3 Mistakes I Made With My First Online Course
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- čas přidán 22. 07. 2019
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My first course launched back in 2010 to the sad tune of about $170.
My most recent course launch did over $170,000. It's safe to say I've gotten a lot better at this thing.
But in thinking back to that original online course that started it all for me I can identify three critical mistakes I made that seriously hampered my revenue.
Granted I had a much smaller audience back then, but even so, I could have easily made more money had I avoided these three mistakes - and so can you with your first (or tenth!) online course.
Let's take a time machine back almost 10 years ago and learn from Graham's stupidity and ignorance 🙂
►► Pick up my FREE “6 Figure Course Checklist below.”
GrahamCochrane.com/6figurecourse
1.no research 2.no launch strategy (3.no sense of urgency) 4.no follow up with customers
thanks lol
I love how you talked about launching a course like a movie. There needs to be build up and anticipation! Thank you for posting this great content!
Great stuff, bro! Love to see another believer putting out awesome content on this stuff. I’m learning a ton from you
Thank you so much for all the "food" you put to my thoughts, plans, expectations, strategy. Glad to have found you, listen to you carefully and take vital notes. Thank you, Graham!
Glad to have found you,sir. Impatient, I leap from one thing to another for the last 6 years never giving enough after initial success, looking forward to your workshop. Miss independent needs some structure.
Ive only recently discovered your channel and content and its the perfect timing. I’m just about to launch an online business and I’ve found your teachings both amazing and motivational. Thank you for helping us and producing this great work Graham
That's awesome, Danny! How's your online business going? Have you encountered any challenges?
I’m a teacher that works in a super niche. It’s a topic I’ve worked a Ph.D. in, but this whole digital learning curve and giving myself permission to charge money for something that is built because I truly care have been my biggest hurdles. I appreciate these free videos not because I’m a freeloader, but because I’m sincerely not in a place where I can invest in this...YET. I’m using Streamyard and will likely use your approach of membership and online course because of the breadth of topics and my (also) two brands I am working to develop. I’ve listened to two of your long podcasts today. And I believe it’s divine timing. You’re a teacher. A true teacher at heart. Bra-vo! Bra-vo! Bra-vo! Keep doing what you’re doing
Thank you!
I love these videos! They are so honest and real.
Fantastic Value! The Checklist is also amazing! Really helps you organize your process and suddenly it is not that overwhelming to create and launch an online course! or even 5 :) You have a gift of bringing clarity, motivation, and inspiration, Graham!
Hey man loved this video thanks so much! I’m close to finishing my first course so looking forward to using your advice to do my first launch!
Bro so how did it do, your course?
That was a *first-class presentation* on _how you should setup a course!_ great stuff Graham, love the part about build-up (analogy to film previews and hype-up)
Glad you liked it!
Love your strategy to update your course based on the feeback from your customers- its a win-win scenario: The customer gets an upgraded course based on their needs that they already now have AND it reaches more customers because you are providing what the market is really looking for. Great stuff Graham please keep it coming!
You should absolutely be at 1M subscribers. How can we help you make that happen! Excellent content as always!
Thanks for another great video. You are being really helpful to us beginners. We feel the Love.
Holy moly this video should be a mini course !!!!
Awesome content going, Hoan Zone. How long have you been on it?
I'm a first timer, but now officially a subscriber. This video was awesome. Very helpful, clear and vision driven. Looking forward to more
Thanks for the support!
I'm binge listening to all your advice.
Thanks man 👍
Launching in January...
Yeah babyyy 😎
Thanks so much for this super helpful information. Thinking of launching an online course almost 100% complete and am thinking how to do a pre-launch marketing. Really appreciate your help🙌
I loved that first Pro Tools course you did and bought it back in 2010. It was perfect and exactly what I needed at the time!
Total veteran right here!
I saw you have great content going on! How is it going so far?
So glad I watched this video. I am launching my first course for Art the end of this month. This video was very helpful. Thanks so much!!
That's great, Gena! How is it going?
excellent tips. researching and getting ready to do my first course, thank you for all that you are teaching me
Your content is excellent - love your tone of delivery too.
Thank you kindly!
Your videos are unbelievably helpful and engaging !
Graham I am so EXCITED I found you! You are going to be so instrumental in my success. I am going to shout you out like crazy!
Great stuff - as always!
Thanks for the CZcams podcast and your transparency.. 👏🏾👏🏾
So good, I had to rewatch it and take notes.
Happy I found you. Perfect timing in my life.
Opps .. going to launch a course soon. Totally relate to the mistakes. Thanks for the heads up!
Awesome! Cant wait to learn more!!!!!
Thank you SO MUCH. Your content is so valuable and I can hardly believe it’s free!
Great Tutorials Graham. Beautifully Done
Very good information. Thank you very much!
