I was a big fan of Kathleen Lights until she happened to mention in one of her videos that her sponsored videos are always done on Tuesdays and Thursdays I had never seen her mention anything about these being sponsored i was so disappointed and disillusioned. Tati is the best though she is one of the most honest reviewers
I remember a video from this beauty guru talking about how she organizes all her pants. And she had this huuuge closet of stuff, you know how it is. At the end she said "Let me know how you organize your pants!" and the most popular comment read "I have two pairs of pants - one blue and one black. I fold them and put them in my closet." :D :D :D
Sassi Neri FINALLY a girl I know... that particular video she made...I can never that line because of how funny the comments were... I remember the top comment on that question was "hahahahahahaha, I don't" 😂😂😂😂😂😂😂😂😂😂😂😂 I unsbscribed ages ago.
When I was younger, I would have been inspired by these CZcamsrs. But I'm in my 40's now, and have been through life, you know? I had a big house, and lavish things, and now, I just don't. It's not because, I can't afford it, necessarily. It's because, after my divorce, and my dad got sick, that my perspective on life has changed. Things don't bring me happiness. People, and experiences do. So I live a simpler life now. Entertain my friends and travel as much as I can, and try to just enjoy my days. I'm happy for people when they have new things that they want. But it doesn't inspire me at all. What makes me happy, is walking into a store, and realizing, I have everything I need. That is the inspiration. And the greatest blessing. Stay humble, Wayne. You're a good man, and that's why you are timeless, and loved.
so true, I think sadly we come to that a bit late in life. We waste most of our youth trying to gain something that in the end doesn't really matter. Even zoella has mentioned in recent videos that money hasn't brought her happiness, she's not any happier now than she's been before all the fame and money.
Firelightly well said! Your words are far more meaningful, at least to me, than someone who just bought their 4th Dior bag or 10th pair of red soled shoes.
I started watching youtube in 2006, it was much more real and personable. As soon as money got involved everyone sold their souls for fake relationships, fake face//bodies and fake happiness fake "goal" lifestyles. Social media and money has destroyed creativity. Everyone dresses the same, dances the same, does the same make up...it's sad.
xxtoronto xo exactly how I feel if makeup is for experimentation then it should be more than just trying out different colours of freaking highlight but you always see people aiming for the same look of slimmer noses bigger lips or chiselled cheekbones m obviously not everyone but the things I've just written are extremely common when you see tutorials it's quite annoying and sad tbh
sheri bernacki I know I stopped watching her because she stopped doing makeup tutorial and she started this my bag LV collections or other bag collections. Disappointing.
What they own isnt the problem for me. What bothers me is how everyone acts the same, speaks the same, does their makeup the same, thumbnails the same, same songs ! i used to be able to feel a connection with the CZcamsrs i watched now it feels like either a infomercial or im listening to a giddy robot. i miss the authenticity of it all. another big issue is how everyone wants to say "this product is great you should buy it" then you but it. they use it 1-2 times in their videos and then its on to the next never going back.
What I just love is seeing videos that say "You Need to buy this" and then 6 months later it is being decluttered. They get it for free, I spend $40 on it, then they toss it. Nope.
Exactly! 👏 Thats why i love watching declutter videos. I dont want to know that you love a product after using it one time. I want to see what your going to keep when your comparing it to other products in the same category.
This is so spot on. I've stopped watching so many people to whom I just can't relate anymore. Their budget is not my budget, and their lifestyle is not my lifestyle. It's also apparent to me that some beauty gurus aren't honest when it comes to sponsorships, even when they say they are, and that bothers me immensely.
True story. Late last year i was offered to go on a MASSIVE cruise. All paid for by a makeup company that were just bought out. Very nice. Very sweet. But no thanks. While i like many of the products this company makes, i didn't do anything to deserve it. Just because i have a large subscriber base does not mean i earn't an all expensive paid cruise! Its a strange world youtube were 'normal' people that aren't doing anything extraordinary are treated extraordinary! I declined the trip. I stayed home and watched House of Cards instead :)
gossmakeupchat I'm so with you on this subject, if you worked behind a till in a shop, just cause you were brilliant at it you don't get free stuff and things payed for... But some of these youtubers seems to get treated like royalty because they are good at their job... It's so strange and I don't understand it
Here in America we are living in a House of Cards episode. I'd take a paid for cruise just to get away from the bullshit of our government. As always though, Wayne, thanks for being so REAL!! Please test out DERMACOL foundation! I really would love your opinion on it!
gossmakeupchat We are both 40 & can process these trips for what they are. (paid endorsement, marketing) Can you imagine what the average teenager/20something thinks about these trips? I think so many of the subscribers are becoming jealous that they actually stop watching them. Ps. You deserve a vacation by the way 😎
gossmakeupchat I couldn't agree with you more it's become too much constantly pushing products not only on CZcams but on Instagram as well. But if anyone says anything about it than you're automatically labeled a hater which is absolutely ridiculous it's just truth.So I'm happy you made a video on this subject. Big ups 🙌🏻👍🏻
A trend in beauty guru vids that can die in a fire as far as I am concerned are the Free Makeup and PR Unboxings. Please. Do we really need to see heaps of free high end products being gifted to already hyper-indulged CZcamsrs? This does not inspire me in the least.
It seems totally unfair because they're the ones making tons of money and getting free stuff, and the average consumer that's not making nearly as much and isn't getting free stuff has to buy it with their own hardworking money.
Carina I understand that companies send popular CZcamsrs free stuff in hopes they will feature it on their channel. It's the cheapest advertising there is. I just don't enjoy the excessive flaunting of it for the camera. They are worse than hauls IMO. There just isn't any point, other than to show off. I watch beauty channels for tips and information and reviews, not to be just another cheerleader in the squad.
If anything, I kind of enjoy PR hauls, I mean the only person whose PR hauls I've seen are Tati's. I just think it goes to show how much these people are made up and how much of what they have is stuff they never even had to work for. It makes me see all the excess and realize, they're not out there buying half the crap they show. It's more transparent to me than just showing products under the guise that they can just go out and buy whatever they want. Half the shit they own is stuff they probably would have never sought out before. PR hauls show this other side to it, that I never considered before. Is it excessive and ridiculous? Yes, most definitely. But it makes me view things more realistically in a way. It makes me think of how kinda stupid it all is, yet I find it entertaining. It's really hard to word how it makes me feel.
I find I generally start to lose interest in channels (not even just limited to beauty channels) that get really big. After awhile, the huge channels start all blending together. They recommend the same products because they are getting sent the same products by the same companies. They go on the same trips to go to the same events sponsored by the same companies. After awhile, their once distinctive style starts to become very basic. Of course they still look great but honestly I find the same look on every other big channel. Also a lot of them end up getting cosmetic surgery which makes them look even more like carbon copies of other gurus. I don't think its wrong for them to take advantage of the opportunities they get and they should do what makes them feel happy, but it just becomes boring to watch since every girl is literally interchangeable to me now. Personally, I find myself interested in channels that are somewhat big but not huge. At that stage, I think a lot of the channels understand how to produce quality content but haven't gotten so wrapped up in the youtuber bubble where they've lost all their own flavor and personality.
boredstephanie You hit the nail right on the head. I feel exactly the same way and this is why I have been seeking out newer, smaller channels. The big beauty channels are all the same now.
2cool4u Agreed, and I cringe when I see people in their early 20s rationalizing a very expensive skincare purchase from luxury brands made for mature skins like their face would fall off if they don't spend at least $60 on a moisturizer. Don't believe the hype. Fwiw I went to a dermatologist in my early 30s with a lingering case of adult acne, and her only skincare product recommendation, besides the Rx she wrote for me, was unscented Dove, which was on sale at CVS for 2 bars for the price of 1. Also to drink lots and lots of water. So i actually saved money going to the dermatologist.
Yeah it's a tough situation, because people should be allowed to do what they want to do, but it creates this odd social culture where botox, lip injections, and etc are the norm.
I'm uninspired by makeup I can't afford. I'm uninspired by gurus who use tons of botox, and fillers. I miss seeing gurus who had a life that wasn't PR packages and fancy trips. They are getting paid to go AND all the crap they're "testing" is free. Then they'll talk about affordable makeup for a video or two then go back to $80 primer and $200 foundation. Who can afford that? I love CZcams for the platform it gives, but it's turned into commercial after commercial from the gurus all reviewing the same stuff. It's not even original anymore.
have you watched Emilynoel83? she is so real and use every type of product, she also does "shop my stash" where she goes through her old stuff to find things she forgot about and she doesnt accept payments to promote products even if she gets free stuff.
What I also find disturbing is all of these high end brands (Tarte, Urban Decay, Too Faced) found at Ulta or Sephora seem to all cater towards beauty gurus and all of the young people looking up to these girls- everything is named something catchy or juvenile or "good vibes" and it just really grinds my gears! I don't understand why such distinguished brands are almost downgrading their products in order to fit the mold the new CZcams community and young people have created. Maybe I'm just paranoid, but high end and luxury makeup is just that! Luxury. I don't understand why 16 year olds feel the need to buy all of these things, and in return these big brands are feeding the fire and I'm just like what's going on???
Britty Pie I don't find those brands appealing which is why I don't buy from them. I stick to the classics: MAC, NARS, Bobbi Brown, Chanel, Dior, Drugstore brands like NYX and Milani. Now all those companies send PR packages as well; influencer marketing is becoming big business. But I continue to support these brands because 1. They cater to WOC (most important to me) 2. Their products remain consistently well made 3. I completely understand why their price tags are where they are because they're well established luxury brands that don't have to rely on cutesy packaging and free trips to the islands for people to pay attention to them. They're timeless.
because low self esteem 16 year olds will buy whatever their favorite youube guru talks about, no matter the cost. youtube has become what TV was back in the day. its a huge market that targets young people who can barely think for themselves.
I think it's cool to own nice things if you can afford them but when people make it a lifestyle it's just plain sad. Seeing someone be so focused on material things makes me not want to watch them. I've been unsubscribing from many channels for this reason. I think the beauty of CZcams is that anyone could broadcast themselves and be genuine and be different but when they all act like their videos are huge productions and they are stars that's when I stop watching, I mean what's the point? If I'm going to watch a huge production I'll just turn on my television. CZcams was supposed to be about realness and simplicity. So bored with all these super fancy channels and their white dressers and glittery backgrounds
No I am not inspired by the massive unboxing of huge PR boxes with every lipstick in the range and no opinion offered by the beauty guru on whether the product is good or not, not inspired by "this was sent to me"and the gushing compliments that go along with that product. Not inspired by the huge trips sponsored by makeup companies and then they expect us little people to pay full price for their products that are inflated because they just sent people to some magnificent place. Not inspired by fancy handbags and shoes with special links below that will get them more money. I just want to be able to trust the person and see a product that may be interesting to buy. I have unsubscribed to a lot of people. I love you Wayne!
I think anyone would be happy gettin free products. I actually evaluate (In private not allowed to talk about the ones I do) for very little money (I do deserve better pay on it buttt) you get a 100% full honest review before its on market. Or better ones that already are.
Rachel Welke omg i was thinking that the whole time. I loved her palette with violet voss but i didnt eve kno who she was when i bought it. i probably would not have bought it if i did just off gp.
I no longer watch sponsored video's, I always check it out first that it is not sponsored. I am also over these companies sending out the same PR package to every youtube I follow. A lot get so much stuff now, they no longer include it in a beauty review's, they do an unboxing and thats the last you see or hear from that product. I get thats it is now a business for a lot of the ones that have been around, but cant a business still be run with morals and not just for the financial. I also get annoyed that when a follower may not agree with something, and offers constructive criticism, but then gets bombarded/abused by all the the minions following the guru, You place yourself in a public forum, you should be able to handle constructive criticism (I am not talking about straight out nastiness), after all if it wasn't for the viewers they wouldn't be in business. I must admit I watch less and less video's nowadays, now with the changes of youtube happening, I think the whole sponsorship thing is going to get worse and worse. I know of one beauty guru, where 8/10 videos are now sponsored..... they need to make it balance more I believe.
Consumerism at its worst Wayne. Most of those channels are hyper-materialistic women without any particular interest other than their stuff. Empty and unintelligent. And not classy. Just bling.
Totally agree, youtube was meant to be for amuteur videos, and now it not much different from TV. And I personally always found the "haul" videos from those rich beauty chicks totally revolting. The reviews and recommendations is one thing, but those “check out how much stuff I bought” is just plain bragging. I was raised to believe that rubbing your wealth in other peoples faces is rude and distasteful.
You "haul" your stuff to the next place you're moving into. You don't "haul" stuff from the mall to your mansion. It's called a shopping spree. "Haul" videos are useless anyway. They don't teach you anything.
Not all "Haul" videos are useless. In my Haul videos I show people where to find beauty products for low prices and I review the items and show my viewers how to use them. I also give shopping tips on looking for deals. I have seen other haul videos where people give great tips on thrifting and finding things for great prices.
all of those BIG youtubers, I never subscribed to them, because there is no value for me. They are so empty, I cant describe it, it's just the feeling that I have. Especially people like Zoella (I am happy for her and that is the only thing that I share with her), how can people look up to someone like that? Who has a ghostwriter and puts her own name on a book that she hasn't even written by herself? Teaching young adults how to throw away money and consume consume consume? I can't .. but I never follow the "big" people because there is no humanity in them. That was always the case and now I know that this is the right attitude for life.
Judy Weber You're right. They're like empty shells with no substance to them. I don't care if they're good looking or have a really nice accent, watching them depresses me.
Gigi Gorgeous is the perfect example of what you`re saying. She went from inspiring home made videos to production ones in which she`s posing as a super-star.
aorelain I agree. I quit watching her after she became so pretentious. She did a vlog video where her and her girlfriend were at the airport and got patted down at security. She was all pissy about it and said "See this is why we fly private" That made comment and her attitude make me nauseated.
YES Wayne - it has become a high end production platform. AND it's turned into a form of Home Shopping or QVC. Its fake, unethical, misrepresentated, unfair and a huge detriment to the environment with ever growing consumption. This Mama WON'T go that route. Streamlined, organized, ethical, eco, time and cost friendly. After all there are soooooo many IMPORTANT issues to put our attention to along with looking our best in a reasonable way.
i remember watching beauty gurus when i was younger and they taught me so much at a young age. for example, even before being old enough to wear everyday makeup i knew how to do things my other friends didnt know how to do. i learned from the beauty gurus and they made me happy to watch because it wasnt always extravagant, sponsored and fake. but nowadays, i cant stand to watch main beauty gurus theyre the complete opposite of how they used to be and i dont even learn anything at this point
Omg you hit the nail right on the coffin!!! 2011-2014 youtube is definitely different from now. I used to be inspired by good makeup tutorials and i used to write down every product they used to make budget for me to buy the products. I was so inspired by good makeup artistry. Now big beauty youtubers have set the standard for the beauty world. Sponsorships and pr packages has made alot of trust issues within the community. And also alot of these big youtubers are getting too much recognition from the beauty community when there last authentic makeup tutorial was in 2014. Just saying!!!!
