The Influencer Bubble Will Burst | Asmongold Reacts to How Money Works
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- čas přidán 1. 09. 2022
- "The Influencer Bubble" will burst soon.
Original Video by How Money Works: • The Influencer Bubble ...
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#Asmongold - Hry
The best part about this is Asmon is a prime example of being smart about streaming. His appearance looks like joe public, he lives in a regular sized house, the guy is loaded but still comes off as relatable. Well done sir.
man's isnt even aware of a recession all around him and yall over here
HMM YES WELL DONE GOOD SIR, WELL DONE, YOURE RELATABLE. lol....
Yep
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He’s smart. I’m sure Zack is well off with investments and other things to ensure he won’t need to worry about money. I don’t know if I can say the same about other influences.
He’s just one of the rare ones that legitimately did not change once getting rich. Same dirty ass room and clothes, still driving a beat up car etc
Oh no way! I loved the whole reaction, and hopefully you don't have to get to the point where you create your own crypto currency. FWIW I think your conclusion at the end is right considering someone could ironically take that quote and sell it as a poster.
"I can guarantee you, you can always find a new influencer, a new content creator that can get the newest freshest crop of morons to give them their money" - Asmon
Great video dude
What u doin here omegalul
Do you actually talk the same way you talk in this video irl?
What the hell is FWIW I'm getting old holy shit
@@supersaiyanzero386 dude I'm 20 and I have no idea what that means
“They don’t have a lot of money but they’re really stupid with the money they do have!” -Asmon
Yes
Yes
Yes
Yes
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And what I learned from working in finance is that practically nobody young who just starts making tons of money is smart with it.
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... if they would start making tons of money in the first place... maybe it looks like that because disposable income is actually lower and all those small things that didn't put a dent in your money pouch years ago are now emptying your bank account? Especially necessities take way more off your income compared to years ago
@@Akab What I did was savings, retirement, and budgeting analysis. They told me what all their bills were, and there would often be about 60% of their income unaccounted for. It's just frivolous spending, and happens to the best of us. But if you are young, aren't used to budgeting at all, and you suddenly get a ton of money, you often have no idea what to do with it.
I work in finance and Im smart with my finances. Its one of the only things Im smart with.
A girl i know was talking about some friends of her boyfriend and how they are basically rich with HotMart... Yeah, that's right. It's not a joke. How do I know? Because they are as dumb as a door, they went from posting shit on instagram on a fucked up house to posting shit on a mansion, to posting prints of their bank accounts, to showing off their newly bought luxury cars. She showed me a receipt from Ifood where they spent like half a thousand in food for 4 people and this isn't a one time thing, is recurrent, it's daily. I kind of understand them, they were poor before this happened and are kinda having every thing they ever wanted but couldn't afford but truth is that it won't last forever. This shit is gonna crash soon or later and they are legit under impression that it'll never end. They are 3 guys, under 18 yo living on a mansion on one the most expensive neighborhoods in my city, spending a thousand dollars a day on food that they basically throw in the trash later, this shit is not gonna last forever.
I just realized why i enjoy watching Asmon rants. I dont play wow, or any mmo for like 10-12 years now, but ended up here in this channel anyway. Asmon is a fking smart guy with very reasonable stand point vs most issues, plus he has really good awareness of himself and things around him. I'd listen to the argument from a respectable guy like this on anything, agree or disagree.
Yeah, I played wow but never followed asmon for him playing wow. He has good takes and ill give him a fair shake. Dont always agree but thats normal
Are most Asmon watchers WoW? I mean to say, is it even really that odd that viewers are not WoW oriented? I've always thought WoW was incredibly lame and actively avoided it and it causes me 0 cognitive dissonance that he's one of the few Twitch types that I'll consistently watch. I get the impression that most of his viewership is here for him, WoW or not. I dunno. Maybe I'm off base?
@@raumfahreturschutze idk about most of his viewership, but I do know I'm here for him, not the game he plays.
I've never played one single MMO in my entire life. I just love his takes on many things.
I just want to say I appreciate how Asmongold does not just react. He thinks and responds with his own thoughts, and new points. Instead of just going through the motions.
if you trust an influencer ur already lost..
