Inside Star Citizen: Expanding Branding
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- čas přidán 7. 06. 2024
- How does the role of branding shape the Persistent Universe? Grab your favorite Whamburger and join us for this episode of Inside Star Citizen as we navigate through how branding breathes immersion and narrative into every aspect it touches.
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Roberts Space Industries is a spacecraft manufacturer within the persistent-world game "Star Citizen" and its companion single-player spaceflight sim, "Squadron 42." RSI is also your portal for information, updates, and purchases of your very own spacecraft with which to trade, plunder, and protect the citizens of Star Citizen.
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I didn’t realize how important this crew was until I saw what all they touch. Their work is literally everywhere in the game. I love it
I have 4 words regarding branding in star citizen.
"Aegis Combat Assist. Kill."
“You’re on your own, Noble. Carter out.”
-Me about to crash my retaliator into an idris
@@UntitledGoosse"Solid copy, hit'em hard boss."
"Contact."
I don't think they realize how important their team is to the immersion of the game. Taking it from a bland space game to something vibrant and full of lore. Ya'll are doing a fantastic job. More please!!!
I'm 100% sure that they do realise how important in-game branding is to immersion, since they literally said it in the video.
Lore is probably THE most important part of SC tbh...
@thumpertron In any case, they didn't just now make an entire ISC episode on nothing but and literally say so for no good reason. So, yeah; they might probably be hinting at being in the know. ^ ^
What this game needs is a cash injection to make it work. It's like the gift that keeps on teasing. 😂
defo second this!
There's gotta be one gang in Pyro that doesn't believe in living in filth. Somebody owns a broom & mop out there.
You find em you let me know.
Yeah they’re called the Hurston Family
If they did they wouldn't live in pyro
These guys make Star Citizen so immersive and believable, I hope we will see more stuff from the branding team in the future!
As someone who has dabbled in brand strategy and marketting, I keep being in awe of how perfect CIG and the brands within are positioned in the wild.
I really liked this episode. When the new branding team was announced I was skeptical, it felt like a group that wouldn't have a TON of work to do, but ever since they've been introduced their presence has been felt. The landing zones feel more and more like real, tangible places with consistent histories and interactions with other parts of the world/economy. It's great.
It would also be FANTASTIC if they could have ingame COMMERCIALS showing ACTUAL FOOTAGE sometime in the future like the ship COMMERCIALS.
@@JTL664 I think this is the plan! Just taxing on servers to have a constantly playing video
@@JTL664 I think this is exactly the kind of thing the cinematic team will have their hands full with, as soon as they're done with Squadron 42. I'd love to have tons and tons of commercials, maybe even some talk shows snippets and things like it playing on all kinds of screens around the verse. I think Cyberpunk 2077 is a great example of this.
I think this is exactly what Star Citizen needs to go one step beyond the normal AAA world building. This is an aspect you usually do not think about but many people will feel the impact of this wonderful team for years to come. Well done!
As a corporate-identity-focussed graphic designer in my 22nd year of work (who has also worked for game development in the past, BTW) I have to say:
I'm sooo happy, that this team stepped in and did what they did. All those years I felt like Star Citizen was lacking a bit in visual coherency, but now its a whole immersive feeling due to these guys, bringing it all together with their beautiful overlay. Thx!
I also like that sentence about branding starting to be also story telling... I feel you.
Not only visual coherency. I was not surprised that they didn't have a style guide until now, with all the signs of lackluster management over the years, and was very happy when they said they build an interactive style guide with downloadable resources, references and negative examples from the ground up. I believe this will pay massive dividends over the years.
Wow that week flew by in no time, I'm still stunned at last week's ISC & SCL...
Have you checked out the Roadmap that just dropped yesterday? 3.23 is going to be amazing!
@@JadeStarwatcher 3.23 adds almost no actual content or gameplay if you go through the cards. It's mostly just UI changes, changes to things that already exist, and some things that existed before that they're just redoing/bringing back. Even the new structure spaces are unfinished and incomplete, so those will just be more empty spaces that don't add gameplay. It's a bit annoying how little progress they're actually making towards 100 systems and tangible gameplay.
@@jasonfrost5025 I'm sure you're in the trenches really stress testing the Replication Layer on the Tech-Preview channel right?