I just want to watch normal, genuine people apply normal, wearable makeup to normal faces which have varying features and blemishes. I'm so bored of filtered cookie cutter beauty gurus, and the wealth that they flaunt. Good on them to be doing so well, but it's not what I watch youtube for. It's not relatable, and it's not inspiring to me.
Sky C i'm just sick of the "look". injected fillers, perfect flawless skin, slim straight nose, the list goes on. it just looks so boring after awhile... I get humans are supposed to like symmetry but once in awhile i'd like to see someone with some facial quirks like naturally uneven lips or extreme eye bags! I'm tired of seeing foundation reviews from perfect skinned people. show me someone with severe pitting due to scars, acne, facial hair, SOMETHING! lmao
I think it's a bit frustrating seeing all the huge youtubers...some have worked very hard to get where they are and some not so much before they blew up. I just started a channel and as I work full time I can see how much work goes into it. But if your able to pay other people to do everything for you, I think must be nice. But that's the issue is not many can achieve all of that, it's not necessary in my opinion at all, & it's not realistic. YT is saturated now and I realize how hard it is to get people to see your videos. I'm not expecting anything out of my channel but I'm still going to work hard at it. Because it's a distraction, filling a void I have at the moment, and gives me something to do on spare time. And ITS FUN FOR ME🙂
I cannot relate to beauty CZcamsrs who get 100% free make up, they dont buy a thing, get 2-3 week long paid vacations to the topics, doing the same old thing. Not earned, not deserved. Why do they get 800 dollar drones? Why? They are sales people. Thanks for talking about this!
The only real makeup artist I wholeheartedly trust and follow is Lisa Eldridge. She is simply the best, in every way. The rest, I can take them or leave them.
Unfortunately, youtube, like most entertainment, has been utterly tainted by corporations and commercialism. CZcams is no longer a space of creativity; it is now just reality television, aiming to impress viewers with unachievable standards of wealth and beauty. Honestly, I think it's best to understand that like any social media platform, youtubers work meticulously to show us only the highlights of their lives and we should not indulge too much in this kind of content, because it is addictive and damaging to our perceptions of self and the importance of consumer choice.
By the other hand lets not blame corporations for all of this. CZcams is a platform for everybody there are plenty of interesting and creative people and unfortunately, at the same time) there are tons of "sheeps" and copycats without imagination that want to be famous as their main goal. It gave a voice to people who have noting relevant to say but want to be noticed. Individuals are choosing this "career" because they want easy gratification. This generation feel that somehow they should be praised for anything they do.
Don't let that stop you! I started my channel in January and I'm having so much fun with it! Set your goal for your channel. Who is it your trying to reach and why? What's the purpose of your channel and go from there. :) You can do it!
I have mixed feelings about it. I have no problem with flaunting gucci and chanel and all that. whatever they worked and got rich oh well. But I hate that these people used to offer actual tutorials and used to have uninformative helpful channels. Now they hardly ever do tutorials and only test products, do vlogs or silly videos. Also I agree with someone elses comment about how much I find the plastic surgery and botox/fillers trend among all these young stars quite disturbing. You wanna buy a mansion and gucci go for it, but remember what got you those things and pick up a damn makeup brush every once in a while and go back to doing some tutorials.
Agreed. I used to love so many channels because they recreated stars' looks. Now if they do a tutorial it's just a slightly different version from what they usually do -.-
The problem I have with a lot of these gurus is that they don't really teach. I mean they give tutorials on their face, but that's it. Not everyone has the same face shape, skin texture and tone, etc. I much prefer artists like yourself who teach techniques that are inclusive.
Christina Driscoll That's one of the things I love about Lisa Eldridge. Super production but also educational and she usually likes to give alternatives that you can use to create a look.
some Beauty Gurus think we the "viewers" care a lot about the setup, display, backdrop, and quality of sound more than the content of the channel. When really what we care about the most when subscribing to a channel is the quality of the human being running that channel and the honesty of the information they are sharing. I really wish to connect with influencers who are more like myself and represent me more than the products they're trying out on their channels. I hope a lot of the beauty gurus read the comments on this video and rest their game play. Love you Wayne
I wish this were true! There are SO many channels of high quality (content wise) that don't get the views because they aren't perfect looking or they don't have the perfect setup. Unfortunately, people are very visual and many (probably not you) won't give a channel a chance if it doesn't live up to their visual expectations.
For many years I enjoyed watching beauty gurus teach and enjoy the makeup they played with and looks they created, and now I feel as though it's just a competition for who can have the better _______ or who can have the most _______. And I've come to the sad realization that (some people may say I'm projecting, but it's just how I work) one of the reasons I always felt so down about myself was because of these gurus who have built these big followings and constantly showcase the "perfect" sides of their lives. There's no realness anymore. In the past few years I've become very self conscious in how I look physically and I realized after I stopped watching gurus so much that, it was in fact, stemming from their "perfect" lives that I was watching and feeding off of. I still enjoy makeup, and do watch a few gurus, but I limit the time I spend admiring them because it's just not as enjoyable or healthy for me as it once was. At the beginning I strived for what they had, now I just hope to find happiness in what I can.
You are right. This is not inspiring for the people who watch them. It creates a bunch of greedy girl who creates greedy followers shouting "goals". Nothing is wrong with growth it's how you deal with it. Humility is key
I don't enjoy knowing that there are so many teens and pre-teens watching popular video artists and thinking they need what is being shown. The emphasis is on "perfecting" and "hiding" and you aren't going to look okay without 25 plus products. What is that going to do to a child's self-worth? How often you do hear a beauty guru being contented? I'm also turned off by their extreme childishness. I think they are projecting a very false persona, and I find that to be as disturbing as the materialism and self-shaming.
joe madsen Just the other day at Nordstrom, I saw eleven to thirteen year old girls looking at $1,000 high end purses and asking their mom buy it for them. their mom of course got upset and told them she couldn't afford it. They got mad but of course their mom wouldn't give in and just gave them the mean eyes and told the cashier that her daughters are obsessed with CZcams beauty gurus. so they believe that high end purses are what they really need right now.
i agree. The last time I was at Sephora picking up a rollerball(hello free samples) I saw glammed out 12 year olds. I wanted to tackle them w/make-up & tell them to go watch Wayne.
I don't know you personally, Wayne, of course, but I mean it, when I say I love your spirit and your honest soul. You are true, you are humble and I enjoy seeing a real, lovely human being on this platform so much. Especially with your recent, more serious and personal videos... I really can identify with your way of feeling. I also would love to do youtube videos for a living, but I don't want to play a facade, be "trendy" and make people buy stuff they don't need just for a few bucks by these companies... I know by being just me and sharing what I think is creative and inspirational and speaks to ME I will not be a youtube celeb with millions of followers and millions of dollars, because that is not how it works nowadays on CZcams. But I guess, I will be happy. And proud. And still recognize myself in the mirror. I just think life is too short to be materialistic and focus on superficial things. I am very happy to encounter people like you on the way :) that is genuine, precious even. Thank you, Wayne!
It feels like the entire beauty community has decided to take part in a superficial competition to see who can come up with the next 5-minute craze the fastest. CZcams used to be a break from celebrity egotism and materialism, but I feel like it has just turned into a platform to create a new form of celebrity. I feel such a palpable disconnect with many of the gurus on the scene, perhaps because much of the content they create is only relevant to the moment they are posting it. Many gurus try to maintain an intimate vibe, coming up with nicknames for their viewers or trying to connect with them by sharing their everyday life, but I think when a channel chooses to base its content on fleeting phases and gimmicks, it is telling viewers they can come and go just as quickly as the waves of content they are pushing into our laps. If we don't watch the latest clickbait video, we aren't a part of the mainstream, and we no longer have a place of connection within their channel. Gurus are no longer making videos for their subs or even for themselves, they are making videos for anyone who will give them the highest number of views.
I was just saying this to my sister. That CZcams is no longer relatable to the average 9-5, collage, working people who have to budget and save for the $42 makeup pallet. Like who is really buying $200 primer? Really!!!!
I don't mind showing a $200 primer, if it truly worked well. Some can afford and will like, but the skill of being a great youtuber is knowing all your audience. Many won't be able to afford or won't spend, so a great youtuber will have the skill to also show other great similar alternatives in all price ranges to be relevant to ALL their subscribers. When they just show the $200 one company gave them, they lose credibility of having any skill of their job and just look like a Z-list commercial actress, reading lines to hawk a product.
I fell off with CZcams... I started watching videos around 2008 when everything was still fresh and new. Girls were doing makeup and hair in their bathrooms and it just felt like you were hanging out with a friend giving you tips and tricks. It got messed up when everything started to get so glamorized. Ppl don't do CZcams anymore just to have an outlet it's for check. When you are doing things for a check it completely changes your perspective. Yes I'm sad it's different now but I'm thankful that I was able to enjoy CZcams before it became a popularity contest.
I feel like it is overkill at this point. Like I'm exhausted from seeing all the products I see a lot of beauty channels using. I started watching makeup tutorials to learn how to do mine a little better but now I feel like I am just watching infomercials. I understand people have to make money but is that the only reason they make videos now? I feel uninspired but also uninterested in someone I can't relate to in any way anymore. Sorry for being so negative but this video really brings up stuff that had been bothering me. Thanks for always being honest!
Megan Sidders This is so true! Also I hate it when they start making challenges all the time. One or two are fine but it's challenge after challenge and then all the channels start doing the same. I can only watch so many people with food in their face xD.
I have worked most of my life, and am now retired. Like you, I hate feeling that I am unimportant because I can't buy the high end goop. I agree with the feeling of watching people trying to make money off of telling us we need more stuff. I can't even afford a cheap video camera. My channel has only 4 videos highlighting some of my favorite music, but I do not even have time for that. I think I have 5 subscribers, but I haven't checked in a while.
GIULIANA ROSAS yes exactly! What is that teaching us? Like we get it companies want free advertisements. A lot of people are just billboards at this point lol
I don't mind them so much, at least not from the original unboxer, because she will not give a good review if she doesn't think its deserved. The others who followed are never original anyway.
CZcams has become one great big ad campaign, now most of the youtubers have sold their souls to the corporate companies and are not honest, how are you suppose to give an honest opinion on anything when you don't use the item long enough to form an unbiased opinion, everything is "nice nice" and on to the next thing I got for free and got paid to give raving reviews... credibility zero
I'm so glad you brought this up!! I started you tube back in the baby days, where the beauty community was small, but they were a small group of creative artists from all over the world that shared a deep love for the art of makeup. My videos, most of which are not really videos but slideshows set to music, were mostly contest entries for creative makeup contests, where there would be a small prize of favorite products that was bought entirely by the artist, and sent to you if you won. For us makeup dinosaurs of YT, it really wasn't about the prize, it was about the fostering of creativity. We bolstered each other up, and truly inspired one another. It wasn't catty, nothing was sponsored, and I made some great friends. But then something shifted, slowly at first and then all of a sudden, all of these "artists " flooded YT, and they had big makeup companies sending them product, their videos looked perfect, they had perfect lighting and hair, and at first I thought good for them, and then I felt pushed out. That my artistic contribution wasn't good enough, and now I feel like I can never live up to these professional super polished videos. It makes me feel the opposite of inspired anymore, it sort of feels like you may be swimming with Sharks just trying to make a YT video. I would just waiting to be eaten alive because I don't know how to edit and make these impressive videos. I'm trying to learn, but something tells me that it's too late to start now. I'm not a fan of social media, that may be at the heart of it. I have to force myself to do it, and that's just because it has become a requirement of a working makeup artist to post. Everything you see recently on here and on Instagram with the exception of a few of the true artists left on here like you Wayne, is so cookie cutter. Instagram makeup has it's place and is a style of makeup that does take talent, but it's not all I want to see. I feel like all of these young girls who may have done their makeup differently if they learned organically or off social media, now are learning one very product heavy way to do their makeup. And I feel like it, in a lot of ways is the death of true creativity. It sends a message that you have to have 36 products to look gorgeous, when they are bloody 16!! They are gorgeous naturally!! I don't know, what do you think Wayne?? Thank you for always telling the truth, even if it's uncomfortable, it's always a breath of fresh air!!
Kathleen Lights still does tutorials. Jaclyn Hill.. she's been really informative from what I've seen. Tati is delightful, but I can't remember the last time she actually taught me something other than what products to buy.
Sandra Spight Tati in general doesn't do tutorials she is just reviewing products....Tati is my favourite youtuber because she really, genuinely love what she is doing and even if somebody has sent her anything, she is still going to speak her mind and she always tell the truth to us
Kim C Tati is reviewing products she doesn't do tutorials.... whether you like her or not, I believe it's so wrong to say that she doesn't have a personality.. everybody has a personality even when you can't appreciate it
eleni kountou, I didn't say anyone is bad or sucks, I just stated the obvious. In fact just recently Tati (which I am subscribed to and watch) uploaded her first ever CZcams video and it was a tutorial.
I have to comment on this and not to bash anyone, but I've been a Tati, Kathleen, Estee LaLonde and Jaclyn since they were doing videos in their very first apartments and I SO MISS THEM .... they were so genuine, they were so real. I'm really trying not to bash them but there is a very big difference between when they first started out and where they are now. It makes me sad to see them go down that road.
I'm genuinely concerned for most of these girls because if CZcams dies out, many may be in trouble financially. Plus...long term what is this going to do for them?? (the ones who are not professionals in the beauty industry such as hair stylist, makeup artists with clients, estheticians, etc.) like what are they going to do when the checks stop coming
Wayne, I completely agree with you on this. One of the many reasons I really love you and your beauty channel is because it's real, no nonsense, makeup how to's, tips and tricks. That's why I started watching CZcams videos in 2012 - to learn and be inspired! Thanks for staying true to yourself, your passion shines through 😉💝
which personally worries me. the beauty of youtube at the beginning was that anyone could post and share their videos and show the world their creative ideas. we don't want "professional networkers" to take it over. we don't want businesses to take it over. youtube is for US, the people. if we just let it be run by professionals, what different would it be from turning on the TV? so sad if people are accepting this. THAT IS WHAT CZcams IS ALL ABOUT. sharing creativity for EVERYONE, not just professionals.
Tbh it's impossible to avoid the sort of professionalism that has appeared in CZcams videos over the last few years. There's always going to be someone who wants to step up their game to reach a greater number of viewers, and that WILL ultimately change the game for every other person producing CZcams content. It'll just make people more thorough in what they do. It'll make them harder workers. It'll step the standards up to another level (as has already happened). Is that really so bad?
+Natasha Tayab It will be bad if it gets to the point where no one can get a start on youtube without owning expensive camera equipment and having money to afford all of those "professional" aspects of CZcams videos, yes.
I think a lot of the big CZcamsrs are quite far removed from the reality of their subscriber's life. They just like to flaunt their wealth and the privileges they get anytime they can. I stop subscribing to some of the big CZcamsrs because I get bored with their lavish lifestyle and never ending fakery/arrogance they show us. I get that they're successful and want to show it off, but is it really necessary to do it all the time?? I don't think so.
