What Is The Purpose Gap?

Hi I'm Dr. John Izzo, co-author of the Purpose Revolution and today I'd like to talk to you about the purpose gap: what it is and why it matters to your business. In the book we talk about something we call the purpose gap which is the difference between our desire for social good and what we feel we're actually getting from companies. While 80% of employees say they want to work for a company that they feel good about, 75% of them say that's not the company I work for, it's mostly interested in profits in its own self-interest. Customers have the same gap, only trusting about 6% of the brands they buy from as to whether they're actually good or bad. So tremendous opportunity and in this book we show you how to close that gap so the customers and employees see your story of good and truly connect to it. For more information go to drjohnizzo.com/