Leveling Up Your Business 2024 (Business Bootcamp pt. 1)
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- čas přidán 2. 08. 2024
- Ever wondered how industry leaders always pinpoint their target market? 🤔
Chris Do unveils the mystery in this year's Futur Pro Group Bootcamp. In this meet up, Chris not only shares his journey of identifying the right audience but also gives actionable steps on how you can pivot and serve a market that's hungry for your solutions. Understand why serving a specific person, not just a broad group, is the game-changer in marketing your business. Learn from the best and redefine the way you approach your business.
Business Bootcamp is back!
thefutur.com/business-bootcamp
🌟 What You'll Learn:
💡 Chris's Eye-Opening Revelation: Discover a market that many overlook & unlock its full potential.
📍 Pain Points: Learn how to understand your audience's needs & address them effectively.
🤖 AI's Unparalleled Role: Harness the power of ChatGPT to create accurate buyer personas.
🔑 Unlock Opportunities: Strategies to reshape your approach and tap into million-dollar markets.
✏️ In This Episode:
00:00 - Intro
00:42 - Business Categories & the 5X Rule
03:21 - Bootcamp Family Exclusive
05:48 - Sales Problem vs. Marketing Problem
07:54 - Tailor Your Business to Market Demand
11:17 - Avoid This Common Money Mistake
12:12 - Transform Pain into Profit
16:31 - Bootcamp Workshop Activity
17:25 - Solving Clients' Pain Points
19:59 - Activity: Creating Avatar & Chris’ Takeaway
21:59 - Using ChatGPT in Identifying Your Ideal Client Profile
23:27 - Outro
💥 Introducing the Futur™️ Pro Group: A global assembly of creative entrepreneurs, just like you. Forge lifelong friendships, access a robust support network, and indulge in collaborative learning-guided by the torchbearers of the industry. This isn't just any meet-up; it's an experience that can reshape your entrepreneurial journey!
#entrepreneur #businessgrowth #targetaudience #customerjourney
🔎 Get access to more for FREE here: thefutur.com/free-resources
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
Music by Epidemic Sound:
share.epidemicsound.com/thefutur
Shorts Playlist:
www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
how to find your target audience, target audience, finding your ideal audience, digital marketing, customer pain points, buyer persona, what is buyers persona, market research, how to do market research, target market, how to find target audience, lead generation, lead generation magnet, lead generation strategies, chris do, target audience questions, how to find your target audience, how to grow your business, market segmentation, audience research, find your audience persona, customer journey, customer journey mapping, customer journey map, futur bootcamp
READY FOR PART 2? - czcams.com/video/QH6b8mMEP2g/video.html
As a creative, we do want to spend money to make money, or learn to make money, but the problem is that we are frugal in spending because there is not much to spend. Especially in a 3rd world country where our earnings are just enough for the daily cost of living.
Here is a little list that you can explore to increase your revenue in a developing country:
- employee at local company
- employee at transnational company
- employee at remote international company
- freelance with one client
- freelance with multiple clients
- freelance with experience, who has gathered up good references, gotten rid of the bad clients, and nurtured long term clients
- business owner collaborating with other people to sell on a larger scale
- business owner manufacturing your own product
- business owner with multiple products selling to the average citizen in your country
- business owner with multiple products selling to the wealthier clients in your country
- and many other options that I probably missed due to my shortsightedness, living in a developing country might seem a little bit higher in difficulty, but if you look around there's very wealthy people not too far from you
The Internet connection that allows you to share your excuse with us can also be used to knock down any excuse you have to not move forward. Move forward. What do you offer your clients?
@@UnderMyPalm it's not an excuse. It's the reality here. We are at the last end of the stick where we get lowballed all of the time by clients from 1st world countries. That's why they always get their labor from third world countries because labor here is really cheap.
As someone born in a developing country but living in a first world country, I know what you're talking about. People here have no idea what struggles people truly face in first/second world countries. Honestly, working for an international company may be your best bet, especially if you speak English well.
@@thescribblemediaRespectfully, I would agree with @undermypalm, and question who says these things that you unfortunately believe ? IE "last end of stick" "lowballed All the time"
The Internet is the great equalizer, forget where I 1st heard it, but it's true. You mentioned wanting to learn to make money, pretty sure there is a lifetime of info available on that and for free. If you get lowballed ALL the time, try pushing back SOME of the time, what's worst they can do, say No! Try changing offer focusing on what you can make happen for them, less on how you do it, think results! Big thing I see is people not fully understanding what THEY can do or can't. Furthermore, become so good at it, that it's like walking for you, it does wonders for your confidence in deal negotiating! There's more, but I'm sure no one wants it all here, haha, but lastly, practice communication whenever possible. A business owner doesn't care what 1,2md,3rd world YOU think you are in, but if there is value received AKA results n relationships! Best wishes to any that read to here ! Haha STAY SMILIN!
fear of commitment is the limitation in confidently embodying your positioning as a creative.
we feel that when we commit to a 'who' we are limiting our potential and thus comes up a fear of making the wrong decision.
