How I Got Into Product Management with NO EXPERIENCE!!!
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- čas přidán 6. 02. 2021
- Lot's of people think that you need product experience before landing your first product job, but that's not always the case! A lot of companies are hiring for product associates that just have the raw materials to become a great product manager.
As I mentioned in this video, once I did start in my first product job, the company I worked for enrolled me in a lot of training including:
* Exponent - www.tryexponent.com/?ref=alis...
* Pragmatic Marketing - www.pragmaticinstitute.com/
* Scrum Master Certification - www.cprime.com/learning/cours...
* Design Thinking Training - www.ideou.com/pages/team-trai...
* SQL Training - www.udacity.com/course/data-a...
* Tableau Training - www.udacity.com/course/data-a...
* Product Manager Nanodegree - www.udacity.com/course/produc...
Before getting my job, I also used a tool called Balsamiq to practice creating wireframes - which really got me in the product mindset!
My product book recommendations:
Cracking the PM Career Ladder: amzn.to/3qlWtPC
Cracking the PM Interview: amzn.to/3LhYzYF
Inspired by Marty Cagan: amzn.to/36TotD6
The Mom Test: amzn.to/3wJ4oKO
My Technology:
Keyboard: amzn.to/40dtvRy
Mouse: amzn.to/3lhDR3U
Microphone: amzn.to/409Y9Lu
Camera: amzn.to/3LtVacW
Light: amzn.to/3LtVacW
Hope this video helps!!!
#productmanager #productmanagement #pm
Any questions about how to get into product management? Please let me know!
I'm interested in signing up for some PM courses that teach general skills such as road mapping, sprints, Tableau, SQL as well as building a personal project. But a friend told me that paying for any courses is just a waste of money and I should just focus on my project. Would you agree?
@@Edefrem That's a great question! If you're able to land product interviews (and even a job) without doing any of those training - that's awesome! However - if you find it hard to land an interview or job, it might be worth the money to invest in one pragmatic marketing course, or a scrum master certification. Also - that's great that you're working on your own project! Good luck with it!!!
Hi Zoe - sorry for the late reply. At my company they enrolled me in most of the classes. It was about a 350-person high-growth tech company
I couldn't pinpoint which course within the Pragmatic Marketing site you took - can you please help me figure it out? Thanks!
Hi Alisha, within Pragmatic Marketing, did you take ALL the courses or any 1 of the specific courses? Which one did you derive the most value from?
So what you are saying is "the way into prpduct management withiut any experience is to get someone to train you". Excellent
Alisa, Thank you for the video🙂, encouragement, the recommendation and links for the classes as well. Very kind of you!
love your videos Alisa. I am graduating in a month as a marketing graduate but just one week back, I started exploring product management and have started loving it. Will watch all your videos within this week.
Keep creating these valuable gems.
Thanks for sharing!!
I've been binge-watching your videos to get a realistic insight into product management, super helpful, concise and honest. Thanks a lot :) Needless to say, I've subscribed.
Sorry for my late reply, and thank you so much!! You made my day :)
How is the journey going pal?
Great insights! Thank you so much for making this video. Referrals are pivotal when switching careers.
Heads up: the SQL training link is the same as the Tableau link.
Literally fate that I found this video. I have an MIS degree and I have been an IT Auditor for about 5 years. I'm looking at a Associate Product Manager role. Thank you!
You’re amazing! Thank you for posting amazing tips and for sharing your experiences!
You are so welcome! Thank you 😊
This is such an amazing video !
I am glad that I found the perfect content what I was looking for. Please keep making such videos !
Thanks so much!
Oh my goodness 😂 I’ve literally done all these things on my own for projects I’m working on…I’m going after it!
I also have a Bsc in MIS and looking to transition from HR into product management. Thanks for this video
Thank you so much for making this video!!! I’m really feeling encouraged to go this route. I graduated with a degree in advertising and I’m working on learning some coding languages and building some projects so either development or management or development to management to get my foot in the door is what I’m trying to do.
You're so welcome!
I like how you keep your video short & concise. Also this was video was very helpful
I'm so glad! Thanks for watching!
I think I finally found a great resource to learn alot from you. Thank you for the much high valuable contents.
Awesome, thank you!
Thank you for all the information! Liked, subscribed and shared as well!
Awesome, thank you! So glad to hear :)
Hey alisa thank you so much for giving such an informative video. Really appreciate it.
Glad you liked it!!
Thank you so much for sharing your experience
This helped. I am currently an IP paralegal for a Fortune 100 company and I had been applying for low level 2nd jobs to due to a health situation with my wife. I was turned down for being over qualified by a company but they invited me to interview for a Product Manager position next week.
Thank you so much for making this video! Indeed helping me a lot
I'm so glad!
