TRD Is Dead
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- čas přidán 7. 08. 2024
- TRD has a long history as Toyota's special motorsports division. But these days, it's dead. But how did it die? And what new entity has risen from the void of Toyota's failures to take on the motorsports heritage that Toyota once had?
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Video Timestamps:
0:00 - Intro
0:51 - The Beginnings
2:12 - Toyota Seibi, the first repair center
2:40 - Why Not Go racing?
4:23 - Toyota's First Win Of Many
5:02 - The 2000GT Team
6:13 - The Toyota 7 Team
7:41 - The Sport That Started It All
8:25 - Pimp My Celica 1600GT
8:49 - Toyota Racing Development
12:55 - Toyota Fail1
15:31 - The Secret GR Project
17:55 - The Death Of Toyota's Greatest Driver
20:04 - Toyota Rethinks Things
21:47 - Why Does TRD Still Exist?
23:10 - Thank You
#TRD #GazooRacing #Toyota - Auta a dopravní prostředky
“There will be no progress if you fear failure “ damn
Damn straight 💯💯
This should be everybody's motto
A failure should be consider as a lesson
Asians Making Corona.
Famous last words of Yamamoto!
I will still wear my TRD badge on my 91 Celica with honour for Naruse's sacrifice to making such amazing sports cars. Incredible human.
Opposed to be dishonored and ripping it off your car a disapprovingly?
I'm sure if he had to choose a way to go
For a true driver and competitor, while not ideal, there are worse ways to go
I know that my '05 Sienna Limited 3.3 vvt-i minivan 240hp has racing inspired performance requested by the chief Japanese designer at the time. Thank you past Toyota💙
Naruse is one of the reasons why Toyota got back to racing and he was part of Gazoo racing along with Toyoda which they started together. Gazoo is part of his legacy.
TRD was truely legendary during their prime time.
One of the most unique performance houses IMO
@@albonfilms Albo, isn't TRD still very active in the USA with Nascar, Formula drift and various offroad activities? I would say its still very much alive here, since Toyota USA hates the "gazoo racing" name. I think this video is a little misleading
@@ciello___8307 he’s mainly talking about consumer cars dude
@@klnvv still disagree on that front too. We have more "TRD" cars and TRD off road pacakges than we've had in the mid 2000's
@@ciello___8307 great,i hate the gazoo name,unfortunately we got bugger all TRD models in Australia if any at all. As soon as i souped up my imported surf with better suspension and engine mods i stuck TRD 4x4 offroad stickers on it and TRD windscreen sunshade and badges on it. Looks better than gazoo poo,and everyone says so too.
This is good, it's like donut media without the nonsense and meme culture. Just straight up facts, well written and edited.
That's very kind of you!
Legit thought the same thing.... Facts with no BS
legit facts, i cant stand donut media because he talks to use like a dad trying to be hip
U didn't have to insult donut media
@@Mikaeel_Ally Never said they were bad nor did I insult them, just stating what's different.
Definitely one of the most underrated channels out here
Thank you so much! I appreciate that
Check out neutral drop, they were just as small maybe a month ago. Another car channel but... Of a different type. Think you other car dudes would enjoy it
Agree 👍
Ironic that Gran Turismo taught us about TRD and gazoo ❤️
Indeed haha
My favorite game ever.
TRD was once legendary and it’s sad to see them go
But I’m looking forward to what Gazoo Racing has to offer
I think as long as that racing spirit is there, then it will be great regardless of name
@@albonfilms oh definitely and it brings hope for us Toyota fans too
@@basithph8958 I love Toyota and am a fan for their sheer reliability (Camrys get way too much hate for being "boring" imo), but their future Gazoo Racing plans look promising. It's honestly refreshing to see them go for more fun and performance based vehicles for people that want engaging cars, like the GR Yaris (which I still think is a crying shame for the fact that it's not being released in the U.S.). There's definitely a market for fun rear wheel drive and rally cars, and I hope Toyota sets a precedent for it and expands on it.
@@neonreign2988 you ever seen that V8 swapped Camry?