There is no wrong decision. Commitment is the doorway to take the next step, and if it doesn't work according to your projections, not only do you have the valuable feed-forward to refine your practice but you also have new feed-forward on collaborating with your fears.
Commitment is the doorway to deeper freedom, we just always see it like this.
Thank you for being vulnerable and honest. It means the world.
"You have to give me more words" -said one of the best teacher ever !💯👍👍👍 Words =Money...Don't be afraid to talk..to ask questions...investigate... And the bag "DO MORE WITH LESS" strategically placed there 😏
“When your outgo exceeds your income then your upkeep becomes your downfall .” A strong argument for flipping the scrip before turning the page. I really enjoyed how you went from feeling torn to confident, from desiring direction to clarity.. you got skills 🎉 cheers
Excellent training!!!! @18:54 blew my head off. I was aware of the principles and ideas Chris was sharing, but MAN!!! Never did I think that understanding a pain point for a specific audience could be THAT LUCRATIVE!!!! It's really got me thinking about my offer!!
"It is not the thing that you do, it's solving the pain-point of the person that's writing the check."
We need part 2 like NOW 😂
Like now now😅
Very nice theme for speech, cant wait to se more! Thank you!
Woo hoo! Been waiting on this!!! Thank you Chris.
Hope you like it!
This was such an interesting point of view. I work as a commercial photographer. But the biggest pain is scrapping around trying to get my “target audience” (sports brands) to work with me. But … maybe it’s not sports brands I should be targeting 🤔…
My god, it’s this very stage (finding the target audience) that I’m currently stuck in and racking my brain in an attempt to figure out how to reach & target them. This was really great and insightful. And I’m glad it’s only Part 1!
There's more to come!
I love this channel! Thank you again!!!!!
SO MUCH GOLD!!!!
Marketing = Sales + Branding
Paid Lead Gen is a part of sales process.
Organic Lead Gen is a part of branding process.
Lead Nurturing is branding.
Lead Closure is sales.
Everything else - advertising, marketing research, content creation - everything is a part of sales and / or branding depending upon specific objectives.
"swim in the sea of same" WOW that is so absolutely true!
Looking forward to the Bootcamp 2, This is much needed content for creatives 🎉
Coming soon!
@@thefuturredo in Europe?
We’re working on Europe content there’s just a lot of it 😅
Thank Chris & the team; I know, I will have the money to support you guys with all the valuable information you provide
Thank you
Another great video by Chris
Great insights. Thank you Chris
Glad you enjoyed it!
The REAL gold is in the next segment that we don't see....can you please post a short video of where everyone is "attacking" the buyer personas? This would immensely help us vet/analyze our own buyer persona. Thank you!! 🙏 😊
Epic video Chris!
We need more of this.
Amazing
Great video.
Great content!
Great insights.
Thank you.
Great video Chris!
Thank you, what was your favorite part about it?
This format of basic concepts of business with lots of variety of examples is incredibly valuable. Thank you Chris.
However I never seem to stumble upon a video that contains a scenario I combat very often, such as this:
Customer: I have a problem and need it solved.
Me: I can solve your problem for $x.
Customer: Wow that is a lot of money for your services.
Me: If I were to solve your problem in x timeframe, how much revenue would this bring your business?
Customer: 10k.
Me: So would my price of 2k seem justifiable to you?
Customer: I DO NOT NEED THIS SERVICE THAT BADLY.
Many people in my target customer base will not pay this because my competitors rates are 20% lower; however I produce a higher quality and more convenient product for them. How do I place realistic prices on my deliverables that will entice my customers rather than push them away?
This is exactly the place where I stuck. I would give everything to be able to participate in this workshop. I need a mind shift.
You should join us. Https://thefutur.com/pro-group
I follow really few people on youtube, I have seen a tonnage of people on youtube. Precisely, I have had to cut through the garbage on this platform multiple times, and even the most entertaining videos are garbage because in the end they leave you with less than you started. Your content is top notch, the attention your videos are getting does not reflect the magnitude of the wisdom you are gifting. I guess, like you say, the right audience is usually not the largest one.
Thank you 🙏
Thanks
🙏🏽🙏🏽
Awesome
Finally a good video
We been letting you down?
