How To Use The Google Keyword Planner (Beginner's Keyword Tutorial)

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  • čas přidán 13. 06. 2024
  • In this video I show you exactly how to use the Google Keyword Planner.
    I show you how to use the Google Keyword Planner to find keywords that are likely to perform well in your Google Ads campaigns.
    I also explain how the Google Ads Keyword Planner works...
    And how the Google Ads Keyword Planner has changed and how to get the most out of it.
    The Keyword Planner is a free tool that anyone with a Google Ads account can use.
    For the best version of the Google Keyword Planner, a live Google Ad account with some Google Ads campaign history is helpful.
    #googleads #googlekeywordplanner
    CHAPTERS:
    0:00 What Is The Google Keyword Planner?
    0:24 How the Google Keyword Planner works
    1:58 How to use the Google Keyword Planner
    5:11 How to filter keywords in the Google Keyword Planner
    6:22 How to use the Refine Keywords tool in the Google Keyword Planner
    8:00 How to choose the right keywords for a Google Ad campaigns
    11:45 How to add keywords to a Google Ad campaign
    12:20 How to use the Google Keyword Planner trend data
    **********************
    INTERESTED IN OUR GOOGLE ADS SERVICES?
    If you're interested in finding out more about our done-for-you Google ads services and how we can help improve your results...
    You can book a free strategy session with us here:
    bit.ly/3VE74Ws
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Komentáře • 100

  • @BenHeathGoogleAds
    @BenHeathGoogleAds  Před rokem +11

    Thanks for watching guys! Let me know what you think in the comments :)

    • @TKWNIMITOYS
      @TKWNIMITOYS Před rokem +1

      How keyword planner show trend graphic

    • @BabySnugg
      @BabySnugg Před rokem

      Hey, Google changed avg. Monthly Searches... do you have more info on that?

    • @MaxXanch
      @MaxXanch Před 6 měsíci

      Hi, Ben! thank you for the amazing tutorial. Just curious if you have an updated version of the tutorial (with the new interface)?

  • @truthseeker318
    @truthseeker318 Před 7 měsíci +1

    Thanks Ben! I love your clarity.

  • @michaelcory4431
    @michaelcory4431 Před 8 měsíci +1

    Awesome, thanks Ben!!! Very helpful. You're a good teacher

  • @Glebtc
    @Glebtc Před 5 měsíci +1

    Absolutely amazing videos, very well presented and narrated, thank you

  • @naimhussain606
    @naimhussain606 Před 11 měsíci +3

    You're a gem Sir! Please keep this channel as active as the other one. Very beneficial.

  • @kartikshetty5420
    @kartikshetty5420 Před rokem

    Thanks Ben.

  • @natcers
    @natcers Před 2 měsíci

    thank you, very clear and staright to the point.

  • @NicholasAnthony-no4yd
    @NicholasAnthony-no4yd Před měsícem

    You explain it very well!

  • @MarketingwithAzmain
    @MarketingwithAzmain Před rokem

    Great defined! Thank You!

  • @squidben5780
    @squidben5780 Před 10 měsíci

    Already knew some most itemsx described but learned new ones. Just subbed !!!

  • @BB-jn7cs
    @BB-jn7cs Před rokem

    im a fan of your content---it´s on point! Thanks a million

  • @QuinntonWood
    @QuinntonWood Před 25 dny

    The video is great, informative!

  • @HeatherMcGreevy-ie4wt
    @HeatherMcGreevy-ie4wt Před rokem +4

    Really helpful - tbh used this tool for years and embarrassingly for me... never thought to use the filters duh! Great vid

  • @Stoneshomesandloans
    @Stoneshomesandloans Před měsícem

    This was excellent

  • @sodaltech
    @sodaltech Před 5 měsíci

    Thank you

  • @stashjonez
    @stashjonez Před měsícem

    You're a boss Ben. Amazing clarity. You deserve way more subs. Very impressed with your work.

  • @Mr_Kenneth
    @Mr_Kenneth Před 11 měsíci

    EXCELLENT!!!!!!

  • @simonaugustis3558
    @simonaugustis3558 Před rokem +1

    Goof info! Clear and simple.

  • @ulkino89
    @ulkino89 Před rokem

    Now I know what to look for in keyword planner, thank yooou

  • @PavelSelivanov-dd8os
    @PavelSelivanov-dd8os Před měsícem

    Thanks for sharing the video, Ben!

