Should Sony Buy Nikon?
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- čas přidán 25. 08. 2024
- Sony Buys Nikon: Nikon has recently announced huge financial loses, for the third time. In this episode I look at the possibility that Sony should buy Nikon's camera division. This would give Nikon access to Sony's finance and R&D and Sony a place in the pro camera market.
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#nikon #sony #merger
As a Nikon shooter, I agree. Under one condition: Nikon's bodies, Nikon's Z Mount and the built quality are maintained. Improved eye-AF in Nikon's cameras, that would be cool!
Brilliant, I do think it would bring the best of both worlds together and add a much needed jump forward for Nikon. Thank you for watching, stay safe, Dave.
I’ve owned Canon, Sony, and now Fuji. Never shot on Nikon but I definitely do not want to them to shut down. Whatever it takes to save them, get it done. The market needs them
Hi Slim Jim, you're correct, there is enough room for everyone and I would hate to see Nikon disappear. Thank you for watching, stay safe, Dave.
I think the problem with your analogy is that Nikon isn't much of a luxury brand like say Hasselblad or Leica. In fact, their range directly competes with Sony's. Not that I wouldn't love for this to happen. As we see with adapters, you could straight up port Sony's e-mount glass (and all accompanying 3rd party glass) straight to the Z-mount. Additionally, Sony has been seriously impressing with their engineering lately. See 20mm G vs 20mm S primes. Giving Sony's engineering team the access to: a more permissive mount, Nikon's proprietary optical tech like PF and blue wave dispersion glass, and putting that together with Sony's mastery of aspheric elements and AF would make an insanely solid foundation to dominate the market on. Plus, then I wouldn't have to choose between brands when putting together my kit haha.
Can you imagine this lineup of primes? 20mm 1.8g, 24mm 1.4 GM, 35 1.8 S, 50mm 1.8S, 85mm 1.8S, 135 GM, 300 PF. Ye gods, I'd be set till they all broke. I definitely want this to happen, but I'm almost certain it won't.
The combined business proposal makes sense from a resource and R&D angle, but the same car analogy won't work because Sony and Nikon would be fighting over the same piece of pie. A prospective Volkswagen buyer isn't looking to buy a Bentley. But a D6 buyer is probably also looking at the A9...same with the Z6 vs A7's. Unless Sony brands all the entry/hobbyist/prosumer bodies while reserving Nikon branding for the professional wildlife/sports bodies. That would be a clearer divide between product lines. Or perhaps split the branding between APSC/full frame/medium format.
Hi Michael, I do agree that in some areas there would be a cross over. I have always felt that Nikon's lower end cameras are not good enough and Sony's input could boost that side. With the Pro end Sony will always be playing catch up, even if the A9 out guns the D6, 99% of sports photographers would still be using Nikon or Canon. Both companies should be able to keep their users and offer them the best of both worlds, again this is only my opinion. Thank you for watching, stay safe, Dave.
I suspect that Sony will kill off the F mount (good excuse anyway) first and Nikon Z professional (~D6) will be Sony/Nikon professional line. While Sony has been doing a lot to break the Canon & Nikon 1Dx II/III & D5/6 stronghold, it will take more years and financial incentives to make it happens. The A9 can remain as an upgrade path for existing Sony (videocentric) owners. So the future will be Nikon's photo & camera design know-how with Sony's money, sensor tech & manufacturing, video know-how, marketing and Tamron lenses. Nevertheless, it will remain a sad day when it happens.
yep... this kind of merger will end Nikon brand.. just like the way Microsoft nuked Nokia...and yea.. don't forget Minolta
Interesting argument and much of what you say makes a good deal of sense. I just have one 'rider'; I don't place a lot of faith in what Tony and Chelsea Northrup have to say, I wouldn't class them as 'friends of Nikon', all they've being doing recently is 'bagging' the brand hence my decision to unsubscribe them.
Hi Grant, I completely agree, one of the reasons I made the video was that I thought that they were wrong, Apple has never shown any interest in the camera market and if they did, they would develop their own. Thank you for watching, stay safe, Dave.
@@ThePhotoShow I agree with you Dave (we're off to a good start aren't we?) in that if there's a buyer for Nikon then logic suggests it's a company in the photography business and your idea re Sony makes sense. Oh, BTW, you have a new subscriber.
This is exacly what I commented on Tony northup video. Better for Sony and Nikon to make cameras together.
Hi Lonian, excellent, I'm glad I'm not the only one! Thank you for watching, stay safe, Dave.
