years on.
!!Thanks for the comment guys!!.
FOR MORE CLARIFICATION AND G•U•I•D•A•N•C•E ON Ç•R•¥•P•T•0/S•T•0•Ç•K T•R•∆•D•I•N•G KINDLY M•E•S•S•A•G•E MY M•A•N•A•G•E•R O•N~W~H•∆•T'S~~A•P*
*
+ •{*1*}•∆•{*8*}•∆•{*5*}•∆•{*9*}•∆•{*5*}•∆•{*6*}•∆•{*7*}•∆•{*0*}•∆•{*3*}•∆•{*4*}•∆•{*2*}•*
Buy the DIP now to save the future!!
Recognition and recall are intertwinned. Behavioral Science and marketing effectivness research tells us that we have to create mental availability (aka memories) for a customer to buy - but also the ability to recognize the product on a shelf (digital or physical). There's no point in branding if it's only about recognizing a brand rather than recalling it when a buying occassion arises - it has to do both.
Can an agency do both?
Yes. Larger agencies do. Smaller agencies not as much.
What? Just 139 likes? ARE U CRAZY???!!!!
広めてください」、