  • @davod-co3ic
    @davod-co3ic Před 11 měsíci

    i waiting for the nexts

  • @hafezaazizi5138
    @hafezaazizi5138 Před rokem

    i lovvvvvvvvveeeeeeeee you , NOTED

  • @noone-jq8jk
    @noone-jq8jk Před rokem

    thanks for explanation

  • @christipas1984
    @christipas1984 Před rokem

    Great to see you doing Google Ads Videos now! I don't seem to have the chart in my keyword planner. The account is almost 2 years old with decent spend throughout the entire time..

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před rokem

      Thanks a lot :)
      Hmmm that’s odd. I’m not sure why that would be to be honest

  • @wealthonlinemarketing
    @wealthonlinemarketing Před 6 měsíci +1

    Great video, how many keywords per campaign do you recommend?

  • @VideoNash
    @VideoNash Před 5 měsíci

    thanks

  • @danielrice1396
    @danielrice1396 Před 6 měsíci

    Thanks for the great video! Can you be too specific with keywords as some of mine are returning the following message "not eligible low search volume". What should I do in general I've tried changing the match?

  • @Ramsey2k10
    @Ramsey2k10 Před rokem

    Love that you're doing Google Ad videos now! Any future plans to do LinkedIn ads?

  • @surroundingsounds6666
    @surroundingsounds6666 Před 11 měsíci

    Great Info! You are the first one to point out how creating a campaign helps with keyword research. I quickly created my first campaign less than 24 hours ago, would you happen to know how long it takes before google keyword planner starts to project exact numbers?

    • @EL.JEFE1231
      @EL.JEFE1231 Před 11 měsíci

      Usually takes a few days for data to start coming in and then you should see what you want.

  • @haandichoolhawithmom
    @haandichoolhawithmom Před 11 měsíci

    Very well explained. And i would appreciate how you have spared time to reply to almost every other comment which is quite unusual for busy youtubers like you.

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 11 měsíci

      Thank you very much :)

    • @JB-yb4wn
      @JB-yb4wn Před 4 měsíci

      @@BenHeathGoogleAds
      NO, Thank You very much. If I hadn't watched your video I would never had found out the difference between an active and non active Google ads account.

  • @legalprodefense4991
    @legalprodefense4991 Před 6 měsíci

    Ben, what if the Top of page bid (low and high range) are blank? should I still use those keywords?

  • @user-ul5ox5ru3d
    @user-ul5ox5ru3d Před 11 měsíci

    Thank you so much for this!!! Did you end up making the video on keyword match?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 10 měsíci

      You are very welcome and I did indeed. If you search for keyword match types you'll see it pop up :)

  • @kaustubhchavan4524
    @kaustubhchavan4524 Před rokem +2

    Please make a video on how to install google ads tracking on the website and if there are any other ways and best practices to set up tracking perfectly to get clean tracking and data

  • @kitedwards3044
    @kitedwards3044 Před rokem

    Thanks Ben! Love the videos! I'm not seeing the phrase match dropdown. Do I need to be in expert mode for this to show?

  • @Noobgamar-fw2fv
    @Noobgamar-fw2fv Před rokem

    really helpful video,please make a video about keyword match type in google ads

  • @lulabell511
    @lulabell511 Před měsícem

    Hi. This is very helpful. I just created a google ads account but wondering was wondering if this is expert mode that you are sharing here. Thanks a bunch!!

  • @sodaltech
    @sodaltech Před 5 měsíci

    my add want to stand top position , what i do for that

  • @th1285
    @th1285 Před rokem +2

    Can you do a vid on what you think of performance max and when to use it, how to structure your campaigns? Not the setup parts that can be found all over youtube

  • @gideonfomunyoh3963
    @gideonfomunyoh3963 Před rokem

    Highly nobody is teaching this highly important aspect of research. My question has to do with the negative and positive signs of YoYo change? Great Video, by the way, Heath.

  • @lollocanederlo1875
    @lollocanederlo1875 Před 3 měsíci

    Hi! Very useful video as always! One question, but if for example a plumber selects different cities in the location, using exact match keyword [plumber] is it also found if people type in "plumber Las Vegas" or only if they type in "plumber"?
    Thanks! 🙏

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 3 měsíci +1

      Happy to help. In that scenario you probably wouldn't show for plumber Las Vegas using just exact match. You would with phrase or broad match.