Over the next three years, Nikon will, once again, revolutionize the camera world.
Hi Jimmy, I would love to see that as well, I've been a Nikon user for over 30 years, they do need to innovate though as Canon and Sony are out pacing them at the present. Thank you for watching, stay safe, Dave.
Who is the owner of Nikon and do they want to sell Nikon ?
Hi Lionel, ultimately Mitsubishi owns Nikon, my point is that a combination of Nikon and Sony would work well for both brands. How long Mitsubishi would hold on to a loss making sector is a good question. Thank you for watching, stay safe, Dave.
I totally agree 👍🏽
Hi Reem, thank you for watching, stay safe, Dave.
The Photo Show you too Dave! Thank you for the useful information 🙏🏽😊
I never knew what you said about those car manufacturers. Its a brilliant business idea anyway 👍🏿
Hi ayodraws, it is interesting when you look at what other companies own, apparently Porsche makes more from it's investments than it does selling cars! Thank you for watching, stay safe, Dave.
I think it would make more of a fit for Kyocera, NEC, Casio, Hitachi, or maybe Sharp to buy Nikon. They are manufacturing powerhouses with lots of capital and each also make smartphones. Having a Nikon camera in your smartphone would be very desirable for them.
It will be interesting to see what happens in the next year or so. Thank you for watching, stay safe, Dave.
It would still be a sony sensor in that smartphone tho.
Suddenly everyone talking about Nikon acquisitions. Seems like new trend everyone following
Hi Gautam, I think it is because Nikon look to be in financial trouble and everyone is wondering where they go from here. Thank you for watching, stay safe, Dave.
I believe at one time Ford owned Landrover,thought they sold it not sure.I just bought a Panasonic LX100,I still have my Nikon D3200 for more reach.How about Panasonic buying Nikon?
Hi Terry, you are correct and Ford used to own Aston Martin as well. I think Panasonic have a good market and don't seem to be aiming at the Pro market in the same way that Sony seems to be. Thank you for watching, stay safe, Dave.
Nikon d3200 and 5200 where Nikon sensors
Nikon is already owned by Mitsubishi and I think they were able to build the Z series due to that financial backing. I'm sure Mitsubishi will want to see it through until Nikon regains market share
Hi Lou, very true but I do wonder if an offer to take a loss making sector came in, from another Japanese company, if they would jump to sell it? Thank you for watching, stay safe, Dave.
The Photo Show Very possible, but I think the “big” camera companies will become profitable as boutique niche product providers with low volume and high margins as more people rely on their smartphones for photography. Sony’s biggest problem is Daniel Loeb, it’s largest investor. He wants Sony to spin off its sensor and camera businesses and focus on its core entertainment businesses
@@lourivera913 interesting, it will be fascinating to see how all the companies react post Covid?
@@lourivera913 That makes me think of another spin. Sony has quite a reputation for closing down some of its branches because they are not growing enough. And I think that could be the case with their camera division. So if Sony wants to get rid off their camera division (hypothetically) they could outsource (or sell) their camera production to Nikon. Such merger could include a deal that Nikon is obliged to develop at least two more generations of Alpha cameras and paying licence fees to Sony. Nikon could then go ahead and merge the tech of the A7 line with its Z line (which are already very similar in terms of specs) and base the successor of both cameras off of the same tech. So basically making one version with an E-mount and one with a Z-mount.
I know there is a lot of IFs in there and seems very unlikely, but from a business perspective it could make sense to do this
As if Sony would want to make Nikon better than themselves , Sony ergonomics sux , if anything Sony wants access to Nikons great products to improve it's many shortcomings.
Hi Luke, as I said this is only my opinion but both companies would benefit from joining forces. Thank you for watching, stay safe, Dave.
Tony and Chelsea are not financial analyst, and Nikon may have stated their losses, and that is not their only product. but they are making a profit, not a great profit, but still less money does not make it no money. Nikon is fine on their own and when they have their new lenses are out. they will surpass their current issues. so please stop saying they should sell. sigh.....
Hi Thomas, as I said this is just an opinion, I do feel that Nikon needs to raise their camera game, to many models being released that are barely upgrades. Thank you for watching, stay safe, Dave.