Influencer is a gross word. But I do trust a few youtube creators. One is my brother. The other I have been following for something like 7 years and they have never accepted a sponsor and never asked people to subscribe or give them money. And I'm not lost. I'm in my chair.
@@Elrog3 you trust asmongold by watching him you trust his content will be true
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@n30n maybye you don't like the person you watch hm when he's basically a newer channel
@@Mudes126 Uh, no. Its not Asmongold.
Providing value, be it content or products, and communicating its worth to people is what makes someone an influencer. It's not easy to achieve both, but do so and there's no convincing necessary.
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srs the sheer amount of parents i deal with at work that come in an ask for a gaming keyboard cause their kid saw a youtuber/twitch streamer using one is INSANE! 9/10 they return it because it didnt work for whatever console they have and/or the kid couldn't figure out how to use it instead of a controller.
same can be said for any other game related things, capture cards, super expensive headsets, etc. like buddy, you're 9.
I think you aren't realizing that there's a difference between being dumb in a rosy bubble economy vs being dumb in a recession. People become much more wary and much harder to dupe with giving up what little they have during times of actual poverty and dire cultural outlook. You don't seem to believe that the broader market is influenced and changed by ongoing conditions, time will tell whether people grow callous towards any form of advertisement and influence due to the over saturation created by this bubble.
Sure. It still doesn't matter how trustworthy a influencer is though. There are enough dumb people and Asmons point about traditional celebrities was spot on.
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the people donating are making $80/day as a cashier. they're gonna be stupid with their money regardless
People were buying magic rocks and cure-all bracelets in Russia in the 90s, stupid people stay stupid.
I agree. It's hard to comprehend a real dire financial situation that could last years. These type of events lead to cultural changes that could conceivably kill the influencer. He's right though there are always dumb people. Perhaps in 30 years time videos will just be farming directly into the camera. Who knows..
My buddy was in LA for business and he met a lot of people in their younger 20s with HUGE trust funds or fat inheritances from family members and lost ALL OF IT! So many of them uprooted their entire lives moved, to LA and tried to start an ‘influencer house’ in hopes of getting a taste of that fame. He met one guy that lost everything and his parents pretty much disowned him cause he wasted all his money on stupid bullshit that never went viral, didn’t accept a full ride scholarship because he wanted to pursue the influencer life. He lost his house and all of his “friends” moved on to better things after using him to get there. He’s hanging on by a thread by working two waiter jobs and just hoping his parents call him back one day with access to the gold car again. Just so he attempt another run at this bullshit again.
I get you can be successful without college but if you got a full ride scholarship to an Ivy League school but you choose to pursue this bullshit. Like what 😳 he could of went to school and probably would of gotten viral from just making university life videos on CZcams to. He fucked up everything. My friend telling me this story and he said I couldn’t imagine being the person in a huge family line of wealthy individuals going back YEARS. But it stops at him cause he fucked up wasted it all trying to be a YouTub influencer.
Yep, that is how it goes, a family builds a lot of wealth for years or decades, then at some point, someone fucks up and lose all the money. While somewhere someone is making a lot of money and start building his family wealth. That is the cicle of family wealth.
I worked at Subway during the Jared scandal, and I just have to say that it did hurt business really bad for a few weeks and sales didn't go back to normal for well over a month. I mean it was in the news every day for weeks and continued to pop back up over the course of the trial.
Of course business did go back to normal, but the company wasn't going to lose even more money paying employees to stand around doing nothing, so employees got their hours cut significantly. Meaning they possibly couldn't pay their rent that month or afford their baby formula.
These are the all too real risks and effects of businesses backing influencers. From the outside in, it may appear that the business is fine. However there are real people, that are not extremely rich, that have real problems that can be exacerbated by a spokesperson doing something stupid.
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This is one of my favorite reaction/take Asmon make to a video, many insightful comments that is pragmatic and realistic
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@@RBYW1234 what does this mean
@@HubertRozmarynowski Who you? Comment Police?
