Graham Cochrane
Graham Cochrane
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Money myths for business owners and building the NEW portfolio (with Garrett Gunderson)
In this conversation, Graham Cochrane interviews Garrett Gunderson about his book 'Killing Sacred Cows' and his new book 'Money Unmasked'. They discuss different money myths and the importance of having an abundance mindset. They also explore the different money personas, including the miser, the conservative, the striver, and the high roller. Gunderson emphasizes the idea of financial independence rather than retirement and the importance of creating cash flow from assets. He encourages people to focus on value creation and enjoying life along the way. Retirement should be redefined as a process of eliminating the things you hate doing and creating a compelling vision for your life. In the modern age of technology and transformation, staying engaged and finding purpose in your work is possible. The old portfolio mindset, which relies on banks, stocks, bonds, and REITs, is flawed and lacks control. The new portfolio mindset involves investing in yourself, intellectual property, real estate, and businesses that align with your interests and skills. Overcoming fear and investing in yourself can lead to long-term dividends and a more fulfilling life.
Chapters
00:00 Introduction and Background
03:16 Debunking Money Myths
06:34 Understanding Money Personas
11:46 The Shadow Personas
20:53 Doing the Right Things in the Right Order
22:17 Redefining Retirement
25:05 The Benefits of Being an Entrepreneur
26:35 The Flaws of the Old Portfolio Mindset
29:29 The New Portfolio Mindset
35:11 Investing in Yourself for Long-Term Dividends
Takeaways
Challenge common money myths and beliefs to find what is truly right for you
Shift from a scarcity mindset to an abundance mindset
Identify your money persona and understand its strengths and weaknesses
Focus on financial independence rather than retirement
Create cash flow from assets and engage in value creation Retirement should be seen as a process of eliminating the things you hate doing and creating a compelling vision for your life.
In the modern age, staying engaged and finding purpose in your work is possible.
The old portfolio mindset, which relies on banks, stocks, bonds, and REITs, lacks control and is flawed.
The new portfolio mindset involves investing in yourself, intellectual property, real estate, and businesses that align with your interests and skills.
Overcoming fear and investing in yourself can lead to long-term dividends and a more fulfilling life.
zhlédnutí: 484