@@neonreign2988 oh I’m waiting for a GR Corolla to come to America
Hopefully it’s like the GR Yaris
TRD is alive and doing well, just not the street sports parts we saw in the 90's. TRD USA is primarily focused on supplying engines to NASCAR Cup Series since 2007, and has won several manufacturer's and driver's championships. You failed to also bring up TRD's open wheel history, with Toyota winning the 2002 CART Championship, taking the Indy 500 and the IRL Championship in 2003. I'm proud to say I've worked for TRD USA since 1998 and we've only evolved with every new venture. We are far from gone in motorsports... but street superchargers are no longer our priority.
How could one go about getting a job with TRD? I'm in the Army currently but don't plan on staying in and working for a company like TRD would be the dream.
I deliver packages to their office in NC
They seem to be doing very well if you ask me 🤷🏽♂️
@@mentals555 back in March of 1998, I literally just dropped off a resume at the front desk. 6 months later, I got the call. People say when you love your job, you don't work a day in your life. It's been an awesome 23 years so far
@@musskeeterbump yup, that's our chassis development facility. It also houses our state of the art driving simulator that our teams use to setup their chassis
@@GeraldSanAgustin woah that's way cool 😎 I'd like to see that someday
I still don't understand how you only have 37k suscribers.
Your content is better than most CZcams car shows.
Thank you so much for that! We'll get there!
I second that! Great stuff
@Dat Boii donut isnt cringe
@Dat Boii MO POWA BABY!!!
In a rare moment, the algorithm did good by bringing me here.
Impressively excellent content and delivery.
Instant sub from me 😎👍🏼
Thank you, Yusuf
Another great mini documentary. I can only imagine how much work it is to pull something like this together with such nice flow
Thank you!! This was a serious research project for sure!
When your CEO ditches you and starts his own brand of racing aside from the company in which was named after his family name, should say everything about your job in terms of the confidence he has in you.
Exactly what I was thinking...
naming it after himself tells you a lot about the egos of ceos
Not only that but how companies work, with so much administration and focus on profit, this entitys became an afthertough, and akio being raicing enthusiast knew that if they wanted to put sports cars again they needed a leaner, secret team away from the corporativism, no company would make a Gr yaris competitor as toyota did, completley from the ground up, expensive materiars, awesome engine, lightweight drivetrain, coupe form, price at a resoable price but with more punch that whats spected
@@richardtickler8555 what would you call your company. Personally I would rather buy from someone who wants to take credit for a job well done.
@Richard Tickler No! it shows commitment. who would name the company after himself/herself and let it rot?
this was a donut media level video in terms of story telling, editing, research, presentation, and even music. amazing video bro you really deserve more recognition!
This was the most informative video I’ve ever watched.
Thank you!! I'm glad you got something out of it!
I also recommend you watch Donuts videos also which cover other topics like this too.
@@Joolz1982 I watch them too. Sometimes the odd pronunciations (like HRSPRS) and screaming make it a bit distracting. This was so calm and to the point.
@@rushilkisoon I agree, it's so annoying!
At a drive through behind me there was an Acura TSX with a TRD sticker on the windshield.
Thats how dead they are.
Lmfao
Lol why does that hurt :P
On the school run every morning, i go past a Black Nissan Navara, sporting red TRD stickers on it, my eyes roll every time 🙄
@@napsta Didn't you know about Nissan and Toyota's secret TRD partnership :P
@@d1sturb3d119 obviously someone else does lol
TRD still lives in spirit. When I fire up my 1975 Hilux or my 2021 Toyota Supra it just hits different
Who going tell him the new supra is gazoo.. 😶
@@joshuaprobably852 or he just doesn't have it 😂
Lmfao the new Supra is GR 💀😂
@@matexf4c its just a rebrand. its all Toyota high performance or whatever you wanna call it
well ill be damned, i had no idea toyota hiluxs dated back to 75", what a neat little truck!
from TRD to gazoo that shit sounds like a kids milk drink.
Drink it beyotchhh
🍼
@@loosecompass939 I'm guessing you're calling me a baby for having an opinion on a name
@@jump23kid No I actually agree with you.
@@loosecompass939 I sees what you did there now haha my bad.