Graham, I just love these training sessions! God is using you to help people achieve their destinies. You are sooo interesting to listen to...just a gifted speaker. Thanks for giving away so much free stuff. It tells me that you are truly interested in helping and lifting others. I am in the process of building my first mini-course, and I am sooo excited!
Awesome guidance. Thank you Graham. 🤗😊
This Is great. It is always good to learn from others. You do not need to make the same mistakes yourself.
Awesome content you've got going! How is it working so far? You encounter any challenges?
Those were exactly all the mistakes I did on my first course'. I even had 1 more mistake: I didn't niche enough.
Hey, you looking for a cheaper host to host your courses?
Hey Graham! im one of the first musicians that benefited from your early pro tools courses! bless you bro, love your content !!!!
Very Helpful.
Much Appreciated!
Your buzz is looking fresh!
Hello Graham. Thank you for sharing your experience and for your checklist. I am developing my first online course and I have appreciated your no-hype guidance on how to make the experience valuable for my audience and myself. I am pivoting my executive coaching program from chasing corporate decision makers to grassroots marketing to the end client. My plan is to reach more clients and deliver best value at multiple entry points via the online program. My program is based on emotional intelligence leadership to assist women executives in returning to work during and after cancer.
What a cool niche!
i remember it. Miss it too!
Amazing tips :) Thanks a lot!
Thank you very much. So helpful right now
Fantastic video, Graham.
Q; when you’re choosing which type of scarcity model to put in place what are the deciding factors?
For example, you currently have a launch with Jacquire king and it’s a closed door model. What made you choose that model instead of say, keeping it Evergreen and adding additional bonuses, or raising the price after a period of time?
Is it because that is the strongest scarcity model to drive sales up?
(I know that launch is still in motion at the moment so I’m not sure if it’s something you can be fully transparent about right now, so I’m sorry for asking if that’s the case)
You got it - closing the doors is the most effective form of scarcity so it drives more sales. I do this with some products and not with others. The combination works well.
I am learning a lot from your videos. Both old and you.
I’ve been doing ecommerce in the trenches for years. Time for me to start a course or begin a good content blog and YT channel on all I’ve learnt! 4 yrs after you posted this 😂 -
I've been learning from you and without your clean, no-nonsense explanations - I would be completely lost with what is possible with online sales and Kajabi. I'm in the process of creating content (I am a real estate trainer) and need to build out modules before launching. I have time to learn more from you to avoid simple mistakes but I wonder, have you done a video on how to track participants through to course completion and reporting to a third party? (We verify the training to the real estate authority.)
Graham, thks so much for the motivational instructional content... unfortunately I can't seem to get to your website or even download the PDFS you've shared...
16:05 I remember iWeb now that you jogged my memory... :)
Awesome!! I wanna say thank you so much for your very detailed steps and reasons to the why's and how's..I greatly appreciate this!! Thank you👍☕💯 Now I am very confident and able to get my strategy in gear, and to build my customers now!!
Starting my online course!!
Yesss!!!
🤣🤣🤣
I enjoyed every bit of your first launching story.
dude im laughin so hard at the "why is someone giving me money" that is so me right now if I got a Paypal deposit lol.
Thanks so much.. l appreciate you
Great video!
Love your intro music 😎
Just one question... What plarform have You used to create the free training page? What was it, kajabi, kartra, wordpress? Btw your content is always the best quality.
Kajabi.
thanks for this. this is great
Wonderful content thank you!
@Graham This video is amazing. You just gained a fan!
Thanks Amanda!
I love this video graham. Thanks!
Hi Graham. I've been following you for a while: on CZcams, your podcast, and I bought and read your book. I plan to launch a membership within the next few months. Is your "Automatic Income Academy" focused on creating an online course or a membership?
Busy building my first online course via ClickFunnels. Realised that I need a better platform for hosting my course, SEO, blog posts, and various other future courses. Busy looking at the various options out there. Love your setting.
Definitely needs hard work! If I could make a video that could help you, what would that be?
I’ve been listening but when I heard “church” I subscribed 🙌🏽💕 thank you Jesus I’m listening to someone who sits on the foundation of God.
I like this video - great lesson to grow your business.
Hello, first time listening here. I love all of this great information. Thinking about doing my 1st course ever! Just one quick question. I have 60 emails. Not sure if all of them are legit. Could I still launch my course on Facebook ads instead of using an email list? Especially since my blog is quite new. What are options for people like me who don't have a large audience yet what I have to teach us something that the world is in desperate need?
You CAN start with Ads, but that's an entirely new set of skills to learn. I'd rather you start helping people for free with content and build an audience that way.
God is so funny how he led me to this channel! SUBSCRIBED!!!!!!
He is sis!!!!
