Are We Near A Massive Whiskey Price Crash?
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- čas přidán 16. 06. 2024
- In this video, we visit the most recent Alabama lottery. This lottery came as a surprise, so we question whether the whiskey/bourbon bubble is on a down trend. What are you thoughts on the whiskey market?
Where should we bourbon hunt? Suggest a store here: forms.gle/4wsPHc4TybiSv8Ru8
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Chapters:
00:00 Intro
03:00 People’s Thoughts On The Bourbon Scene
11:00 Connecting With The Community
22:13 Alabama Drop
Host/Executive Producer - TJ Gamble
Producer - Alex Srednoselac
Lead Editor - Ben Young
Video Editor - Marc McClure
Thumbnail Artist - Alex Srednoselac
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#whiskeytube #bourbon #whiskytube
My retailer is getting wise to the game. He will sell you just about any bottle he gets for retail or just over retail, if you're willing to go out in the parking lot and crack it open in front of him. That way, he knows you're not reselling it. Resellers, get charged substantially more.
Love hearing this wish more owner would do the same, If your not going to drink it or give it as a gift to someone don't buy it,
id 100% be on board with that
Everybody loves dusty old bottles, how are you going to get dusty old bottles if everybody drinks everything right away?
Of course, my dusty bottle collection is mostly cheap, common stuff, grabbing a bunch of Santo Fino Tequila right now, before Sammy sells that like he did Cabo Wabo. Also grabbing more Plantation Rum before the new labels get into circulation.
@@toymachine2328 I literally just break the seal, not pop the quark.
I love that idea!
The issue I have is people charging 150-300 bucks for a 60-90 retail bottle. They aren’t worth it other than the name. Plenty of bottles out there for a reasonable price that’s just as good or better. I want a JD 12 bad, but I’m not paying 300. I can drive a little bit and find literally any bottle people are hunting. But they want stupid prices for it.
When people quit buying them, the price will come down
@@Average_BourbonDadanother problem is every label and their Grandma are putting out "limited" special releases based on nothing but marketing that are clogging up shelves. The hype makes people/store owners think they have the next Pappy but customers are finally getting wise to this game.
@@javieracosta3439 well exactly. It’s up to consumers to do their due diligence. A company is going to try everything to sell their product and stand out. I’d do the same thing with my product. The consumer is ultimately the one who will decide. That’s why I started doing my own review channel mainly about Texas whiskey. Companies throwing a star or Texas theme on a bottle and calling it “Texas” whiskey but it’s distilled and barreled in California by a California company and only bottled in Texas. Be a smart consumer and these companies will go away.
What do they do though? I agree with you whole heartedly but what is the solution. People stop buying won't ever happen, there are too many people. Liquor stores see people buying their stuff and instantly flipping it. There is a rock and a hard place for sure here and its tough not to get stuck between them.
@@froochie123 Well and if someone is selling their product at double the profit, they won't reduce their price either. The consumer has to be the one to stand up. In much the same way as the consumer quit buying Bud Light, we have to quit paying $130 for EH Taylor and $100 for Sellers Reserve. The stores will eventually be forced to clear shelf space and lower those prices. Im starting to see Stellum, which is Barrell Craft, drop prices by 15% or more. Same with Old Elk. So I think there is a bit of consumer fatigue.
The burbon hunting is just another tulip craze. Love your videos... I get a vibe that your a good guy. I have seen u buy a guy a bottle just because he was having a tough day. Keep living the dream.
Tulip craze?
@@BuckMcAntlerson It's an incredible reference to the "tulip mania" from 1600s Netherlands. The trading of tulip bulb contracts during this time seems to have been the first asset bubble in history.
I have noticed prices are going down and stuff is a bit more available even in CA. I hope the prices keep dropping, I drink it, not flip it.
As someone new to this, I found myself very lucky when my wife found Eagle Rare and Blantons at our local Costco, both for MSRP.