So many motorsports history has been going away one after another this year, be it company or person
TRD still is active in the USA with nascar and offroad racing
Blame government and epa standards with not wanting “ unsafe” cars or cars that put out too much emissions, they want everyone driving the same boring stock economy car. Suspension mods are deemed unsafe and power mods are deemed to put out too much emissions over the stock variant
I've loved Gazoo Racing since they started racing their cars a few years back, but I had no idea their history was so rich. This is an awesome video, great job man.
Yes, the true "TRD" is already dead. But the sadder thing is, In Indonesia, Toyota still sell some cars and accessories with "TRD Sportivo" Badging and most of them are only cosmetic changes, does not improve any performances. So Indonesian Toyota dealers just sell riced out cars from factory.
The Vios GRS, looks a meme for me. And one Guy tries to defend the GRS Vios (despite it has some changes in suspension,10-speed CVT with pad del shifter,exterior looks), it’s completely a joke and nothing near with a race car counterpart.
We called trd sportipu(means trd sport fake)
@@eriksantoso1741 riced honda brio be like
That is in the US too. The last thing TRD did here was the Tundra supercharger from factory. They ended that a while ago. Now its all for trucks and suspension.
TRD In Indonesia has been dead for long time, Buying A TRD Car In Indonesia=Adding Small Bodykit to make it look sporty
The quality of every video this channel puts out is beyond impressive. It’s like a more serious donut media. Keep it up, I’m looking forward to seeing that subscriber count climb
“They where marking crowns, Coronas.” That got my attention
This channel is well beyond most of the "professional" channels on youtube. I appreciate you guys hard work on giving us such a video.
Thank you so much! I appreciate that!
As a small child I always laughed to myself that my grandpa's truck said "Turd" on the back of it, now as an adult I have respect for it.
This guy deserves more subscribers! He worked hard editing this vid and I can tell he researched a lot before making this video
Word👍🏽
I'm surprised you don't have more subs, this was very well written and edited. Easy to watch and listen to. Looking forward to future content.
Awesome video, very informative.
Japanese automobile companies use to change their sub-brand names time to time.
To me, TRD is just another page of the history book, and GR is the opening of the new chapter.
Absolutely agree with you there! I think GR has the ability to take Toyota very far
Gazoo, it just sound so stupid. There's M, AMG, RS Quattro, GT3/4, Type R, NISMO, SRT, STi.... then there's Gazoo.
that's intelligent of your part, i didn't know how to put it in words (at least not in english lol), but for me the GR division is THE new TRD, with upgrades over regular vehicles as well as original creations for motorsports
Good job. I love it when you do videos like this. I’m sure they are a lot of work but man you do a great job 👏
This video made me cry in so many ways. The fact that I own 2013 FR-S (86) and I know it was one of two cars which re-stimulated the fun back into Toyota and the passion people in the company have.
I felt the same way as an i300 owner.
You have a Subaru
I expected to come and see an angry rant, and now I'm nearly in tears, what an amazing video
Thank you for watching!!
Me too
I agree. Great vid on the history.
But TRD lives still, I think?
@@danielcluley870 yes, TRD still competes in NASCAR winning the 2015 cup series championship with Kyle Busch the 2017 cup series championship with Martin Truex Jr and the 2019 cup series championship with Kyle Busch not to mention TRD's Daytona 500 wins all with Denny Hamlin in 2016 2019 and 2020. TRD are also top Competitors in the Nascar Xfinity series and truck series winning dozens of races and countless championships with multiple drivers.
@@jessicataylor4071 Thank you! I love TRD and Toyota in general. What they do for performance and also safety in their lower price bracket cars are a benefit to humanity.
Dude, seriosly underrated channel, your tone, seriusness, editing and historytelling are just perfect!
Keep up the good work!
How I have been missing this channel is mystery. A great Job.
Subscribed!
if they made GR parts for the altezza i’d go broke. would love that. the trd stuff is rare as fuck
Toyota ALTEZZA need in reboot like to car in GR ALTEZZA .New Lexus IS this like to Crown, but not like to Altezza or toyota jzx. For me ALTEZZA this legend car too, like to Toyota JZX. In 90-X Toyota created legends toyota sports sedan, ALTEZZA, MARK II, Chaser, Cresta, Aristo, Verossya, they cars need reboot now.
same
It is kinda weird they use GR instead of TRD when they practically did/do the same thing.
