- 361
- 51 913 723
Google Ads
United States
Registrace 9. 06. 2011
Register now for Google Marketing Live and get a virtual front row seat: g.co/ads/gml2024
How Swyft drives results through the customer journey
By showing up for customers throughout their full shopping journey, Swyft Home unlocks stronger results with Performance Max and Demand Gen on Google Ads.
Learn how startup furniture makers Swyft Home have grown their business in their first four years, with help from Google Ads along the way.
By tapping into Performance Max, Swyft can simplify their setup across one campaign, spending more time on developing stand-out creative. And by doubling down on great video creative with Demand Gen campaigns, they meet customers earlier in their shopping journey than ever.
Through this winning combination, Swyft has achieved +76% in Google-driven revenue, and +50% ROAS efficiency.
See how you can get the best results from your Performance Max and Demand Gen campaigns. Just getting started? Check out our best practices guide for more shopping how-tos.
Google Ads Best Practices Guide: support.google.com/google-ads/answer/6167176?hl=en
Performance Max Best Practices Guide: support.google.com/google-ads/answer/6167176?hl=en
Demand Gen Best Practices Guide: support.google.com/google-ads/answer/14693848
[Performance results for Swyft only. Specific revenue and return on ad spend will vary and is not guaranteed. CSS Program countries can be found in this help center article: support.google.com/merchants/topic/9080307?hl=en]
Learn how startup furniture makers Swyft Home have grown their business in their first four years, with help from Google Ads along the way.
By tapping into Performance Max, Swyft can simplify their setup across one campaign, spending more time on developing stand-out creative. And by doubling down on great video creative with Demand Gen campaigns, they meet customers earlier in their shopping journey than ever.
Through this winning combination, Swyft has achieved +76% in Google-driven revenue, and +50% ROAS efficiency.
See how you can get the best results from your Performance Max and Demand Gen campaigns. Just getting started? Check out our best practices guide for more shopping how-tos.
Google Ads Best Practices Guide: support.google.com/google-ads/answer/6167176?hl=en
Performance Max Best Practices Guide: support.google.com/google-ads/answer/6167176?hl=en
Demand Gen Best Practices Guide: support.google.com/google-ads/answer/14693848
[Performance results for Swyft only. Specific revenue and return on ad spend will vary and is not guaranteed. CSS Program countries can be found in this help center article: support.google.com/merchants/topic/9080307?hl=en]
zhlédnutí: 1 763
Video
Video 3: Maximizing results with first-party data
zhlédnutí 6KPřed měsícem
The transformative power of AI is helping marketers everywhere to simplify complexity and move at the speed of consumers. Play the game to see how mastering AI can open you up to new growth opportunities, and learn the six strategies being used by six different brands - from finding new customers to building loyalty with existing ones. Collecting consented first-party data with Google AI helped...
Video 1: Finding new audiences
zhlédnutí 4,1KPřed měsícem
The transformative power of AI is helping marketers everywhere to simplify complexity and move at the speed of consumers. Play the game to see how mastering AI can open you up to new growth opportunities, and learn the six strategies being used by six different brands - from finding new customers to building loyalty with existing ones. Learn how book publisher Wonderbly and fitness brand Les Mi...
Video 2: Expanding your channel mix
zhlédnutí 1,1KPřed měsícem
The transformative power of AI is helping marketers everywhere to simplify complexity and move at the speed of consumers. Play the game to see how mastering AI can open you up to new growth opportunities, and learn the six strategies being used by six different brands - from finding new customers to building loyalty with existing ones. From refurbished tech marketplace Back Market bringing in v...
Smart Bidding: Basics and best practices | Google Ads
zhlédnutí 3,8KPřed měsícem
Smart Bidding optimizes ad spend for conversions when you pick the right strategy, set the right targets and conversion action, and focus on the metrics that matter to you. 00:01 Smart Bidding: Basics and best practices 00:43 Pick the right Smart Bidding strategy 02:14 Set the right targets 02:21 Pick the right conversion goals 03:14 Best practices for assessing performance
Smart Bidding Performance Fluctuations | Google Ads
zhlédnutí 2,5KPřed měsícem
Some campaign performance variance is normal, and could be due to external factors. However, unexpected spikes or drops may be a sign that other elements are impacting the performance. 00:02 Performance fluctuations in Smart Bidding 00:14 Focus on the appropriate metrics 00:40 Use the Bid Strategy Report 01:45 Other potential factors 03:11 Best practices for mitigating fluctuations 03:41 Be sur...
