How To Use A Book To Grow Your Business (Without Selling Many Copies)

Today, my guest on the I Want To Know podcast is Andy Brown. Andy's an award-winning advisor and coach for people-based businesses, helping them grow and increase their value. He's also the author of “The Emotional Overdraft: 10 Simple Changes for Balancing Business Success and Wellbeing.” Published on January 22, 2024, “The Emotional Overdraft” identifies the 10 drivers of an emotional overdraft and the hidden cost line in many leaders' P&L statements. The book enables leaders to create healthier relationships with their businesses, loved ones, and themselves.
What's the best way to use a book to grow your business? Do you know when it makes sense to give your book away for free? And does your book need to sell a lot of copies in order for it to help you? Well, you're about to find out.
Here are some of the most valuable moments in our conversation:
00:00 - Introduction
09:04 - 3 Ways To Use Your Book To Create Value For Yourself (Without Being A Best-Seller)
17:22 - Give Away Your Book For Free (To These 8 People!)
34:55 - Are You An "Expert?" 3 Misconceptions You Likely Have About Authority
To Connect with Andy Brown
Website: andybrown.coach/
Book: emotionaloverdraft.com/
Twitter: / byandybrown
LinkedIn: / andybrownprofile
To connect with Josh Spector:
Newsletter: fortheinterested.com/subscribe/
Skill Sessions: joshspector.com/sessions/
Consulting: joshspector.com/consulting/
Twitter: / jspector
Apply to be a guest on the show: joshspector.com/questions/
Intro Music Provided By Uppbeat

[@centerfordirectmarketing]

There must be a dozen great ideas for authors in this episode. This is one for the entire #writingcommunity.

[@JoshSpectorVideos]

Thanks! Glad you found it helpful.

[@HeartspokenLife]

This episode is a must-read for ANY nonfiction author, even if they aren't trying to monetize through coaching. I'm sending it to Stephanie Chandler, founder of the Nonfiction Authors Association in hopes she'll share it with the members there.

[@JoshSpectorVideos]

Awesome! Thanks so much for spreading the word. You can also let her know if she shares it I’d be happy to return the favor and share something of hers in my newsletter.

[@HeartspokenLife]

@@JoshSpectorVideos I'll definitely let her know.