ER is fantastic imo
My buddy went to Christy’s in Knoxville 2 weeks after you posted your video and we got some solid bottles. Thanks for all you do
A friend told me about this release, I think they named it "bracket buster", and I dropped by the nearest store approx 30 min after opening. As usual the most popular items (Eagle Rare, Blantons) were already gone. I picked up Buffalo Trace for $28, which is generally available after the line is gone.
Congrats on hitting 600k followers that's huge!
I've been seeing a lot of good whiskey and store picks for cost at multiple places so they made their money now they're just trying to clear inventory..I'll tell you in CT a Blantons dropped last Friday and the barrel was gone in two hours no advertisement so the stuff is still hot ..I think people are just over stores trying to charge secondary plus for anything remotely liked by the public
In my opinion, the demand is still there, there are just SO many distilleries out there doin' it right these days that everybody is going to sell less as a result. People can only buy so much, even Whiskey Tubers.The demand is still there, but the supply has caught up to and surpassed it.
Whiskey today is where Craft Beer was in California in the 1980s. Reminds me of the craft beer explosion back then. After a while, many of the craft beer companies were bought by large breweries and the cycle of declining quality begins and more small craft beer brewers reappear.
Just found your CZcams channel and love your regular, down to earth style. I’ve learned so much in such a short time, thank you!!! I found a bottle of Dettling which til I saw your video, didn’t know it existed. Up til I discovered your channel I’ve lived on Angels Envy, and regular Buffalo Trace when I got lucky. I’ve learned so much, I’m 70 and feel like a kid again, thank you so much!!! Michael Muncy
It’s crazy how these are so hard to find, in CT a lot of these are everywhere. Some way over priced, but I usually find Blantons at $90, some Kentucky Owl at $140, Eagle Rare at $50, EC BP at $75
I agree with folks on the 1792 Full Proof. I just got a bottle a few weeks ago and it does drink hot at first, but mellows out a little. Very good though.
I barely hunt anymore, it’s gotten pretty bad here in VA. They don’t give you any info on the drops as to what or when , you get a text or email and you drop everything and run to the closest ABC and maybe score , mostly not ….anyway I really appreciate how your so kind to anyone and everyone…..right on
People are realizing a lot of this stuff is overhyped and overpriced (looking at you Buffalo Trace). Blanton's is the #1 most disappointing bottle I have ever purchased for $135, and I'd argue it's not even worth 1/2 that price because the store pick standard BT for $27.99 beat it in a blind. I'm still mad about buying that bottle and it's been gone for months.
I was lucky enough to only pay $80 for my bottle of Blantons, and I don’t think it’s even worth that price. Much better whiskey for that price point.
Yeah. I tend to pay $67.49 on average for Blanton's.
In sweden you can get Blantons gold for 100$
Yup. Paid 130 for my first bottle and it was a bad bottle (single barrel, very bitter). I then was able to get a bottle at Msrp at total wine. And the cheaper bottle redeemed it. But I will never pay over msrp ever again. There are so many better tasting bottles and brands out there.
BT store picks are outrageous!! Some of the best bottles I have ever had.
Someone recently brought me a bottle of dettling and I fell in love. And then you dropped a video on him and it made me love it even more knowing it’s a small brand so I just did a 18 hour round trip to Alabama to buy a whole case of it so I don’t run out
This really is a terrific vid, just general chat with the community, down to earth people just doin what they enjoy doin. Cudos Brewzle ! Top class.
Gotta come to Iowa. Joseph Magnus is all over for 190 and sometimes on sale.
It would be nice if if things settled down a bit. I live in Oklahoma, and there are still very few Buffalo Trace products available around me. The regular Buffalo Trace used to be stacked 10 deep on the shelves here, and it was what I bought regularly. Blanton's was fairly common as well. Now the only BT products I can find anywhere close are Ancient Aged, Travellers, Sazerac Rye, and Benchmark 8. No Benchmark Full Proof or anything like that. I drove 60 miles round trip earlier today to get a Weller Special Reserve at MSRP just to try it. It was a tiny store, and they didn't have any of the other BT stuff. I'm never after anything all that pricey, and there are plenty of good bottles out there. However, it would be nice to see the familiar labels around again.