I mean, I guess the name change makes sense....GR sounds more aggressive than TRD, which happens to sound like "TURD".
@@CorollaChronicles their decision though has nothing to do with what it sounds like. Lol. From what sources say a lot of Toyota inside people prefer TRD over GR. GR is Akios brainchild. But either way it’s cool, I’m glad Toyota is still doing big things with Motorsport.
@@MaddNomad1015 Toyota USA doesn't like the Gazoo racing name since it is very japanese, and TRD USA still does nascar, offroading, etc. It is a very confusing relationship between TRD and GR right now.
@@ciello___8307, they don’t like that a Japanese auto manufacturer named the racing division something that sounds Japanese? Dumb as shit but not surprised
@@1S1KC0DM4N to be fair "gazoo racing' is not really a great name
This is one of the most Thorough videos Ive ever seen on the TRD history and heritage.Take it or Leave it, put it all out there.
I really enjoyed it. Subscribed.
This is the second documentary I've seen of yours and bro your killing it. I'm subscribing.
your video essays are amazing, I know how much work they can be
Glad you like them! They are lengthy research processes but worth it!!
This is some gold content on Toyota’s racing heritage. Glad I found you’re channel.
Just brilliant! What a fabulous mini doco & overview of a legendary team and company. Hats off to you for compiling so much engaging information into a mere 23 minutes. Respect! 🙏🏻
On boy. I had to watch the video a couple of times. There's a lot of good info in here. A lot of deep cuts i didn't know. Another great video. Very entertaining. This will def be one of my go-to vids to rewatch. Thanks another one. Keep them coming.
In this category of car content, Albon you are second to none. Japanese motorsport teams like TRD/GR and NISMO to name a few have a special place in my heart. The underdogs that go onto completely dominating all classes and segments they enter. This is definitely worth a re-watch in my books; keep up the great content as always! When the pandemic is over, I hope to bump into you if you're ever in Japan again :)
Thank you so much, I would be honored to hang out! One day soon!
In the South East Asian and some related markets, Toyota even have another division of TRD, the TRD Sportivo. They made additional bodykits and small accessories like carpets, mudflaps, fuel cap, for their economy cars on this market.
I think those 2 things are very different. While TRD producing more like performance part based on Japan, TRD sportivo (regional based) made only oem package such as bodykit and emblem.
Well made quality video. Good job with editing, seems well researched with a well constructed script. And good narration, from a very listenable voice.
Thanks for the video.
Really good well prepared content... it seems i can t ignore any of ur videos anymore... this was a great and informative video abt the development of Toyota s racing division throughout the years... keep it up guys!
TRD made a version of the Matrix too.
You aren't helping
I have a Pontiac Vibe (Matrix with a Pontiac styled exterior and built by NUMMI in Freemont California). I started wanting to do something to it, and found that Hellwig no longer made anti-sway bars for it, however the TRD kits for the Corolla (which were actually Hellwig parts) was still available, and since the Corolla and Matrix (and Vibe, and Geo/Chev Prizim) all share the same platform, the bars fit. I added those and a bar that spans the top of the shock towers. That was TRD's contribution to my car.
@@CharlesinGA Very cool, I have the XRS with the same strut on the shock towers, fun cars, and practical too!
I loved my TRD Matrix. It was hilariously underpowered and loved to drift on dirt and snow with little speed required. Going up a lengthy hill I had to take the truck climbing lanes in 3rd gear being passed by said trucks.
Meanwhile, my new Honda Civic can easily take the same hills accelerating in 6th gear, but can't drift for shit even with TC/ESC disabled.
Trd isnt going away GZ is new So Trd camrys is about it.
Great content! Thanks for putting this together and out to us.
I'm getting Gran Turismo nostalgia from the car footage, thank you.
This channel has the potential to be big
Great documentary ! Awesome history in this video learned something new today
Great work man, very interesting videos on the ins and outs of car manufacturing.
