The BEST Google Ads Bidding Strategy (EASY!)

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  • čas přidán 23. 11. 2023
  • In this video I walk you through the Google ads bidding strategy options and which one I would recommend you use.
    Using the right Google ads bidding strategy is essential. It's probably the single more important setting within your Google ad campaign.
    Most Google advertisers will start with Maximise Conversions or Maximise Conversion Value.
    But at some point you will want to add a Target CPA or Target ROAS.
    Here I show you how to do that the right way.
    #googleads #googlebiddingstrategy
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Komentáře • 80

  • @MartinWilkinson-li6iu
    @MartinWilkinson-li6iu Před měsícem +4

    You putting this up for free is actually clutch - praise to you

  • @Karry354
    @Karry354 Před 4 měsíci

    Thank you so much for the video! There are bigger bloggers talking about Google ads, but you make the most clear and logical videos. You have a real gift for teaching, and I think that's one of the main things that will make you the biggest over time.
    May I ask you to make a video that would help advertisers combine two platforms into one advertising strategy - Google and Instagram. Maybe it's possible to "surround the buyer on all sides"?

  • @ElmerAllen-px2yh
    @ElmerAllen-px2yh Před 2 měsíci

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @alfafahrozi
    @alfafahrozi Před 4 měsíci +2

    Hey Ben, Thank you for your wonderful videos. I'm currently figuring out how is best to target specific groups (not area) in Google UAC campaigns. Do you have any recommendations on how to tackle this issue? As far as I'm concerned Audience lists can't be used for UAC campaigns, and Google no longer have lookalike audience feature. Thank you so much for your assistance!

  • @CharlesWaters-wd7nt
    @CharlesWaters-wd7nt Před 26 dny

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

  • @kimhay8738
    @kimhay8738 Před měsícem

    Hi Ben, you're incredibly helpful on so many points. I'm trying to configure and optimise the Web to App Connect and then maximising conversions of app purchases (not downloads) and follow this conversion strategy. Will this be something you would cover in a strategy session? Thank you

  • @livelookhealthy5941
    @livelookhealthy5941 Před měsícem

    bro found your channel through YT suggestions and your new subscriber keep it up the good to the point work and try to upload real life case studies.

  • @TamaraKing-it8sw
    @TamaraKing-it8sw Před měsícem

    Thanks for the video! Loved it very much!

  • @DigitalThriveMedia
    @DigitalThriveMedia Před měsícem

    The content is worth a million dollars. I'm grateful for your fantastic content. The best part for me is at 6:10 when you used your creativity in learning 😂😂which was really good.

  • @JohnFord-ce7oh
    @JohnFord-ce7oh Před 13 dny

    Clear and understandable, I wish there was more information like this.

  • @ExiArts_HristoHvoynev
    @ExiArts_HristoHvoynev Před 2 měsíci

    Thank you for your valuable information here! Be blessed!

  • @StewartSmith-mf2lu
    @StewartSmith-mf2lu Před 18 dny

    You're doing a good job.

  • @user-jc7sr6mk9y
    @user-jc7sr6mk9y Před 2 měsíci +1

    Very cool!!!

  • @Its_final
    @Its_final Před měsícem

    A tip for you guys: keep a close eye on how many conversion you got before and after you increased troas - you might drop in growth by aiming to high. This needs to be balanced and ofc align with ur goals (growth/revenue).
    I have seen people going crazy of high roas numbers, but miss out how it can affect the growth and also revenue in the long run

  • @user-pj1rb6qo5x
    @user-pj1rb6qo5x Před 2 měsíci

    thank you for the informative video Ben, what should be bidding strategy for call campaigns or maximum clicks on call extension? please advise

  • @ode603
    @ode603 Před 5 měsíci

    Hey Ben, thank you for the valuable tutorial! Can you begin by choosing conversion value for your first ever campaign on Google? Or should you bid for conversions first to find the correct ROAS? Conversion value bidding cant find that for you?

  • @bulliethepirate
    @bulliethepirate Před 2 měsíci

    Thank you for these videos Ben.
    What program(s) do you use to create these good looking videos :)

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 2 měsíci

      You are very welcome. I record using multiple cameras and it's all put together in the edit.