I completely agree with you. Most of the beauty channels that I used to watch 5-6 years ago have evolved to such a high-end place where I do not find any inspiration or discover new products. I try to find newer channels with less subscribers so that I can see the enthusiasm of the early stages again!
Well said! I've been watching beauty gurus on CZcams since 2008. I remember when videos were not a big production and there was no incentive ($$$) to review a product or create a makeup look other than just pure passion and love for all things beauty! It was a simpler time. Now everybody has to prove how extravagant their lives are. The CZcams beauty community has become somewhat of a sham. I respect your integrity, so hard to find that these days.
I used to be inspired I guess you could say. But one thing I've noticed is I only liked them when they were smaller. They were more real, authentic. Less pushing codes and crap we don't need. We don't need 20 highlights, bronzer, foundations. I have two foundations, one beauty blender and like 5 mascaras. I'm paying for it. They get it for free. They have 20k worth of purses, going out to eat everyday. Buying G wagons for pushing affiliate links and getting expensive vacations to beautiful places bought and paid for as long as they push Snapchat promos. You are SO right. It used to be a place where People were creative and honest. Now we have to be aware of where the sponsorship Is. We see them use a product they claim is their "holy grail" and then we never see it again. I just find myself rewatching videos from years and years ago before everything was tainted by the greed. It's sickening really. I'm aware everyone has to make a paycheck. It's the lack of transparency that rubs me the wrong way. So yeah I personally think that the end of all these product pushers is fast coming.
Ava Funderburk of course they constantly change up the products they use & show. if they keep using the same old products, viewers complain. Ive seen the comments "can u use a different concealer/foundation/brushes etc... also just because you don't see it often in videos, doesn't mean they don't use it ever. You may see 2-3 videos a week. They have 4-5 other days to use that holy grail product.
Trish150655 funny because they still use their actual favorite items over and over...not the items they are being paid to say is their holy grail. Guess some people don't catch it though but that's okay. Also, they snap their lives 24/7. There aren't days that we wouldn't see LOL they are living advertisements and that's pretty much it.
I agree with you. As far as the expensive paid for vacations Patricia Bright comes to mind, I had to stop watching her after awhile. Pixiewoo is someone I used to love in the old days when she used to film in her bedroom, now her channel is weird and corporate.
I 100% agree! They all talk the same, act the same and dress the same now. My YT feed has become soo boring now, its just the same thing after same thing it seems like :(
Thanks for bringing this up.. A lot of the beauty gurus are showing products that are ridiculously expensive like a $200 primer r u kidding me? They are so unrelatable and its just very unrealistic. And they make it seem like u have to have this in ur life when u really don't. Also I would take their recommendations with a grain of salt cause some products they mention on their hated list actually works great for me. It's like they aren't even teaching us new skills or anything just showing us overpriced products every single time. The only advice I take is from you and StephanieNicole cause I know u are both sincere. Beauty Guru vids have become like ads it's always BUY BUY BUY I'm so over it
Wayne - not just youtube but everywhere on the internet. what has been lost, or close to it, is the fundamental and guiding principals that made the Internet unbelievably awesome = SHARING KNOWLEDGE FREELY. it was not about "you" the content creator, it was about who you were helping. OPEN SHARING. A lot has changed everywhere on the internet. agree with you Teepa I found myself educated and inspired by people like wayne. I subscribed and supported them for these reasons. I have unubscribed to quite few recently and will continue to do so as I get more and more disgusted by their commercialism.
The utmost worse I've seen is a channel (won't name it) promoting $1,200 semi-permanent eyebrows called microblading. I was like this person has lost their Got'damn mind. Promoting this as though her subscribers needed to go out and get theirs done. It was so obvious that she was supposed to get a cut of whatever this "Eyebrow Guru" was going to earn off of her gullible subscribers. Just goes to show that these people have no interest whatsoever in their subscribers; just looking to milk them for money.
Thank you for this. I'd been feeling really down while watching youtube videos lately and I think you've pinpointed exactly what it is! There's just so much blatant sponsorships and endorsements which is fine. I get that they need to make money, but it's all very uninspired. It makes me think, "Would they rave about this product if they were not paid?" I also think everyone looks the same and does the same thing. The over the top consumerism and showmanship of it all is insane.
Wayne, I totally agree with everything you've said. This is an assumption by all means but since you have your own brushes I'd like to think you're doing very well financially, I hope you are. I remember watching a video on your life growing up and everything you went through and how that played a role in how determined you were to learn makeup and to be financially stable. Because of your humble beginnings, I can say that still to this day, your 2min long videos EDUCATE more than most 15min makeup videos 'gurus' post. With all your success, you're still one of my favourite and most inspirational educators in the beauty world.
dkla diann absolutely agree! I see them get hundreds/thousands of dollars worth of products that they may/may not like while we eventually pay for it when the prices get increases for all of the PR sent out. Makes me not want to purchase one single thing. Massive waste of products. If it truly leaves a bad taste in my mouth (when they seem snobby or ungrateful), I unsubscribe asap.
I love you Wayne. there is something to be said for what happens to people once they make enough progress to have a 'vanity room'. how appropriate that term is.
I do find it inspiring when they grow. I don't romanticise a lack of money. I was born an african country where sometimes my mother didn't know where my next bus fair would come from. I don't think getting money and being able to create content that is more sleek means they are "fake" or sellouts. I commend them for being able to grow their channels to the point where they generate more income. I think this is a skill. It is entertainment. The judgement that they are less authetic or have changed when they get money is a moot one because they were never "knowable" to anyone in the first place. They always show a small facet of themselves on their videos anyway.
true,but I think as they start branching out and getting more opportunities like collaborations, their own make up lines and such they seem to forget what and who brought them those and leave youtube on the back burner or just put in the least amount of effort possible just to keep the audience happy and that is very noticeable when someone isn't in it like they used to be so people get angry.
I used to be excited to try a new makeup technique. To be honest, it is the smaller channels under 100k that I have been drawn to (of course outside of your channel). I like the minimalist looks. That is great if someone wants to get excited over a new expensive purchase, they worked for it but, now it is getting out of hand and a bit pretentious.
I swear Wayne is such a breath of fresh air! I agree 100%! Im a ytuber started out a yr and a half ago. And yep, the pressure to be like everyone else was an issue at first! But, i realized people will accept you for who you are not who u pretend to be. I started watching yt in 2008 and it was NOTHING how it is now. I strive to keep my channel REAL and HONEST. I have a Sony A5100 that i take pics on, and yep i film on my Samsung Galaxy 6 phone!!! I dont have 1000's of dollars of makeup as a background lol. Its just me. Its discouraging as well because viewers see all that shit and start thinking thats the standard they should aspire to! Smh. Fake begats fake. Thx for being genuine Wayne we love u! 😘
It reminds me of something Alfred Pennyworth said- "Drive a sports car, date a movie star, buy things that aren't for sale... who knows Master Wayne ? You start pretending to have fun, you even might have some by accident." ... Wise chap.
I have been trying to figure out why it's been hard for me to stay motivated and post beauty videos to my channel and I think you just hit the nail on the head for me. When everyone's video looks that same as far as camera quality and backgrounds you get use to seeing it as the norm. When you take a channel like mine where my camera isn't the best and my background is basic, I'll get skipped over or not even seen because my channel isn't POPULAR. It really makes me feel discouraged. Nonetheless, I still make videos and do all the work myself.
Panina Monae i just checked out your channel and your video quality definitely isnt bad or even inferior at all! your looks are great and you being yourself is something none of some beauty gurus will ever have. when all this fake pr beauty guru shit or whatever blows over, you won't have to worry because you don't need fancy production or good lighting to be entertaining and informative, even when you might get those in the future. i know it's hard to stay motivated, but people will always stay loyal to people who are truthful, honest, and truly helpful with quality content. so i hope you won't feel like you'll never be on par with these "beauty gurus". i hope you never stop making videos, sending good vibes your way!! (also i might sound dumb as shit right now its 1 am i gotta sleep lol)
Girl I was saying this same thing to a friend yesterday. There must be something in the air because many beautiful people are finally waking up to the fakeness of it all. I'm not a CZcamsr but I have dipped my toes into health and lifestyle blogging. My well thought out, "written straight from the heart" posts get overlooked on social media and I know it's because I don't include perfect professionally edited and professionally lighted photography. I don't have many followers, I'm not a popular person, and for that reason I get looked over. It hurts the self esteem but I'm doing my best to remind myself that validation is not what it's all about. I'm checking out your channel ❤️. No matter where our creative endeavors take us, may we stay humble.
Love you Wayne! Long time subscriber and I must say you nailed it! I only watch three you tubers, and constantly wonder how they don't feel bad about what they are showing! Makes me sad for people who simply cannot afford one, much less ten or twenty high end shoes and purses! Money yells, wealth whispers. That's all I know. High five!
I resonate so much with how you are feelings. It's become very artificial and instead of feeling inspired, it makes people feel like they cannot compare.
100% agree with you Wayne! There's something so wrong with seeing 18 year olds with so much money on their hands, who didn't go to college, who are rolling in dough because of preteens watching them. I feel like CZcams and all this easy money is stumping their growth as human beings. They're not getting a proper education, they grow into shallow, materialistic and vapid individuals. It is quite tragic really.
keepinitreal completely true!!!! I was just thinking about this the other day, why are 16 year olds on CZcams getting thousands of views and making a ton of money... and they expect their viewers to relate to them? when many of us struggle to just make it by?
I totally agree with you and Wayne. It's not good for them. What are they going to do with their future afterwards? Mature people know 'nothing lasts forever'. They probably have no skills, no qualifications so what are they going to do?
This is the exact reason I was so afraid to start my own channel. I kept thinking how can I compete when I couldn't possibly afford the things the other channels had. I follow a lot of other beauty channels and most of them are really disconnected everything is a sales pitch or an affiliate code and it's annoying.
You are so right! I am so annoyed by big production, overdone backgrounds and all these "gurus" that are just acting like a bunch of high schoolers that all need the same intro, the same kind of editing, the same jewels, the same luxury bags, the same injected lips etc. I have unsub to a lot of them for that reason. The only one that I keep watching that could fit in that category is Casey Holmes cause she has a realness to her that speaks to me. But other than that I 100% agree with you. The beauty of CZcams is that you can RELATE and that feeling of a simple friend talking to you from their bedroom..... authenticity and uniqueness are slowly disappearing.
I so agree with you and this is why I LOVE and adore you!! I am absolutely sick to death of watching the unrelatable youtubers - it doesn't inspire me either, I'm not jealous, I'm not wishing to live like that.. I wish them well but I just don't agree with it. The whole "I'm so honoured that GHD have invited me to Coachella and this is a trip of a lifetime" bullshit... It's not interesting to me, it's not relatable, it's not enjoyable. I have unsubscribed to sooo many people because it's like I'm watching the same channel over and over!!! THANK YOU WAYNE FOR NOT CHANGING!!! Love you always and have supported you from day dot and always will xxxxxxxx
I know exactly the group you are talking about...i've unsubbed to that entire group...all trips and products and they all buy the same stuff and it almost seems like they are keeping up with each other as well. and then when they want to sell off a bag they act like they are doing us a favor by offering it up to us so they can go on and buy the latest hot trend. it's crazy.
What really gets to me is that MAC is not renewing my Pro Card because I was missing an editorial (they require 2). I do wedding, prom, corporate makeup. I do have a full time (non MUA) day job. Where I live, the opportunities for Editorials are very sparse. Well, all that to say that MAC started sending PR packages to You Tubers and the rebate they provide me is far less of a loss for them than what they send out and more often than not, my clients are going back to MAC to purchase what I used on them. If I am going to spend full price on items, I will purchase MUFE instead. The CZcams world changed so much!
Wayne, this really hits home to me, as I look around my beauty room....my dinette kitchen table, with my expensive lamps...ummmm two clip on work laps you get a Home Depot for $5 each, and my expensive backdrop....a broomcloset with pink plastic garland from Michael's hung over it. It is so hard to be humble with so much wealth at my finger tips! ;) No I am totally in agreement with you. I feel like I am watching a reality show or something when I watch these gurus, who don't even talk about anything instructive anymore, just pushing their own brands, hopping jets to shop in Las Vegas for the day etc. I am so appreciative of the subs that I have, and that I worked so hard to cultivate. Your are a rare gem, so genuine and forthright. PLEASE, PLEASE NEVER CHANGE. PROMISE US. xoxo Life According to Maria
4:44 I just did to. In the beginning she was so down to earth and had great tips, now she has a new favorite $50 face wash, $80 eye cream, $100 face lotion, eyeliner, highlight, $65 foundation, bronzer, powder holy grails that changes every month. And it annoyed the hell out of me how she kept pushing that recorded book tape every single month but you never saw her listening to it on her vlogs or snapchat.
Thank you, Stephanie Nicole is actually one of the only ones I trust. I admire the fact that she's honest *and* has a full time job outside of CZcams. Nicole slacked off for 3 years and only uploaded a couple of times each month. As soon as she got popular, she started slacking off, yet her cars and homes got bigger and bigger and the shilling started to ramp up. I noticed she is very careful about not disclosing her sponsorships and affiliates as required by FTC to this day. Now, suddenly, when the CZcams ad strike crisis came about, she started to vlog everyday (gotta get that money for that HUGE house she bought), but they turned me off because all she's doing is showing how lazy and unproductive she is from day to day. What the heck is so "inspiring" about watching someone eat all day, get their nails done, get their hair done, drive around in their car singing, frivolous spending habits, and showing off their massive hoards of makeup? I really just don't get it.
I unsubscribed as well because the tutorials seemed forced. Instead of wanting and enjoying making tutorials it's more forced and having to. I love watching Lovemelisamichelle she always has a huge smile on her face and is so down to earth.
My main channel now is Lisa Eldridge, other than Wayne. She's, as is Wayne , a real MUA, one that has done celebrity's for years and is the creative director of Lancome. But, even though she is very big in the industry, most of her tips and creations aren't overblown, over made up creations. She does quick, everyday makeup, uses both luxery and drugstore products, even on clients. And, the trips she takes are her business trips, a real part of her career. Anyone looking for a real MUA to watch, check her out. #LisaEldridge.
I love Wayne and Lisa. E. I wish I remembered the name of the UK MUA who does beauty videos that are uploaded, I believe, on the YT channel for the Guardian. She talks a lot about Estee Lauder products but uses from other lines and also gives tips that anyone could use. Very nice and not pushing to make commissions. ;)
I think you're talking about sali hughes! She's the best! Monika blunder is also a great US makeup artist- similar style to Lisa Eldridge and very relaxing to watch.
Yes! I agree with you! I am looking for new, good ideas or positive messages etc. Now so many of the beauty you tubers are raging narcissists. And... I would not have guessed it would go that way. I can only think they must have a lot of insecurities. But, as you say.... I am bored with it and have dropped many subscriptions because I don't want to "feed the monster". The pseudo humility as they point out their excessive consumerism is kind of sickening. The other thing that I get tired of is when they are getting a percentage or whatever from a company they stop using products from companies that I would like to see reviewed. It is a general lack of honesty and integrity from people that I sadly didn't expect to go that route. You on the other hand have always seemed to be, and still are a person of great integrity and fun and always have good ideas for us! Much thanks to you! I always enjoy your videos !