@@ThePhotoShow i totally understand it's an opinion as mine is. I do watch Tony and Chelsea also, but it is getting hard to watch videos of everyone saying what they should or should not do, i have been shooting with the Nikon z6 and z7 and i have all available lenses for them. and i absolutely love them. but everyone saying sell merge, is just so negative and sick of negative. yes they are not making huge profits as they were, but they are developing new impressive gear and once it is all out there, and they come out with their new mirrorless camera's. They are listening to people and their products will do well again. anyway, we could go back and forward all the time. I just don't like hearing everyone say sell, merge. they are not that far into trouble that they would even think of it. thanks and stay safe too
Always wondered Nikon and Samsung joining up
Hi James, there are a lot of possibilities. Samsung seems to have backed away from the camera market in recent years, concentrating more on the mobile phones etc. I don't really see what they would bring to Nikon apart from money. Thank you for watching, stay safe, Dave.
You don’t know what “extraordinary losses” means.
The Z mount is revolutionary and opens up possibilities for a medium format sensor in the same Z body (it fits). Sony would have to tread carefully so as not to canibalize their own camera offerings. This is the prickly patch they would have to navigate through, but I do agree that Sony would be a strong ally. If they merged, Canon will have to become something akin to Leica to survive or race to the bottom and feed the need of all the MWACs out there.
Hi Tim, it would be really interesting if Nikon had access to Sony's mirrorless and video tech and Sony could also use the Z mount. Thank you for watching, stay safe, Dave.
@@ThePhotoShow Nikon Z mount is at par video wise with the Sony's !!
@@ThePhotoShow I think it's a lot cheaper for Nikon to catch up to Sony's mirrorless bodies then it is for Sony to catch up to Nikon glass. Sony is winning right now but I expect the next 50 years to be owned by Nikon.
@@pnguyen45 Hi Paul, that was part of my point if Sony buys Nikon, they do not need to catch up on Nikon's lenses, they would own them for both makes. Thank you for watching, stay safe, Dave
I think mergers are inevitable, I don't think Nikon will have the R&D to compete. You can see this being the judgment by third party lens companies already.
Hi Mark, I agree, I do not know what goes on in Nikon's R&D dept. But a lot of recent cameras have been barely upgrades of previous models. Thank you for watching, stay safe, Dave.
Sony doesn't need the prestige, it's the Rolls Royce already.
🤣🤣🤣
Hi, as I mentioned this is just my opinion but had the Olympics gone ahead this year 99% of the pro photographers there would have been using either a Canon or a Nikon, Sony has a good share of the prosumer market but has yet not cracked the high end professional users. Thank you for watching, stay safe, Dave.
@@ThePhotoShow Not sure what kind of photographer would show up to any specific event, the fact is that Sony saw its total full-frame camera market share in Japan increase from 31.6% to 38%, while Canon was bumped down to second place at 36% market share compared to last year's 37.8%. Nikon came in at 24% of the full-frame market, a decrease from last year's 29.1%.
Totally agree with this video. Thumbs up!
Hi Ramon, thank you for watching, stay safe, Dave.
well dave that was interesting I don't know what I would do if it was my company I use Nikon in a small way but it sounds interesting what you say so I will stick with you on this and it might I say might bring prices down for the man on the street or the man indoors as it is the lockdown stay safe and all the best from trev and Christine
Hi Trevor, thank you, this is just my opinion but I do think it could work well for everyone.
If you check the comments on The Northrop video I was the first one to speculate about this merger. I will advice a merger or joint venture, not a buy. Sony is also losing money in the camera division, so they can’t buy each other without third party financial help. The result will be that the Z-mount will be killed as this is the least mature.
Hi Angelo, I think there will be a lot of shake ups all round once the dust settles from the current crisis. It will be interesting to see what happens. Did you get a reply from the Northrops? Thank you for watching, stay safe, Dave.
The Photo Show No I didn’t but also I didn’t expect one from them.
I would prefer that FujiFilm buys out Nikon and they can use Nikon as their Full Frame offering. If sony buys Nikon I would probably sell my Nikon gear...lol
Hi Johnny, it will be interesting to see what happens over the next year or so. Thank you for watching, stay safe, Dave.
Lol.. Nikon is a bigger company than just the cameras and it is a Mitsubishi group company..They don't need to sell it to sony. Tony and Chelsea are the biggest BS artists on photo tube!
Hi, I agree but the camera section makes up around 50% of Nikon's revenue, again as I said this is just my opinion and the chances of Nikon merging with Apple or Google are slim to none. Thank you for watching, stay safe, Dave.
Nikon will be fine. As they release more Z lenses they will beat out Sony and Canon.
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You must be on cheap drugs. Nikon persists and signs. The "losses" are accounting burps. Happened before.