Video

MrBeast “doesn’t make money,” is “constantly stressed about money” (reaction to his business model)
zhlédnutí 4,9KPřed 19 hodinami
MrBeast is arguably the biggest content creator on the planet. His videos get more views than the Super Bowl, and yet he is "constantly stressed about money" and "doesn't make money from his videos". If MrBeast isn't making money from his videos and he's stressed about money, what hope do the rest of us have? Today we need to react to a video that I want to show you-and unpack why most content ...
Beat Insecurity and Change Your Life Now (with Tyler Dickerhoof)
zhlédnutí 955Před 14 dny
Tyler Dickerhoof discusses the importance of self-acceptance and how it impacts our relationships with others. He shares his personal experiences with insecurity and how it affected his interactions with people. Tyler emphasizes the need to be authentic and true to ourselves, rather than trying to be someone else. He also discusses the role of preparation in overcoming nervousness and performin...
Top 3 reasons most product launches fail
zhlédnutí 3,1KPřed 21 dnem
One of the saddest things I deal with as a business coach is hearing from students or clients that launched a product (an online course, membership, group coaching etc) and it failed. Perhaps nobody bought or three people bought or it made only $100. The dream has been dashed because it didn't live up to their expectations. Today, I wanna pull back the curtain on the top three reasons why most ...
Encouragement is the superpower to life and business (with Jordan Montgomery)
zhlédnutí 883Před 28 dny
In this conversation, Graham and Jordan discuss the power of encouragement and its impact on personal and professional relationships. They explore the concept of encouragement as a transformational tool and how it can make people feel empowered and motivated. Jordan shares his personal journey and how he fell into the work of coaching and encouraging others. They also discuss the 10 arts of enc...
Online Courses Are Dead?! LOL, Not Even Close! (Pat Flynn reaction)
zhlédnutí 7KPřed měsícem
One of the legends in the online business space, Pat Flynn, says that online courses are dead. This is the end of selling information. It's the end of info marketing as we know it. And he has a pretty convincing case. But I completely disagree. Check out Pat's video here: czcams.com/video/BMndJYa_KbM/video.htmlsi=N4XvUwlAwM4rYRFC Pre-order my new book Rebel here: www.grahamcochrane.com/rebelbook
Win In Relationships, Win In Business with Kathryn Gordon
zhlédnutí 424Před měsícem
I believe if your relationships are healthy, the rest of your life will be healthy - especially your business! And the reverse is true. If your marriage is falling apart, it's really hard to have the creativity, drive, and passion to win at business. Today I've brought on my friend Kathryn Gordon, Wall Street Journal bestselling co-author of "Relationship Grit" to unpack the secrets to a thrivi...
I'm quitting the 52 book challenge (here's why)
zhlédnutí 1,8KPřed měsícem
If I'm being honest, this is an announcement I didn't really want to make, but here we are. I am quitting my 52 book challenge and I wanted to let you know about it for a couple of reasons.
3 lessons from Alex Hormozi's big content strategy shift
zhlédnutí 15KPřed měsícem
One of the biggest and most popular content creators on planet Earth, Alex Hormozi, has made a major shift in his content strategy, moving away from short form content and highly edited content. And we have to talk about it. What we're gonna do in today's episode is unpack his announcement that he posted a couple of weeks ago about his major shift and where he's taking his content and why it's ...
Rewire your brain for success (with Mike Zeller)
zhlédnutí 1,5KPřed měsícem
Success doesn't begin with our actions it begins with our minds. Today I sit down with my friend (and author and business mentor) Mike Zeller. In this deep dive we cover how our identity and beliefs shape our actions and outcomes, why rewiring the subconscious mind is essential for personal growth and success and how visualization and alter egos can help create new neural pathways.
Why giving is the most powerful business strategy - The Go Giver by Bob Burg and John David Mann
zhlédnutí 1,2KPřed 2 měsíci
Could it really be that the secret to success is giving? Oh man, you better believe it is. Today, my friend, in the 52 book challenge, I am unpacking my number one most recommended book of all time. That is The Go Giver by Bob Berg and John David Mann. I absolutely adore this book and it's a little book you can read in about an hour. It's a parable. Everyone should read it, no matter if you're ...