NE Ohio is still the 4-5am waiting with 60 people in line for a good drop. Everyone finds out last minute and sometimes it's a crap shoot on what will be available.
This used to be my go to liquor store when I was at AU. Got two bottles of BDay for 80 each. Smh the good ole days.
I am seeing a craft brewery bubble pop where I am 4 breweries went under and good ones too. Thankfully the craft distilling around here is very small especially for bourbon (super cold weather) and hopefully won't be hit.
Love all the videos! I was wondering how much you would buy a 8 year willet purple top? Seeing if I got a decent deal or not.
I have been doing the bourbon trail over the last month and I have found it’s much better to just go to the distillery themselves for some of the things you are looking for. I haven’t gone to an allocated release since January. I live in the northwest Ohio area and the drive to Kentucky for the experience and the day with my wife is a lot of fun. Last allocated bottle I got is an EH Taylor single barrel, but the typical release near me are things that I can find in Kentucky at distilleries.
Heaven Hill Bonded is 39.00 at Sam’s club in CA.
I found a bottle of JD SBBP rye on the shelf at a Virginia ABC store yesterday. $70. I shoulda bought a couple.
I live in Kentucky. The amount of Distilleries and Rick Houses that have been built is unreal. So many people entered the market that it will for sure slow down in the future for run of the mill bourbon. With that said. There will always be a demand for hard to get Bourbons. People want what they can’t have I have learned.
interesting to see people waiting in line for a limited number of bottles that I just saw on a shelf at a local grocery store. Blantons, Buffalo Trace, EH Taylor, 1792...a little bit more than what you paid but that's expected out here.
You need to go check out Oceanside distillery the next time you are around Orlando, FL came across them on a business trip in Cape Canaveral.
The barrel craft spirits Amburana Cask Finish Series is delicious.
Congrats on 600k!!
Your final comments are where my mind is. People are cutting back because they have to given life conditions, and secondary has taken the wind out of a lot of people's sails a bit with regards to hunting and drops. But in Colorado I'm still seeing most bottles at secondary and plenty of demand for drops and lotteries so I don't think the bubble has burst in the slightest.
The amburana conversation reminded me of Ko Hana Distiller's rum that they age in a koa barrel. It adds such a distinct spice. Worth a visit in Oahu.
You can order Koa rum I live Jax fl every time I order 2 koa bottle shipping was $35 and here by 3 day all ways shipped in that 6 pack box so I believe u can order 6 and shipping be $35
Pre Covid I could walk in and get a bottle od Eagle Rare for 35 anytime. Now i get one Blantons and one ER per month from the local stores delivery. 89 out the door for the pair is a purchase i will always make.
I think more of the price stabilization is going to happen with certain bottles. In my area, Henry McKenna
10 year Bib and Elijah Craig barrel proof have a become more attainable. A lot of supply now for these two. They sit on shelves at $68 for McKenna and $77 for ECBP. No more outlandish pricing. Bookers sits on the shelves now for $110 with no buyers.
The craze isn't dead yet. I was in Kentucky the week before Easter. BT had 500 plus in line on a Sunday morning for Eagle Rare before opening. I was at Heaven Hill on Saturday morning and there were over 60 in line before it opened (got super lucky to get two bottles of EC18). Every distillery I hit had heavy consumer activity. The distilleries are still getting heavy traffic in March when it's cold. I live in Chicago and any BT products that's are on the shelves at the larger liquor stores is gone in 24hours for MSRP. The secondary market on the other hand is slowing down. People are catching on to what a ripoff the prices are.
