🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success
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- čas přidán 23. 07. 2024
- When measuring the success of your Google Ads campaigns, you shouldn’t just look at your ROAS-you have to look deep enough and look at EVERYTHING.
And in this video, we’re sharing another internal Solutions 8 training, where John shares how you can measure your success for Google Ads campaigns, may it be yours or your clients.
This is the first in a three-part series where you'll learn how to understand goals, track and analyze the key growth metrics, and use the right tools to set your campaigns for success.
How to Measure Success in Google Ads guide series:
• How to Measure Success...
0:00 Intro | How to Measure Success in Google Ads
0:39 Measuring goals the right way
7:37 ROAS is a vanity metric
16:37 How to calculate LTV
20:11The growth indicators and how to evaluate them
26:43 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists
27:56 How to calculate CPA without Northbeam
32:49 What to do if you have a 430% ROAS but you’re losing money
36:35 You have to look past your CPA and ROAS to scale
Related Videos:
What Is Your ROAS.... Really? • What Is Your ROAS.... ...
Why A High ROAS In Google Ads Is Actually A BAD Thing! • Why A High ROAS In Goo...
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🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Guide t...
• 🦾 The Ultimate Guide t...
• 🦿 The Ultimate Guide t...
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
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🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! • 🧐 Do You Have What It ...
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#googleads #googleadsperformancemax #googleperformancemax - Věda a technologie
Really great video and approach to growth vs just ROAS and reselling the same customers with your ad spend over and over again. Great work!
Thank you!
Hi John, awesome AWESOME content. I have been watching your videos for quite a bit now. I admire your passion it seems you have for google ads and I love how much you enjoy it. I am a little new into ads as my background is in SEO. Do you ever have ways of reaching out to your viewers and answering certain questions? Such as a community discord? Thanks in advance and keep up the great content!
Yes sir! We have a CZcams live event every friday which is a free for all Q&A time. It happens at 1:00pm PT
Roas is the wonder of mankind
Nice
Interesting.. do you just exclude converters? If so, how is that possible with PMAX?
Hey! Sorry, this is a long video and not sure which part your mentioning, could you elaborate a bit?
@@johnmoran5680 hi John thank you. Toward the end (unless I misunderstood) you mentioned you totally changed this clients campaigns to not be charged for existing customer clicks. I didn’t hear how you solved it, particularly with pmax campaigns. How did you tell the campaign to ignore existing customers? I know I’m a standard campaign you can create an audience based on buyers and simply exclude that audience in the campaign. I may be all wrong!! Thanks again John in advance for you explaining this.
@@PeterDunbar He didn't quite say here but 1: PMax allows you to select New Customer Acqusition only. In Any case you can always exclude audiences from any campaign, so an email list, web visitors list, etc.
@@trevoranderson2803 yep I found the setting!! Pmax doesn’t allow you to do exclusions unless I am wrong and there is a workaround?
I’m talking placements, devices age etc etc
Is there a reason why you can't calculate CAC like: Total customers for given timeframe x (1-returning customer rate) x AOV divided by total ad spend ? I understand Northbeam is better but this seems like a solid back of the napkin solution?
Yes, you absolutely can! But, you have to figure out your branded keywords and omnichannel performance. If people are seeing your brand on Facebook and not clicking and coming to your site directly that performance max is remarketing, that is what northbeam will tell you. So, they tell you the path to which you acquired that new customer, not how many you have total.
@@johnmoran5680 Thank you!
9:40 is there a way to find new vs. returning users in GA Analytics?
Ditto!
Nope analytics is not accurate data :/
I wish! We have tried multiple times, but, it only tracks it to the last click attributed channel and only about 60% of the time for some reason. We have tried tracking events, destination goals, etc.
I think not spy members should be invited to these sessions
Hopefully Northbeam has a feature to see the sources so you can filter out other agencies