8 Key Factors to Get on Spotify Editorial Playlists
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- čas přidán 31. 05. 2024
- We've worked with many artists, both signed and independent and we've identified the patterns which get artists on to the biggest Spotify Official playlists.
In order to start getting your streams in to the millions, you'll need the help of Spotify's editorial playlists. To do this, you'll need to get the attention of the curators.
This video covers exactly what the curators are looking for and how to make sure you give yourself the best chance of securing a place on their playlists.
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00:00 The Mentality Needed
01:51 What's needed in the Submission Form
05:37 How to get Big Opportunities
06:21 Don't F**k up Your Artwork
07:51 What to post on IG for Curators
09:31 How to Trigger the Algorithmic Editorials
12:15 Collaborate with Big Artists
13:22 Lick the Curator's Butt
---- THINGS YOU NEED TO KNOW ----
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This brief video opened a floodgate of ideas for me. Thanks.
The reason why musicians tend to get repeat playlist placements is usually because they are signed to labels that have relationships with the curators. I feel chasing playlists is pointless, build up enough of a fan base to do good numbers without them if when they do add you it’s just a bonus
I have some friends that are truly independant that get quite a lot of placements on editorial playlists. They do really big numbers already though.
yeah. i wonder if a small independent artist has ever gotten into an editorial playlist lol. or how often it happens, which seems like once in a lifetime. pitching as a small artist seems like just a waste of time
Ok but what does building a fanbase ACTUALLY entails?
Spotify will only add indie artist to smaller playlist and even then it's rare. Getting on rap caviar without a record deal is impossible.
I hate the power we let them have with these playlists lol it’s a fact payola is real. It is a fact labels own majority of playlists on Spotify. If you use chartmetric it will break down what labels make up what % of each playlist. So let’s focus on what we can control making good music and promoting it. If your popularity score is high enough after the first few weeks the algorithm will place you in playlists and that can lead to editorial playlists. So main focus should be getting your song to the people who WANT to hear you and won’t hit “next;skip” If your an unknown artist on a editorial playlist that’s not intended for new artists discovery they might skip, they arnt there for you. If your a new artist the market is to saturated to build a fan base putting out a song every 30 days praying to make a playlist.
Shorter video 🤩 I love these ❤️ Thanks guys! You provide so much value always! 🎶🥳👏🏼
Thanks again! You guys are the best!
Thank you! Thank you for being my light in the dark! It's clear now when you are giving world-class advice like this, I am meant to be wherever you can colour my world. You gave me no other choice but to love you... All my life I promise to keep coming back to this Channel, I'll keep that bell on for you. Happy holidays! 🔔
Another insightful video 👌🍃
Great Video, Happy 2023!!!
great video, thank u so much it will help!
Thanks for the insight.
Haha that last one, I like that you put it last. Great video 🙌🏿
It was really helpful, Thanks a lot
Good info, thanks
Thanks for the tips
I've been lucky enough to be featured on Spotify editorials in different countries time and time again. I'm not signed. I have a small fanbase (for now). I also have no relationships with the curators. It's definitely possible!
How
How far does it take you?
How far does it take you?
@@neverhungryagain2187 literal luck pitching through Spotify for Artists!
@@coldhardtruth333 what do you mean?
I really like the way you talk about Instagram and Spotify to be honest I watched this video 3 month ago and release my new single I pitched it as you explain then one day Spotify email me that my song has been pitched to Spotify playlist. Thank you so much
Thank u for information ❤
I glad you mention that about playlist hunter their are a lot of ppl who charge and will give the fake streams
This stuff really is difficult. Thanks for the tips man.
Thanks!
Great video!
Thank you
Great stuff
8:00 it's nice to know that it's not only musicians who hate this!!
First 💚Been watching and learning for years keep dropping Game
.hey guys, thank you for these videos, you share a lot of insightful content .however I always get a little confused with the idea of "if you have been playlisted officially elsewhere or if you have been featured in an article then add it to your spotify for artist pitch"
.as an upcoming artist with a new song that is about to drop, how would I have gotten it in an article or other playlist? .i assume this advice is for upcoming artist who already have a discernable level of buzz already .for most, spotify editorial playlisting is our first stop
First fan here!
