Video 3: Maximizing results with first-party data

The transformative power of AI is helping marketers everywhere to simplify complexity and move at the speed of consumers.
Play the game to see how mastering AI can open you up to new growth opportunities, and learn the six strategies being used by six different brands - from finding new customers to building loyalty with existing ones.
Collecting consented first-party data with Google AI helped hotel chain RIU to boost its bidding strategies - while fashion and sports retailer MandM Direct used it to re-engage past customers. Play to discover their growth strategies.
Put Google AI to work for you with AI essentials: support.google.com/google-ads...