This NEW Ai Threatens To Make Designers "Go Away" (Is It That Bad?)
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- čas přidán 6. 12. 2023
- There is a new Ai that has been touted as the thing that will make graphic designers 'go away'. The Ai program in question has been created by Microsoft, and actually it isn't a finished fully fledged program as of yet, it's a work in progress.
COLE was crafted by 12 people over at Microsoft, and is a merging together of various different Ai tools. It can be used to generate designs that also have editable text, but also where the user can apply prompts to parts of the design to change them in real time, rather to regenerating design after design.
But am I worried about it? Well in the video you will realise how I feel about this situation, and artificial intelligence in general. As a graphic designer, I'm not that worried about COLE or Ai, not at the moment anyway. There will come a time when I think things will be totally overrun, but not for a long while yet. It won't just be graphic designers who suffer, it will be most job sectors. That is a future that's a ways away yet.
If you found todays video on this new Ai program enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
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• This NEW Ai Threatens ...
/ @thegaiacode1100
If you have questions or worries about the graphic design world, watch the entire video to see my point of view
Oki sir got it
sir i want to learn graphic designing ...so plz can you tell me how can i start graphic designing using artificial intelligence.
"calculators didn't get rid of mathematicians"
True. Online stores didn't take out offline stores. But it did change the game
That's a good quote. I truly believe that there is going to be something between prompter and graphic designer that always going to clean the ai work. "GRAPHIC CLEANERS "
I wish they did. Those nerd losers have ruined the planet with their computational fetish. No thanks.
@@MrSadek94 so this means that you will become a Consumer, nor Creator.
Calculators ain't AI
While it makes sense to have a great, trained designer, we have to remember companies won’t make the smart choice if it means saving a buck. How many people are constantly slammed at work because their company would rather burn out their employees than staff up to the numbers they actually need. Corporate America doesn’t care if quality suffers if they get a little more money in their bonus. If you go to a new Target or grocery store they are almost all self check out now. It sucks, but it isn’t going away. Designers have every right to be worried because most designers actually work for the kind of small companies that will move to the AI model. We can’t stick our heads in the sand anymore.
A lot of companies will prefer the bad examples shown in 4:00 rather than hire a graphic designer. Those AI applications will improve soon.
Here is an example of what is happening right now, not in the future: A publisher I worked for uses AI excessively for book and magazine cover illustrations.
This alone kills freelance opportunities for illustrators; you can't measure this kind of job loss by statistics.
Once they go down that road and rely on AI, their brand and media presence will reflect the cookie cutter layouts, and they will either be comfortable with the cheap aesthetic, or they will realize having a brand manager and experienced designer actually creates a better brand experience. I think some companies will accept this, but the serious brands that are looking to scale are going to use humans.
@@carbon_originalsNO. They definitely wont. Have you seen the branding of the largest corporations on earth get A. More colorful and complex and human? Or B. Simplistic, minimalistic, black and white, robotic.
"A lot of companies will prefer the bad examples shown in 4:00 rather than hire a graphic designer."
While you are correct, those same companies/businesses tend to already have awful graphic design. Any company with any sense would want a design that exudes quality and gives confidence to the consumer that they're not buying cheap garbage.
@@ghost-user559 There's already something of a large disdain to those particular styles. We'll likely see a trend of companies trying to separate themselves visually from the crowd by doing something different.
@@ghost-user559 I won't assume which of the two options you're suggesting is the one AI would take, but I actually believe that A. is what's happening. The largest corporations in the world are in competition with one another to have the latest, most cutting edge designs with the most human touch at the moment. To me, that's more human, not robotic, and not something AI will get right as often - if at all.
When I went Graphic Design school in 1992, we were in transition from photography, Berol Prismacolor art markers, type-setting, traditional illustration, PMTs to Macintosh Centris computers with Aldus Freehand, Pagemaker and Photoshop. The word "Desktop Publishing" was the worry of the time, giving any person with a computer, a clipart CD, and a scanner to make finished graphic production material. History is just repeating itself, and we'll survive, just like the last time. When VR becomes mainstream, think of all the opportunities for a "Graphic Director".