5 limiting beliefs holding back your business
zhlédnutí 2,4KPřed 2 měsíci
Most people who want to grow their business are looking for a strategy or a hack or some kind of system that they could put into place that will take their business to the next level. Very few people stop to think about the fact that their business is actually limited by their mindset and that they actually self-sabotage. To put it bluntly, you are the ceiling to your own business. In today's e...
My new book...the wait is over!
zhlédnutí 1,3KPřed 2 měsíci
The wait is officially over. Pre Order Graham's new book Rebel and get $300 worth of instant bonuses: www.grahamcochrane.com/rebelbook I am announcing and allowing you to pre -order my brand new book, Rebel: Find Yourself By Not Following The Crowd. In today's special announcement episode, I'm gonna peel back what's inside the book, how you can pre -order the book, including some incredible fre...
The key to confidence, clarity, and courage - The One Truth by Jon Gordon
zhlédnutí 761Před 2 měsíci
Have you ever had this experience where some days you just feel on top of the world, confident, clear, and you're running hard after the things that matter to you, and then a moment later or the next day, you feel completely discouraged, completely down, and you're doubting everything about your existence? Today's book in the 52 Book Challenge, "The One Truth" by Jon Gordon breaks down why this...
How to write books that sell themselves - Write Useful Books by Rob Fitzpatrick
zhlédnutí 1,5KPřed 2 měsíci
What's the secret to writing a book that requires little to no marketing to sell hundreds of thousands of copies and put millions of dollars in your pocket? That's what we're talking about today. Today's book on the 52 Book Challenge is Write Useful Books, A Modern Approach to Designing and Refining Recommendable Non -Fiction by Rob Fitzpatrick. The 52 Book Challenge: czcams.com/video/h3Fo9P4-s...
How to sell your online course before creating it
zhlédnutí 8KPřed 2 měsíci
How to sell your online course before creating it
Ignore your competitors (your success depends on it)
zhlédnutí 3,5KPřed 2 měsíci
Ignore your competitors (your success depends on it)
Achieve more by doing less - 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
zhlédnutí 2,8KPřed 2 měsíci
Achieve more by doing less - 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
7 Mental Shifts To Reach 7 Figures (How we did it)
zhlédnutí 4KPřed 3 měsíci
7 Mental Shifts To Reach 7 Figures (How we did it)
Transform your life before 8AM - The Miracle Morning by Hal Elrod
zhlédnutí 1,6KPřed 3 měsíci
Transform your life before 8AM - The Miracle Morning by Hal Elrod
I took 60 days off and this happened
zhlédnutí 2,2KPřed 3 měsíci
I took 60 days off and this happened
5 Secrets To Lasting Love - The Go-Giver Marriage by John David Mann
zhlédnutí 388Před 3 měsíci
5 Secrets To Lasting Love - The Go-Giver Marriage by John David Mann
Are you saving too much money? - Die With Zero by Bill Perkins
zhlédnutí 2,2KPřed 3 měsíci
Are you saving too much money? - Die With Zero by Bill Perkins
The Reality of Following Your Dreams - The Alchemist by Paulo Coelho
zhlédnutí 1,2KPřed 3 měsíci
The Reality of Following Your Dreams - The Alchemist by Paulo Coelho
Change your life, 5 seconds at a time - The 5 Second Rule by Mel Robbins
zhlédnutí 1,8KPřed 4 měsíci
Change your life, 5 seconds at a time - The 5 Second Rule by Mel Robbins
Entrepreneurs aren't happy (how to fix it) - The Gap and The Gain by Dan Sullivan & Benjamin Hardy
zhlédnutí 1,8KPřed 4 měsíci
Entrepreneurs aren't happy (how to fix it) - The Gap and The Gain by Dan Sullivan & Benjamin Hardy
What does the bible really say about prayer? - If You Will Ask by Oswald Chambers
zhlédnutí 990Před 4 měsíci
What does the bible really say about prayer? - If You Will Ask by Oswald Chambers
How to speak with more credibility - The 16 Undeniable Laws of Communication by John Maxwell
zhlédnutí 1,7KPřed 4 měsíci
How to speak with more credibility - The 16 Undeniable Laws of Communication by John Maxwell
The Thing Blocking All of Your Progress - The War of Art by Steven Pressfield
zhlédnutí 1,5KPřed 5 měsíci
The Thing Blocking All of Your Progress - The War of Art by Steven Pressfield
How to handle stress as a business owner with Justin Rothlingshoefer
zhlédnutí 489Před 5 měsíci
How to handle stress as a business owner with Justin Rothlingshoefer