Rookies get swept up by hype. Vets know that Russells 10 will beat ER in a blind 9.5 out of 10 times.
Always great seeing you TJ! Cheers!! 🥃
Great video! It was a nice surprise to see you roll up to the drop.
I think the biggest issue is that people are getting tired of the ridiculous prices that these stores are charging. Everything just keeps going up. You go into a store and they charge as much as the secondary market and sometimes more. I think people have just had enough of it.
In addition, tequila and rums are starting to get more popular. People are starting to move into other things. I hope it continues this direction because it would be nice to start getting some bottles for more reasonable prices in the future.
As long as my Jamaican rum doesn't get too expensive think I'll be good 😅
I was #6 on the quarterly at my store. I picked up a Old Fitz 8 and EHT SmB.
Im starting to see higher priced bottles sit on shelves. one store has had 20 bottles of stagg for 200 for almost 3 months now, their not moving like they used too. got a blantons, wsr and ehtsb for msrp 10 miles down the road. also got a jacobs well 211 for 149
Damn, hits home when you basically say, I enjoyed hunting bourbon when it was me and the homies. I feel like that’s life lately. But thank for bringing it back.
I just started hunting about 6 months ago and I could barely find regular buffalo trace, just in the past week I found EH Taylor Single, Barrell Proof, Blanton's and Straight From the barrel, plenty of eagle rare and buffalo trace all for right around msrp, it could just be my market or me hitting the stores at the right time but it feels different for sure and I am not complaining as I still have quite a few bottles I'm hunting. I agree with a lot of people below too, best bottle of bourbon is an open one, not a reseller
It is hard to believe but, $20-25.00 Benchmark is killing $70-80.00 whiskeys!
Benchmark is for the working man
I’ll put the bonded benchmark in a Glen all day, son!
I have the single barrel and it is great. Easy to get and price is not an issue. Excited to try some of the others in the lineup.
17.99 in Chicago for the single barrel, best bang for the buck
Benchmark is a awesome drink for 27 bucks. All I have tried is the Single Barrel
Have you looked into doing a Weller Antique 107 Barrel pick?
These allocation/lottery drops are always fascinating to watch! CONGRATS on 600K subs!
You should see if you can do a barrel pick with Liberty Pole Spirits in Pennsylvania. I have a couple of their single barrel releases and I think they are one of the better distilleries in southwestern PA.
It is mostly our own fault. If we are willing to pay hyper prices then they will sell it at such price. I used to by Pappy Van 20 year for $125. Now what does it cost? Buy the reasonably price bottles and let the over price bottles sit. The price will drop to what the market will support.
If you are into smaller distilleries gotta try Driftless glen
Got two Buffalo Trace in Guntersville at 6PM on Saturday evening and they said it hadn't been long since the Last Blanton they had sold!
I’ve fallen out of love with bourbon a lot over the last year. I’m in Maine NOO hard to find bottles make it up here. Lowkey hope it dose die out maybe I could get some other bottles then the normal jazz I see! Congrats 600k
If you want an authentic experience of what hunting in Southwest Missouri looks like you should come to Joplin MO. We've got a number of stores to hunt but it's not always easy to find the "good stuff". We do get some nice things every once in awhile. If you come through the area let me know, happy to show you around.
Cheers fellow Missourian! 🥃Outside STL here. Same allocated story.
Hopefully people who don't live in Bama can see what we have to do to get bottles that just sit on other states stores.
Yep. Eagle Rare and Blanton's are next to impossible to find. Let alone the exorbitant prices.
@justinfowler2857 you don't have find either of those. They are at every allocation drop for msrp. It's the other stuff alabama puts with them. Michters, Buffalo Trace, 1792, smoke wagon, EC and larceny bp, and others that are on every shelf else where.
Id take the bama system over my local stores charging 199 for blantons 80 for eagle rare 119 for eh Taylor small batch hell i saw buffalo trace for 79.99 the other day its fucking crazy
@andrewparisotto2631 I agree but Bama puts stuff in with the allocated stuff that should be on the shelf. On allocation day they set up 2 tables and your allowed 1 off each table.