I've been thinking about it this exact same way... while I wasn't a designer at the time, I feel AI is just the next big thing since design software came about. Those who are pretending it doesn't exist are just gonna end up obsolete
This technology is cool, yes. But literally WHAT is the difference between this and just using a preset off of Canva or something. Those designs at 4:00 especially stood out to me: I was expecting to be WOWed by this incredible AI-generated Graphic Design... but it just looks like every other poster template that I can download in 10 seconds online?
Thank you! (I also liked the bg music that plays until the end :))
Glad you liked it!
The problem is many small clients are more concerned with budget than quality design... Look at Canva... Every kid graduating with a BS in Marketing thinks they are a graphic designer because they can follow a template in Canva and kick out a mediocre design... Worse yet the client accepts this work because it's cheaper than hiring an experienced designer... In the words of Sonny in A Bronx Tale... "nobody cares"
Yup, thats the problem. Most clients are usually small business - not everyone has a luxury to play with huge players.
Satori love your content bro ❤
thanks a lot man :D
I agree. AI is here to help and not to replace. However, one should be smart enough to understand how to grow with it and use it instead of just denying it. AI is a tool with a constantly evolving brain. It will help humans innovate in ways that have not been explored yet. And awesome editing as always. Love your work.
if its there to help only, also means, less artists have to be employed to get the work done in a time.
@CreativeVenus that's not in discussion, the tool can help and we need to adapt to it, but that does not have anything to do with the fact that people is going to be replaced by companies and mid customers who are willing to pay a $20 subscription over any offer other designers can offer.
"AI, please make it pop!"
Ai: *explodes*
the classic “make it pop”
As someone who is active on platforms like Upwork I can tell you that the AI doesn't disrupt only the low tier but also the mid tier. Someone willing to pay a designer a couple hundred $ for a project will still be more incentivized to go for a low cost option if the offer is good enough, and its really hard to impossible to beat the opportunity price of a 10-20 USD subscription that gives the client decent control over what they can generate.
And besides, its not the only way. Even clients that use lets say Chat GPT 4 for concept references only already expect to pay less the designer simply because they consider they already have the concept done, and they subtract the value of it from the designer's pay. This is already visible on the market, will be increasingly so as more and more big companies launch competing tools. Maybe the highest tier of designers, the 10% will be safe from all this, but the industry is definitely going to change for all the rest of us very soon. No idea what to do about it either.
That doesnt really makes sense tbh. Small companies will have to pay grafic designers in order to compete with the mass produced images of the corporations.
@@radudancoroian5169bro you're very optimistic, these companies are also in danger because people is willing to pay a $20 subscription over any other price these companies can offer. AI is about to take these companies out
As Always, Tom on point!
Thanks again!
Why AI is soo much interfering with Graphic Design industry? Getting help from AI is one thing and that is totally fine but replacing people from design insdustry is really a concern.
A lot of people just dont do good on PCs or creativity..we still have to pick what is dope and what not
That was the trouble with the advent of computers and the software a lot of companies have always undervalued the process of art and design they will purchase the kit themselves and use a grunt to churn out crappy design, all in the guise of saving a bit of money. Always an unmitigated disaster. The quite often also hire someone with very little talent to do this. When I was at collage had to learn typography, technical drawing, photography paste up, and also psychology and I was also a reasonable illustrator, then along came the computer so most of these jobs became redundant as one person had to do all this and have many hats for no extra pay as most of these were individually based careers. For another example was the hot metal typists who were all made redundant when the computer came along. Thousands in the newspaper industry all lost their jobs overnight. I have worked with Macs from almost the start and imported the very first Wacom tablet into this country so have been using this kit for a long time and first hand see the changes.
Don't worry about AI
Someone has jumped in this graphic design field.
"Machines can be stronger and faster but they lack" Human feelings " so as always they are behind the humans when we talk about emotions ❤❤❤"
Ai is making us lazy and stupid. We will loose the ability to draw simple thing…Human can create great thing and clever ones.