Looking forward for the future of Gazoo Racing!!!
I am too!!
Bet many Toyota enthusiasts don’t remember the 1988-91 Camry AllTrac(full time 4WD) sedan. Super rare and with the appropriate TRD goodies it would’ve been like having an All-Trac Celica with four doors!
I hope your channel grows alot bigger. Your channel is amazing
Amazing video Albon! Def deserve more views and subs, you will blow up soon king
In my country, Some "TRD" Toyota are no more than just additional bodykit and badges.
Even BMW's M division has glorified body kit models - EVERYONE is doing this, because it sells
@Albon I don't know I think your wrong see TRD is still alive and well in Japan and Asia in fact Super GT cars are all built and by TRD they help teams run the Super GT cars they also help out customers throughout Japan and help with racing operations across Asia TRD handle the Lexus RCF GT3 cars and support internationally as well in Japan before they're sent of to private teams for competition so I'd say your point of TRD being dead only counts for Europe, North America and South America TRD is still alive and Kicking in Japan like an old Japanese Retired Sensei.
Very true, TRD Japan is still the most lively of the group, but with the rate that Gazoo is taking over every medium of motorsports, I feel it is only a matter of time before GR becomes the singular brand identity.
Dude... That was an amazing video. Interesting subject, well researched and well produced.
This was an awesome and informative video. Definately worth subscribing to, well done.
As a Toyota lover, I think they should just make aftermarket racing parts for all their vehicles. Would be great for all of us
Best 23 minutes of CZcams I saw today
Please make more content like this.Your narration and style is ideal for informative content.Keep up the good work ❤️
This is a very well put together video. Keep up the good work!
I think this guy don't know that T.R.D still one of the best racing engines builders, in the nascar cup I work for T.R.D in costa mesa and I'm very proud of it!!
Imagine an engine from 20 years ago has dominated almost every engine created and is the most beloved by almost every generation
You talking about the beams or the 4age? Cause ain’t nobody actually like the 2jz heavy boat anchor
Awesome video! Great information and well organized!
Came apon this vido by coincedance and oh My! What a video it is! Such a beautyfull insight into TRD and Toyota racing history! What an amazing video and channel! Cant beleave Ive never seen it before! Subscribed!!!
Great video, Toyota then,now and forever! Had to subscribe. Gonna share now. I'm a Toyota person forever. GR is greatness. I personally think 2026 Toyota Gonna build there own Supra's and build a 3.8 litre engine called the 3JZ😁👍 2JZ the god👑of all engines💥
Pride before the fall
Fortunately, they didn't give up
Surprisingly insightful & informative & Fun to Watch! Thank You So Much Albon channel for the Efforts & for Sharing! Stay Safe & Stay Humble! 🕯🌷🌿🌏
Thanks a lot for this video. i learnt so much about toyota that i didn't know - very informative and good production style. I'm currently for the first time doing up my 2013 toyota etios, with a TRD body kit and was trying to find a good video about the history of TRD and engines and how they went about their racing and you nailed it. Keep it up!
dis channel gon blow up
My man is soon going to be sitting at 400k subs. I'm watching you, Albon 👀📈
That would be awesome man! I'm glad you're enjoying the videos!
I'm glad I stumbled upon your channel, your content is really well made. You got a well deserved sub from me. Greetings from Belgium!
This was a very well laid out video.. good job 👏 👍
Thank you so much 😀
TRD is only dead if you're a supra loving fan boy. TRD is transitioning itself towards the overlanding, rock crawling, off road trail driving side of life.
Potentially! But of course, brand consolidation may eventually take over every division. It's difficult for dealers to explain to customers what all the different acronyms are across all the models in their range. So consolidation like this happens to unify branding from development down to consumer.
Ah yes, the first thing I think of when I hear the word "racing" - a truck given a 1 foot lift and adorned with a bull bar and rally lights slowly climbing a rock wall.
@@angrytigermpc TRD did a 1400 class build to a 4Runner and ran Baja with it soooo idk where you live or what you consider off roading but here in Arizona bull bars are on vehicles that mall crawl or pound pavement LOL
Supra forever ❤
TRD is really just being forced into an off-road division it seems as Toyota tries to pour money into GR
This video is well done the editing is soo good the lighting is on point the research that went to this video
Thank you for the content and the well researched information! Even your Supra video was incredibly informative!