Great video, Alisa. Although competitive, Product Management is really great because you can come from almost any background and build a great career once you're in. The number of opportunities are also growing rapidly each year. There are so many new ways to start in product than 10 years ago.
Yes! Thank you!
Thank you so much for this great video!
You got it Lital! Thanks for watching!
thank you! that was indeed helpful. PS. you have a really nice macrame in the background ;)
Alisa how are you so calm and collected. I love how you don’t studder or use fluff words. Fun fact.. I graduated with MIS too, work as a PM and work at a consulting firm and my fiancé went to the UofM too!
Aw, well I do get to edit out my fluff words :) And that's awesome, so nice to meet you. Tell your fiancé go gophers!!
This was helpful.. Currently trying to transition from Customer Support into Product Management.
Best of luck!!
beats being a software dev having years of education plus experience only to have to go through many interview tests just to land roles where one is at the mercy of deadlines and estimates enforced by product managers.
Great video, thanks
I never heard of the word product associate. I’ve been busy looking for product manager role without experience and always got discouraged seeing many years of experience needed. I’ll start exploring product associate role now. Thank you for this video and I’ve subscribed.
You're welcome! Product associate roles area great way to break into product. Not all companies have them but some do! Wishing you all the best!
Superb 🔥 insights rock it Alisa..
Thank you!!
@@AlisaHaman keep it going buddy!
I learned so much from your videos.
I'm a Computer Science major and I'm still having a tough time really figuring out what want to do with this degree. I was also thinking of taking some business courses but anyway this video is really helpful! Your type of content is just helpful(: Thank you!
That's awesome that you're getting your computer science major - I'm sure everyone says this but - you can do so many things with that degree (including product of course!) Best of luck on finding something that feels right!! You got this :)
@larry Tbrown I’m almost with my CS degree😓 maybe I can do something similar with that though?
Thanks for the video. This was super helpful
Glad it was helpful!
Yes great effort 👍 u shown to them
Thank you so much for this.
You're so welcome!
This was a pretty succinct and insightful video.
Thanks so much!
Thank you sharing this information you are the only YT that actually explained the "proper" steps to get in this field. Do you offer career coaching to get into the product management field?
You're so welcome! I don't currently offer career coaching... but I will make it public on my channel if I ever do! Let me know if there are any specific topics you'd like me to cover. And best of luck with your future PM career! 🤗
Thank you so much for informative video😊
My pleasure 😊
Great video! You are provided a ton of detail and are extremely articulate :)
Aw thank you so much! I'm happy it was helpful :)
Really helpful video!
So glad! Thank you :)
Very helpful, thank you
Glad it was helpful!
this is great info!
Thanks for watching!
Thank you!
Awesome video.
I have co-founded 4 startups before and failed and I am a software engineer by profession. Now I want to break into a PM carrier. My questions are,
1. Startups of what employee strength takes a newbie PM?
2. Do companies hire PM who is newbie from another country? (I want to join a US/UK-based firm because of the exposure)
Thanks a lot for making these awesome videos.
Girl, I think I just found my future career! I'm a computer science major and I've been thinking about being a graphic designer instead of a software engineer since I love designing things. I just gave Figma a go and wow it's amazing I tried designing some websites or a replica of apps and I love it. I might think of switching to being a product manager. One thing though, should I switch to being a business major or stay as a computer science major?
Super helpful!!!
I'm so glad! 😊
This is the 4th career i decided to pursue today
Hi Alisa, I am thinking of transitioning from IT audit to PM as well! I am wondering what are some of the projects I should try to do during my current role as IT auditors to get some relevant experience?
Hi Alisa .. Inspiring
Aww, thanks! Glad you liked it!
I have a job interview tomorrow for a Assistant Product Manager, I graduated with a degree of Computer Engineering but I'm having a hard time figure it out what job fits me and how to be able to get this position. I am really looking forward to your videos to in order for me to see what are my potentials with my degree.
Hi Jowena! With a degree in computer engineering, you've got a great background for product management. How did the interview go?
Subscribed :) I also got into Product Management from management consulting, you should talk about what you've took from consulting into product (hint: you're probably very analytical)
Yes! Great feedback! More to come :)
Thank you so much! The video was amazing. I have some questions:
- do you still work as a product manager (PM)?
- Is 29 late to become a PM ?
- I created a mini SQL project via CZcams but I don`t have any practical experience. Plus, I've got design background (illustrator, photoshop etc..) and I know the basics of Python programming language and PowerBI + I`m an experienced customer support specialist + master`s in tech management. So, I think this is the most suitable role for me. What do you think ?
I love this video
Thanks so much!
this was helpful
Thank you so much
You're most welcome!!