We're just seeing the beginning of what AI will be capable of. As it becomes more and more powerful in the future, every creative job will be wiped out. Even Creative Directors. Especially considering the predictable, boring, copycat, crap that agencies and studios are putting out now, there won't even be a fight and designers stand no chance.
Yep. And too many designers don't want to believe it. Those six figure CD jobs will go away and become AI "Design Managers" they'll hire right out of college and pay $40k. Oh yeah, and they'll expect them to do the work of an entire team because the big boss thinks AI is supposed to be able to do it all.
@@BobbyDecibelThey're trying to remain optimistic by romanticizing the idea that their designs have soul, but the fact is that most people don't give a dime about art, soul, and good. They just want a logo to start the "business idea" in which they are going to receive the same treatment because karma works that way.
Yeah, there's such a gap of high design and template style cookie cutter that I don't feel threatened at all. Also, they forget that most of these posters are designed for brands which have a much larger and deep understanding than just a one off advertisement. The posters would essentially be all over the place after a handful created and not on brand for the most part. And you're correct when saying these are all just Canva templates - they're just allowing people to create their own Canva templates to use.
Looks like Canva or Freepik on steroids ig
Also, kudos to your Research team
I am the research team :p
@@SatoriGraphics cool!
Idk, I feel like part of being a designer is being responsible-if it is to take over designer jobs-they ought to create new ones as well; aside from that I don’t think a computer will ever be able to think in the complexity of a human mind: our design inspirations come from real life experiences + internet combined and beyond that. If a computer is ever programmed to be that smart fr then we as a world have an even bigger problem.
Designers should strive to lessen universal conflicts not create them.
I agree yes. Greed and egotistical players come into the scene and push things in a certain direction
Mr.Satori hope you read this and sorry for my bad English,
From my point of view, and I always think that there is a big weakness in AI, which is when it comes to graphics, calligraphy and typography, artificial intelligence cannot do anything with this, because artificial intelligence depends on conversation and giving it words in order to apply what you want, but how can I modify or make fonts or typography with speech, is there something I can say to artificial intelligence in the manufacture of a certain type of Font and how to modify and modify its composition, and this also applies in graphics, there are about 70 percent of the works of art that we apply it can't have terms and words or names, even in character design, for example, I currently have in my mind a fictional character I want to design The rest of the description I can't say in words because what I draw in this fictional character is different, new and completely imaginary, and I can't describe it in terms or words, so how can artificial intelligence even affect the average artist, what about professional artists and designers ??
Sir, if the app has permission, I can convert the video into Hindi because sir, it is very important for us to have content like yours, if it is in Hindi.
There's going to be a wave of lower grade GD in the coming months, years. It's inevitable. Yes, a pro can do it better, but 90% of HD will end up being created through ai.
Graphic designer here, I am not worried about A.I. at all because I have got style to burn...
Google trend, especially the one that doesn't show any change over time, doesn't say anything. For what it worth, it may be a direct result of the number of actual people who want to pursue this career plummeting & people who figured out that you can do graphic design with "AI" surging to take their place.
Also the suggestion of being an entrepreneur in a time when it becomes increasingly easy to plagiarise other people marketing tactics( i think soon there will be one click youtube video "ai" remix), and where any 2d asset can be effectively remixed in "aI" for free. I mean, for what we know, every vector stock asset could've been already been trained on by adobe.
Any lack of quality or creativity will always be improved, a thing that is overlooked everytime...
Sir, I am Worried
people are saying that AI will be replace designers
watch the entire video lol
They will, any lack of creativity will eventually be learned by AI due to its self perpetual learning capabilities
OMG !! What we have to do now sir
Watch the whole video lol.. I explain everything
I know I'm digressing, but I can't help but point this out.
One discussion that I find unfortunate for new entrants to A.I is this constant nagging on what model is more "optimized" for task XYZ. And I don't mean stuff that is radically different such as performance with text.
For example, in the case of "generating a professional email" one person nagged in discord "is mythos or Zephyr" better. It's unfortunate, because the differences ARE SO MARGINAL in that scenario.