  • @habatips
    @habatips Před 4 měsíci

    Hey Ben! I just wanted to express my gratitude for all the amazing content you've shared on Google Ads. It has been incredibly helpful to me in so many ways. By the way, I was wondering if there might be any intern or part-time job opportunities available at your agency. I'm planning to relocate from Sweden to the UK, and I don't have any connections there. It would mean the world to me if you could lend a hand. Thanks a bunch!

  • @MotivatedLikeminds
    @MotivatedLikeminds Před 5 měsíci +1

    The video edit is fire too🔥 Is there a tutorial for your video editing ? Thank you & Great content!

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 5 měsíci

      Thank you very much :) There isn't I'm afraid. Maybe one day.

  • @user-kz7ed4nv7l
    @user-kz7ed4nv7l Před 3 měsíci

    nice, ty!

  • @Denis-pe1wy
    @Denis-pe1wy Před 2 měsíci

    Great stuff and advice Ben, really appreciate it. Btw, does the Ad Strength matter? Sometimes the stuff it recommends conflicts with the advice in your videos, does the score matter?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 2 měsíci +1

      Thanks :)
      With those recommendations you have to be careful. Often they are great but sometimes they are self serving. It's a case of working out which is which.

    • @Denis-pe1wy
      @Denis-pe1wy Před 2 měsíci

      @@BenHeathGoogleAds Yeah nicely put, they look like it haha. Cheers.

  • @absolutelivinggoa
    @absolutelivinggoa Před 24 dny

    What would you advise for real estate consultants? We ain't selling properties like developers, were are marketing properties so isn't clicks the correct way to go for?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 24 dny

      If you can't track the conversions then yes. But you can optimize for enquiries most likely so we would optimize for that conversion.

  • @NikNik-px2jz
    @NikNik-px2jz Před 4 měsíci

    Loved it , do you use Performance Max Campaigns in Google ads to generate Leads? Only search ads are enough right? To generate leads, inquiries, and appointments for home service businesses?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 4 měsíci +1

      Thanks and yes we do. I’d recommend starting with search but giving performance max a go at some point as it will probably help improve results.

    • @NikNik-px2jz
      @NikNik-px2jz Před 4 měsíci

      @@BenHeathGoogleAds thanks first i will use search ads and after 30 conversions or leads I will use Pmax, do you think it’s a good idea? And does it cost more??

  • @hamzamalik4028
    @hamzamalik4028 Před 17 dny

    Do you recommend performance Max campaign at the start or manual search campaign

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 17 dny

      I'd start with search and then move to PMAX once you have a bit more experience :)

  • @ChavezMartinOrlando
    @ChavezMartinOrlando Před měsícem

    very nice

  • @bilaltaleb9621
    @bilaltaleb9621 Před měsícem

    If your starting off with a new search campaign, isn't it ideal to start off with selecting clicks with your bidding strategy to collect as much data as possible and then eventually transitioning to using conversions for your bidding strategy?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před měsícem +1

      It can be, but I don't necessarily think that you collect more data optimizing for clicks as opposed to conversions. You want Google to learn how to get you conversions more than anything else.

  • @SaraDehghanpoor
    @SaraDehghanpoor Před 5 měsíci

    Hi. Thanks for sharing wonderful videos. I’m working in a very niche industry, the number of conversations are quite small. Because of compliance concerns I only can run search ads. When I set the campaigns to max conversion I get zero impressions, any suggestions for a situation like this?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 5 měsíci +1

      Thanks a lot. In your scenario you probably need to optimize for clicks. At least for the timebeing. It's not normally what I'd recommend but I think is important in your situation.

    • @SaraDehghanpoor
      @SaraDehghanpoor Před 5 měsíci

      @@BenHeathGoogleAds agree, thank you 😊

  • @ElQuiche-hk6wh
    @ElQuiche-hk6wh Před 2 měsíci

    good video

  • @christipas1984
    @christipas1984 Před 5 měsíci

    Would google start prioritising branded terms even further to reach that target roas? (assuming you don't want to remove branded terms from the pmax campaign)

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 5 měsíci

      I do think there is a risk with that. You'll be able to check to see if that's happening so good idea to keep an eye on it. I think the other positives may outweigh that risk though.

  • @MadisenBrown
    @MadisenBrown Před 4 měsíci

    ahahah good. Thank you Ben.

  • @NikNik-px2jz
    @NikNik-px2jz Před 4 měsíci

    Awesome Ben, no one answered this question! how much is the lowest budget per day in Google ads to get leads for home, kitchen, and bathroom remodeling companies?
    I mean let's assume we need 2 leads in a day, and we get that out of 15 clicks. So to get 15 clicks and 2 leads How much will be the lowest ad cost I should be spending on Google ads per day?