Hey! So I clicked on the link and signed up for the trial (now only 14 days but that's fine). However, I didn't get anything about your courses. Can you help? :D
Great video, can you do a video about how to price a course? It seems people do pricing without a logic
FYI... You were not infringing on anyone's copyright just from using the word "bootcamp". They had no leg to stand on in court. How many products have "secrets" and "mastery" in the title? Was that guys course the first one to use "bootcamp" in the title?
Graham about following up, people are beginning to be very afraid to express themselves and this will not be good for online businesses , we have to let them know that there is a safe space to express themselves.
How to set a price for a course?
I'm very interested on it
Quick question, instead of "following up" for guidance and relationship building, we could just have a paid membership community where they can keep learning and we can all learn and grow together right?
And how do you build an email list when you are launching 1st course ever
Hey Graham amazing content. But if this was delivered in 10 to 15 minutes you views would have been 10x
Some people like to listen in the background while doing something else
@@theRealestBarbieD and what does that have to do with him being concise?
Very good content. Thank you Graham.
wow... you are lucky! I made 33 mistakes at least on my first course :)
That means 33 learnings! How is it afterwards? If I could help you on anything by making a video about it, what would it be?
Graham u answered a big question of mine in this video. Thank you! You also took fuckin forever bro. Wish there were fewer tangents. 😐
What is the name of you biggest earning course?
Never received the Course Checklist.
I am sensing you are a born again Christian. I am too. Subscribing.
Bingo!
I clicked on your link but never got the checklist.
Check your inbox (spam folder too)
@@GrahamCochrane I did. Unfortunately, nothing.
Put the link of your Microphone: )
I tried a couple of your forms which were supposed to provide PDF and things in exchange of email address. But, the only thing these forms do is taking the email address and displaying different errors when they need to provide the resource. I thought it may be a bug at the first time. But, trying multiple forms on your web pages and facing the same strategy with different scenarios I'm now thinking maybe it's just a shit show to collect people's emails.
Maybe you consider yourself smart at marketing, but if you knew how easy it is to take down a frozen target on the internet, you wouldn't scam people with this much peace of mind. I'll give one of your forms another try in a while and if it still is a scam gate, the only one responsible for the consequences is the one who's built and promoted them!
Educated people want the meat and potatoes for what you're talking about serious people with self control and discipline are willing to study content that's impactful so keep shining brotha #walkamerica #healthboss
Suggestion. Get rid of desk mic and use a lapel mic instead.
mistake no.1 7:00
Emanuel Magalhães Fróes thank you
2nd
Hey Graham thanks for the info you provide, you have helped me a lot, however I feel that your videos are waaay too long. I think you could have hundreds of thousands of subscribers if you just tightened up a bit.
That's a very helpful comment, Zoe! Would try this myself! Also, if I could make a video that could help you, what would it be about?
I knew you were a Christian when you mentioned " no firm foundation " love that salty speech. God bless!! The Lord Jesus be with you. I'm watching this video till the end. : )
The ideas you share in your videos could easily be condensed into 1/7th or even 1/10th the time. 41 minute videos? This should be 8 minutes at most. I'll stick with Miles Beckler. Not dissing, I'm sure there are people who love these long vids. I'm just not one of them.
Fair enough
@@GrahamCochrane I'm halfway through watching the second video from you. I like your long videos. I attended the 2020 Grow with Video Live conference, and one of my next steps coming out of that conference was to launch a mini course. I found your mini course video to be extremely helpful, so much so that I wrote about some of the highlights of your video onto the unofficial private Grow with Video Live Facebook group that was made by attendees. I've also shared your video with someone else who is now taking steps to work on a mini course. In addition, I shared your video with my friend who is working with me to launch our mini course by Thursday, December 31st at 11:59:59pm.
We're striving to get a rough draft part of the course done for feedback by November 1st.
What I especially found extremely helpful in your mini course video was:
1. Getting a definition on how long is a mini course
2. Understanding the psychology of pricing. I had no idea how to price our course.
3. Thinking about added bonuses like audio files & pdfs.
Thanks so much!
BTW, I've been taking notes as I've been watching this video about your 3 mistakes.
I wonder how people who don’t make money try to correct millionaires on their strategies 😅 graham keep up the good work ! You made me know Kajabi !
Good advice, but a bit too long to watch
You have followers in 220 countries? Have you discovered new countries? 😱
Good content but hard to watch the whole long video. It takes you too long to make a point.
This comment is actually helpful for other creators as well, so thank you! I also saw that you have a content going. How was it?
Beyoncé is the only person on the globe that can drop a project out of nowhere and people will STILL clamor to get it.
honest tip.. i like your vids but you drag them on too long and you repeat the same thing over and over in a different way. your vids could be half the length and not loose so many people