Point of my rant , folks. "Best results" have different standards for each person. Make the best of what the A.I offers you. It's only as good as Human input .
If you're not gonna spend hours sitting and cobbling together a poster on photoshop affinity or gimp , then at least be prepared to spend hours fine tuning what the A.I gives you or patching it up through third party means.
sir. i couldn't understand. i watched fully. what can i do?
learn marketing
grow social media accounts
offer value to people and clients with design skills
siri have an idea to start graphic design in 2024 and i am learning nowadays. should i continue. @@SatoriGraphics
Sir you are awasome
WoW
Anyone that thinks AI will replace graphic designers does not understand graphic design. Tho AI will make graphic designers job easier when it comes to idea generation, image generation, certain graphics etc. But you need someone trained that can take all of this and make sense that fits the vision, the identity and the particular vibe and message of the company. That requires a brain capable of reasoning. Something AI does not have. That might change when AGI becomes a reality.
The problem isn’t AI not being good enough, the problem is companies not caring if there is a dip in quality if it means saving money. Just look at layoffs. Any time a company trims the fat marketing is the first to go. It’s a lack of respect for what we do that is going to allow AI to take our jobs.
@@BobbyDecibelWell said! Also some of the things they mentioned above can and will be programmed to work with AI in the future.
Midjourney is to graphic design what Auto-tune is to music.
Microsoft, huh? The same folks that brought you the Zune and Windows Phone.
AI cannot create a brand identity, change my mind!
As an in-house designer, I’ve seen what companies use in terms of AI generation, and ALOT of images on Amazon use their AI Image Gen tool, but designers still sus out if it’s a usable image (most of the time it isnt).
But it’s slightly scary seeing the progression.
Seems like a great tool to axe a lot of the ideation process tho, but at the cost of how much creativity.
Human taste will also change, ai can't keep up with it. Bcz our taste will depend on what we'll see more often. As long it is quality over quantity industry.
@@hasibgns This. People are slowly moving out of the minimalism phase, slowly. You'll expect a great deal of maximalist design in the future, and A.I. can't keep up with that.
Don't worry. Because...
In order for a client to get rid of Graphic Designers by being able to type a prompt into an AI generator, first the client would have to...
KNOW WHAT THEY WANT and be able to put that into a comprehensive prompt.
I think we're safe.
I think its the complete opposite in fact. Clients almost always “know what they want” and it’s almost always the wrong things. Now they just count out the step where a designer tells them that is not how it’s generally done, and everyone will get what they “want” to the detriment of art and style and society at large.
Joseph only cares about money, he sees you as a target, sells you an under average course, gives you access to a Discord where he his only interaction with people is selling his stuff. Eeeek
His guru posts are kind of cringe
But it still COLE, you have to let it WARM up.
What people need to learn is to not just demonize these technologies, but learn how to take advantage from them.. Designers should be learning how to use these tools to improve their work. This can help you fight the "blank page" when you have no ideas. See this tool as your assistant more than as an enemy, otherwise you will be falling behind.
So sad😢😢😢
make an AI on useful things like unwrapping or so. these modelling, designing stuffs can be done by humans. go unwrap an 3d model. rigging we can do, design we can do, modelling we can do, texturing we can do.
Say goodbye to:
1) Graphic designers
2) Lawyers
3) Doctors
4) Developers (95 % will lose their job)
5) Road workers
6) Roofers
7) hair cutters
8) teachers and the entire school system - going to be VR headsets for all of it with virtual (non-human) teacher.
9) CSR
10) yard maintenance - (we should just let the trees grown in anyways - yards are just part of running the bully society)
11) most manufacturing jobs including clothing, auto
12) Restaurant employees
13) food preparation workers
14) psychologists - we only need them because of the awful society they impose on us.
15) funeral homes - we never needed them - just another imposition on us (sell it to you on tv)
16) convenience store employees - made to stand there all day for no reason
17) those who supervise fun activities - like at the trampoline places (cameras take care of everything - robots settle disputes)
18) Line workers - the ones that go up and fix the electrical grid issues.