    • @lollocanederlo1875
      @lollocanederlo1875 Před 3 měsíci

      I understand, thank you very much! @@BenHeathGoogleAds

  • @AimHigherWindowCleaning
    @AimHigherWindowCleaning Před 5 měsíci

    For a more local business is there any legs in using town names in your experience please Ben?

  • @LhFe16
    @LhFe16 Před 2 měsíci

    thank you for the useful video but i'm confused on something, during my search i found a lot of people saying you should focus on keywords that have low competition and somewhat low volume so you'd have a higher chance of being on top instead of competing with the bigger fish and getting pushed down to be almost invisible. please give your thoughts on this as i'm extremely confused on which direction to go since these strategies are pretty opposite and they both somewhat make sense ?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 2 měsíci +1

      I don't think targeting the lowest volume and lowest competition keywords is a good idea. If a keyword doesn't have much competition that's usually because it isn't very high quality and doesn't convert very well.

  • @ashokseebaruth
    @ashokseebaruth Před 2 měsíci

    ✔️

  • @Digitalcataloghub
    @Digitalcataloghub Před 7 měsíci

    do these keywords apply to organic traffic and seo as well

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 7 měsíci

      You would want to make adjustments for an organic approach but this isn’t a bad starting point.

  • @MM-bg6jo
    @MM-bg6jo Před 4 měsíci

    Great video! I have a 1000 questions tho. I am struggling to understand, let's say I have 10 keywords for various services that I offer. How do I know they are the right ones? Can I use the same keywords for ppc seo and local ads? or have to be different ones?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 4 měsíci

      Good question. The simple answer is that you start with what makes sense and then you test them and see. You'll soon find out which generate leads and sales and which don't. Assuming you have the correct tracking in place.

  • @mymomskitchen6124
    @mymomskitchen6124 Před rokem

    Hi Ben please make a video on calculation terms CPM CPC cpv like

  • @jrob2kmusic333
    @jrob2kmusic333 Před rokem

    What software are you using to see your google ads data?

  • @sodaltech
    @sodaltech Před 5 měsíci

    How to get more conversions from youtube ads

  • @Mrcrazy-xg6jh
    @Mrcrazy-xg6jh Před 3 měsíci

    If a keyword got low competition with $0 for high n low range. Is this a good keyword to use?

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 3 měsíci

      You can't say either way from that information alone I'm afraid.

  • @mghuiku3653
    @mghuiku3653 Před rokem

    make tutorials about web hosting sites

  • @sodaltech
    @sodaltech Před 5 měsíci

    Hi,How many keyword can add for each campaign

  • @rohilabrar5708
    @rohilabrar5708 Před rokem

    can you please tell us which mic you are using your voice is woww

  • @solotraveler3770
    @solotraveler3770 Před rokem

    Why is everyone not starting with setup first. I am getting such a load of stuff at setup...I just want to get to the planner is that possible? Having to set new account and then the same stuff.

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před rokem

      Interesting - I'll see what I can do on that for future content.

  • @Rigachin
    @Rigachin Před rokem

    Hello! I've been trying to unlock my ad account for six months now. Google blocked it for suspicious payments as soon as it was created. I didn't even get to use it. Appeals don't help. I always get the same answer. You broke the rules, they write. What rules I don't know. Maybe you can make a video on this topic in the future? I think this will be very helpful. Thank you!

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před rokem

      Ah that sucks. Yes I’ll certainly be creating some ad account related issue videos

    • @jaheersalah8157
      @jaheersalah8157 Před 6 měsíci

      Did you resolve this? I have encountered the same issue

  • @khubaibplaysyt3456
    @khubaibplaysyt3456 Před rokem

    Please make a video how to find CZcams keywords for free

  • @ShaunKAndersonTV
    @ShaunKAndersonTV Před rokem

    I do not have 'PLAN' as an option to add keywords to. Hmmm

  • @mmrm3302
    @mmrm3302 Před 3 měsíci

    why nobody explains how to register account for free? I started registering and they ask credit card, set a budget, create a camoaign etc

    • @BenHeathGoogleAds
      @BenHeathGoogleAds  Před 3 měsíci +2

      In that scenario best thing is to go through the process but don't actually set that campaign live. That way you'll have an account set up but won't have to pay for it.

  • @nicktackes3179
    @nicktackes3179 Před měsícem

    bah... i quit trying to complete the keyword planner questionnaire.. exhausing and endless.. your entire post is moot.... this tool is shit.

  • @user-dm2kl7dw2h
    @user-dm2kl7dw2h Před 4 měsíci

    dont show tutoriaol after 1 million steps