I got a bottle of 1792 Small Batch and 1792 Bottled in Bond today. I hadn't seen the BnB in a couple + years. $42.00 out the door.
Any plans to hopefully be able to ship up to Canada?
Everybody got greedy... Let the bubble burst!!!
Found blantons for 88 in Memphis. I was kinda wondering why it was so low. Being’s I’m from Oklahoma and when I can find it it’s usually 120+
I just got to Massachusetts and found a UNICORN of a shop! I grabbed an Eagle Rare for $49.99 after tax. They had so freakin many great bottles.
I've been going to Oak Liquor Cabinet in Austin ever since I saw the video they always have 1792 pics I just got a bottled in bond pic and then the next week after that I had a single barrel 1792 love the videos especially the hunting ones.
Beverage place on hwy 280 just outside bham. one of the best places for allocated whiskies. and all the super rare bottles are the best prices outside of the State stores. sold 2 old rip 10yr last xmas for $145 each. and a pappy 23yr for $580.
What place on 280 I live in Birmingham
At some point you can only drink so much and try so many new things. And there are so many better bottles than Blantons, BT, ER. The best part of blantons is that kentucky hug. I will say that seems hard for others to replicate. I agree though I would just assume have a whole cabinet of Weller 107 and call it a day.
Nice ride TJ!
the bourbon drops in Virginia have been pretty crazy. It’s usually a madhouse and they’ve been very random last month. They did two drops the same day three hours apart but you can only buy one bottle per customer.
People have put their foot down. I’ve ceased seeking allocated bottles for the simple reason, they re just not that good when you compare price vs other equally as good off the shelf options. 😊
Balcones Texas Single Malt… Still one of my favorites.
Awesome, cheers
In my area you can't even find a bottle of marked up buffalo Trace or Eagle Rare
yeah I've never seen one on a shelf in my entire life.
The High West cab finish is delicious.
Try their Double Rye. It's good.
I sure hope prices drop more. In NJ, the only trace stuff you can find at a decent price is benchmark and traveler. I saw a Blantons for $175 a few weeks ago and on the rare occasion we see Buffalo Trace it’s $50. Just ridiculous. Theres a place in Burlington trying to get a grand for EH Taylor barrel proof.
Widow Jane Bourbon Decadence is where it at when it comes to Widow Jane to me
You should come out west (western montana) and see how different it is compared to Alabama.
Just picked up my Abraham bowman bottle today
Next time you’re in Louisville Kentucky you NEED to go to a restaurant called Doc crows it’s downtown they have the 2nd largest collection of bourbon in the country including OFC they have over 2,000 different bottles that you can try and they have pretty decent bbq
Been building my whiskey stash for the past 6 years, enjoying nursing the collection, but kind of got burned out about 6 months ago. Was a cross between realizing how much money I've spent, and just wanted to put the brakes on it just a bit. Now I'm watching YT vids again and surprised that 1792 FP suddenly is a hot item, that was fairly common and reasonably priced only a year ago in my neck of the woods, and can't say I recall people being too excited about it when I picked up a bottle. Most of that release list has me scratching my head, very surprising to see a lot of those on a list, like seriously Micther's Sour Mash, really? One of my favs that I rarely have difficulty finding.
The problem I have in Ohio is that we have 2 stores in Findlay. One with Wednesday allocations and one with Saturday allocations. The same people are in line every time and the rest of us either don’t have off or work on those days, and who wants to pay someone to stay in line?
What are you after or haven’t had? I’m in Lima
Loved the engine sounds of your car.
Great video!!
Is Canada one of the countries you ship too? (Specifically Ontario)
When I started getting into drinking bourbon 2-3 years ago. I chased the bottles and over paid! Then i realized there are great bourbon on the shelf, and I save so much money. I no longer chase the unicorns.