Google Ads Tutorials: Create and capture demand with Demand Gen campaigns
zhlédnutí 2,5KPřed měsícem
Capturing engagement and action across CZcams, including Shorts, Discover and Gmail - Demand Gen campaigns are ideal for social advertisers who want to serve visually-appealing, multi-format ads on Google’s most impactful surfaces available to any advertiser. To learn more about Demand Gen, you can visit the Google Ads Help Center article: support.google.com/google-ads/answer/13695777?hl=en-GB
Google Ads Tutorials: How to create a Demand Gen Campaign
zhlédnutí 4,2KPřed měsícem
Follow this step-by-step video for best practices on how to successfully create a Demand Gen campaign in the lens of social advertisers. To learn more about Demand Gen best practices, you can visit this Google Ads Help Center article: support.google.com/google-ads/answer/14693848
Malicious and Unwanted Software | Google Ads
zhlédnutí 4,1KPřed měsícem
To provide a positive experience for all its users, Google extensively reviews ads, websites, and redirects. It's important to note that any violation to our policies can lead to disapproved ads and/or account suspension. We’ll cover what is considered as malicious or unwanted software, and how to fix it. 00:04 Intro 00:31 About malware 01:04 About unwanted software 01:51 What to do if you thin...
Google Ads Tutorials: Video Reach Campaigns for Efficient Reach
zhlédnutí 12KPřed 2 měsíci
Video Reach Campaigns efficiently and effectively reaches users seamlessly across multiple CZcams formats. In this tutorial, you’ll learn how to build and optimize AI-powered Video Reach Campaigns for Efficient Reach allows you to reach the maximum number of unique users to help you achieve your awareness goals, whether you're looking to drive brand awareness or striving to stay top-of-mind. Vi...
Google Ads Tutorials: Video View Campaigns
zhlédnutí 7KPřed 2 měsíci
Video View Campaigns drives brand consideration by delivering the most views from users who choose to watch your ad across multiple CZcams formats. In this tutorial, you’ll learn how to build and optimize your AI-powered Video View Campaigns to achieve your brand consideration goals to move consumers down the funnel. Visit Google Ads Help Center for more information.
Local Businesses Count on Digital Ads
zhlédnutí 2,5KPřed 2 měsíci
Digital ads help level the playing field for small business by enabling them to find customers, grow their business, and create jobs in their local communities. Supporting digital ads, supports the millions of businesses who count on them. Find out more → g.co/myadsmybusiness Subscribe to the Google Ads channel → @GoogleAds
Google Ads Tutorials: Preserve Customer Match audiences for EEA users
zhlédnutí 8KPřed 2 měsíci
As part of Google’s ongoing commitment to a privacy-centric digital advertising ecosystem, we are strengthening the enforcement of our EU user consent policy. This video covers how to collect and pass back user consent for web and app campaigns running using Customer Match functionality in the European Economic Area. Advertisers using customer match should complete these steps before March 2024.
Google Ads Tutorials: Generative AI-powered asset generation in Performance Max
zhlédnutí 19KPřed 3 měsíci
Generative AI in Performance Max lets you generate new assets, including text and images, in just a few clicks. In this tutorial, you'll learn how to partner with AI and provide information about your business and its products and services to generate brand new assets that are unique to your business. #googleads, #generativeai, #ai, #googleai, #googleadstutorials, #performancemax, #digitalmarke...
