Why I Wrote The Purpose Revolution

This is why I wrote this book and why I think it can have a big impact on your life and on your business.
I've been writing and talking about the power of purpose to transform business for over a quarter of a century since I wrote my first book Awakening Corporate Soul in 1993 but I wrote this book The Purpose Revolution because I believe there is a tsunami of expectations around purpose about to hit businesses. I believe it
could be the biggest threat to your business and may even be a ticket to being irrelevant if you don't respond to these emerging expectations.
I also wrote this book because this is one of the biggest opportunities for all businesses and leaders all over the world. If we can connect in a powerful way to the desire for purpose and doing good among employees, customers, and investors we will find not only great competitive advantage but be a part of solving some of the biggest problems the world faces. As your business does good and does well by embracing and winning in the Purpose Revolution.
For more information about the book or about my other work, please go to drjohnizzo.com/