Wayne, I agree with you. When I see someone (no names) showing off a new designer this or that, it makes me realize (now) that I probably can't afford many of the products they rave about and I immediately lose interest.
I love seeing people's growth. Seeing how their skills improve and grow. However then they make a lot of money, post less and less tutorials and more vlogs where a makeup company has whisked them away on holiday. Next minute they are promoting that companies products and you don't feel like you can trust their honesty anymore.
True story. Late last year i was offered to go on a MASSIVE cruise. All paid for by a makeup company that were just bought out. Very nice. Very sweet. But no thanks. While i like many of the products this company makes, i didn't do anything to deserve it. Just because i have a large subscriber base does not mean i earn't an all expensive paid cruise! Its a strange world youtube were 'normal' people that aren't doing anything extraordinary are treated extraordinary! I declined the trip. I stayed home and watched House of Cards instead :)
Clare Stinton Yep. You hit the nail on the head! How many do we see doing that nowadays? Lots of them are just treating YT like the stepping stone to something 'bigger' anyway. I think I've seen too many 'haul' videos recently too which pretty much just consist of shit they were given. There are very few you can trust nowadays!
I don't mind the high production value that's emerging. what I dislike is the lowered content value that seems to accompany it. As a woman approaching 50 years of age, I don't benifit from watching a 25 year old promoting a high end wrinkle cream they used one time. So I stick to youtubers who provide useful content regardless of their production value.
Then we have the baby tubers who still film with our Iphones and make the best of it with what we have. Keep pushing forward with my down to earth makeup education and looks :)
I don't get inspired by people showing off their massive purchases etc.. I just stick with what I can do within my means and pray that one day I will get noticed. Down to earth and realistic. I work with my four makeup palettes and just try my best.
I completely agree with you, Wayne! When I started seeing those types of videos that showcased how much money they had and spent on things, I got turned off and immediately unsubscribed. It disgusts me how boastful some of the other CZcamsrs are. However, I'm a mature adult, so since I don't like them, I dont watch them; but I don't feel the need to bash them or go on their channel and berate them, either. Everyone likes different things. I love how simple and to the point your videos are. I get the information you promised without all of the other bullshit added to take up my time. Thanks for that! ❤
For me, it's the personality changes that have turned me off the most. There are some gurus out there who used to come across as average girls at home, just talking normally about makeup. I enjoyed those videos! Now I see the same people prancing around festivals and Disneyworld left and right, not to mention over-the-top giggling and enthusiasm that seems so forced. Don't even get me started on the clickbait thumbnails! Thank you so much for making this video.
Zephyr's Whimsy I agree. There is one person in particular that I CAN NOT get through an entire video anymore because of the insane forced enthusiasm. It just seems very fake and over the top to me, not entertaining at all.
I remember when I started watching CZcams I watched two teenaged girls (at the time) who I later found out were the daughters of a Hollywood producer. They lived in their own apt. with loads of high priced makeup. I had one lipstick, one mascara that was two years old, and was working three jobs. I quickly "outgrew" them. :-)
Okay I 100% really am put off by forced enthusiasm in videos, all this yelling into the camera is beyond irritating lol. Like is that how you have regular conversations with people in person?
Hi Wayne, what a good topic of conversation. I was thinking about this yesterday actually, as there are CZcamsrs who I previously loved watching who I no longer bother to watch when their video appears in my feed. It spurred me to think about why that was. One CZcamsr in particular used to sit in her bedroom, show you how to apply makeup; mostly with drugstore products and with the occasional high end product. She was (is) talented but I loved her videos because she showed me what I could achieve with the resources available to me. (i.e. drugstore makeup with the odd high end product). She was down-to-earth, goofy, funny, smart and totally relatable. Now? It's constant vlogs of exotic trips, film premiers and endless plugs for whatever product has got her name on it this week. Essentially, exhausting unattainable 'perfect' life portrayals. (I'm sure her life isn't perfect, it's just the vibe/editing). Don't get me wrong, I'm happy she is successful, she worked hard but I can no longer identify with who she has become. She no longer gives me tips and tricks with products at price points I am comfortable with. She no longer makes me laugh about tucking her skirt into her knickers and leaving the house. You know, stuff that we're all capable of. A lot of CZcamsrs forget where they came from very quickly and forget the reasons why they were so admired in the first place. I guess they don't need to question themselves if the number of subscribers continues to grow and the money keeps rolling in. Your channel feels a comfortable place Wayne; the familiarity of the backdrop, the trustworthiness, humble attitude and genuine desire to help us ordinary folk will continue to be your unique selling point and for that, my friend, I hope you are more successful than those who have lost their way. Thank you for what you do. Really, truly thank you.
Kelly Shipp I think I know exactly who you're talking about. I don't even wear makeup but I used to watch her videos just for her personality. Then suddenly came videos in which she was using and strongly endorsing products I'd never even heard her mention before, as if she used them all the time. Then she was flying thousands of miles to here and there, colabs, an agent, books, events, a line of this, a line of that. Now the whole channel is just "Look at meeee living my fun, fabulous, crazy, hectic liiiiife!" I can't even watch them any more. It's her job at this point, though. So has no choice but to contine in this vein to keep her subscriber count, views and lifestyle up. Once you start down that road there's go going back unless you're ready to give up CZcams for another line of work because the competition is so intense now.
Kelly Tormey I don't wanna get in trouble on the internet so I'll leave her name out of it. Funny thing is, I've never heard of the three people you mentioned, which proves how widespread the phenomenon is.
You are a breath of fresh air ! I'm so glad it's not just me, and reading these comments it's reassuring to know there are real people in the real world living real lives. Wayne, you put your point across so well, don't ever change ! Always be true to yourself.
I just started watching this channel called Lauren's World, you can tell she's still getting use to CZcams, but she seems like a genuine person who just wants to share her passion of makeup 💄. We need more people like her and Wayne. Although I will say, I do also love the "glam" youtubers.
Thank you for your post. I started watching several different you tubers but have recently unsubscribed from many because their everyday "products" just keep getting more and more expensive. There are so many of us "regular" people who just can't afford to spend $75 on a half ounce of face cream or foundation. Sometimes I get sucked into buying what they are raving about only to find that it's still my same face...flaws and all. I want to watch individuals who will give me ideas on how to use everyday products without breaking the bank. If they are making money hand over fist, they would be wise to bank it or invest it for their children's' college or their retirement. I like your humility, Wayne, and how your goal is to help your mom move closer to you. This is the kind of stuff that matters the most.
That is so true. I am so turned off on so many beauty guru channels. I understand when you work hard on something and get paid, that is deserved. It is also nice to receive PR packages. However, there is a limit. I think there was a few unboxing videos where the company sent the entire collection and the product was just thrown around. You can tel they don't care as much cause it was free and now they own so many products. For most of us, we have to save money to buy a new product and to enjoy it. I also don't understand the free vacation concept. They are paid to go somewhere, there is vlogging but it is more funny when the product doesn't get shown as much in the video. So it's like they get paid all this money and a free trip for a sponsored video but they didn't even promote it that much?
Wow that really struck a cord with me...while I love CZcams and watching my favorite people, I find myself wondering why everything has become so high quality and less about authenticity. It's become so vain. I think I need to further distance myself from the beauty world. Striving to be more and more perfect in this world is exhausting! Love you Wayne!
You are completely right, Wayne! I used to be inspired by the gurus on CZcams. I watched to see their makeup techniques. I wanted to see their expertise and try to either incorporate it into my makeup looks or recreate their looks. Now I feel like I am watching commercials for products (not reviews, just straight up commercials and product placement) and videos that showcase how much stuff certain gurus have. So what if you have a pink Rolls Royce? I want tips for applying eyeshadow to hooded eyes and more info on creating realistic contour. Anyway, love your channel and thank you for being so open and honest!
I am a 45 yo woman who is just now getting back into wearing make up after not wearing it for about 10 years. I turned to youtube to essentially relearn how to use it. Things have changed it seams in the last 10 years. So I started searching for makeup tips and of course loads of beauty channels came up. The more I watched the more I realized that most of the all the channels were geared to the young and rich crowd it seamed. They push brands that I would never be able to even walk into the store much less purchase from these stores. And yeah you are right, they look like they are in a professional studio and everything looks like it is shot in soft focus to make everything just flawless. And For me I just can't relate. I will never own a pair of false eyelashes much less wear them everyday as these makeup experts do EVERY TIME. I don't begrudge the people who do this full time and upgrade their equipment, but I do wish they would remember that the average person doesn't need 20 steps for doing make up and wants to walk out the door looking like they are on their way to a compete in a drag queen competition. (Not hating on anyone but really do we all need all that contouring, extreme fake eyelashes, so much highlight that you could blind someone and lipstick in colors that make you want to give a person a cup of hot coffee just to warm them up? I want real looks, real untouched videos and no drama. Thank you gossmakeupchat for giving us that.
Yulanda Mcgilvra I'm almost the same as you in this.:D (40 and after not having done makeup for years now relearning.) And very glad for the simple tips from Wayne. Some fashion/lifestyle youtubers are likewise doing a conplex, multi layer makeup and after watching those tutorials I felt overwhelmed. I have allergies, a very dry skin and a busy life so going simple really is my thing.
I totally agree with you and you are the first youtuber to say it. When I see these elaborate trips I am so turned off by that brand and don't want to purchase any of it because I don't want to be the one to pay for it. Lower your prices and stop blowing millions on these insane trips. PR is one thing and I'm fine with that but the trips no. I have stopped using Tarte and Benefit because of it.
Interesting thoughts. I was just thinking that I don't see videos that make me want to go try a look anymore. I'm not inspired to DO anything, I've been finding myself looking up old videos of people I've followed for years, and passing or cutting off partway on their new content. I had wondered if it was just me, getting older, ennui, etc...
I agree. YT has put way too much emphasis on the evolution of these channels based on likes, subscribers etc. It's so unrealistic. YT used to be a source of information & a lovely forum to share but now it's just about growth for One's channel or YT.
Yes I miss old youTube. When people actually bought their own stuff.
Kimberly Baumgartner and description bars weren't 90% affiliate codes
I don't mind if they get free stuff but at least give an honest review on it. it's so hard finding an honest CZcams beauty guru now :/
Anozira Erised tati westbrook and kathleenlights are honest gurus. they tell you when something is really bad and when they actually like something
babygirlxo Yes, Tati is great. I trust her.
I was a big fan of Kathleen Lights until she happened to mention in one of her videos that her sponsored videos are always done on Tuesdays and Thursdays I had never seen her mention anything about these being sponsored i was so disappointed and disillusioned. Tati is the best though she is one of the most honest reviewers
I remember a video from this beauty guru talking about how she organizes all her pants. And she had this huuuge closet of stuff, you know how it is. At the end she said "Let me know how you organize your pants!" and the most popular comment read "I have two pairs of pants - one blue and one black. I fold them and put them in my closet." :D :D :D
Sassi Neri LMAO!! This is such a perfect anecdote for what CZcams has become 😂
Sassi Neri
FINALLY a girl I know... that particular video she made...I can never that line because of how funny the comments were... I remember the top comment on that question was "hahahahahahaha, I don't" 😂😂😂😂😂😂😂😂😂😂😂😂
I unsbscribed ages ago.
BAHAHAHAHAHA EXACTLY!!!!!!!!
H can you tell ys what youtuber it was
Marlies Vonn it's a really bad to wash your hair with dish soap your hairs gonna fall out
When I was younger, I would have been inspired by these CZcamsrs. But I'm in my 40's now, and have been through life, you know? I had a big house, and lavish things, and now, I just don't. It's not because, I can't afford it, necessarily. It's because, after my divorce, and my dad got sick, that my perspective on life has changed. Things don't bring me happiness. People, and experiences do. So I live a simpler life now. Entertain my friends and travel as much as I can, and try to just enjoy my days. I'm happy for people when they have new things that they want. But it doesn't inspire me at all. What makes me happy, is walking into a store, and realizing, I have everything I need. That is the inspiration. And the greatest blessing. Stay humble, Wayne. You're a good man, and that's why you are timeless, and loved.
Firelightly thank you for sharing your story 😊
Thank you for sharing your story
so true, I think sadly we come to that a bit late in life. We waste most of our youth trying to gain something that in the end doesn't really matter. Even zoella has mentioned in recent videos that money hasn't brought her happiness, she's not any happier now than she's been before all the fame and money.
Firelightly You learned the most important life lesson early then!!!! Kudos!
Firelightly well said! Your words are far more meaningful, at least to me, than someone who just bought their 4th Dior bag or 10th pair of red soled shoes.
I started watching youtube in 2006, it was much more real and personable. As soon as money got involved everyone sold their souls for fake relationships, fake face//bodies and fake happiness fake "goal" lifestyles. Social media and money has destroyed creativity. Everyone dresses the same, dances the same, does the same make up...it's sad.
BeansandBacon exactly and once you tell them they all look the same and nobody looks original anymore they want to get offended
xxtoronto xo exactly how I feel if makeup is for experimentation then it should be more than just trying out different colours of freaking highlight but you always see people aiming for the same look of slimmer noses bigger lips or chiselled cheekbones m obviously not everyone but the things I've just written are extremely common when you see tutorials it's quite annoying and sad tbh
Iffy it's ridiculous, they all get cheek filler and talk about how popping their highlight is lol
xxtoronto xo so true . It's hard to find people who are original I mean they all use the same phrases like 'dat glow / highlight doe ' hahaha
Additionally the amount of competition and how everyone trashes everyone these days.
It seems over the last couple years they have quit teaching and just selling.
Makeupbytiffanyd for sure. She hates doing tutorials now but that's what got her the subscribers. Her numbers have even gone down recently.
sheri bernacki I know I stopped watching her because she stopped doing makeup tutorial and she started this my bag LV collections or other bag collections. Disappointing.
Uhhh so true!
Some of them aren't that good at makeup and end up doing the same basic look every time.
amy davis like Jaclyn Hill? She uses he same transition color eyeshadow.
thank you for be a real human in this fake world
blakitarm Rm exactly!!
YES!! Stated perfectly!!
blakitarm Rm that's a fact. Wayne is a gem in this crazy world. 💎💎
blakitarm Rm brilliant comment !!!!!!
AMEN! It's sad that he is the minority of this industry.
What they own isnt the problem for me. What bothers me is how everyone acts the same, speaks the same, does their makeup the same, thumbnails the same, same songs ! i used to be able to feel a connection with the CZcamsrs i watched now it feels like either a infomercial or im listening to a giddy robot. i miss the authenticity of it all. another big issue is how everyone wants to say "this product is great you should buy it" then you but it. they use it 1-2 times in their videos and then its on to the next never going back.
Kisha Negron I hate when it just sounds like an infomercial. 👍🏼
What I just love is seeing videos that say "You Need to buy this" and then 6 months later it is being decluttered. They get it for free, I spend $40 on it, then they toss it. Nope.