Very nice the way you have the room on the edge of their seats 😅 you remind me of me 😮 I know it sounds well I don’t know 🤷♂️ 😂 but you are doing what M&M did in his battle that got him to win 🏆 the rap battle 😅 and I enjoy listening 👂 to you and pick your brain 🧠 and that can’t happen cause you are not here. I am very passionate and human and knowledgeable about me and love me and went through so much in life and I’m very grateful for life. Thank You 🙏 for being your self and conducting your business and that alone is priceless.
Hey Chris, love your work!! Can you please give us insight on how good creators from developing countries can gain the trust of clients from developed countries?
We have a lot of videos on the channel that go over this topic. But you would want to build our portfolio and skill set. Look up the video podcast we did with Ayman. (Are you sabotaging your business)
Stop at 16:59 to write down a persona
...are we getting a part 2?:)
I love the pipe 😎
In copy we call "production" "deliverables".
Could you share more about the 5:1 ratio? In my country, the norm tends to be closer to 3.5:1 or 3:1. I'm curious about how much this ratio varies across different industries.
I need part 2 hahah
It’s coming
🔥🔥🔥🔥
OMG 😳 where is part 2? 😅
Hang in there.
2:30 I have a question about this. I sell books and have a fulfillment team to help me ship out the books to customers. This job needs to be done obviously but they are not directly contributing to bringing 5x in income or growth to my company. So…that would make them an expense to my company but a necessary one that I cannot reduce costs in - i.e. how much I pay them of course. So my question is, is it ok that some of my business expenses (like employing a helper or two to fulfill shipments) do not 5x my overall company’s profitability or should I be doing something with my team to make that part of my business expenses lower and more profitable?
people in your company fit into 1 of 3 categories. sales/marketing, delivery and expense. without the delivery team, you would be selling vapor. so they are contributing. to what degree, depends on team and industry.
ideally, you would reduce the cost of delivery (if possible) especially if it's unskilled labor. you can look into fulfillment companies or outsource it to 3rd party. hope that helps.
Towa Tei or his twin ?
Groove IS in the 🫀
I just had my HA AH moment.
part 1 means part 2 should be coming soon
Sounds reasonable
I'm thinking about going with the Accelerator on The futur website. Is there content like this?
The accelerator program is designed to help get you to $100k there’s more call and homework on how to build your business.
Is there a part 2?
Yes
other parts?
part 2?!
Part 2....?
Honest question here. If the people under you only make 1/5th of what they are bringing in, why would they stay with you vs going out and making more on their own!?
They don’t have the relationships with clients and they don’t have the same capital and risk tolerance. You also can make your own clothes, grow your own food and write your own stories but you don’t.
@@thefuturExcellent. Thank you.
You’re welcome
Also of course this 5x isn’t going directly into the business owners pocket. It’s paying for the infrastructure and overheads (sales, marketing) which allow the employee to make his 1x.
Another good point!
Where is pt 2? 😊
Coming soon
It’s funny that you mention the marketing vs sales; that sales is the easier of the two. I’ve found the opposite! I have a good personal brand established, but I haven’t been able to close effectively. Lots of people dming asking for services but I can never quite get the deal.
What do you think is the cause?
my issue currently is that I know who my buyer persona is, but I am not really sure how to approach to these people :/
What have you tried?
mainly youtube and twitter, but I feel that they are 2 busy to watch youtube, and they might come across some channel like yours, but when you are at like 1k subs not for sure :/@@thefutur
If they’re too busy to what CZcams then what are they doing? Why are you not starting a conversation where they’re spending their time?
Part 2?
Working on it
where's the part when all of you become wild animal?
Which Street fashion brand name will succeed 2024 (just when looking at the name) :
ANGELS DIVIDED
GOD IS DEAD
WITH THE DEVIL
THREE CROSS
DEVILIAM
Note: Theses brand names are targeting the rock and metal audience! And all the brands are luxury street fashion brands made by 3 different owners YES I know 2 of the owners..
I’ll make you PROUD! I’m changing the strategy now! LETS GOOOO ENTREPRENEURS!⭐️⭐️⭐️⭐️⭐️🏨🏝️🇵🇭
Great video Chris! I hope at some point you do one for video production companies that work with advertising agencies and marketing executives in mid to large companies. These folks don’t want to be told how to market better they want us to execute their vision/idea; produce the video(s) they envisioned, sold their client or their higher ups requested. How do we as a company get to and deal with those folks. I think I’d be inclined to pay for your mastermind if that was something you could teach me to further my company’s success.
I can teach this. It’s what we used to do.
Amazing