I'm not signed, I pay a PR agency who has a relationship with Spotify and they pitch my new releases. I get on 1-3 editorial playlists every single. Just like everything else in the world, it comes down to money and connections.
Which agency 😂🙏🏼
which one?
Bro is capping, he doesn't even have one song released
If you don’t mind me asking, what agency and how much does it cost for every release?
😂🧢
idk i was on couple playlists last record and i just put out a new single and crickets... but its all good
How soon before a song comes do you actually need to pitch? I hear a month ahead, but if you're releasing more regularly I'd expect a 1-2 week window is fine, since that's all you can work with - thoughts?
1-2 weeks is fine
@@Burstimo Appreciate it!
I was wondering if you could help me. I have searched high and low find out whether or not it matters if i release on a week day or does it have to be a Friday in order to get playlised by Spotify?
Friday is the best day to release.
Huge fan our band watches every new video 🔥🔥 #junkmadeill Could y’all do a video that explains the royalty negotiations? If labels are loosing market share because of all the independent artist would that cause Spotify to make things more difficult for independents, since the major labels are large share holders?
08:51 'that stupid grid thing ppl do'😭
is submithub worth using?
the written box doesn't really matter that much its more the selected boxes that are really important , the written box its better to put what playlist its possible for you to be in, most of the editorials its the spotify algorithm that put you in there, not a real person that reads it
I want to know about paying Taxes from other countries. For who using routenote .
I feel that pitching songs 4 weeks before to get on Editorials on Spotify is 0.001% chance. Maybe it’s the problem with that main Message when you’re sending to them . Maybe needs to be real catchy so they will stop and continue reading it (don’t know) . I know only that I’ve been learning about Instagram,Facebook,Google ads in the past 3 months and you need to publish it when you’re audience is most active
How long does it take to hear back after you’ve pitched??
Honestly you probably won’t. I’ve never heard back from anyone ever 😂
So to get into Spotify playlists I need to already have fans who support me? Great thanks 😅😂
I feel like you're either playing a religious game, or a survivalist game.
You can read the book (in this case watch youtube lmao), and find the best ways to work into the system created for you by someone. In this case, you can make music aimed at getting playlisted.
OR, you are making the music that you, as a human, happen to be able to make (forced or unforced). In this space, you are doing everything you can to just keep going. Also here, Spotify would only play a fraction of the role that the religious game plays.
I don't think anyone REALLY knows if it's better to go all in on Spotify (religious), or be more of a renegade (survivalist), but clearly there are people who have found success (survival and happiness), through Spotify, and those who have done it without.
With Spotify, you're at the will of their audience (for the most part). Thankfully, they do have a huge market share (for now). As a creator, you don't have interaction with these listeners, unless they choose to interact with you. So essentially, I can't really find more of a shot in the dark than this and TikTok. I mean, if they don't like your pfp they won't select you. lmao that's ridiculous.
Rather, a mentality focusing on creating fans in any way possible. Play shows, go to shows, meet people, share your music because you want that one person to hear your song. You have so much more of an opportunity to connect with people and make a relationship that lasts, and you don't have to maximize your instagram strategy. I think we overlook what we sacrifice when we don't try to interact with actual people. It definitely takes time, but if you do want to make art, you kinda gotta understand that timing is one of those fundamental principles that we deal in. Shortcuts are a dice-roll
Let's say you're a business right? You could sell your product at a store, and no one knows your product. You could send in your new fizzy water, and the store might even take it because you found some new flavor combo. But unless you're hitting media like Liquid Death, you're never gonna be in the prime fridge spot. I think we can all see Lil Nas x as one of the GOATS of social media and attention. I bet Spotify hits HIM up to set up a playlist around his songs rather than him submitting a submission form. Nas X is doing the heavy lifting, where as in most cases, I think artists are expecting Spotify to do that lifting, and aren't willing to make it really an adequate trade. Why would they put your fizzy water on the shelf when they know Liquid Death sells 10x? It's bad business.
So if Spotify is your strategy, I think you have to be ready to compete at the level of Nas X. But truly, I think he is himself. He just goes that hard. Which is what's so beautiful about the creative world. Anyone can find success if you're willing to look for creative solutions. Don't get stuck if the Spotify game isn't working for you. It's not a bad idea to try it, but if you're working on your own, it will burn you out, and you won't even know who your fans are.