Thank you Alisa looking so cute
Hi Alisa…thank you for this video..did help a lot. I do have a question…between Pragmatic Institute and Udacity nanodegree which one did you find to be most benificial?….benificial in terms of adding value to the resume and also understanding the basics of Product Management
You received 100 NO’s and all it takes is 1 YES!!!
Hi Alisa, I really loved your video. It is extremely resourceful as you've even written the kind of certifications that can help.
About
1) I am innovative, I like to solve problems with unique validated, and implementable ideas.
2) I do have good communication skills, and I also have great sales skills.
3) I also have a ton of customer empathy.
4) Long-term goals - Starting up a firm.
My Question -
I'm really passionate about PM roles, although, do you think it is for me based on my description?
Based on everything you listed - I think you would really be a good fit for product management!
@@AlisaHaman Thank you very much for your time and consideration.
Did you take any courses prior to PM ? if so which course did you take?
Hi Alisa can you please make a video about why not to become product management. It really helps to do comparison between product management and other professional courses like data analytics
Love the idea! Thank you!
@@AlisaHaman looking forward to your video on this
great video Alisa, I have been an tech entrepreneur for 11 years now, build few startup projects in the journey. Now i am looking for a job opportunity in Product Manager/Owner/ Associate. I am in US now, could you suggest a good route to land in promising position.
Hello Alisa, thanks for the informative video. Can you tell how much as a rough estimate time did it took you to complete all the below courses and certifications mentioned in description section ?
Hi Alisa, thank you for this insightful video! I am a neuroscientist looking to make a leap from Academia to Tech, and excited about PM. I have zero experience in business and browsing a few Product Management Bootcamps to maybe get a certificate.
Could you suggest any reading/books/websites that are useful to get better acquainted with the field?
Thanks again!!!
That's so great to hear! I really recommend Exponent, as it has great resources for all things Product Management. Please see link below! Feel free to reach out with any questions :)
www.tryexponent.com/?ref=alisahaman
Hi. Please what bootcamp did you finally decide to take
I love you ❣️
How did you know to use that product to create your business plan?
The transcript and captions are for some other video. You may want to get that fixed
Do we have to learn coding for becoming product manger ??
Hello Miss Alisa. I found an internship for myself and I will start my internship next weeks but I am so afraid because I really dont know what ı will do there and what they want? Can you tell me what to do please
Hi! I have a background as a journalist and spent my undergrad years interning at newsrooms as a reporter. I realized that I want to switch into product management this semester, as I enjoy coding, but I have no business background. I’m taking AI courses and am almost done with an interaction design certification from UCSD. How would you recommend building experience my senior undergrad year + how to get a product management internship? Would a masters help?
Love your videos btw! They’re so helpful :) )
That's really cool that you are making the switch! First - given you will have coding and interaction design certifications I would say that you are already a great candidate for *at least* a product intern role. You don't have to always have coding experience, but it never hurts :) You could also consider taking a business course if there is one offered at UCSD, though to be honest, you may not need it (and I also don't think you need a master's). I would recommend that you read some product books (highly recommend Inspired by Marty Cagan, which emphasizes some of the business aspects of product), joining product Slack communities, and maybe attending ProductCon virtual conferences - which will all help you understand the product role really well. Then, I would say you're probably ready to start applying!
@@AlisaHaman Thank you SO much! This is incredibly helpful! I greatly appreciate it!
@@dana6006 Hello Dana,
I'm afraid I don't know about product management outside of Europe. However, I would give you the tip to look for jobs or internships in product management at larger newspapers or publishing houses. Here you could certainly shine due to your studies and your background as a journalist.
I did an apprenticeship in retail before I started my studies. During my studies, I did several internships and part-time jobs within the same industry, but in different jobs. Because of my industry experience, I was able to get a job in the same industry in product management. I don't need programming skills for my job. It is in the service sector. Maybe this will help you.
Would you recommend using cheaper resources for learning SQL and Tableau? Is there any specific value you derived from the nanodegrees in comparison to Udemy or other platforms?
Great question! I think you can learn all that you need to on platforms like YT, especially if you don't need a formal structure for learning! But, some of those courses are definitely valuable, especially if you're working at a company that would at least partially pay for it!
Hey Alisa...I have been trying to switch to product role since the past one year but haven't been successful at it.
Where should I start from to develop that skillset to be a PM?
And how to land job interviews?
Hi Dhwani! It can feel really hard... Even as an experienced PM, my job searches can take many months. You can grow your PM skills by reading PM books, maybe thinking of a market problem and ideating on a solution (doing customer interviews, mocks... etc.), and you can also consider taking courses (like Pragmatic Marketing). I would say in order to land an interview, you have to be persistent, and write good cover letters that explain why you would be a great PM even if you don't have traditional PM experience. I hope this is helpful. You got this!