Exactly! 👏 Thats why i love watching declutter videos. I dont want to know that you love a product after using it one time. I want to see what your going to keep when your comparing it to other products in the same category.
This is so spot on. I've stopped watching so many people to whom I just can't relate anymore. Their budget is not my budget, and their lifestyle is not my lifestyle. It's also apparent to me that some beauty gurus aren't honest when it comes to sponsorships, even when they say they are, and that bothers me immensely.
this inspired me to clean up my subscription list
Great thought! Am going to do that now... thanks!!! XO💕💋
I do this constantly. there are a lot of big channels that I can't relate to anymore.
Ditto!!!!!!!!
Likewise
Lauretta foster. That reminds me, I have have to unsubscribe a few people.
True story. Late last year i was offered to go on a MASSIVE cruise. All paid for by a makeup company that were just bought out. Very nice. Very sweet. But no thanks. While i like many of the products this company makes, i didn't do anything to deserve it. Just because i have a large subscriber base does not mean i earn't an all expensive paid cruise! Its a strange world youtube were 'normal' people that aren't doing anything extraordinary are treated extraordinary! I declined the trip. I stayed home and watched House of Cards instead :)
gossmakeupchat I'm so with you on this subject, if you worked behind a till in a shop, just cause you were brilliant at it you don't get free stuff and things payed for... But some of these youtubers seems to get treated like royalty because they are good at their job... It's so strange and I don't understand it
gossmakeupchat 😇😇😇
Here in America we are living in a House of Cards episode. I'd take a paid for cruise just to get away from the bullshit of our government. As always though, Wayne, thanks for being so REAL!! Please test out DERMACOL foundation! I really would love your opinion on it!
gossmakeupchat We are both 40 & can process these trips for what they are. (paid endorsement, marketing)
Can you imagine what the average teenager/20something thinks about these trips? I think so many of the subscribers are becoming jealous that they actually stop watching them.
Ps. You deserve a vacation by the way 😎
gossmakeupchat I couldn't agree with you more it's become too much constantly pushing products not only on CZcams but on Instagram as well. But if anyone says anything about it than you're automatically labeled a hater which is absolutely ridiculous it's just truth.So I'm happy you made a video on this subject. Big ups 🙌🏻👍🏻
A trend in beauty guru vids that can die in a fire as far as I am concerned are the Free Makeup and PR Unboxings. Please. Do we really need to see heaps of free high end products being gifted to already hyper-indulged CZcamsrs? This does not inspire me in the least.
It seems totally unfair because they're the ones making tons of money and getting free stuff, and the average consumer that's not making nearly as much and isn't getting free stuff has to buy it with their own hardworking money.
Carina I understand that companies send popular CZcamsrs free stuff in hopes they will feature it on their channel. It's the cheapest advertising there is. I just don't enjoy the excessive flaunting of it for the camera. They are worse than hauls IMO. There just isn't any point, other than to show off. I watch beauty channels for tips and information and reviews, not to be just another cheerleader in the squad.
If anything, I kind of enjoy PR hauls, I mean the only person whose PR hauls I've seen are Tati's. I just think it goes to show how much these people are made up and how much of what they have is stuff they never even had to work for. It makes me see all the excess and realize, they're not out there buying half the crap they show. It's more transparent to me than just showing products under the guise that they can just go out and buy whatever they want. Half the shit they own is stuff they probably would have never sought out before. PR hauls show this other side to it, that I never considered before. Is it excessive and ridiculous? Yes, most definitely. But it makes me view things more realistically in a way. It makes me think of how kinda stupid it all is, yet I find it entertaining. It's really hard to word how it makes me feel.
I do like the pr unboxing, it keeps things transparent.
And all they ever say is "I'm so Excited when they are visibly not 😂
I find I generally start to lose interest in channels (not even just limited to beauty channels) that get really big. After awhile, the huge channels start all blending together. They recommend the same products because they are getting sent the same products by the same companies. They go on the same trips to go to the same events sponsored by the same companies. After awhile, their once distinctive style starts to become very basic. Of course they still look great but honestly I find the same look on every other big channel. Also a lot of them end up getting cosmetic surgery which makes them look even more like carbon copies of other gurus. I don't think its wrong for them to take advantage of the opportunities they get and they should do what makes them feel happy, but it just becomes boring to watch since every girl is literally interchangeable to me now.
Personally, I find myself interested in channels that are somewhat big but not huge. At that stage, I think a lot of the channels understand how to produce quality content but haven't gotten so wrapped up in the youtuber bubble where they've lost all their own flavor and personality.
boredstephanie You hit the nail right on the head. I feel exactly the same way and this is why I have been seeking out newer, smaller channels. The big beauty channels are all the same now.
I find the trend of fillers and plastic surgery on the really young youtubers disturbing.
2cool4u Agreed, and I cringe when I see people in their early 20s rationalizing a very expensive skincare purchase from luxury brands made for mature skins like their face would fall off if they don't spend at least $60 on a moisturizer. Don't believe the hype.
Fwiw I went to a dermatologist in my early 30s with a lingering case of adult acne, and her only skincare product recommendation, besides the Rx she wrote for me, was unscented Dove, which was on sale at CVS for 2 bars for the price of 1. Also to drink lots and lots of water. So i actually saved money going to the dermatologist.
D C that Jeffree star guy isn't the first person to say that they're "shook".
Me too!!!
D C Shook is actually urban slang
Yeah it's a tough situation, because people should be allowed to do what they want to do, but it creates this odd social culture where botox, lip injections, and etc are the norm.
I'm uninspired by makeup I can't afford. I'm uninspired by gurus who use tons of botox, and fillers. I miss seeing gurus who had a life that wasn't PR packages and fancy trips. They are getting paid to go AND all the crap they're "testing" is free. Then they'll talk about affordable makeup for a video or two then go back to $80 primer and $200 foundation. Who can afford that?
I love CZcams for the platform it gives, but it's turned into commercial after commercial from the gurus all reviewing the same stuff. It's not even original anymore.
have you watched Emilynoel83? she is so real and use every type of product, she also does "shop my stash" where she goes through her old stuff to find things she forgot about and she doesnt accept payments to promote products even if she gets free stuff.
Desire' Tatum agree!!! Emily is an amazing CZcams guru and a friend!!!!
Johanna hettman shes great the best i love her channel and honesty shes like a drink of water when it comes to make up 😊
Ooh, well put!!! I wholeheartedly agree with you.
Desire' Tatum , you summed it up beautifully! I could not agree more!
What I also find disturbing is all of these high end brands (Tarte, Urban Decay, Too Faced) found at Ulta or Sephora seem to all cater towards beauty gurus and all of the young people looking up to these girls- everything is named something catchy or juvenile or "good vibes" and it just really grinds my gears! I don't understand why such distinguished brands are almost downgrading their products in order to fit the mold the new CZcams community and young people have created. Maybe I'm just paranoid, but high end and luxury makeup is just that! Luxury. I don't understand why 16 year olds feel the need to buy all of these things, and in return these big brands are feeding the fire and I'm just like what's going on???
Britty Pie I don't find those brands appealing which is why I don't buy from them. I stick to the classics: MAC, NARS, Bobbi Brown, Chanel, Dior, Drugstore brands like NYX and Milani. Now all those companies send PR packages as well; influencer marketing is becoming big business. But I continue to support these brands because 1. They cater to WOC (most important to me) 2. Their products remain consistently well made 3. I completely understand why their price tags are where they are because they're well established luxury brands that don't have to rely on cutesy packaging and free trips to the islands for people to pay attention to them. They're timeless.
Haneef Davenport AMEN!!!!
Haneef Davenport NARS and Bobbi
because low self esteem 16 year olds will buy whatever their favorite youube guru talks about, no matter the cost. youtube has become what TV was back in the day. its a huge market that targets young people who can barely think for themselves.
I find it even worse that those brands also take these gurus on lavish getaways and give them free makeup .
I think it's cool to own nice things if you can afford them but when people make it a lifestyle it's just plain sad. Seeing someone be so focused on material things makes me not want to watch them. I've been unsubscribing from many channels for this reason. I think the beauty of CZcams is that anyone could broadcast themselves and be genuine and be different but when they all act like their videos are huge productions and they are stars that's when I stop watching, I mean what's the point? If I'm going to watch a huge production I'll just turn on my television. CZcams was supposed to be about realness and simplicity. So bored with all these super fancy channels and their white dressers and glittery backgrounds
No I am not inspired by the massive unboxing of huge PR boxes with every lipstick in the range and no opinion offered by the beauty guru on whether the product is good or not, not inspired by "this was sent to me"and the gushing compliments that go along with that product. Not inspired by the huge trips sponsored by makeup companies and then they expect us little people to pay full price for their products that are inflated because they just sent people to some magnificent place. Not inspired by fancy handbags and shoes with special links below that will get them more money. I just want to be able to trust the person and see a product that may be interesting to buy. I have unsubscribed to a lot of people. I love you Wayne!
laura lee beautifully stated
laura lee seriously
I think anyone would be happy gettin free products. I actually evaluate (In private not allowed to talk about the ones I do) for very little money (I do deserve better pay on it buttt) you get a 100% full honest review before its on market. Or better ones that already are.
Rachel Welke omg i was thinking that the whole time. I loved her palette with violet voss but i didnt eve kno who she was when i bought it. i probably would not have bought it if i did just off gp.
I no longer watch sponsored video's, I always check it out first that it is not sponsored. I am also over these companies sending out the same PR package to every youtube I follow. A lot get so much stuff now, they no longer include it in a beauty review's, they do an unboxing and thats the last you see or hear from that product. I get thats it is now a business for a lot of the ones that have been around, but cant a business still be run with morals and not just for the financial. I also get annoyed that when a follower may not agree with something, and offers constructive criticism, but then gets bombarded/abused by all the the minions following the guru, You place yourself in a public forum, you should be able to handle constructive criticism (I am not talking about straight out nastiness), after all if it wasn't for the viewers they wouldn't be in business. I must admit I watch less and less video's nowadays, now with the changes of youtube happening, I think the whole sponsorship thing is going to get worse and worse. I know of one beauty guru, where 8/10 videos are now sponsored..... they need to make it balance more I believe.
Consumerism at its worst Wayne. Most of those channels are hyper-materialistic women without any particular interest other than their stuff. Empty and unintelligent. And not classy. Just bling.
Totally agree, youtube was meant to be for amuteur videos, and now it not much different from TV.
And I personally always found the "haul" videos from those rich beauty chicks totally revolting. The reviews and recommendations is one thing, but those “check out how much stuff I bought” is just plain bragging. I was raised to believe that rubbing your wealth in other peoples faces is rude and distasteful.
You "haul" your stuff to the next place you're moving into. You don't "haul" stuff from the mall to your mansion. It's called a shopping spree. "Haul" videos are useless anyway. They don't teach you anything.
Not all "Haul" videos are useless. In my Haul videos I show people where to find beauty products for low prices and I review the items and show my viewers how to use them. I also give shopping tips on looking for deals. I have seen other haul videos where people give great tips on thrifting and finding things for great prices.
all of those BIG youtubers, I never subscribed to them, because there is no value for me. They are so empty, I cant describe it, it's just the feeling that I have. Especially people like Zoella (I am happy for her and that is the only thing that I share with her), how can people look up to someone like that? Who has a ghostwriter and puts her own name on a book that she hasn't even written by herself? Teaching young adults how to throw away money and consume consume consume? I can't .. but I never follow the "big" people because there is no humanity in them. That was always the case and now I know that this is the right attitude for life.
Judy Weber You're right. They're like empty shells with no substance to them. I don't care if they're good looking or have a really nice accent, watching them depresses me.
Gigi Gorgeous is the perfect example of what you`re saying. She went from inspiring home made videos to production ones in which she`s posing as a super-star.
I used to love her YT channel :(
Me too.
aorelain this!
aorelain, you're right... she doesn't feel genuine and authentic anymore... Same with many other CZcamsrs.
aorelain I agree. I quit watching her after she became so pretentious. She did a vlog video where her and her girlfriend were at the airport and got patted down at security. She was all pissy about it and said "See this is why we fly private" That made comment and her attitude make me nauseated.
YES Wayne - it has become a high end production platform. AND it's turned into a form of Home Shopping or QVC. Its fake, unethical, misrepresentated, unfair and a huge detriment to the environment with ever growing consumption.
This Mama WON'T go that route. Streamlined, organized, ethical, eco, time and cost friendly. After all there are soooooo many IMPORTANT issues to put our attention to along with looking our best in a reasonable way.
i remember watching beauty gurus when i was younger and they taught me so much at a young age. for example, even before being old enough to wear everyday makeup i knew how to do things my other friends didnt know how to do. i learned from the beauty gurus and they made me happy to watch because it wasnt always extravagant, sponsored and fake. but nowadays, i cant stand to watch main beauty gurus theyre the complete opposite of how they used to be and i dont even learn anything at this point
Omg you hit the nail right on the coffin!!! 2011-2014 youtube is definitely different from now. I used to be inspired by good makeup tutorials and i used to write down every product they used to make budget for me to buy the products. I was so inspired by good makeup artistry. Now big beauty youtubers have set the standard for the beauty world. Sponsorships and pr packages has made alot of trust issues within the community. And also alot of these big youtubers are getting too much recognition from the beauty community when there last authentic makeup tutorial was in 2014. Just saying!!!!
I just want to watch normal, genuine people apply normal, wearable makeup to normal faces which have varying features and blemishes. I'm so bored of filtered cookie cutter beauty gurus, and the wealth that they flaunt. Good on them to be doing so well, but it's not what I watch youtube for. It's not relatable, and it's not inspiring to me.
Sky C Well said!
Sky C Perfect comment! ❤
Sky C i'm just sick of the "look". injected fillers, perfect flawless skin, slim straight nose, the list goes on. it just looks so boring after awhile... I get humans are supposed to like symmetry but once in awhile i'd like to see someone with some facial quirks like naturally uneven lips or extreme eye bags! I'm tired of seeing foundation reviews from perfect skinned people. show me someone with severe pitting due to scars, acne, facial hair, SOMETHING! lmao
Sky C thrift thick is someone with a lower subscriber count that I've been enjoying watching. I think she's very relatable.
Sky C She's lovely. X
I think you raise a good point here Wayne. I personally find it hard to feel inspired by something that doesn't feel achievable.
Charlotte Layzell yes please do! if you have a passion for it and want to make videos BC you love it. go for it!
I have a beauty channel :) Let me know if you start your channel. I would love to support you.
Charlotte Layzell I completely agree!
I think it's a bit frustrating seeing all the huge youtubers...some have worked very hard to get where they are and some not so much before they blew up. I just started a channel and as I work full time I can see how much work goes into it. But if your able to pay other people to do everything for you, I think must be nice. But that's the issue is not many can achieve all of that, it's not necessary in my opinion at all, & it's not realistic. YT is saturated now and I realize how hard it is to get people to see your videos. I'm not expecting anything out of my channel but I'm still going to work hard at it. Because it's a distraction, filling a void I have at the moment, and gives me something to do on spare time. And ITS FUN FOR ME🙂
I cannot relate to beauty CZcamsrs who get 100% free make up, they dont buy a thing, get 2-3 week long paid vacations to the topics, doing the same old thing. Not earned, not deserved. Why do they get 800 dollar drones? Why? They are sales people. Thanks for talking about this!