@@jasonfrost5025 Quality of life update, much needed! Go program for them and you will be running away with the amount of work this project requires.
This team is a huge part of why I got hooked all the way back in 2015. I remember reading the "ads" and brochures and falling in love with certain ships and brands.
We would have no immersion without this team, and honestly that would mean we had no actual game.
As a graphic designer myself, it would definitely be a dream job to work on Star Citizen. The variety and depth you could get into would be an absolute blast to work on.
I came here to say this as well. To be able to design so many different brands and styles would be so satisfying and exciting.
Can you start on monday?
@@PatrickFisker I prefer the job I have now. I get paid extremely well, and I dont want to move for a job.
Love the signage in Star Citizen, so cool you can actually see where you need to go like in real life. Love the different in-game branding as well.
If the new Microtech signage is a glimpse into the future of landing zone branding, then this team is doing a stellar job.
Those brand style guides look exactly like the ones I've encountered at every software company I've ever worked for. I've always loved that y'all are literally just doing real branding and marketing, it's only the companies that don't strictly exist in our universe.
This is so cool haha in-game branding makes the whole experience so much more immersive. The other day I was running through New Babbage and saw the Mobiglas 2 ad on the wall and thought it looked nice. But then it literally stopped me in my tracks when I realized that the upcoming Mobiglas Rework is being advertised in-game as a product and I just thought that was so cool. I don't know of any other games that use their upcoming features in development to add to the lore of the game. Genius game design.
This was really cool to see, love to appreciate the fantastic work done on branding!
"Always good to respect the work that was done prior" Words of wisdom lost in much of modern media; Warms my heart to hear it here.
PICOZILLA 🥰 Love that poster!
Yeah as an SC and Godzilla fan, I want one lol
This is actually one thing I really like about this game compared to others. In addition to the obvious competition between the various ship manufacturers both in-universe and out, my character also has his favorite FPS weapons based on manufacturer, favorite food & drinks, and more.
pips or fizz?
The amount of work that goes into the brochures is amazing. All these little details really tie everything together and make the world so much more immersive.
I’m continually blown away by the sheer passion for perfection this company as a WHOLE has created. Beyond the game, the work culture they’ve achieved is legendary and almost doesn’t exsist anywhere else in the world
As a new player, I was delighted by the signage that helped me to navigate through the stations. It immediately immersed me into the verse; I had to rely on my surroundings as in real life, in a new place, which I thought was very cool. Hats off to all the teams involved and all the efforts put into this! It definitely is the cherry on top to the immersive experience.
Real reliable and readable signage in the world itself is such a delight and makes navigating the spaces so much easier.
As someone who works in marketing and branding myself. I LOVED this episode. Great team to highlight.
As an art director I find myself walking about in game looking at all the ads and packaging for products constantly and usually find something I haven't noticed before. They do a great job. It adds so much to the immersion factor of the game.
I can't overstate how much I respect this team. Having consistent branding everywhere in the verse just makes it feel so much more immersive. PLEASE release the brand catalog as a hard cover coffee table book!! I would love to have a book showing the art of star citizen and these branding documents as part of it!
Oooh... Brilliant idea! CIG, you reading this? I'd definitely buy a copy myself!
One of the most important things that George Lucas did with his Star Wars is to recreate a "Lived Universe" which was shown to us, the viewers, as places that got dirty and looked worn out. That increased the realism and verisimilitude of that place and of course it was Cool!
This branding team does something similar in Star Citizen and is very GooD!
We marketing, boys.
the community does the marketing and by the way you are beautiful
YEEYEEEE
@@SimuladorFSETS2brasil. Keep in in your pants kid
@@brandonerwin7031 which and I only praised where is your respect
@@SimuladorFSETS2brasil. you kind of failed to earn it by being creepy AF.
WOW, as a graphic designer in a past life, I've always been VERY curious about this aspect of SC. This is the best ISC (for me) so far. Excellent team! Excellent work!!