Komentáře

  • @jaszi33
    @jaszi33 Před 11 hodinami

    New subscriber & grateful being for your content & sharing of skills & knowledge- thank you ❤

  • @graceleungyl
    @graceleungyl Před 17 hodinami

    🎯 Key points for quick navigation: 00:13 *🚀 Selling an online course before creating it* - Selling online courses before creating them has become popular. 01:25 *💡 Testing products live for better outcomes* - Testing products live helps understand what customers want. - Realtime insights improve product quality and sales copy. - Teaching live can create engaging and interactive learning experiences. 05:17 *✏️ Steps for pre-selling your online course* - Outline the course and identify transformation. - Select key sections to deliver quick results. - Craft a compelling offer of transformation to attract buyers. 19:20 *🚀 Pre-sales strategy* - Pre-selling a course involves offering a preview of the juiciest modules to entice potential buyers. - Dividing the course content into key modules helps focus on quick wins for customers. - Pre-selling involves selecting the most appealing segments of the course to generate interest. 20:02 *📧 Pre-launch and launch strategy* - Pre-launch emails are crucial to building anticipation and credibility before the actual launch. - Launch emails should create urgency and excitement by highlighting unique selling points. - Live teaching sessions during launch help provide value and engage with potential customers. 22:08 *📈 Gathering feedback and course creation* - Gathering feedback post-teaching helps in improving course content and delivery. - Feedback from live sessions can guide adjustments to the course structure and material. - Filming and launching the complete course based on feedback enhances its overall quality and appeal. Made with HARPA AI

  • @thetalkingtherapist1225

    Thank you for showing up for us GC!!! 🎉❤🏆Downloading guide 🥰

  • @CoconutPete
    @CoconutPete Před dnem

    sadly almost all advice pre 2024 is obsolete

  • @BE_unique.v2
    @BE_unique.v2 Před dnem

    how to overcome, waking up with a low mood that is always the reason why I am not waking up early

  • @QuincyKane
    @QuincyKane Před dnem

    Great episode; so much to learn from this!

  • @JewelLoom
    @JewelLoom Před dnem

    This was so so so GREAT! Liked, Saved and Sharing!

  • @Morton-221
    @Morton-221 Před dnem

    I'm new to trading, and I've lost a good sum trying out strategies I found in online tutorials. I would sincerely appreciate any recommendations you have.

    • @ann-ie4hc
      @ann-ie4hc Před dnem

      I suggest Miss Hattie Glover is extremely good on that. She is really good at what she does, Now I can pay so many bills because of her help.

    • @Morton-221
      @Morton-221 Před dnem

      Please educate me. I've come across this name before. Now I am interested. How can I reach her?

    • @MJ-465
      @MJ-465 Před dnem

      The first step to successful investment is figuring your goals and risk tolerance either on your own or with the help of a financial professional, but it's very advisable that you make use of professional

    • @ViktoriaJohanson
      @ViktoriaJohanson Před dnem

      WOW!!! You know her too? I'm also a proud beneficiary of her platform

    • @Rune-Eriksen225
      @Rune-Eriksen225 Před dnem

      Her platform is wonderful, and her services are exceptional

  • @GrahamCochrane
    @GrahamCochrane Před dnem

    ►► Watch my Million Dollar Life Giving Business Formula training for free here: www.grahamcochrane.com/lifegiving

  • @VinsentsVilliams
    @VinsentsVilliams Před 2 dny

    Such a good video, as always!

  • @izzelhayes9783
    @izzelhayes9783 Před 2 dny

    This is by far the best video I've watched and now im 100% more clear that i am a sole proprietor and i need more time to start my llc s corp but now im on the right path and i have no prior business experience but now thanks to this guy i have the experience i need

  • @YvetteBam
    @YvetteBam Před 2 dny

    I feel this is soooo inherently correct. I've been writing in free form, AND SPEAKING FREE FORM on my channel, and it feels RIGHT.

  • @ColtonKenobi
    @ColtonKenobi Před 2 dny

    I love this exercise. It’s good to be detailed because you can see exactly you have completed and that gives you momentum to keep going to complete the rest of your tasks in your list.

  • @larryestrada5418
    @larryestrada5418 Před 2 dny

    Can't get any better advice from ANYONE. From the person who is actually doing it. LISTEN UP PEOPLE. Play it over and over until you get it.Wish I could press like 100 times.