I think we as artists need to go at our own pace. Whatever that may be, and if we happen to align with other things like Spotify that's cool. Focus on what get's you excited, and what makes you want to share your music. How do you make something you literally can't wait to text it to someone, or share online? If you're excited, people will be too because you gave it that meaning. If you aren't truly excited, people see that too. Just start making things. Once you get comfortable making things, start posting. Once you get comfortable posting, start getting more creative with how you post/plate your music (this comes pretty quickly). Then once people start engaging with you, you will know what songs they want to listen to, giving you the information that supports getting onto these playlists, and accelerating your growth. Since you know you will have people going to streaming to listen to you, it's an easy bet for Spotify to engage with you, but now you actually have power in this situation.
For reference, I think Kenny Beats has done an exception job at this. Starting with his fabled lock-in of making beats, followed by his iconic instagram stories talking about music and the industry, and then the Cave, and then now streaming. But it took a while. So be ready for that. If you're here to be quick, then look into commercial music like Pond5 or other marketplaces.
Anyway, I appreciate these videos, it's really helpful to gain a better understanding of what people are doing. I'm excited for the future because I think artist will start seeing that they can be creative in more ways than just their music, and they will find their music gets better too. I don't think there will ever be another artist that gets big from Spotify alone, unless Spotify wants them to. So it's time to actually be a creative.
thanks for this thought out and sensitive letter
Great I am an upcoming Artiste from Ghana ,
hope i get someday in phonk playlist☹
Why no videos since this ?? Your content is great
We only make videos when we have useful information to give people as there's only so much advice an emerging artist needs. Otherwise we end up repeating the same points too much in videos.
@@Burstimo respect.
Heyyy, burstimo, can you make a video about, " How to break an artist with 1 million $" . That would be a interesting take
Been releasing almost every month for 2 years, got press, and 5 Apple Music Editorial placements, but never Spotify 😩
How do you get on the applemusic Editorial placement?
@@Big_psam my distributor pitched me
@@NazzytheMic Who is your distributor
And all that and how far?
First to comment, oya give me bonus
Oga slowly now
First, 🥇
I feel like artists with labels tend to get more on playlists than independent artists
@@LandNetwork how do you listen to music then😅
Money
i think saying you are going to play festivals and arena shows from Spotify editorial playlists is delusional, regardless appreciate the content and advice
No. Getting one tune chosen does NOT lead to curators paying attention to later tunes. Have a track on an Editorial Playlist, 111k streams to date and they have totally ignored all subsequent releases.
maybe they were crap?
@@PutSomeDsonThatBlink nah theyre just not paying atttention, they dont remember who he or she is
So its basically about artists that got cover from all sides. If you are new you don't have press etc. Doesn't make sense at all.
i dont see how theres any way spotify can listen to even a small fraction of the number of tracks that are submitted for their consideration. someone should get spotify to tell them what the odds are of even getting listened to as well as getting placed on a playlist. seems like playing the lottery to me.
First
Bit of a chicken / egg scenario then?
So annoyed with Ditto. My first release was slated for 12.12.2022. reject. New Released 12.22.2022. Rejected. OMG..... Sent ticket in waiting....
lol
haha cringe indeed
Have a hypothetical question that I want all of your answers on. An independent artist is really low budget. They are interested in Spotify and I know it’s really popular. Then I realize I have to pay a lot of money to get on Spotify. They can just upload the music directly to Spotify by paying $10 a month subscription. They have to pay a distributor and less they pay the more right they probably will take. Keep in mind there are distributors who don’t do that I’m just hypothetical again. Then I realize the right when they post a song on Spotify they’re not going to go viral. Sure they may luckily end up on some playlists or get a couple streams if they advertise it but now do they have money to pay for advertising. On Spotify directly or on other platforms to lead them to Spotify like Instagram TikTok or Facebook they now are thinking they shouldn’t pay a distributor in the first place. Do you think it’s better to just keep their music on free platforms like CZcams until they get a bigger fan base. Do you or disagree with this hypothetical artist. Also I am legally blind and so when it said I I meant it to say that as I’m not talking about myself. She’s a hypothetical character let’s call Joe I don’t know
its really not that expensive
First