As a graphic designer, this is my literal dream job. What an incredible opportunity to create brands for fictional space ships. 🤤
i appreciated that a lot of what they've done is make the game seem more complete. the branding was good, and the lore behind the brands help immersion, but the thing i appreciated most was simply giving the locations an identity. i mean I've been to several cities and the way they do navigation thru a city (or even just a venue) is always unique to the place. the signs, the maps, etc. tell you as much about the place as anything. and the idea that they're basically creating an advertising/marketing agency within the game does show how important this is. as a relatively new player i appreciate just having the direction signage. i know Area 18 isn't super complex, but I've gotten lost for 30 minute trying to find Astro Armada, only to realize i walked past it three times (looking the wrong direction to realize ur was there). or try finding Centermass with directions from anyone!
thank you.🎉
Man, i love everything you guys do and it's always great to see Jared :D
As a soon to be Grad in Graphic Design this is one of my Favorite ISCs in recent memory. Sure Eva T2 and stuff is great but seeing this behind the scenes, nitty gritty of what people do in the field your entering for a game you love is very awe-inspiring. Hope to see more videos like this in the future!!!
Always a good day when you start it with ISC 👍
Great work CIG. Very talented people on this team. Thank you for all the work you do. This game is truly amazing.
As a designer myself, I absolutely loved this ep. It can't be overstated how much the branding actually contributes towards the immersion factor. It solidifies the believability of the environments. It's good to see branding maturing and this team is only going to take it further.
Can you imagine the possibilities this team will bring towards racing? Ship liveries will certainly be a big part, but just like real life, I could see branding also around dedicated racing circuit venues.
this explains the choice to make the spirit have blue as it's default paint, wonderful work! it's good to see the brand cohesion get even better, really helps sell the universe as real
The branding is one of the things I love most about the game. It really makes the world feel real and adds so much character to everything.
That was pretty cool! The decision to make Drake a "rebel" company rather than an "evil" one makes a lot of sense. The latter would have sooner or later been shut down by the UEE.
Consistency is something I really appreciate in games, so I really appreciate this team! Great work!
Great people, great art! Thank you much for your incredible work!
Lovely episode! Thank you for giving this team some time in the light.
im an art director / senior graphic designer myself and this episode was very cool to see. he is right. i don't think many graphic designer would say no to this oportunity.
The "You've Got a Lot to Do" in the cargo centers is so good, it stopped my girl and I when we first saw it. It was such a shock that it just made perfect sense in its design language. This stuff does not go unnoticed, great work, y'all!
Branding is like the planetary and environmental tech teams where they pretty consistently knock it out of the park.
The fact that it kind of seamlessly slides under the radar speaks to how well it's done.
I appreciated reading through the comments below as they all share my sentiments. This team's efforts are a large part of why I looked past exploding right out of hangers, running into invisible asteroids, or falling out of elevators. Their work is not only the cherry on the sundae, but the harmony throughout the Star Citizen universe. They are one of the key reasons I held the line. Great show.
I'm grateful to the Branding Team and the realism they bring to the world of Star Citizen. Great job, guys, keep it up!
Kinda wishing the cummunity could have access to the Brand Catalog as well, or maybe a more limited version, to help with content creation
Thank you so much for better signage.
Honestly the design stuff completely sets this game apart into a league of its own. Absolutely crucial for immersion.
I absolutely love the branding, the team adds SO much to the 'verse and the player experience
I used to build branding for small businesses... so this ISC is rather special for me. Also, that Brand Catalog is hawt.
Godzilla x Pharoahe Monch shoutout. Disco Lando has always appreciated the finer things in life.
These teams are responsible for myyy immersion!! and they already do am amazing job!
I do adverts for companies and I could ABSOLUTELY tell when you all took over! Well done! 🙌🏻 great job all!
Such a great episode. As someone who used to work with Graphic Design and Marketing, this is exactly what I liked to see. I always enjoy a good styleguide and it seems like they are on the right track!
In-universe branding is one of the hidden strengths of this game. Everyone knows about the ship manufacturer 'personalities,' but you can see similar distinctions in Covalex, Greycat, and assorted other entities. They do good work.
This is something I've been doing at an amateur level for years in other user-created-content style online worlds, and now just starting to do in the real-world. It's extremely fascinating to see how true professionals tackle 'virtual' branding for something the size and scope of the brands in Star Citizen. Cohesive in-world branding and lore is extremely important to how immersive the environment is to the players, and it is something I'd wager most players never even think about. If done correctly, they don't, it just works.
CIG's team has done a fantastic job, and I've taken note over the years how it has evolved and been refined. Truly impressive. Y'all may very well have my dream job.
I appreciate the immersion, so I appreciate this team's work.