Vloggers are even worse with the fakeness.
xxtoronto xo I like Jaime and Nikki, but their prod values are off-putting. It makes every spoken word and interaction seem so planned and fake.
they are so fake. Would they have a relationship if the cameras were involved? prob not. Just like Charles Trippy.
The only real makeup artist I wholeheartedly trust and follow is Lisa Eldridge. She is simply the best, in every way. The rest, I can take them or leave them.
Muse D Omg yes! Love her!
Muse D I love her! She is so wonderfully informative and her voice is so soothing :).
Muse D and pixiwoo!
It's Stephanie Nicole for me. She's always so honest.
Lisa is from another planet for all of them. She is a real pro....not self claimed guru. Love her
Unfortunately, youtube, like most entertainment, has been utterly tainted by corporations and commercialism. CZcams is no longer a space of creativity; it is now just reality television, aiming to impress viewers with unachievable standards of wealth and beauty. Honestly, I think it's best to understand that like any social media platform, youtubers work meticulously to show us only the highlights of their lives and we should not indulge too much in this kind of content, because it is addictive and damaging to our perceptions of self and the importance of consumer choice.
By the other hand lets not blame corporations for all of this. CZcams is a platform for everybody there are plenty of interesting and creative people and unfortunately, at the same time) there are tons of "sheeps" and copycats without imagination that want to be famous as their main goal. It gave a voice to people who have noting relevant to say but want to be noticed. Individuals are choosing this "career" because they want easy gratification. This generation feel that somehow they should be praised for anything they do.
You are so right.
Lee well said.
So well said!
Totally agree. The content is not achievable to the majority of viewers and portrays an unrealistic lifestyle.
I find it intimidating, especially because I want to start my own channel.
Beautiful Dreamer do it girl!
Do it! You'll forever regret it if you don't at least try! :)
Don't let that stop you! I started my channel in January and I'm having so much fun with it! Set your goal for your channel. Who is it your trying to reach and why? What's the purpose of your channel and go from there. :) You can do it!
Thanks guys, did not expect so much encouragement. 😘
Beautiful Dreamer do it girl!
I have mixed feelings about it. I have no problem with flaunting gucci and chanel and all that. whatever they worked and got rich oh well. But I hate that these people used to offer actual tutorials and used to have uninformative helpful channels. Now they hardly ever do tutorials and only test products, do vlogs or silly videos. Also I agree with someone elses comment about how much I find the plastic surgery and botox/fillers trend among all these young stars quite disturbing. You wanna buy a mansion and gucci go for it, but remember what got you those things and pick up a damn makeup brush every once in a while and go back to doing some tutorials.
informative*
have to agree
Agreed. I used to love so many channels because they recreated stars' looks. Now if they do a tutorial it's just a slightly different version from what they usually do -.-
The problem I have with a lot of these gurus is that they don't really teach. I mean they give tutorials on their face, but that's it. Not everyone has the same face shape, skin texture and tone, etc. I much prefer artists like yourself who teach techniques that are inclusive.
Christina Driscoll That's one of the things I love about Lisa Eldridge. Super production but also educational and she usually likes to give alternatives that you can use to create a look.
Christina Driscoll Patrickstarrr is a bigger youtuber but he does put makeup on other people on his channel
some Beauty Gurus think we the "viewers" care a lot about the setup, display, backdrop, and quality of sound more than the content of the channel. When really what we care about the most when subscribing to a channel is the quality of the human being running that channel and the honesty of the information they are sharing. I really wish to connect with influencers who are more like myself and represent me more than the products they're trying out on their channels. I hope a lot of the beauty gurus read the comments on this video and rest their game play. Love you Wayne
Sahar Shawa what drives me insane is when they talk about products and do swatches yet the damn video is brighter than heaven itself 😹😹😹
Sahar Shawa Or their personalities. My favorites are just really fun, sweet people. 🙋🏼
Sahar Shawa, very well said! Spot on!
I wish this were true! There are SO many channels of high quality (content wise) that don't get the views because they aren't perfect looking or they don't have the perfect setup. Unfortunately, people are very visual and many (probably not you) won't give a channel a chance if it doesn't live up to their visual expectations.
Jen Luvs Reviews your Channel is amazing! And in my perception you are a person so down on earth and with a great heart. The best for you!
For many years I enjoyed watching beauty gurus teach and enjoy the makeup they played with and looks they created, and now I feel as though it's just a competition for who can have the better _______ or who can have the most _______. And I've come to the sad realization that (some people may say I'm projecting, but it's just how I work) one of the reasons I always felt so down about myself was because of these gurus who have built these big followings and constantly showcase the "perfect" sides of their lives. There's no realness anymore. In the past few years I've become very self conscious in how I look physically and I realized after I stopped watching gurus so much that, it was in fact, stemming from their "perfect" lives that I was watching and feeding off of. I still enjoy makeup, and do watch a few gurus, but I limit the time I spend admiring them because it's just not as enjoyable or healthy for me as it once was. At the beginning I strived for what they had, now I just hope to find happiness in what I can.
You are right. This is not inspiring for the people who watch them. It creates a bunch of greedy girl who creates greedy followers shouting "goals". Nothing is wrong with growth it's how you deal with it. Humility is key
I don't enjoy knowing that there are so many teens and pre-teens watching popular video artists and thinking they need what is being shown. The emphasis is on "perfecting" and "hiding" and you aren't going to look okay without 25 plus products. What is that going to do to a child's self-worth? How often you do hear a beauty guru being contented? I'm also turned off by their extreme childishness. I think they are projecting a very false persona, and I find that to be as disturbing as the materialism and self-shaming.
joe madsen preach 🙌🙌🙌🙌
joe madsen
Just the other day at Nordstrom, I saw eleven to thirteen year old girls looking at $1,000 high end purses and asking their mom buy it for them. their mom of course got upset and told them she couldn't afford it. They got mad but of course their mom wouldn't give in and just gave them the mean eyes and told the cashier that her daughters are obsessed with CZcams beauty gurus.
so they believe that high end purses are what they really need right now.
i agree. The last time I was at Sephora picking up a rollerball(hello free samples) I saw glammed out 12 year olds. I wanted to tackle them w/make-up & tell them to go watch Wayne.
Not to mention the PR trips to Bora Bora and Paris and suddenly they LOVE that brand and their products are "LIFE!" Ugh. Bleck. Word up, Wayne.
I don't know you personally, Wayne, of course, but I mean it, when I say I love your spirit and your honest soul. You are true, you are humble and I enjoy seeing a real, lovely human being on this platform so much. Especially with your recent, more serious and personal videos... I really can identify with your way of feeling. I also would love to do youtube videos for a living, but I don't want to play a facade, be "trendy" and make people buy stuff they don't need just for a few bucks by these companies... I know by being just me and sharing what I think is creative and inspirational and speaks to ME I will not be a youtube celeb with millions of followers and millions of dollars, because that is not how it works nowadays on CZcams. But I guess, I will be happy. And proud. And still recognize myself in the mirror. I just think life is too short to be materialistic and focus on superficial things. I am very happy to encounter people like you on the way :) that is genuine, precious even. Thank you, Wayne!
I didn't realise how much I needed to hear this.
It feels like the entire beauty community has decided to take part in a superficial competition to see who can come up with the next 5-minute craze the fastest. CZcams used to be a break from celebrity egotism and materialism, but I feel like it has just turned into a platform to create a new form of celebrity. I feel such a palpable disconnect with many of the gurus on the scene, perhaps because much of the content they create is only relevant to the moment they are posting it. Many gurus try to maintain an intimate vibe, coming up with nicknames for their viewers or trying to connect with them by sharing their everyday life, but I think when a channel chooses to base its content on fleeting phases and gimmicks, it is telling viewers they can come and go just as quickly as the waves of content they are pushing into our laps. If we don't watch the latest clickbait video, we aren't a part of the mainstream, and we no longer have a place of connection within their channel. Gurus are no longer making videos for their subs or even for themselves, they are making videos for anyone who will give them the highest number of views.
keepyourfeet the accuracy and insight of your comment is spot on 🎯🎯🎯👏🏻👏🏻👏🏻
perfectly said! It’s sickening. How much longer can they keep this up? It has to be exhausting
I was just saying this to my sister. That CZcams is no longer relatable to the average 9-5, collage, working people who have to budget and save for the $42 makeup pallet. Like who is really buying $200 primer? Really!!!!
brnprettiegrl88 Even if I was rich I wouldn't buy $200 primer because a youtuber said to
Girl if had it!!!!! I so would.
I don't mind showing a $200 primer, if it truly worked well. Some can afford and will like, but the skill of being a great youtuber is knowing all your audience. Many won't be able to afford or won't spend, so a great youtuber will have the skill to also show other great similar alternatives in all price ranges to be relevant to ALL their subscribers. When they just show the $200 one company gave them, they lose credibility of having any skill of their job and just look like a Z-list commercial actress, reading lines to hawk a product.
As for me, I feel that the lip fillers are way overdone. Almost vulgar.
I fell off with CZcams... I started watching videos around 2008 when everything was still fresh and new. Girls were doing makeup and hair in their bathrooms and it just felt like you were hanging out with a friend giving you tips and tricks. It got messed up when everything started to get so glamorized. Ppl don't do CZcams anymore just to have an outlet it's for check. When you are doing things for a check it completely changes your perspective. Yes I'm sad it's different now but I'm thankful that I was able to enjoy CZcams before it became a popularity contest.
I feel like it is overkill at this point. Like I'm exhausted from seeing all the products I see a lot of beauty channels using. I started watching makeup tutorials to learn how to do mine a little better but now I feel like I am just watching infomercials. I understand people have to make money but is that the only reason they make videos now? I feel uninspired but also uninterested in someone I can't relate to in any way anymore. Sorry for being so negative but this video really brings up stuff that had been bothering me. Thanks for always being honest!
Megan Sidders This is so true! Also I hate it when they start making challenges all the time. One or two are fine but it's challenge after challenge and then all the channels start doing the same. I can only watch so many people with food in their face xD.
I have worked most of my life, and am now retired. Like you, I hate feeling that I am unimportant because I can't buy the high end goop. I agree with the feeling of watching people trying to make money off of telling us we need more stuff. I can't even afford a cheap video camera. My channel has only 4 videos highlighting some of my favorite music, but I do not even have time for that. I think I have 5 subscribers, but I haven't checked in a while.
I hate all those " huge PR unboxing" videos I really don't get the point in that
GIULIANA ROSAS yes exactly! What is that teaching us? Like we get it companies want free advertisements. A lot of people are just billboards at this point lol
I don't mind them so much, at least not from the original unboxer, because she will not give a good review if she doesn't think its deserved. The others who followed are never original anyway.
To be honest you're like a wake up call for what is the real beauty inspiration.
CZcams has become one great big ad campaign, now most of the youtubers have sold their souls to the corporate companies and are not honest, how are you suppose to give an honest opinion on anything when you don't use the item long enough to form an unbiased opinion, everything is "nice nice" and on to the next thing I got for free and got paid to give raving reviews... credibility zero
Agreed. Difficult to take some advice seriously when high end products are promoted so heavily.
I'm so glad you brought this up!! I started you tube back in the baby days, where the beauty community was small, but they were a small group of creative artists from all over the world that shared a deep love for the art of makeup. My videos, most of which are not really videos but slideshows set to music, were mostly contest entries for creative makeup contests, where there would be a small prize of favorite products that was bought entirely by the artist, and sent to you if you won. For us makeup dinosaurs of YT, it really wasn't about the prize, it was about the fostering of creativity. We bolstered each other up, and truly inspired one another. It wasn't catty, nothing was sponsored, and I made some great friends. But then something shifted, slowly at first and then all of a sudden, all of these "artists " flooded YT, and they had big makeup companies sending them product, their videos looked perfect, they had perfect lighting and hair, and at first I thought good for them, and then I felt pushed out. That my artistic contribution wasn't good enough, and now I feel like I can never live up to these professional super polished videos. It makes me feel the opposite of inspired anymore, it sort of feels like you may be swimming with Sharks just trying to make a YT video. I would just waiting to be eaten alive because I don't know how to edit and make these impressive videos. I'm trying to learn, but something tells me that it's too late to start now. I'm not a fan of social media, that may be at the heart of it. I have to force myself to do it, and that's just because it has become a requirement of a working makeup artist to post. Everything you see recently on here and on Instagram with the exception of a few of the true artists left on here like you Wayne, is so cookie cutter. Instagram makeup has it's place and is a style of makeup that does take talent, but it's not all I want to see. I feel like all of these young girls who may have done their makeup differently if they learned organically or off social media, now are learning one very product heavy way to do their makeup. And I feel like it, in a lot of ways is the death of true creativity. It sends a message that you have to have 36 products to look gorgeous, when they are bloody 16!! They are gorgeous naturally!! I don't know, what do you think Wayne?? Thank you for always telling the truth, even if it's uncomfortable, it's always a breath of fresh air!!
I stopped watching so many gurus because of this exact reason..I feel like a lot are throwing their lavish lives in our face
What I've noticed is the CZcamsrs aren't doing tutorials like they used, is that because there's more money in reviewing?
Kathleen Lights still does tutorials. Jaclyn Hill.. she's been really informative from what I've seen. Tati is delightful, but I can't remember the last time she actually taught me something other than what products to buy.
Sandra Spight Tati in general doesn't do tutorials she is just reviewing products....Tati is my favourite youtuber because she really, genuinely love what she is doing and even if somebody has sent her anything, she is still going to speak her mind and she always tell the truth to us
Kim C Tati is reviewing products she doesn't do tutorials.... whether you like her or not, I believe it's so wrong to say that she doesn't have a personality.. everybody has a personality even when you can't appreciate it
eleni kountou, I didn't say anyone is bad or sucks, I just stated the obvious. In fact just recently Tati (which I am subscribed to and watch) uploaded her first ever CZcams video and it was a tutorial.
I have to comment on this and not to bash anyone, but I've been a Tati, Kathleen, Estee LaLonde and Jaclyn since they were doing videos in their very first apartments and I SO MISS THEM .... they were so genuine, they were so real. I'm really trying not to bash them but there is a very big difference between when they first started out and where they are now. It makes me sad to see them go down that road.
I'm genuinely concerned for most of these girls because if CZcams dies out, many may be in trouble financially. Plus...long term what is this going to do for them?? (the ones who are not professionals in the beauty industry such as hair stylist, makeup artists with clients, estheticians, etc.) like what are they going to do when the checks stop coming
JasmineLange Well a lot of them say they're professional makeup artists, so I guess they'll have to prove people that they are what they say they are.
but isn't that true for anyone who goes into business for themselves?
well this can go for everyone, no matter where you work or your position. I just hope they have saved lol
Wayne, I completely agree with you on this. One of the many reasons I really love you and your beauty channel is because it's real, no nonsense, makeup how to's, tips and tricks. That's why I started watching CZcams videos in 2012 - to learn and be inspired! Thanks for staying true to yourself, your passion shines through 😉💝
I think youtube is not for the everyday kid to post their videos on anymore I think it is evolving into more like a network for professionals.