Influencer Marketing is so strong because there is nothing more effective at what it does which is speaking to 15-40 year old potential customers. As long as there is nothing more effective it will be the primarily used method. Also what is very interesting to note ist that the people who grow up will still be using online plattforms because its what they grew up with. Of course interests change but the vast amount of different influencers means you will always find someone/something that interests you. This can be seen with TV and its usage of older people (50+) aswell. So it really doesnt matter what problems this guy seems to find for the current marketing method because there is still nothing better out there.
that was what I was thinking as well. That currently the number of people who watch TV has continued to decrease as time goes on, whereas the number of people that use youtube or a streaming service for their entertainment has continued to increase. Since streaming services don't normally have ads (except Netflix soon I guess), CZcams, which is an online platform that has a large user base and continues to grow said user base, seems to be the most reliable and safe way to market to demographics. So not only is it still cheaper than traditional media, but it also targets demographics more easily.
I've followed Asmon for years because I learn so much from him.. My older brother is Asmon's age and they're very DIFFERENT people. So everything my big bro couldn't teach me I'd come to an Asmon video to learn. I've always been comfortable supporting Asmon with a small monetary contribution because I feel that the exchange value still comes out as a win for me. I've been taught, and entertained by this donkey for years and I've never felt like I was getting ripped off. Hell my older brother watches all his content now too. Keep up the good work bro, love watching your vids. 👍
"based off 7 Karens" LMFAO thx for the laugh
"you have to tell people a lie they want to believe" that's so true, so bad, but so true, I just think of pharmacy and old people, tell em this pill will fix their health, then mention 10% chance of working in the small text
Great point. There is nothing more boring than somebody online talking about their money. That is the quickest way to make me delete. That is why we love you Asmon. Watching you stream nobody would think you have any money..
"They don't have a lot of money but they're really stupid with the money that they do have"
Very accurate description of many things. $200 basketball shoes, meme coins, meme stocks, funko pops. There is a lot of money to be made from scamming idiots.
I mean what else are we gonna spend it on. Buy a house? In this economy?
@@brendanmystery Invest it. A lot of stocks pay 6% dividends right now.
@@brendanmysteryMultiply them?
He's literally ignoring production costs of advertising those companies have to put into these commercials. The influencer is doing all of this work for them, taking on these costs themselves.
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@@andra5979 Usually a fortune 500 company has other companies under their umbrella do the selling for them. Like Twitch is always showing audible etc.
Well innovation is bought out, not subsidized, so a lot of it seems like deja vu.
There is so many Influencers that will go broke once the next 2008 like recession comes and all the marketing budgets dry up. In 2008 there was no Influencers to this level.
Hope they're homeless scrounging on the street eating garbo
That's because, mainly, smart phones weren't a thing until 2007.
Black berries don't count.
I'm talking mass smart phone use.
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There was only Zyzz at this time.
So long as influencers are able to influence, they will make good money.
Asmon hits the nail on the head. While ads in general that interrupt viewing is disliked, unless the video has been tailed to literally fit around them such as TV ads, if they are well done and creative they are liked.
If you go to Game Theory now, whole videos are just sponsored and you wouldn't know it till the very end. MatPat picks up a sponsorship from a consulting client, he then writes a script about one of their games. He does the normal schtick with the video (actually I don't think he does any script writing anymore) - he publishes it, he gets ad revenue, sponsorship revenue, and consulting fees all in one package and meanwhile everyone watched a 30 minute ad.
The guys that can't sell are the one's caught selling. True salesmanship is smooth communication, there is no abrupt disconnect, but if done well sales occurs, usually at the 1% to 2% conversion. rate. (2% is considered high by the way.
I'll never understand the influencer thing
At best, I'd look for recommendations on products (and stumble upon an influencer) then research on the pros / cons
If I could, I'd try the product as well
I've never rushed out to buy a product simply because someone said it was great
People like feeling like part of a grup, so they buy into influencers
You are the exception, not the rule. And the industry want it to keep this way. Capitalism does only know "growth" and they will do everything to keep it growing.
I think you probably grew up without all those intrusive adds. Having too much of something can lead to a kind of paralysis and being undecisive. A good example is my game library. When I was young, I played what I got for months, because I just had that one game and had to wait for another birthday for more. Now I got a library of over a thousand games, but most of the time I just look at it, can't decide and go waste the evening on youtube.