The fact that the brands kind of live their life outside of the game, on forums, in comments etc (and also in real life, having following of people, just like car brands have irl) is the ultimate proof that this is important. I don't know other games that successfully created in game brands that broke the 4th wall this efficiently. Really, stellar job!
Awesome Episode, really liked the insight on this Topic! Great Team
one of my favorite aspects of SC is the level of detail, in all things. Cheers!
Amazing team, amazing work.
Glad we get the spotlight on these people!
Thanks for showcasing this amazing team!
The branding and in world lore of SC is honestly one of my favorite aspecrs about the world. It's one of the most realistic feeling worlds out there because of how much effort they put into it.
Awesome episode! I was fully expecting the part about the major manufacturers and advertisements, but was pleasantly surprised to see the team really focused on unifying other, more subtle aspects of the game, like graffiti, tattoos, navigational signage, etc. This kind of attention to detail will help make the experience seem more real and seamless. Bravo!
Please keep doing it!! You guys are so important and how the world comes alive!
That poster NEEDS to be a thing in game, we need it in our personal habs!
Bro, I respect you as a graphic designer, I do. I download all the ship brochures made done and keep them as my own graphic design inspiration.
This was awesome. I love to get more and more insides into the game. Helps me to understand the game so much more in every aspect. Thanks for your great work everyone at cig
MY BRAND!
Look at me with your special eyes.
Immersion ! We all love it ! Keep up the work guys, it's amazing
Brand building for Star Citizen? Me as a professional in that field would easily call that my dream job. I love the emphasis CiG also puts on those details of the game. Keep it up!
Good job so far. Thank you branding team.
As a designer, I really appreciate this episode. I would love to see the internal style guides.
Huge props to this team! Your hard work its very noticed!
This was far more interesting than I expected!
I really like the direction Crusader is going. Blue > Red
Great game, keep working on it and it will change gaming
Always love seeing the work and people behind SC. Obviously everything put in the best light, but this is all very cool to see. Also would watch the heck out of Picozilla
Speaking of branding with the tattoos, it would be cool if there was a lawful way to gain a certain set of tattoos like from bounty hunting. Would be interesting to see something like that.
Really high quality episode. Well done
I noticed all the new branding in game! Have stopped to admire everything from graffiti to reading maps.
Branding team has done an ABSOLUTELY AMAZING job. Can't wait to see more.
Picozilla needs to be a game mode or event in the PU
The multitude of pico-themed posters need to be collectibles in the 'verse, just like the Takuetsu models and other collectible-series CIG have added over the years :D
My love to all the devs, backers and crew that make our dream game possible :)
I hope they make more Banu branding when the MM comes out
I just noticed that my mouth was dropped open throughout the all video. Fantastic job !
Speaking of this sort of thing, I think it would be great if CIG would allow indie bands/artists to provide the music for all of these shops. Obviously there would need to be a vetting process if for nothing else than quality and vibe, but as we walk into a store or bar, a very subtle text pop-up could tell us the name of the track and the artist. It's on us to go track that down RL if we want it or to support the artist. I guarantee a lot of indie artists would do it in a heartbeat just for the exposure.
Did I just spot the Railen at 1:59 ? Are we gonna get it this year ?
The way Jared started this viddeo I thought he was going to introduce the janitors for this week in SC live and what they do at CIG... 😅
Such a great update. This is the way.
This is relevant to my brand
Great team being highlight that greatly contribute to the immersion in the game.
Maybe this is a lore situation but curious if there is any talk for brand HISTORY...because iterations of branding is fairly common within corporations, curious if there is an internal marking for when something was made and therefor tieing it to an era of branding, much like Coca Cola in the 80s has a specific look. Having this messy mixed branding could help build that history by referencing older iterations and then tieing it to a historical period for that company.
C'est Magnifique ! I wish I lived in montreal I would love to apply to this team. Thank you for such an amazing video.
I'm glad they created this team. The branding got lost over the past versions.
I like those TDK, Maxwell and Thats tapes on Jared's desk. Make sure to get your hands on a genuine BASF tape as well! :D Good times!!
"was it real or memorex?"
nice fast early ISC!!
Great stuff, useful for marketing and design best practices!
Fantastic job everyone! vibe is right!
this was a really cool look at some stuff we dont see a lot of