Ralitsa Garoutte Well said! I agree!
Ralitsa Garoutte wow, I never thought about it like it that before but it is like a visual LinkedIn
which personally worries me. the beauty of youtube at the beginning was that anyone could post and share their videos and show the world their creative ideas. we don't want "professional networkers" to take it over. we don't want businesses to take it over. youtube is for US, the people. if we just let it be run by professionals, what different would it be from turning on the TV? so sad if people are accepting this. THAT IS WHAT CZcams IS ALL ABOUT. sharing creativity for EVERYONE, not just professionals.
Tbh it's impossible to avoid the sort of professionalism that has appeared in CZcams videos over the last few years. There's always going to be someone who wants to step up their game to reach a greater number of viewers, and that WILL ultimately change the game for every other person producing CZcams content. It'll just make people more thorough in what they do. It'll make them harder workers. It'll step the standards up to another level (as has already happened). Is that really so bad?
+Natasha Tayab It will be bad if it gets to the point where no one can get a start on youtube without owning expensive camera equipment and having money to afford all of those "professional" aspects of CZcams videos, yes.
I think a lot of the big CZcamsrs are quite far removed from the reality of their subscriber's life. They just like to flaunt their wealth and the privileges they get anytime they can. I stop subscribing to some of the big CZcamsrs because I get bored with their lavish lifestyle and never ending fakery/arrogance they show us. I get that they're successful and want to show it off, but is it really necessary to do it all the time?? I don't think so.
I completely agree with you. Most of the beauty channels that I used to watch 5-6 years ago have evolved to such a high-end place where I do not find any inspiration or discover new products. I try to find newer channels with less subscribers so that I can see the enthusiasm of the early stages again!
Well said! I've been watching beauty gurus on CZcams since 2008. I remember when videos were not a big production and there was no incentive ($$$) to review a product or create a makeup look other than just pure passion and love for all things beauty! It was a simpler time. Now everybody has to prove how extravagant their lives are. The CZcams beauty community has become somewhat of a sham.
I respect your integrity, so hard to find that these days.
I used to be inspired I guess you could say. But one thing I've noticed is I only liked them when they were smaller. They were more real, authentic. Less pushing codes and crap we don't need. We don't need 20 highlights, bronzer, foundations. I have two foundations, one beauty blender and like 5 mascaras. I'm paying for it. They get it for free. They have 20k worth of purses, going out to eat everyday. Buying G wagons for pushing affiliate links and getting expensive vacations to beautiful places bought and paid for as long as they push Snapchat promos. You are SO right. It used to be a place where
People were creative and honest. Now we have to be aware of where the sponsorship
Is. We see them use a product they claim is their "holy grail" and then we never see it again. I just find myself rewatching videos from years and years ago before everything was tainted by the greed. It's sickening really. I'm aware everyone has to make a paycheck. It's the lack of transparency that rubs me the wrong way. So yeah I personally think that the end of all these product pushers is fast coming.
Ava Funderburk of course they constantly change up the products they use & show. if they keep using the same old products, viewers complain. Ive seen the comments "can u use a different concealer/foundation/brushes etc... also just because you don't see it often in videos, doesn't mean they don't use it ever. You may see 2-3 videos a week. They have 4-5 other days to use that holy grail product.
Trish150655 funny because they still use their actual favorite items over and over...not the items they are being paid to say is their holy grail. Guess some people don't catch it though but that's okay. Also, they snap their lives 24/7. There aren't days that we wouldn't see LOL they are living advertisements and that's pretty much it.
I agree with you. As far as the expensive paid for vacations Patricia Bright comes to mind, I had to stop watching her after awhile. Pixiewoo is someone I used to love in the old days when she used to film in her bedroom, now her channel is weird and corporate.
I 100% agree! They all talk the same, act the same and dress the same now. My YT feed has become soo boring now, its just the same thing after same thing it seems like :(
Thanks for bringing this up.. A lot of the beauty gurus are showing products that are ridiculously expensive like a $200 primer r u kidding me? They are so unrelatable and its just very unrealistic. And they make it seem like u have to have this in ur life when u really don't. Also I would take their recommendations with a grain of salt cause some products they mention on their hated list actually works great for me. It's like they aren't even teaching us new skills or anything just showing us overpriced products every single time. The only advice I take is from you and StephanieNicole cause I know u are both sincere. Beauty Guru vids have become like ads it's always BUY BUY BUY I'm so over it
Wayne - not just youtube but everywhere on the internet. what has been lost, or close to it, is the fundamental and guiding principals that made the Internet unbelievably awesome = SHARING KNOWLEDGE FREELY. it was not about "you" the content creator, it was about who you were helping. OPEN SHARING. A lot has changed everywhere on the internet. agree with you Teepa I found myself educated and inspired by people like wayne. I subscribed and supported them for these reasons. I have unubscribed to quite few recently and will continue to do so as I get more and more disgusted by their commercialism.
Teepa Ramnarine I completely agree
also check out lisa eldridge :-)
The utmost worse I've seen is a channel (won't name it) promoting $1,200 semi-permanent eyebrows called microblading. I was like this person has lost their Got'damn mind.
Promoting this as though her subscribers needed to go out and get theirs done. It was so obvious that she was supposed to get a cut of whatever this "Eyebrow Guru" was going to earn off of her gullible subscribers.
Just goes to show that these people have no interest whatsoever in their subscribers; just looking to milk them for money.
LOL i just commented on how Stephanie Nicole is great. she really is amazing
Thank you for this. I'd been feeling really down while watching youtube videos lately and I think you've pinpointed exactly what it is! There's just so much blatant sponsorships and endorsements which is fine. I get that they need to make money, but it's all very uninspired. It makes me think, "Would they rave about this product if they were not paid?" I also think everyone looks the same and does the same thing. The over the top consumerism and showmanship of it all is insane.
Wayne, I totally agree with everything you've said. This is an assumption by all means but since you have your own brushes I'd like to think you're doing very well financially, I hope you are. I remember watching a video on your life growing up and everything you went through and how that played a role in how determined you were to learn makeup and to be financially stable. Because of your humble beginnings, I can say that still to this day, your 2min long videos EDUCATE more than most 15min makeup videos 'gurus' post. With all your success, you're still one of my favourite and most inspirational educators in the beauty world.
I get really annoyed when they do a video of their massive pr hauls.
Those videos shouldn't be called hauls by them but unboxings instead
dkla diann absolutely agree! I see them get hundreds/thousands of dollars worth of products that they may/may not like while we eventually pay for it when the prices get increases for all of the PR sent out. Makes me not want to purchase one single thing. Massive waste of products.
If it truly leaves a bad taste in my mouth (when they seem snobby or ungrateful), I unsubscribe asap.
dkla diann Yes!!
Lexi Hay I feel the same! Why should people just the same as all of us get everything free but we are expected to pay big bucks for everything
I know of some that actually donate unwanted items to women's shelters.
I love you Wayne.
there is something to be said for what happens to people once they make enough progress to have a 'vanity room'.
how appropriate that term is.
So right! I do not even have a vanity table, and just stand at my bathroom counter and lean toward the mirror.
fairday2 haha yep I go to the hallway mirror where the good lighting is
fairday2 haha yeah me too but my preggo belly is starting to get in the way 😂😂😂
sarahwithstars your last line 😩🙌🙌 we allll know who that is.
I sit on my bed with a little mirror to apply my makeup
I hate when they show FREE STUFF. Unboxing..
I do find it inspiring when they grow. I don't romanticise a lack of money. I was born an african country where sometimes my mother didn't know where my next bus fair would come from. I don't think getting money and being able to create content that is more sleek means they are "fake" or sellouts. I commend them for being able to grow their channels to the point where they generate more income. I think this is a skill. It is entertainment. The judgement that they are less authetic or have changed when they get money is a moot one because they were never "knowable" to anyone in the first place. They always show a small facet of themselves on their videos anyway.
true,but I think as they start branching out and getting more opportunities like collaborations, their own make up lines and such they seem to forget what and who brought them those and leave youtube on the back burner or just put in the least amount of effort possible just to keep the audience happy and that is very noticeable when someone isn't in it like they used to be so people get angry.
I used to be excited to try a new makeup technique. To be honest, it is the smaller channels under 100k that I have been drawn to (of course outside of your channel). I like the minimalist looks. That is great if someone wants to get excited over a new expensive purchase, they worked for it but, now it is getting out of hand and a bit pretentious.
Shy B anyone under a million subs is good lol
ToniEmoji anyone who doesn't have a po box listed in their description is ok with me ie Kathleen and Emily.
I completely agree!!! it's so self centered and fake.
I thought I was the only one, but thanks for letting me know you feel the same way.
I swear Wayne is such a breath of fresh air! I agree 100%! Im a ytuber started out a yr and a half ago. And yep, the pressure to be like everyone else was an issue at first! But, i realized people will accept you for who you are not who u pretend to be. I started watching yt in 2008 and it was NOTHING how it is now. I strive to keep my channel REAL and HONEST. I have a Sony A5100 that i take pics on, and yep i film on my Samsung Galaxy 6 phone!!! I dont have 1000's of dollars of makeup as a background lol. Its just me. Its discouraging as well because viewers see all that shit and start thinking thats the standard they should aspire to! Smh. Fake begats fake. Thx for being genuine Wayne we love u! 😘
It reminds me of something Alfred Pennyworth said- "Drive a sports car, date a movie star, buy things that aren't for sale... who knows Master Wayne ? You start pretending to have fun, you even might have some by accident." ... Wise chap.
EnjieAugust Batman!👌🏽
Cindy Fleur Always an inspiring legend, Alfred is (: And I like how Master Wayne fits here 🤣🤣
I have been trying to figure out why it's been hard for me to stay motivated and post beauty videos to my channel and I think you just hit the nail on the head for me. When everyone's video looks that same as far as camera quality and backgrounds you get use to seeing it as the norm. When you take a channel like mine where my camera isn't the best and my background is basic, I'll get skipped over or not even seen because my channel isn't POPULAR. It really makes me feel discouraged. Nonetheless, I still make videos and do all the work myself.
Panina Monae i just checked out your channel and your video quality definitely isnt bad or even inferior at all! your looks are great and you being yourself is something none of some beauty gurus will ever have. when all this fake pr beauty guru shit or whatever blows over, you won't have to worry because you don't need fancy production or good lighting to be entertaining and informative, even when you might get those in the future.
i know it's hard to stay motivated, but people will always stay loyal to people who are truthful, honest, and truly helpful with quality content. so i hope you won't feel like you'll never be on par with these "beauty gurus". i hope you never stop making videos, sending good vibes your way!!
(also i might sound dumb as shit right now its 1 am i gotta sleep lol)
A S S F U C K I N ' D E A D D I C K WOW thank you. That really means a lot to me 😀.
Just checked out your channel and would have to say I would rather watch you over most of the big gurus out there. Subscribed!
thisandthat 😍😍 Thank you so much.
Girl I was saying this same thing to a friend yesterday. There must be something in the air because many beautiful people are finally waking up to the fakeness of it all. I'm not a CZcamsr but I have dipped my toes into health and lifestyle blogging. My well thought out, "written straight from the heart" posts get overlooked on social media and I know it's because I don't include perfect professionally edited and professionally lighted photography. I don't have many followers, I'm not a popular person, and for that reason I get looked over. It hurts the self esteem but I'm doing my best to remind myself that validation is not what it's all about. I'm checking out your channel ❤️. No matter where our creative endeavors take us, may we stay humble.
Love you Wayne! Long time subscriber and I must say you nailed it! I only watch three you tubers, and constantly wonder how they don't feel bad about what they are showing! Makes me sad for people who simply cannot afford one, much less ten or twenty high end shoes and purses! Money yells, wealth whispers. That's all I know. High five!
I resonate so much with how you are feelings. It's become very artificial and instead of feeling inspired, it makes people feel like they cannot compare.
100% agree with you Wayne! There's something so wrong with seeing 18 year olds with so much money on their hands, who didn't go to college, who are rolling in dough because of preteens watching them. I feel like CZcams and all this easy money is stumping their growth as human beings. They're not getting a proper education, they grow into shallow, materialistic and vapid individuals. It is quite tragic really.
keepinitreal bleak but true
It's not just the 18 year olds. Some of the most popular "gurus" are damn near 30 and still fit that description.
keepinitreal completely true!!!! I was just thinking about this the other day, why are 16 year olds on CZcams getting thousands of views and making a ton of money... and they expect their viewers to relate to them? when many of us struggle to just make it by?
I totally agree with you and Wayne. It's not good for them. What are they going to do with their future afterwards? Mature people know 'nothing lasts forever'. They probably have no skills, no qualifications so what are they going to do?
keepinitreal TRUEEE
I think those people inadvertently encourage reckless spending habits among younger viewers. It's very tacky.
Manuela Herrera I agree
YES! There is a reason they call them influencers.
And it's very dangerous.
that really is a great point!
Manuela Herrera Also making these teen girls acting like these girls - the illusion of perfection.
This is the exact reason I was so afraid to start my own channel. I kept thinking how can I compete when I couldn't possibly afford the things the other channels had. I follow a lot of other beauty channels and most of them are really disconnected everything is a sales pitch or an affiliate code and it's annoying.
THANK YOU FOR SAYING THIS I'VE BEEN THINKING IT FOR AGES 💛
You are so right! I am so annoyed by big production, overdone backgrounds and all these "gurus" that are just acting like a bunch of high schoolers that all need the same intro, the same kind of editing, the same jewels, the same luxury bags, the same injected lips etc. I have unsub to a lot of them for that reason. The only one that I keep watching that could fit in that category is Casey Holmes cause she has a realness to her that speaks to me. But other than that I 100% agree with you. The beauty of CZcams is that you can RELATE and that feeling of a simple friend talking to you from their bedroom..... authenticity and uniqueness are slowly disappearing.
Stara Baker same I love Casey and I love Stephanie Nicole too you always know she is going to tell the truth no matter what
Safina Adam I agree about Stephanie Nicole! She's fantastically honest in her reviews.
huntahboo Agree. Stephanie Nicole is my favorite.
I so agree with you and this is why I LOVE and adore you!! I am absolutely sick to death of watching the unrelatable youtubers - it doesn't inspire me either, I'm not jealous, I'm not wishing to live like that.. I wish them well but I just don't agree with it. The whole "I'm so honoured that GHD have invited me to Coachella and this is a trip of a lifetime" bullshit... It's not interesting to me, it's not relatable, it's not enjoyable. I have unsubscribed to sooo many people because it's like I'm watching the same channel over and over!!! THANK YOU WAYNE FOR NOT CHANGING!!! Love you always and have supported you from day dot and always will xxxxxxxx
I know exactly the group you are talking about...i've unsubbed to that entire group...all trips and products and they all buy the same stuff and it almost seems like they are keeping up with each other as well. and then when they want to sell off a bag they act like they are doing us a favor by offering it up to us so they can go on and buy the latest hot trend. it's crazy.