19) professional fisherman - it will be automated
20) fence installers - not that we should be having fencing - use bamboo and cameras
21) Home builders - mostly automated before AI
22) Entertainers - hard to compete with AI / robots...
23) Grocery store employees, and "big box" store employees
24) Department store employees - stand there most of the day for no reason
-- should I continue... I could continue for a while.
-- It's not too hard to see Socialism ahead, which will definitely be a good thing at this point.
The older generation - over 50 all helped get us here - they should ALL be granted retirement at this point.
We worked hard so that the next generation won't have to.
Oc, it was all forced upon us by some ***********s
❤
My graphic designer friend has been layed off 2 times and replaced by marketing person that does both marketing and design tho badly in the latter but obviously companies won't care as it saves them money
Please Some one reply... i've been triyng to find this so long and still didn't get thee Answer
HOW TO MAKE VIDEOS LIKE SATORI GRAPHICS
I mean with all these elements and motion graphics coming for everything he says!
I work alongside a highly skilled editor. We use After Effects and Davinci Reoslve, and it has taken years of experience to reach this point
Please Sir I'm learning graphice designer but I don't andurstan
You know Ai as a mesin
I will put it differently, graphic design (like a lot of other specialisations) is no longer a career path. Human activities in general (except some) comes and goes, this is in the nature of evolution. We can see this very clearly if we analyse the human evolution in the last, let's say 1000 years (or even the last 250 years, since the industrial revolution). The common theme is that the old jobs are constantly automated, as a result people are migrating toward activities with higher economic value. And that's the driving force of our exponential GDP increase in the last 250 years. So we should not fear, we should embrace the AI revolution. After all, we consider ourselves creative individuals, and if we are so, we should not be afraid, we will find a way. If we are not capable to reinvent ourselves, how we can expect our customers to think they can reinvent their businesses by hiring us. Just an opinion...
There’s a certain amount of copium on display here.
From what I've observed, only certain individuals who hate their boring and depressing jobs are exited to see AI replace creatives. Keep on dreaming losers 😋.
I use AI specifically for creating storyboards, and I find some AI tools to be incredibly helpful.
like what ?
Greetings fellow 1st viewers
🏅 👏
AI is a tool, not a replacement. Homogenization of graphic design will be the death of it, and we don't want that.
Going for a graphic design career at this point is just dumb imo. Even if the AI is not capable enough now, in 1-2-3 years it will be. Pandora's box is already opened. But you do you.
A bit disappointed lately with the clickbait titles.
Are HR gonna be designing the new advertising campaign then?
Please get back to the clever tutorials. Or at least show us how to make the overly complicated videos that go with your thoughts.
Finding less and less to monitor and watch on this channel.
clickbait misleads an audience. This title is exactly what the article in the first 3 seconds of the video says. It's not clickbait
Last day i watch Satori graphics😂
hopefully not 👀
😂😂😂 I just thought in my mind when I saw notification
This video didn't age well...
Ai is too good... graphic desig has to look like ass with 0 ilustrations, minimalistvand and pretentious af
AI is not a threat but an aid. Start using it the right way. Get creative🤘
I agree... for now
Make videos in hindi 🫰🏻
lol, that's too unrealistic in time and money
😅@@SatoriGraphics
@@SatoriGraphicsthere are quite a few requests for Hindi videos. Is it like the normal amount? Or are they bots?
AI could make light work of converting this into a Hindi language video. Far cheaper and faster than paying a skilled pro to do it.
1st
2nd today actually :D
You know, the guys who don't know what actually goes behind making of a design give this kind of sh*t statements
The AI designs looks terrible.
I mean, AI's a tool isn't it. It's great to brainstorm ideas, especially for fast-turnaround projects. Eventually, most artists will become AI-editors and will be able to spend more time on creative work imo
This is kind of wishful thinking. Image generating AI's appeared just a year ago and the evolution has been staggering. The problem with the idea of AI-editors is that the AI is evolving so fast that at some point there simply won't be a need for AI-editors - the tools and interface will be advanced enough for the clients to just use a service that automatically generates what they need. And given how fast it does evolve, I don't see how that won't be a reality in just a few years.