Google Ads Tutorials: Performance Max upgrade for Google Display Ads
zhlédnutí 16KPřed 3 měsíci
Boost your campaign performance by upgrading from Google Display Ads to Performance Max campaigns. Subscribe to the Google Ads channel → @GoogleAds #googleads #googleadstutorials #dynamicsearchads
Google Ads Tutorials: Maintain tag-based remarketing by capturing consent
zhlédnutí 49KPřed 4 měsíci
Google Ads Tutorials: Maintain tag-based remarketing by capturing consent
How Ekster achieved 877% growth to pioneer the carry industry
zhlédnutí 8KPřed 5 měsíci
How Ekster achieved 877% growth to pioneer the carry industry
Branch Drives Holiday Marketing Strategy with Performance Max
zhlédnutí 3,6KPřed 6 měsíci
Branch Drives Holiday Marketing Strategy with Performance Max
Engage with your customers without third-party cookies | Advertiser Privacy Q&A
zhlédnutí 68KPřed 6 měsíci
Engage with your customers without third-party cookies | Advertiser Privacy Q&A
How Bellhop reaches more customers with Google AI
zhlédnutí 3,6KPřed 6 měsíci
How Bellhop reaches more customers with Google AI
Google Ads Tutorials: Account level Implementation of Enhanced Conversions with Google Tag Manager
zhlédnutí 9KPřed 6 měsíci
Google Ads Tutorials: Account level Implementation of Enhanced Conversions with Google Tag Manager
Google Ads Tutorials: Account level Implementation of Enhanced Conversions with Google tag
zhlédnutí 3,4KPřed 6 měsíci
Google Ads Tutorials: Account level Implementation of Enhanced Conversions with Google tag
Performance Max upgrade for Dynamic Search Ads: Google Ads Tutorials
zhlédnutí 7KPřed 7 měsíci
Performance Max upgrade for Dynamic Search Ads: Google Ads Tutorials
Meet Demand Gen: A new campaign that drives action on YouTube and Google's most immersive surfaces
zhlédnutí 77KPřed 7 měsíci
Meet Demand Gen: A new campaign that drives action on CZcams and Google's most immersive surfaces
Conversion lift based on geography: Google Ads Tutorials
zhlédnutí 6KPřed 7 měsíci
Conversion lift based on geography: Google Ads Tutorials
Broad Match for AI-based keyword prioritization: Google Ads Tutorials
zhlédnutí 4,8KPřed 7 měsíci
Broad Match for AI-based keyword prioritization: Google Ads Tutorials
Boost your Search inventory results in Performance Max: Google Ads Tutorials
zhlédnutí 5KPřed 7 měsíci
Boost your Search inventory results in Performance Max: Google Ads Tutorials
Bringing families together across the globe with Transformer Table: Google Ads Success Stories
zhlédnutí 2,7KPřed 7 měsíci
Bringing families together across the globe with Transformer Table: Google Ads Success Stories
TL;DR: Wheel The World generates more leads with Google Ads
zhlédnutí 1KPřed 7 měsíci
TL;DR: Wheel The World generates more leads with Google Ads
Tantas políticas de violações e etc... no entanto tem dezenas de anúncios com nome de uma empresa como Mercado Livre fazendo propaganda aos montes e é falsa é golpe e isso continua rolando! Bem estranho como pegam só pessoas que não fizeram nada de errado!
Nice❣️👌
Alhamdulilah got more knowledge thanks mother
Campaign manager are non responsive they give u introduction call will make changes and then just disappear
Paano e open and youtube
Ob Werbung oder Scheiße am Schuh, ist am ende slles dsd gleiche.
I put my total budget at $10. They charged me $175 dollars.
Thanks a lot for the info!
Everything is clear. Brief and clear. No water. Thank you)
Am I the only one getting libido enhancer vibes from a name like Performance Max?
Performance Max sounds like a kind of libido enhancer sold at a roadway service station.
#goog_Leads
But the interface is different now from this vídeo from 7 months ago.. :/
❤
Amazing 😍😍😍😍
Love Swyft's sofa bed and brand - genuinely a better night's sleep than most hotel beds I've slept on!
I was wondering how Swyft drives results through the customer journey just yesterday, now I am not. Thanks.
😂😂😂😂😂😎😎😎😎😎😎😎👍👍👍👍👍👍👍👍🇲🇽🇺🇸👍🇲🇽🧑🔧🧑🔧🧑🔧🧑🔧🧑🔧🧑🔧🤳🤳🤳🤳🤳🤳✍️✍️✍️✍️💫✍️💫💫💫💫💫💫💫✍️💫💫💫👩🏼❤️👨🏽😂🧑💻🧑💻🧑💻🧑💻🧑💻🧑💻🧑💻🤔😎😎😎😎😎😎👏👏😎😎😎😎😎👍👍👍👍👍👍
Google AdSense is very best app I like it
Google office best
Welcome
fantastic post
First comment
Nice ❤❤
Love from Bangladesh ❤️🇧🇩
Google at WhatsApp pe sakes, kamai. Agarapne make CZcams channel to tho'.
terrible video, why did you guys ban me? can you at least tell us WHAT IT WAS that warranted a ban? because this is absurd
🔔🔔🔔
What should i do at the time of "Need attention"??
0:21 ❤
Good
outstanding
ënsémurio
As a reason it says "unsupported language" but I only have English words used in the ads and on my website
Very useful info ❤
Tem a versão em.portugues desse vídeo?
my daughter's account was suspended after she promoted a video a few days before she turned 18, not knowing about the age restriction. For a month we have been trying everything to get the account reinstated, without any success. The fact that she is now 18 doesn't seem to register automatically at google, even though her date of birth is listed in her profile. Appeals and other attempts to contact google are being ignored. Following the instruction here gets us to a page where google tells her that her account is "all set", because it doesn't require age verification. How can we get the account reinstated if it is suspended because google assumes she is underage, but at the same time tells us her account needs no age verification?