Kids nowadays grow up in that flood of adds everywhere and ways to consume fun everywhere to the point it's overbearing for really cheap prices. What do people do in situations like that? Look what the others do. And considering that many people start to regard influencers as friends when it comes to trust, it's pretty clear what would happen next. Of course there are many people who view those things critically, but for everyone like you, there are at least 10 people who just take everything their idol/influencer says as the truth and will totally buy their stuff.
@@RaxXxvell and thats why everyone should use a god damn ad blocker. ads are just awful nowadays. they are trash and just really really. and i can feel and see how this can work just showing the same thing like a gazillion times makes you go "fuk it might as well see what its all about" and thats where you fall.
@@siliconhawk9293 and it's so damn annoying getting the exact same bad add all the time.
Influencers aren't any different to any other celebs. They just cut out the middlemen studios and executives, and thus earn more money than movie stars.
Asmon I’m 40 and watch u almost daily. Ur great cause u don’t put up a front about how much money u have. I really enjoy u sticking to ur roots.
I fell asleep watching CZcams and woke up with this video playing hungry AF for firehouse subs
Wise words from mr. rojers "it is dishonest to take the good faith an audience has in you to sell them a product that isn't yours."
Yeah Crazy Hype right now for sure, I was starting up Twitch, didn't see growth, ended up taking tech stuff and enjoying my time.
Social media made it really easy to figure out what people were interested in. It's like backwards marketing; don't try to make someone interested in something when you can monetize what they already do.
I hate when people say CZcams isn't a stable job. Some of these CZcamsrs are millionaires, CZcams can shut down and they'll be completely fine.
There are a lot of influencers that want you to give them free product but they don’t help you at all.
Our expert's looking real defensive two minutes in here.
I can honestly say that 99% of the time I don't even see the ad on the page. Sometime I reflect after leaving the site on what ads were even on the page and I can't think of a single one. I got pissed because ads were taking up 50% of my screen and left the site, but I have no clue what the ads were. Ads get over saturated and you can't even see them anymore. I am so use to closing ads I close them so fast they haven't even loaded past a blank pop up yet. Just instant shut it down.
The hair pause got me 😂
Subway isn't what it used to be. It has 80% less meat than 80's - 90's. Most of it is bread and lettuce (if you're lucky). And you pay more for it too.
Would like to say thank you for your content. i recently retired n now pc gaming. im having so much fun n grearful for your content. thank you brother
@@flipnshiftystop im a ps gamer. finally i get to go to the dark side. truth be told pc n console r both fun.
no smack love both my ps5 n my pc equally. spread the love man
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@@flipnshifty not
@@flipnshifty my bad whats ur specs
the only ads I don't skip are from the dynamic banter podcast
Social media influencers are just the next evolution of talk show hosts. People flock to a personality. What makes this a bubble is how fast it has grown. No matter how big a company is they can't throw endless supplies of money at influencers without a profit happening from it. IMO a popped bubble just means fewer influencers that are making less money. Sure the investors like to see growth and signs of the company keeping with the latest trends. But at some point it needs to provide some kind of profit or they lose confidence.
Makes me think of ads like how they had them set up in Minority Report.
There is a guy I sometimes watch that goes at a completely different angle. I do not know how effective it is but when he does sponsorships he usually does something really crazy, like in his raycon sponsorship instead of talking about it he attacked the product with a chainsaw. It definitely adds to the content he makes but in terms of selling might not be that effective.
“Advertisements don’t work”
As advertisements have existed for generations and successful companies still use them
You best start believing I'm recessions. You're in one!
Great examples of people money didn't change are Asmongold and Markiplier
3:18 I see this timelapse of a mall everywhere on YT, when narrators are mentioning "consumer" something 😆I notice it because I know exactly where it is.
Money doesn’t change people, it only helps them become who they really are.
Aah bro you're saying it so right, I have my own company for just a little while and already got spooked by the Karens. But I recognized it's just a small minority of the community so I would rather die on my own sword then give in to people that can never pleased.
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in a few years social media will be entirely made out of influencers marketing to each other
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20:53 Asmongold being absolutely savage to his audience. Good god...
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Im most amazed that these people are calling the job title “content creators.”