And no, I have no idea what the solution for us designers will be. We are kind of screwed.
@@rusucristian460 Yeah, nah, I disagree. At least speaking from professional experience, you need a person who has a good eye, who has worked on different projects and who knows what kind of engagement a certain artwork will achieve. The clients will never touch the AI themselves, at least the ones with big budgets. Small budgets will leave these tasks for interns, ok, that might be true. Big brands that care about their image won't imo. I think a lot of jobs will move to more AI managerial roles, to supervise the vision and general direction of artwork.
@@filipparulski I'm sorry but your argument works only if the AI somehow stops developing at some point. Its simple logic that if AI continues evolving at the rate it does now the editor job will be transitional at best. At some point convenient and cheap services will simply replace the editor job. And there are companies and tools already actively working to do so.
Even if in big companies there will still be some ex-graphic designers now doing editing and 'supervising' that still doesn't speak or help the other 99% of designers who will be out of a job...
@@rusucristian460 Ok, let's entertain that this would be the case. I think this logic should be applied to both AI and people. People adapt and learn new skills. With the design skillset, it's not a far-fetched scenario that we would have more people going into 3D animation, video production, or another cousin-profession. I mean, a couple years ago an AI artist wasn't a thing, now look how many people made a career out of it. There will be always new jobs popping up as technology advances. People used to plough fields, then they used horses, now tractors or some other machines, but farming didn't die - it evolved. There's a demand, it's only the 'how' that's changing.
And the key word here would be 'evolution'. It's slow. Companies adopting new tech take ages to do so. That gives people plenty of time to adapt to the new reality and the hypothetical 99% would never become obsolete overnight. In my opinion, it's gonna be an exciting process that will take a while to catch up with the wider market.
@@filipparulski AI is making it possible for fewer people being needed to create a project. The fewer people needed, the more profit retained for the brand/company. That is the point of most technological progress. Learning AI does not take the same skill as a being an actual designer. So a glut of "prompt engineers" is very likely. And the fact that farming didn't die is not a strong argument. It takes less people today than it did 100 years ago to manage a farm, so there are less workers per farm. For the time being, the higher echelons of the design field are relatively safe. But as
@rusucristian460 stated, there is an imminent thinning of the heard for mid and low tier designers.
Ai can't replace everything and graphic design is one of them , because graphic design is something that works with the phycology and not prompts so please if you are reading this Don't go around believing all this fake gurus telling you ai Will replaci everything
Only Graphic Designers think this way. Companies do not care about phycology, they want fast turnarounds at a discount. As long as it looks good that's all most care about.
@@OtstottDesign EXACTLY. All these designers that think they can't be replaced have obviously never worked somewhere where design is not top priority. Yes, some big companies will keep designers on but the small ones will eliminate them and those are the kind of companies MOST designers work for. Not everyone works for a Fortune 500 company. Hell, crowdsourcing was already taking a bite our of smaller projects and AI will make it worse.
@@BobbyDecibelBingo! For example, I work in the music industry, where I have worked with artists such as 50 Cent, Young Buck, Bubba Sparxxx, Conway, Cassidy, and many labels/agencies.
But most of my client base are independent artists who find me after working with the bigger names. In just one year, I watched most of the smaller clients shift to using some AI program to create album art.
Sadly, this behavior does not end in that branch. I also worked with local businesses and the common factor I learned in the 20 years of work is businesses/clients care mostly about turnaround time and cost.
There will be AI businesses that will target our clients, offering in-house solutions much like many other services already out there. Graphic Design as we know it is in hospice.
AI is the only tool. not a designer. the designer can do both if using creative thinking with AI.
I don't think so... AI IS MADE FOR HUMAN USE.. AND ALSO DESIGN BY HUMAN.. SO DON'T FREAK OUT.. USE THIS AS A TOOL..
quite right