@@AlisaHaman thanks alisa.... That was helpful👍
Hi Alisa! Your video is very inspiring and informative. Did you just make a landing page with the mockup you prepared or did you work on a problem? How did you present this to the company you were interviewing for?
Aw I'm so happy it was helpful! I actually had to do a presentation of the mockup, so just took screenshots and then put those screenshots in my slide deck! A lot of PM interviews have some sort of presentation round, where you either present on your product portfolio, or present on a hypothetical product idea!
So you do not need coding skills/knowledge to be able to land a job as a PM in IT? And do certifications really value more than all of the other skills?
Information video😘, I studied electronic engineering, do you think i can apply for a project manager job
so she referred u! yadi yadi yada....
What is the wireframe tool you have used.. also include one in video? 4:49
She used Balsamic.
Hi Alisa, I loved the insights on product management. Could I connect you linkedin.
Yes of course! Glad you enjoyed it :)
What does " writing sample" means? Forgive me i am a foreigner, i didn't get it exactly.
hi! i’m a new grad nurse & im alrdy annoyed at how stagnant the field of medicine is. it seems like it’s the most work with the least compensation. what would you recommend for someone transitioning to tech from healthcare?
Look into being a healthcare business analyst or even a data analyst & pivot from there.
I have built an e-commerce app which is currently on play store, so can i use it as a product design and implementation experience?
Absolutely!!! That is amazing product experience!
@@AlisaHaman This app was just a personal project which i did to understand how android app development works, still i can use it as an experience? I spent 3-4 months to make the app.
@@sohamnair9360 Hi, I don’t have a degree and I didn’t have much product management experience at all. I love start ups and the excitement. Anyways I had my Instagram public and I was helping friends set up a Spartan race meet up thing then helping other friends set up a CrossFit competition thing. Any who I was basically doing a lot of product management for free and didn’t realize it. That impressed a lot of managers i literary brought it up because they asked me to tell them about myself. So i basically told them what I do in my free time and what I’m into. If I had made an app and it was in the App Store OMG! I would put that link in every application that would allow me to link additional information. I’m pretty sure this would impress a lot of people or at least get you an interview. I can’t promise anything…. You gotta use EVERYTHING in these streets to be seen and stand out. I wish you the best keep on keeping on!
Can i ask which industry you work in, are you a programmer
Pragmatic Marketing, scrum master certifications, design thinking courses, SQL courses & Tablau certifications
Is MIS equivalent to BIS?
May I know why your company got you enrolled in try exponent course?
What would you recommend for an undergraduate student to get a product management internship?
Great question! My suggestion would be to research smaller startup tech companies in your area. They are often looking for summer interns in all depts, including product :)
Also, large tech companies have more formal internship programs you can apply to!
Hey what would you suggest for a DBA switching over to PM?
Thanks for the question! If you are already in a tech company, I would suggest meeting with PM's at your company to learn about the job. There are also database products where you have domain expertise and could transition more easily into a PM role. Something like MongoDB for example!
I just completed my bcom graduation so can I make a successful career in PM
Hlo di please help me that should I go for paid product management course...?
Where do you work Alisa?
❤
Can you please share your resume.
I have no Tech Background at all
Purely Humanties Background. No raw knowledge at all. Can I become APM or PM? How?
Am I just click baited 😂, But it was insightful. So cool👍
Haha 😂I'm at least happy you found it helpful!
Thank for your sharing! What is the software you use to design the UI at 4:34?
Dont say that manager word, im dyiny
Save yourself 7 mins, she got lucky with job opening. Prob coz she looks hot.
Hi Alisa, I just found your channel and I'm loving it! I have a degree in MEM from Duke and have about 5 years of experience working as a data/business data analyst. I would love to switch to PM because I find it very exciting and also would like to switch to something a little less technical. Since I've already been working for some years now, I don't want to start off as an associate. Any tips on how I can switch without essentially "demoting" myself? I have experience ideating, building and maintaining PowerBi dashboards and I know that is considered a transferrable skill! Let me know if we can connect on LinkedIn for the same or would love to see a video from you on this topic! :)
Complete Product management (Cohort based) live recorded sessions available along with career/interview preparation classes from a top Product management institute in India at reasonable fees. Mail me kworksindia@gmail.com for free consultation if you are serious to pursue. No technical skills/knowledge required. Check the sample classes ffor free and then decide.
Dont say. I see how.
Hi Alisa your videos are super helpful I just wanted to know if I can connect with you on linkedin?
Complete Product management (Cohort based) live recorded sessions available along with career/interview preparation classes from a top Product management institute in India at reasonable fees. Mail me kworksindia@gmail.com for free consultation if you are serious to pursue. No technical skills/knowledge required. Check the sample classes ffor free and then decide.