What really gets to me is that MAC is not renewing my Pro Card because I was missing an editorial (they require 2). I do wedding, prom, corporate makeup. I do have a full time (non MUA) day job. Where I live, the opportunities for Editorials are very sparse. Well, all that to say that MAC started sending PR packages to You Tubers and the rebate they provide me is far less of a loss for them than what they send out and more often than not, my clients are going back to MAC to purchase what I used on them. If I am going to spend full price on items, I will purchase MUFE instead. The CZcams world changed so much!
Wayne, this really hits home to me, as I look around my beauty room....my dinette kitchen table, with my expensive lamps...ummmm two clip on work laps you get a Home Depot for $5 each, and my expensive backdrop....a broomcloset with pink plastic garland from Michael's hung over it. It is so hard to be humble with so much wealth at my finger tips! ;) No I am totally in agreement with you. I feel like I am watching a reality show or something when I watch these gurus, who don't even talk about anything instructive anymore, just pushing their own brands, hopping jets to shop in Las Vegas for the day etc. I am so appreciative of the subs that I have, and that I worked so hard to cultivate. Your are a rare gem, so genuine and forthright. PLEASE, PLEASE NEVER CHANGE. PROMISE US. xoxo Life According to Maria
It's greed and gluttony. I just unsubscribed from Nicole G for this reason.
4:44 I just did to. In the beginning she was so down to earth and had great tips, now she has a new favorite $50 face wash, $80 eye cream, $100 face lotion, eyeliner, highlight, $65 foundation, bronzer, powder holy grails that changes every month. And it annoyed the hell out of me how she kept pushing that recorded book tape every single month but you never saw her listening to it on her vlogs or snapchat.
4:44 You should take a peek at Stephanie Nicoles. She makes it clear she already has a well paying job and she doesn't accept sponsorship.
Thank you, Stephanie Nicole is actually one of the only ones I trust. I admire the fact that she's honest *and* has a full time job outside of CZcams. Nicole slacked off for 3 years and only uploaded a couple of times each month. As soon as she got popular, she started slacking off, yet her cars and homes got bigger and bigger and the shilling started to ramp up. I noticed she is very careful about not disclosing her sponsorships and affiliates as required by FTC to this day. Now, suddenly, when the CZcams ad strike crisis came about, she started to vlog everyday (gotta get that money for that HUGE house she bought), but they turned me off because all she's doing is showing how lazy and unproductive she is from day to day. What the heck is so "inspiring" about watching someone eat all day, get their nails done, get their hair done, drive around in their car singing, frivolous spending habits, and showing off their massive hoards of makeup? I really just don't get it.
Yes yes yes
I unsubscribed as well because the tutorials seemed forced. Instead of wanting and enjoying making tutorials it's more forced and having to. I love watching Lovemelisamichelle she always has a huge smile on her face and is so down to earth.
My main channel now is Lisa Eldridge, other than Wayne. She's, as is Wayne , a real MUA, one that has done celebrity's for years and is the creative director of Lancome. But, even though she is very big in the industry, most of her tips and creations aren't overblown, over made up creations. She does quick, everyday makeup, uses both luxery and drugstore products, even on clients. And, the trips she takes are her business trips, a real part of her career. Anyone looking for a real MUA to watch, check her out. #LisaEldridge.
kim mcdonald I totally agree.
kim mcdonald Yep, mine too.
I love Wayne and Lisa. E. I wish I remembered the name of the UK MUA who does beauty videos that are uploaded, I believe, on the YT channel for the Guardian. She talks a lot about Estee Lauder products but uses from other lines and also gives tips that anyone could use. Very nice and not pushing to make commissions. ;)
I think you're talking about sali hughes! She's the best! Monika blunder is also a great US makeup artist- similar style to Lisa Eldridge and very relaxing to watch.
Oops or maybe Mary Greenich? I'm not sure I spelled that correctly
Yes! I agree with you! I am looking for new, good ideas or positive messages etc. Now so many of the beauty you tubers are raging narcissists. And... I would not have guessed it would go that way. I can only think they must have a lot of insecurities. But, as you say.... I am bored with it and have dropped many subscriptions because I don't want to "feed the monster". The pseudo humility as they point out their excessive consumerism is kind of sickening. The other thing that I get tired of is when they are getting a percentage or whatever from a company they stop using products from companies that I would like to see reviewed. It is a general lack of honesty and integrity from people that I sadly didn't expect to go that route. You on the other hand have always seemed to be, and still are a person of great integrity and fun and always have good ideas for us! Much thanks to you! I always enjoy your videos !
Wayne, I agree with you. When I see someone (no names) showing off a new designer this or that, it makes me realize (now) that I probably can't afford many of the products they rave about and I immediately lose interest.
I love seeing people's growth. Seeing how their skills improve and grow. However then they make a lot of money, post less and less tutorials and more vlogs where a makeup company has whisked them away on holiday. Next minute they are promoting that companies products and you don't feel like you can trust their honesty anymore.
True story. Late last year i was offered to go on a MASSIVE cruise. All paid for by a makeup company that were just bought out. Very nice. Very sweet. But no thanks. While i like many of the products this company makes, i didn't do anything to deserve it. Just because i have a large subscriber base does not mean i earn't an all expensive paid cruise! Its a strange world youtube were 'normal' people that aren't doing anything extraordinary are treated extraordinary! I declined the trip. I stayed home and watched House of Cards instead :)
Great show. Keep doing what you are doing Wayne, I'm a big fan of your work. :)
Clare Stinton Yep. You hit the nail on the head! How many do we see doing that nowadays? Lots of them are just treating YT like the stepping stone to something 'bigger' anyway. I think I've seen too many 'haul' videos recently too which pretty much just consist of shit they were given. There are very few you can trust nowadays!
Clare, we are watching infomercials that's just about it.
I don't mind the high production value that's emerging. what I dislike is the lowered content value that seems to accompany it. As a woman approaching 50 years of age, I don't benifit from watching a 25 year old promoting a high end wrinkle cream they used one time. So I stick to youtubers who provide useful content regardless of their production value.
Then we have the baby tubers who still film with our Iphones and make the best of it with what we have. Keep pushing forward with my down to earth makeup education and looks :)
I don't get inspired by people showing off their massive purchases etc.. I just stick with what I can do within my means and pray that one day I will get noticed. Down to earth and realistic. I work with my four makeup palettes and just try my best.
I completely agree with you, Wayne! When I started seeing those types of videos that showcased how much money they had and spent on things, I got turned off and immediately unsubscribed. It disgusts me how boastful some of the other CZcamsrs are. However, I'm a mature adult, so since I don't like them, I dont watch them; but I don't feel the need to bash them or go on their channel and berate them, either. Everyone likes different things. I love how simple and to the point your videos are. I get the information you promised without all of the other bullshit added to take up my time. Thanks for that! ❤
For me, it's the personality changes that have turned me off the most. There are some gurus out there who used to come across as average girls at home, just talking normally about makeup. I enjoyed those videos! Now I see the same people prancing around festivals and Disneyworld left and right, not to mention over-the-top giggling and enthusiasm that seems so forced. Don't even get me started on the clickbait thumbnails! Thank you so much for making this video.
Zephyr's Whimsy I agree. There is one person in particular that I CAN NOT get through an entire video anymore because of the insane forced enthusiasm. It just seems very fake and over the top to me, not entertaining at all.
I remember when I started watching CZcams I watched two teenaged girls (at the time) who I later found out were the daughters of a Hollywood producer. They lived in their own apt. with loads of high priced makeup. I had one lipstick, one mascara that was two years old, and was working three jobs. I quickly "outgrew" them. :-)
Okay I 100% really am put off by forced enthusiasm in videos, all this yelling into the camera is beyond irritating lol. Like is that how you have regular conversations with people in person?
Hi Wayne, what a good topic of conversation. I was thinking about this yesterday actually, as there are CZcamsrs who I previously loved watching who I no longer bother to watch when their video appears in my feed. It spurred me to think about why that was. One CZcamsr in particular used to sit in her bedroom, show you how to apply makeup; mostly with drugstore products and with the occasional high end product. She was (is) talented but I loved her videos because she showed me what I could achieve with the resources available to me. (i.e. drugstore makeup with the odd high end product). She was down-to-earth, goofy, funny, smart and totally relatable. Now? It's constant vlogs of exotic trips, film premiers and endless plugs for whatever product has got her name on it this week. Essentially, exhausting unattainable 'perfect' life portrayals. (I'm sure her life isn't perfect, it's just the vibe/editing). Don't get me wrong, I'm happy she is successful, she worked hard but I can no longer identify with who she has become. She no longer gives me tips and tricks with products at price points I am comfortable with. She no longer makes me laugh about tucking her skirt into her knickers and leaving the house. You know, stuff that we're all capable of. A lot of CZcamsrs forget where they came from very quickly and forget the reasons why they were so admired in the first place. I guess they don't need to question themselves if the number of subscribers continues to grow and the money keeps rolling in. Your channel feels a comfortable place Wayne; the familiarity of the backdrop, the trustworthiness, humble attitude and genuine desire to help us ordinary folk will continue to be your unique selling point and for that, my friend, I hope you are more successful than those who have lost their way. Thank you for what you do. Really, truly thank you.
Kelly Shipp well said
👏🏼 I'm trying to guess of who you are describing... X
Kelly Shipp I think I know exactly who you're talking about. I don't even wear makeup but I used to watch her videos just for her personality. Then suddenly came videos in which she was using and strongly endorsing products I'd never even heard her mention before, as if she used them all the time. Then she was flying thousands of miles to here and there, colabs, an agent, books, events, a line of this, a line of that. Now the whole channel is just "Look at meeee living my fun, fabulous, crazy, hectic liiiiife!" I can't even watch them any more.
It's her job at this point, though. So has no choice but to contine in this vein to keep her subscriber count, views and lifestyle up. Once you start down that road there's go going back unless you're ready to give up CZcams for another line of work because the competition is so intense now.
Whoooooo?! Lol! Chloe Morello? Desi Perkins? Nikki Tutorials? x
Kelly Tormey I don't wanna get in trouble on the internet so I'll leave her name out of it. Funny thing is, I've never heard of the three people you mentioned, which proves how widespread the phenomenon is.
You are a breath of fresh air ! I'm so glad it's not just me, and reading these comments it's reassuring to know there are real people in the real world living real lives. Wayne, you put your point across so well, don't ever change ! Always be true to yourself.
I just started watching this channel called Lauren's World, you can tell she's still getting use to CZcams, but she seems like a genuine person who just wants to share her passion of makeup 💄. We need more people like her and Wayne. Although I will say, I do also love the "glam" youtubers.
Thank you for your post. I started watching several different you tubers but have recently unsubscribed from many because their everyday "products" just keep getting more and more expensive. There are so many of us "regular" people who just can't afford to spend $75 on a half ounce of face cream or foundation. Sometimes I get sucked into buying what they are raving about only to find that it's still my same face...flaws and all. I want to watch individuals who will give me ideas on how to use everyday products without breaking the bank. If they are making money hand over fist, they would be wise to bank it or invest it for their children's' college or their retirement. I like your humility, Wayne, and how your goal is to help your mom move closer to you. This is the kind of stuff that matters the most.
That is so true. I am so turned off on so many beauty guru channels. I understand when you work hard on something and get paid, that is deserved. It is also nice to receive PR packages. However, there is a limit. I think there was a few unboxing videos where the company sent the entire collection and the product was just thrown around. You can tel they don't care as much cause it was free and now they own so many products. For most of us, we have to save money to buy a new product and to enjoy it. I also don't understand the free vacation concept. They are paid to go somewhere, there is vlogging but it is more funny when the product doesn't get shown as much in the video. So it's like they get paid all this money and a free trip for a sponsored video but they didn't even promote it that much?
Amen. Well said!!!
Wow that really struck a cord with me...while I love CZcams and watching my favorite people, I find myself wondering why everything has become so high quality and less about authenticity. It's become so vain. I think I need to further distance myself from the beauty world. Striving to be more and more perfect in this world is exhausting! Love you Wayne!
You are completely right, Wayne! I used to be inspired by the gurus on CZcams. I watched to see their makeup techniques. I wanted to see their expertise and try to either incorporate it into my makeup looks or recreate their looks. Now I feel like I am watching commercials for products (not reviews, just straight up commercials and product placement) and videos that showcase how much stuff certain gurus have. So what if you have a pink Rolls Royce? I want tips for applying eyeshadow to hooded eyes and more info on creating realistic contour. Anyway, love your channel and thank you for being so open and honest!
I am a 45 yo woman who is just now getting back into wearing make up after not wearing it for about 10 years. I turned to youtube to essentially relearn how to use it. Things have changed it seams in the last 10 years. So I started searching for makeup tips and of course loads of beauty channels came up. The more I watched the more I realized that most of the all the channels were geared to the young and rich crowd it seamed. They push brands that I would never be able to even walk into the store much less purchase from these stores. And yeah you are right, they look like they are in a professional studio and everything looks like it is shot in soft focus to make everything just flawless. And For me I just can't relate. I will never own a pair of false eyelashes much less wear them everyday as these makeup experts do EVERY TIME. I don't begrudge the people who do this full time and upgrade their equipment, but I do wish they would remember that the average person doesn't need 20 steps for doing make up and wants to walk out the door looking like they are on their way to a compete in a drag queen competition. (Not hating on anyone but really do we all need all that contouring, extreme fake eyelashes, so much highlight that you could blind someone and lipstick in colors that make you want to give a person a cup of hot coffee just to warm them up? I want real looks, real untouched videos and no drama. Thank you gossmakeupchat for giving us that.
Yulanda Mcgilvra I'm almost the same as you in this.:D (40 and after not having done makeup for years now relearning.) And very glad for the simple tips from Wayne. Some fashion/lifestyle youtubers are likewise doing a conplex, multi layer makeup and after watching those tutorials I felt overwhelmed. I have allergies, a very dry skin and a busy life so going simple really is my thing.
I totally agree with you and you are the first youtuber to say it. When I see these elaborate trips I am so turned off by that brand and don't want to purchase any of it because I don't want to be the one to pay for it. Lower your prices and stop blowing millions on these insane trips. PR is one thing and I'm fine with that but the trips no. I have stopped using Tarte and Benefit because of it.
Steffi P could not agree with this more! 👍🏻👌🏻
GIRL!!!! ME TOO!!! FOR EXACTLY THE SAME REASON!!!!!!!!!!!!!!!!
Steffi P Yes! I find that to be so excessive.
Interesting thoughts. I was just thinking that I don't see videos that make me want to go try a look anymore. I'm not inspired to DO anything, I've been finding myself looking up old videos of people I've followed for years, and passing or cutting off partway on their new content. I had wondered if it was just me, getting older, ennui, etc...
I agree. YT has put way too much emphasis on the evolution of these channels based on likes, subscribers etc. It's so unrealistic. YT used to be a source of information & a lovely forum to share but now it's just about growth for One's channel or YT.