I've always been a huge Toyota fan since my dad had a company landcruiser J70 back in Dubai. I will never forget the embossed Landcruiser letters on that truck. Almost two decades later I now own 3 Lexus's that still have the same commitment to quality and excellence I observed as a child.
In business school I studied Toyota's production processes, logistics methodologies and approaches to build and design. Suffice to say over the years I've learned so much from their approach to quality and study of efficiency at each level. They have built a system around ensuring efficiency with fault tolerance, and still do not observe planned obsolescence within the build parameters of their vehicles.
Its exceptionally challenging to ensure a steady level of quality within a manufacturer's line up over this much time and yet with effective practices and adherence to strict quality they've managed it.
Not trying to get philosophical but Toyota has a book on TPS (Toyota Production System) that is well worth the read.
Really being able to apply that system to your own work flows in life increases efficiency tenfold. Its well worth understanding how one can engineer every facet of a process. When the system works well and can be fault tolerant, the natural tendency will always be to return to center and self correct even in the worst times. Applying that to daily chores, home management, vehicle repairs, working out, eating, and more in life leaves one with a lot more mental bandwidth. Continuous improvement only works if one observes, attempts, fails, reflects, learn, then improve.
TRD is dead, hope GRMN gives us a super Toyota Corolla. 😔👍
I hope so too!
TRD has evolved into Gazoo Racing. Amazing.
First time ive seen your video. Fantastic work mate. Subscribed.
Bless this channel with this amazing content. Keep up the good work Albon!
Thank you Lukas!
Might not have been the Y-49 curse but I knew what was going to happen when that piano music came on while you said “he took his YELLOW LFA...”
R.I.P Naruse
I once read Hiromu Naruse was one of the engeneers that design the 3sgte, my favorite engine of all times
I really enjoyed dude. You got a new sub!
TRD still lives to this day, its just in spirit form, wish me luck with my 95 celica project, I hope I keep it for as long as it lives!
Awesome content mate! Looking forward for your future uploads. May I suggest that you make a video about Ralliart? It's one of my all time favorite performance division
Working for a US Toyota dealer as a tech for 20 years there has never been more TRD vehicle trim packages available. 4 runners have several levels now, Tacoma, tundra, sequoia, Camry, Avalon. Sadly not as many performance part add ons but I think more popular then ever with the average customer
i came to your channel from tiktok, and it turns out that you make very high quality videos and they are very entertaining to watch. You just got a new subscriber. :3
Thank you so much for those kind words! Very happy you're here!
What a video!! Amazing mini doc, didn't know where the GR name came from but what a cool story.
This is one of the coolest videos I've ever seen. Truly thank you for putting it out.
I appreciate that so so much. Thank you for the kindness.
I'm am french, thank you for the subtitles.
Great video very interesting
Incredible video capturing the history of their rally past to their LMP cars.
Great vid, The only thing I thought you may include other than “pretty much everything else” 😉 was the TRD Hilux and Aurion from Australia released around 2008-09. Both with water inter cooled, supercharged V6’s, Bilstien suspension, bigger brakes, leather interior etc. I had an 08 TRD Hilux, with TRD plate 247 and it was heaps of fun. Keep up the great work 😄✌️
I still want one!
Very thorough and informative, fully enjoyed
Thank you!
so glad u started making videos again
Nicely done commentary. I worked at Toyota Racing Development in Costa Mesa CA. from '95-'03. That was the heyday here in the US. We built all the race engines for Toyota and developed all the street performance kits like superchargers, suspension, exhaust, etc. Went to all the CART races, and the SEMA shows. Was fortunate enough to meet all the drivers such as Ivan Stewart, Rod Millen and even Dan Gurney. I had a supercharger, suspension and body kit on every car and truck I drove those 8 years. It was the best job any car guy could have asked for. Let's hope TRD isn't dead yet.
Wow what a great video! Subscribed!!
The story telling filled with nuggets of information is really appreciated. Cheers Albon