  • @ankyspon1701
    @ankyspon1701 Před 2 dny

    The sad thing about all this nice guy act, is it's just a soft sell for people to buy a Kajabi subscription. Kajabi give him a cut of your subscription every month! In other words, if you click Cochrane's link to Kajabi, he gets a large percentage of your monthly fee, 'every' month, until you stop using kajabi. Kajabi hard sells their users to take the top monthly price plans, so if you upgrade to the kajabi mid plan, Kajabi gives Cochrane more than a $1000 a year for nothing and that $1000 comes out of your monthly fee. It's diabolical really, Kajabi could be much cheaper than the competition, but because it's a pyramid sales scheme, they charge their users extra every month, so they can afford to give that extra money to their affiliates! The user themself does not see any benefit for the extra fee they're paying every month. Cochrane and the other affiliates are laughing, because if you sign up for Kakabi, you're effectively paying him every month while ever you use Kajabi. It's a total ripoff.

  • @humitapremmiela
    @humitapremmiela Před 3 dny

    Is there maybe a way that I could only send for new subscribers? We launch seminars, most of the time people who registers are already in my our contact list. And we would only like to send new sequence for new subscribers.

  • @luckytaylor8125
    @luckytaylor8125 Před 3 dny

    Build a product that your audience wants.

  • @aviwediko478
    @aviwediko478 Před 3 dny

    Thank you for this summary. I too read this a while ago. And it has been echoing in my head. You adding the Bible to it makes sense. Thank you for the reminder. I even have The Journey. I have been too scared to use it for years. I'm almost 40 and it's scary.

  • @kondere
    @kondere Před 3 dny

    Thanks

  • @iannmassoud
    @iannmassoud Před 3 dny

    I agree with everything you said. Temptation to work all the time is my biggest weakness

  • @NateShavinOfficial
    @NateShavinOfficial Před 4 dny

    Haven't seen you in a while! Great content as usual!

  • @sabrauf3430
    @sabrauf3430 Před 4 dny

    This is exactly the obsessive and destructive thought process that i go through and i needed this. Been sitting on 5 different business ideas in various areas from products to services for the community to a brand that I got a so called perfect logo made for over 4 years ago now. Yet I've always been afraid I will be not good enough to cherge for anything because it won't be perfect. I woukd have at least 3 imperfect additional streams of income if I'd started each at the time I knew was right but talked myself out of. Today is the start of changing this. You will never understand how grateful I am for your simple and spot on explanation. Thank you a million times over

  • @in-vision-disllc4005

    You just gave me so many ideas. I also love digital products.

  • @arturosanchez4031
    @arturosanchez4031 Před 5 dny

    very good

  • @echo_books
    @echo_books Před 5 dny

    26:50 forward has been my idea since last year. This video was helpful.

  • @ScaryHours-m2g
    @ScaryHours-m2g Před 5 dny

    Isn’t this the guy that had that music channel?

  • @tammyb8024
    @tammyb8024 Před 5 dny

    Mr Beast has the perfect opportunity to be the Russell Brunson of video production. He may want to transition to producing videos for others or teaching others how to have high-level productions. He has the whole framework to do this.

  • @thetalkingtherapist1225

    ⚡️

  • @thebutterflyvoice8503

    “I’m wearing pants” 😆

  • @thetalkingtherapist1225

    This is a great contrast video! You are both amazing!! I am definitely closer to launching my course because of all of this content and information. Would love a course that simply helps me out the course itself together. I have amazing information to share.