Its a fitting title but its also really deceiving, content could be anything on the internet, tips on how-to videos, product reviews, current events and commentary, ect. The problem i have is that regardless of your audience and niche, you’re considered a content creator. Telling the youth that they can simply make videos on anything and generate success is really disingenuous. You have to fulfill a need for your audience in some way.
I'm glad im not alone. When i hear some people refer to themselves as content creators, im like relax mate, your just giving yourself a fancy name. Like a janitor being called filth reduction expert. Streamers can be content creators but for me its when they preplan things while taking time and effort off stream to do so as well
@@mattdayne2585”I prepare food for a billion dollar corporation” = “I work at mcdonalds”
It's funny you bring up Papa John's.
I used to get pizza from there all the time, but I noticed the quality was dropping and ended up going to some local barely-a-chain (three stores across two cities) one instead that was amazing but had a stupid, generic name (It was Super-Pizza if I remember right, if I don't remember right, it was some similarly tripe name).
About three years later all the crazy shit about Papa John and Chick-Fil-A came out. And, to prove your point, even though I cut back on Chick-Fil-A, Chicken Express and Grandies were not up to par, so I still went there, just less often.
It's funny how they compare those mansions to gta as If southern California wasn't a thing until after gta5 came out.
The problem is that society needs more problem solvers than those who market said solutions. If we place the bigger incentive in selling than creating, in other words if we have more CZcamsrs (marketers), people who actually solve issues have much less incentive to keep addressing the challenges.
in overgeared they sold sand branded is as "life longevity remedy" and it works lmao
I love how asmons sees davids house as says "we should do vlogs" like he cant already afford that house and more lmao
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@@Purriah i mean if he buys a 10 million dollar house odds are he will see a very large return on his investment if he were to sell...but thats irrelevant cause the point of my comment was simply pointing out that asmon seems to forget he is filthy rich sometimes
great video again Mr. Asmond
The amount of stock footage is amazing LMAO
Bud light’s “real men of genius “ best commercials ever . Creative and funny
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Funnily enough I have only ever bought one product that a youtube was pushing, Some mini wargaming basing supply that I was really happy with.
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It’s indeed more work not watching ads as time progresses, like every 2,5 years I have to update my Adblock
Ou, this was so deep. Didnt expect.
Moral of the story Asmon figured how to continuously pander to audience! Even if you're super rich just don't show it so you can keep converting views into SALES! Keep the empathy of viewership by acting humble so you keep getting donations :)
Internet historian is the best example of perfect advertising. 🥰
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The gold rush analogy was pretty spot on.
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Look at the hair! OMG..the hair😂😂
Ads can't keep up with trends for long. They started on my space as it died, the moved into facebook and now it's dead, they're in the middle of finding out that the only people who use twitter are people who are yelling nonsense at each other and their bot followers. Every time an ad system kicks in the site it's on dies and a new one pops up. CZcams and twitch are about the only sustainable platforms for ads and that may only last so long before some alternative pops up.
I don’t know why anyone buys what an influencer is selling when they straight up lie all the time. “I use this product every day and was totally not paid to say that.”
IMO, the real reason brands make such a big deal out of withdrawing sponsorship after controversy is that withdrawing sponsorship on moral grounds is a great marketing opportunity. They get to act all high and mighty, improve overall opinion of the brand, and then they'll probably just sponsor them again after everything calms down.
jersey mikes is so good
7:08 That confuses me. Is this the sponsored content we see in videos? I thought those weren't a flat rate. Isn't it for every person that uses the 10% promo code, the CZcamsr/influencer would get a % of the sale?
It really isn't a bubble, it's a change of format or media. I'd equate it to radio's transition into television. Those that could not make that transition disappeared, that is why mainstream media outlets are panicked. How does a conglomerate compete with an influencer, way less overhead. This guy spoke of trust but watch news outlets today where is the trust there, corporate narative and guidelines equal trust? People are gullible but also more aware that everything you watch is marketing. What's the difference between a celebrity and an influencer? I think a influencer is more accessible, followers are able to directly interact in one way or another.
Interesting insight, thanks for sharing.
Charlies is my goto subway replacement lol
Brondo has what plant’s crave
"People aren't trusting influencers anymore" isn't the same as "people are getting smarter."
I also appreciate you then talking and talking and addressing not quite the statement made, getting further and further away from it.