I mean one thing is high prices for limited release stuff like Four Roses Small Batch LE, that they only make a certain number of, but things like regular old BT should not be much above MSRP. How some bourbons or scotch can demand in the thousands if not more is insane imo. Yes, looking at you Macallan M. Just nuts, and I'm willing to bet that most can't taste the difference between something super expensive, and something a bit more down to earth from the same distillery.
Prices world wide is very high right now, and yes, some distilleries have more demand than they can make, so prices on what's available will be higher because of that, and that's fair, but for something that's mass produced like BT or JD there's no exuse imo for the high prices.
Seems like some states have these all the time while in Ohio your lucky to get a couple a year. Also when they do have a normal drop they likely only have 1-2 kinds and your only allowed to pick one.
Starting to see stagg and elmer in north jersey
And the sitting there for 249 elmer
199 stagg
Keep em
I dont think the bubble is going to bust entirely but with the economy being the way it is people are cutting down spending. Another big factor is tha a person only needs so many bottles, once you have a couple of a certain bottle, you're not really going to be chasing for more nor paying secondary. I think that especially applies to bottles like Blantons, Eagle Rare ect.
What goes up, always goes down. Every time
This past lottery was the first I had ever won and was so let down by it haha 😅
A lottery system is outrageous. I never heard of something like that until I moved down south. I think limiting purchases for people by having them create an account with the place to earn points or however they want to do it to insure the same person isnt getting more than allowed seems better than a lottery. IDK maybe I'm wrong yet a lottery is nuts to me because the same person can hit the lottery everyday in theory. Unlikely but could.
Have you ever tried any of the good times? They do a bunch of unique castings.
I think for Buffalo trace products though they’re sitting on the shelves at their marked up prices. It may be the economy but it also I think is the consumers just realize it’s not a $150 to $300 bourbon.
Love these allocation drop videos!
I have yet to experience a lottery drop. My state doesn't do them ever. I would campout for days just to get something for the higher ends.
Definitely deflating or people or getting tired of paying 150 dollars over for Blanton's. Some of the stores rewards programs on common bottles like the michters isn't helping ether.
Another very interesting video keep them coming
Check out Kentucky Spirit single barrel from Wild Turkey
A little hard to find even here in KY but it’s and amazing pour a little expensive though runs around 70 bucks
Congrats on 600k. Keep crushing it
I'm going unicorn hunting. Someone got EHT for 79.00 not too far like 3hrs from me.come on, I'm so tired of seeing $299. F that.
No way you're seeing EHT Small Batch for 299. If that's true you should literally point at them laugh in their face. Shame them.
You sure that wasn't EHT Single Barrel or Barrel Proof?
Got two ETL at $70 each and a ETH sib at $70. Seems likes it’s getting better. That was this weekend just fyi.
What are ETL and ETH?
@@BuckMcAntlerson Elmer T Lee and EH Taylor single barrel
the guy who got into woodworking because he bought a shed and then whiskey because he built a cabinet is funny asf. love that dude. good luck on whatever the next hobby you find because of whiskey is
There is a liquor barn in Weed CA that’s was selling Blantons for $89/bottle. With no limits.
I have a place near me that does bundles with Blantons and another bottle which brings Blantons to $85
Whisky/Bourbon bubble is down somewhat due to the economy. Economy is bad so bottle sales will be down. Just look at Florida you can find allocated stuff all over now without much effort.
Also the Alabama releases that I have ever been to never had 30+ people although I go to a smaller store.
Yep my buddy just found Blanton's, colonel, Weller and pappy at a Walmart in Florida on the shelf. CRAZY
Economy is bad this is why in my opinion
What are you talking about? Biden says this is the best economy our nation has ever seen? 😂
@@Tommy.OrginalvideosPhilly Had a buddy find BTAC at a Walgreens of all places in Florida. He was stunned