  • @thetalkingtherapist1225

    A profit of $10k but also you now have a tax write off of $15k. Which leads me to ask if you can create content around developing the business behind the business ….all things money (accounting, taxes, investments); ….all things for security strategies (emails, privacy, etc..) ….etc

  • @isaacjohn-agbo9062
    @isaacjohn-agbo9062 Před 6 dny

    One of the best videos ive watched in recent time. Thanks a bunch

  • @kitsch590
    @kitsch590 Před 6 dny

    he is rich.look at his h6

  • @Ayayi_jr
    @Ayayi_jr Před 6 dny

    Thank you Graham, this is gold. My biggest takeaway is: your audience is your asset. My business model, for now, is music streams. it is working but it's also a loss because the profit doesn't cover the time and money I've invested(for now) ...excuse my English I try to explain what I think

  • @dailysalt
    @dailysalt Před 6 dny

    Hi Graham, I've been using Kajabi to run the courses etc for my wifes business for a couple of years now - used your code to sign up so appreciate you man! - Do you have any info or experience with the branded app. looks great on the surface as something for our business but its all screenshots and demo promises so its difficult to see anything solid to know how it works and if its a good option for an app. Thanks man! Cheers

  • @TinaSpeaks
    @TinaSpeaks Před 6 dny

    Mr Beast Burgers

  • @ZanTheManCoach
    @ZanTheManCoach Před 6 dny

    This is so good... hope you add it to one of your slides for your upcoming workshop... The "Lifestyle" business is the way to go. I agree with Shane.

  • @BeautifulBiomes
    @BeautifulBiomes Před 6 dny

    I love the idea of a small fan base! At the moment I have an online community and am working on my first course.

  • @myguylarry
    @myguylarry Před 6 dny

    Been watching you since the recording revolution!! Thanks bro 🙌🏽💯

  • @lornabukasa4047
    @lornabukasa4047 Před 6 dny

    Simplified what to focus on to enjoy the process and make money. Thanks! GLU- The Good Life for Us

  • @TheINKspiredLife
    @TheINKspiredLife Před 6 dny

    Really loving this one! I definitely fit into more than one category. I simply need to stop making excuses and take action. Thank you Graham!

    • @GrahamCochrane
      @GrahamCochrane Před 5 dny

      You got this!

    • @TheINKspiredLife
      @TheINKspiredLife Před 5 dny

      @@GrahamCochrane Thank you! Currently going thru your book "How to get paid.." to turn my love of architecture sketching into a recurring revenue business.

  • @KellBailey
    @KellBailey Před 7 dny

    Graham is from Virginia ?? Never knew that!

  • @MarkStCyr
    @MarkStCyr Před 7 dny

    This is so thoughtful. I got a lot from reading your book this month. I’ve been an actor for two decades and I originally was creating content for actors. But I don’t think most actors have the budget to spend on products. Your audience generally has money to hit that sweet spot price point you mention in your book. I was amazed how much you made doing music engineering content. How do you find other niches to serve? Or should I just serve this niche as I have the knowledge?

    • @GrahamCochrane
      @GrahamCochrane Před 5 dny

      Every niche can make you money. Just as long as there are problems people need solving and are actively looking for solutions to.

  • @atouchofbalance1336

    I love what you said about creating for all people instead of what you think people will buy

  • @djentlover
    @djentlover Před 7 dny

    I love your videos. A little constructive critisizism, the audio has no reason to be gated. It creates this uncomfortable and stressful vibe that's hard to describe.

    • @djentlover
      @djentlover Před 7 dny

      An expander would be a lot better option if the breaths are an issue

    • @djentlover
      @djentlover Před 7 dny

      Otherwise the audio sounds great!

  • @phoffers3498
    @phoffers3498 Před 7 dny

    Amazing stuff

  • @TheINKspiredLife
    @TheINKspiredLife Před 7 dny

    This is gold! I have an online sketching course that I have only 2 people signed up so far. I am not emailing enough. Graham, I appreciate you!

  • @lifewidelearninghere

    Read Ken Honda's book Happy Money. He explains why this is. It was a great example for me. I've got less than 10k followers across all my social media accounts and brands, yet I believe I am very successful! Mindset is everything. And besides, how much is enough?

  • @thetalkingtherapist1225

    Oh my GOSH….how am I just finding your CZcams 💥

  • @thetalkingtherapist1225

    ❤❤❤