Almost like someone didn't want people to dwell on the statement "don't trust influencers."
Another good one is "young people are dumb because the vast, vast minority of people fall for it.'
Influencers took the place Mega Churches did of previous generations.
You often will not even realize what you are reading is an app. Articles disguised as news stories are are great ads. Sponsored content is rampent in magazines, network news on tv, product placement in tv shows...adds are everywhere. Its exhausting. Whenever it becomes too much and i need a break i like to unwind with an ice cold Dr. Pepper.
"I should start doing vlogs" 🤣
This is straight facts
I'd say the same applies to Streamers. 'Personalities' only stay relevant for so long.
Yea the influencer bubble will pop just as soon as the "advertising" bubble will pop. Never going to happen as long as businesses still exist and people continue to enjoy watching other people online.
I think it's the uber multi millionaire, boxing, gamer influencer bubble that will burst instead of the Asmongold types...
yeah but you all just copy and listen to whatever the "hype" idea is, ur generation is so vulnerable to that its rediculous... if like 20 popular big streamers jus dissed streaming oneday, and everyone just started dissing streaming. Suddenly because its not cool anymore, you wouldnt enjoy it. You enjoy it because you can afford to, im not even that much older than you lmao, but dude when i was in highschool like PC gamers got legit made fun of.. i grew up in NYC it mighta been a little different but, like playing videogames wasnt a celebrated thing. As soon as streaming and donating to streamers becomes uncool, itll die out, when that will be i have no idea, but what was a straight up looser look when i grew up is now a thing you can afford to do, sit home and throw money at people you never met in ur life.
I'm surprised that people really don't seem to understand this. People's lives are heavily impacted by ads, I forgot the name of this one study we had to read in an English class I took a few years ago but it said that it's like 60-70% of our decisions are made because of advertising- either good or bad. So even if you aren't buying something based upon what you've seen or heard about a product, other products being perceived as bad, never having seen something before, or a variety of other reasons influence what we buy, watch, and do with our lives.
I think another buisness that may all apart are fad-style businesses (GFuel for example) which once the base has to be tighter with their pocketbooks because they're forced into it, will cut what isn't even really a luxury good but just... a fad product propped up on massive advertising.
I'm on board about hating on ads but I agree with azmon about them being better when they are creative... some CZcamsrs are so good you listen to half of it before you realize it was an ad
Oh, Influencers are gonna be fine! Even if the bubble pops, they've got loads of backup skills to take them into the job force.
Like what?
Working in the circus as clowns?
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@@Xyrenos Thats an option!
@@XyrenosYou need to look up how much clowns make
Crazy car, fish lives in a fishbowl hahaha
I have not seen a digital ad for an extremely long time, its not hard.
Im 20 and I can confirm. Butting stuff that that’s cool at the moment is great but it goes stale so quickly. I hate it
To influence something is a synonym to manipulate something
Let's Game It Out has the best ads. Never skip any of his ever.
I can no longer afford more than one sub on twitch. Today one of my favorite item to buy at the super market went from 1.50 to 2.50. it doesnt seem like a lot, but as I see the clerk ring up every item I see the total go up fast.
Pretty sure putting in the extra work to not watch ads will be more and more worthwhile as they develop techniques to personally target and manipulate the individual psychology.
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The South Park episodes on sentient ads was great!
I'm okay with content creators failing and real jobs making the come up for sure. Screw the past 15 years.
Either you branch off your social media success and create a franchise… or they live beneath their means (which is Asmongold) that’s how to be successful and not be impacted
I make sure to remember what ads I watch so that I can avoid those products in the future.
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😂😂Aaahaaa! So Franklins house from GTA V is a model of David Doberick's house IRL, got it! 😂😂
800 twitter users is not enough to conclude influencers aretrusted as much as friends.
The movie Idiocracy is a documentary of our future. “Welcome to CostCo I love you”
aww this hurt lol i actually doo feel like im hanging out with the boys when i watch him, but like i wouldn't actually be creepy n try to talk to him IRL like we friends... BUT how it makes me feel like that is due to asmons chill nature, he doesn't make it feel like ur "watching" jimmy fallon"
I've never purchased anything I've seen in a sponsored add. I'll never give into that shit.
Same here