    • @drichards4426
      @drichards4426 Před měsícem

      That’s determined by the quality of your ad.

    • @drichards4426
      @drichards4426 Před měsícem

      You should probably start with $30 a day though. My advice.

    • @drichards4426
      @drichards4426 Před měsícem

      That should be enough to learn what works and what doesn’t without making you too broke lol.

  • @user-iv2ve3uz6l
    @user-iv2ve3uz6l Před 5 měsíci +5

    There are no conversions in the account yet. Should I run my first ads on conversions, or is it better to maximize the number of clicks for my first campaign? As everyone said before.

    • @PapaAsiong
      @PapaAsiong Před 5 měsíci +2

      You can try prioritizing clicks if you're setting up a fresh campaign in order to show data. Conversion needs at least 30 conversions within 30 days to show data.

  • @ps50433
    @ps50433 Před 2 měsíci

    Do you start out with maximize clicks or manual CPC before switching to an automated bidding strategy?

  • @samuelrobertson8354
    @samuelrobertson8354 Před 3 měsíci

    What should I do for services based website? I am an architect, and my only way to gauge interest in time spent on website pages.

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 3 měsíci

      Maximise conversions seems like the best choice to me :)

    • @samuelrobertson8354
      @samuelrobertson8354 Před 3 měsíci

      @BenHeathGoogleAds The only conversion type I see that works is page view. People that engage deeper pages for expensive professional services seem to be the only conversion type that indicates interest. Since watching your video I have set up two page view conversions for contact and project pages, and of course the elusive contact form. Do you think this will be enough conversion data for bidding to work? We get like 20 page views for projects a week versus 150 for the home page.

    • @bulliethepirate
      @bulliethepirate Před 2 měsíci

      @@samuelrobertson8354 Don't you have a request information form, call us buttons etc on your website? You need to define those actions as conversations if you haven't done so.

  • @KynAbbott
    @KynAbbott Před 24 dny

    Ben: "Set you target ROAS"
    Me: 1 Million ROAS....

  • @Stefsalvatore1
    @Stefsalvatore1 Před 4 měsíci

    Hey Ben, can you maybe make a video how we can prepare for the new 2024 cookies changes?

  • @markpommett5712
    @markpommett5712 Před 8 dny

    Max Conversion value or tROAS wont scale nearly as high as Max Conversions. Huge difference

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 7 dny

      Interesting, I can't say that's what we've seen across the board.

  • @gehnashop
    @gehnashop Před 2 měsíci

    i am not getting conversion value in my shopping ads , what to do?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 2 měsíci +1

      As a bidding strategy? Sounds like you don't have the right tracking in place.

  • @Troid-X
    @Troid-X Před 5 měsíci

    We NEED a "Google-ads Insiders" course Ben. Anything cooking?

  • @lpatterson5005
    @lpatterson5005 Před měsícem

    Hi can anyone willing to help and share just a little bit of knowledge to a beginner🙏
    I'm in England I have a small business hot tub hire to be precise, I currently have ads going but not with much luck and I seem to be losing a little bit.
    In the last 30 days I've had
    94 clicks
    1.03k imp
    With CTR 9.14%
    And CPC £0.20
    am I targeting the wrong audience if so how would I target the correct audience?
    Thank you

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před měsícem

      Have you had any conversion? CTR and CPC look great.
      Have you got it set up to track leads?

    • @lpatterson5005
      @lpatterson5005 Před měsícem

      @BenHeathGoogleAds I think I have had 4 orders on my website but not sure if they are from Google ads

  • @user-yw4xx8qe6o
    @user-yw4xx8qe6o Před 2 měsíci

    hello

  • @RudimpexBulgaria
    @RudimpexBulgaria Před 2 měsíci

    All those people works for Google, not for you !

  • @pmwicaksana
    @pmwicaksana Před 3 měsíci

    Talk to fast

  • @AlbertYork-rw8xx
    @AlbertYork-rw8xx Před 2 měsíci

    You putting this up for free is actually clutch - praise to you

  • @JohnByrd-ct9xn
    @JohnByrd-ct9xn Před měsícem

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @WaltersBrian
    @WaltersBrian Před 10 dny

    Thanks for the video! Loved it very much!